Clean Cruising
Clean Cruising is a family-owned Australian online cruise booking agency that sells 35,000+ cruises from 38+ cruise lines to Australian consumers via its website, phone consultants, and a paid membership club.
- Company typePrivate
- Founded2004
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Clean Cruising does
Clean Cruising is an Australian online cruise booking agency headquartered in Brisbane and operating as a division of the Globenet Travel Group. Founded in 2004 and 100% family-owned, the company sells cruise holidays to Australian consumers through a direct-to-consumer platform at cleancruising.com.au, supported by phone-based cruise consultants (1800 121 187) and ATIA accreditation. The platform lists 35,000+ cruises across more than 38 ocean, river, expedition, and luxury yacht cruise lines, including Royal Caribbean, Silversea, Carnival, NCL, Viking, Explora Journeys, and the Ritz-Carlton Yacht Collection.
The technology stack centers on a self-serve cruise search and booking website with filters for departure port, destination, month, and cruise line, supplemented by an AI Search feature for natural-language queries and a member-only customer portal (with Google and Facebook single sign-on) that supports booking management and saved sailings. Clean Cruising earns revenue primarily through commissions paid by cruise lines on bookings, supplemented by a $90/year subscription membership (Clean Cruising Club) that bundles member-exclusive fares, monthly cruise giveaways, $50 referral credits, travel insurance discounts, and a magazine subscription. Ancillary affiliate revenue comes from travel insurance sales.
The company's go-to-market is sales-led: customers book via phone, email, or website with dedicated consultants, and the Clean Cruising Club plus a $50-per-referral incentive form a structured retention and acquisition loop. The company differentiates on its award-winning service (six-time CLIA Online Agency of the Year, 4.9 stars on ProductReview.com.au), 500+ years of combined consultant travel experience, and a sustainability partnership with ReSea that funds ocean plastic removal on behalf of customers.
Clean Cruising firmographics
Firmographics- Name
- Clean Cruising
- Legal name
- Clean Cruising
- Website
- https://cleancruising.com.au
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Clean Cruising is a family-owned Australian online cruise booking agency that sells 35,000+ cruises from 38+ cruise lines to Australian consumers via its website, phone consultants, and a paid membership club.
- Ownership category
- akta.pro rank
Where Clean Cruising is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Clean Cruising business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Travel Agency Commissions: Clean Cruising earns commissions from cruise lines for bookings made through their platform. The company offers member-only fares and deals sourced through industry partnerships.
- Club Membership: Annual subscription membership at $90 per year covering up to 4 people in a household. Members receive exclusive fares, bonus credits, win cruise giveaways, referral credits, and travel insurance discounts.
- Travel Insurance: Travel insurance sales with 15% discount for club members
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Clean Cruising Club membership |
| Unit Pricing | Pay-as-you-go | Cruise fares - Silver Moon Tokyo to Tokyo |
| Unit Pricing | Pay-as-you-go | Cruise fares - Explora II Mediterranean |
| Unit Pricing | Pay-as-you-go | Destination pricing - Kagoshima |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Clean Cruising product offering
Product offeringCore offering
Clean Cruising is an Australian online cruise booking agency that enables customers to search and book cruises from more than 35,000 sailings across major global cruise lines. The service is supported by dedicated cruise consultants providing personalized booking assistance via phone, email, and website, and is augmented by the Clean Cruising Club annual membership program offering exclusive fares, giveaways, referral credits, and sustainability-linked ocean cleanup contributions.
Product overview
Clean Cruising is a single-platform online cruise booking agency offering search and booking for over 35,000 cruises across major global cruise lines. The core website platform is complemented by the Clean Cruising Club membership program ($90/year), a customer portal for booking management, AI-powered search functionality, promotional cruise deals, and a sustainability initiative with ReSea for ocean plastic removal. The company serves Australian customers as a CLIA-accredited travel agency.
Differentiator
Problem solved
Functional benefit
Brands
- Clean Cruising Club: Annual membership program offering exclusive cruise deals, giveaways, referral credits, and VIP benefits for $90 per year.
Products and services
- Cruise Booking Service End-to-end cruise booking service for individual Australian travelers, providing search, comparison, and reservation of cruises from major ocean and river cruise lines, supported by dedicated cruise consultants reachable by phone, email, and online.
- Clean Cruising Club Membership Annual subscription membership ($90/year covering up to four people per household) for Australian cruise travelers, providing member-only cruise fares, monthly cruise giveaways, $50 referral credits, 15% travel insurance discount, and complimentary Cruising News Magazine subscription.
- Travel Insurance Travel insurance offered to cruise travelers in conjunction with bookings, providing 15% discount for Clean Cruising Club members.
Quantifiable outcome
- For every $1,000 spent, removes equivalent of 5 plastic bottles from the ocean
Companies that use Clean Cruising
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Clean Cruising technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Clean Cruising partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ReSeacorePartnership with ReSea for ocean cleanup initiatives. For every $1,000 spent by customers, Clean Cruising removes the equivalent of 5 plastic bottles from the sea. ReSea is independently certified for removing and recycling plastic.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Clean Cruising competitors and assessment
Company assessmentDirect peers
- Iglu Cruise: Iglu Cruise is a leading UK-headquartered online cruise travel agency with strong presence in Australia. It competes head-to-head with Clean Cruising on cruise line breadth, pricing, and loyalty-style member benefits, making it a strong model peer for the online cruise agency business.
- Bon Voyage Travel & Cruise: Bon Voyage is an established Australian travel agency with a strong cruise booking focus, ATIA-accredited and serving Australian consumers. It is a comparable boutique competitor with similar consultant-led model and cruise specialization.
- Avoya Travel: Avoya Travel is a US-based cruise and vacation agency known for its Live Deals platform and independent vacation consultant network. It is comparable to Clean Cruising in its consultant-led, deal-driven cruise booking model with a focus on expert guidance and loyalty-style benefits.
- CruiseAway: CruiseAway is an Australian online cruise travel agency offering a wide range of cruise bookings with consultant support and promotional deals. It is the closest direct competitor to Clean Cruising in the Australian market, competing on price, cruise line breadth, and digital UX.
- CruiseDirect: CruiseDirect is a US online cruise travel agency offering discounted cruise bookings across major lines. It is comparable to Clean Cruising as an online-first cruise specialist competing on price and breadth of cruise line inventory.
- My Cruises: My Cruises is an Australian cruise booking specialist offering curated cruise packages and expert advice to Australian consumers. It directly competes with Clean Cruising for the same target customer—Australian leisure travelers booking cruises online or via phone.
Broad incumbents
- Flight Centre Travel Group: Flight Centre is Australia's largest travel agency group with significant cruise booking volume and consultant networks. While much broader than Clean Cruising, it competes for the same Australian cruise customers and offers cruises as part of a wider portfolio.
- Webjet: Webjet is a leading Australian online travel agency with growing cruise inventory. It competes with Clean Cruising for Australian leisure travelers, though cruise is a smaller category within Webjet's broader flight and hotel focus.
- Expedia Cruises: Expedia Cruises is the cruise-focused franchise arm of Expedia Group, one of the world's largest online travel platforms. It competes with Clean Cruising on inventory breadth and digital booking experience but operates as a franchise network rather than a boutique specialty agency.
Emerging players
- Travelzoo: Travelzoo is a global media commerce company that curates and publishes travel deals, including cruise offers, to a large subscriber base. It overlaps with Clean Cruising's deal-driven cruise marketing approach and competes for deal-seeking cruise customers in Australia.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Clean Cruising social profiles
Digital presenceClean Cruising financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clean Cruising leadership team
Management profileNumber of profiles
Profiles1 record
Clean Cruising funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clean Cruising M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clean Cruising
What does Clean Cruising do?
Clean Cruising is an Australian online cruise booking agency that enables customers to search and book cruises from more than 35,000 sailings across major global cruise lines. The service is supported by dedicated cruise consultants providing personalized booking assistance via phone, email, and website, and is augmented by the Clean Cruising Club annual membership program offering exclusive fares, giveaways, referral credits, and sustainability-linked ocean cleanup contributions.
Is Clean Cruising a public or private company?
Clean Cruising is a private company. It is classified as family owned and is currently operating.
When was Clean Cruising founded?
Clean Cruising was founded in 2004. It employs 11 to 50 people.
Where is Clean Cruising based?
Clean Cruising is headquartered in Brisbane, Australia, in the Oceania region.
How does Clean Cruising make money?
Three revenue lines are on record. Travel Agency Commissions are the primary driver. The others are club Membership and travel Insurance.
Who are Clean Cruising's main competitors?
Direct peers on record are Iglu Cruise, Bon Voyage Travel & Cruise, Avoya Travel, CruiseAway, CruiseDirect and My Cruises. Broad incumbents are Flight Centre Travel Group, Webjet and Expedia Cruises. Travelzoo is listed as an emerging player.
Does Clean Cruising have an API?
No public API is recorded for Clean Cruising.