NPI

What NPI does

NPI Dashboard, operated by Medical Schedule, Inc., is a privately held healthcare data platform founded in 2010 and headquartered in Nashville, Tennessee. It aggregates the publicly available NPPES (National Plan & Provider Enumeration System) database maintained by CMS, providing free lookup across 8,412,030 NPI records covering individual providers and healthcare organizations in the United States. The platform layers proprietary referral relationship data drawn from over 1.2 billion Medicare institutional and non-institutional claims (2009-2015) and integrates supplementary demographic inputs from the US Census Bureau. Its product surface includes NPI/UPIN/PECOS/Taxonomy/HCPCS/NDC lookup tools, a doctor and facility directory, hospital ratings, reverse phone lookup, Prescription Insights, a Local Healthcare Market Benchmark tool, and a state-level Medicare Contacts directory, with the database refreshed weekly and last updated 6/30/2024.

The business model is a self-serve, freemium PLG platform monetized through four distinct streams: Google AdSense display advertising on free pages, monthly subscription fees for premium NPI monitoring with detailed change-comparison reports, paid Dashboard Analytics email reports described as AI-driven summaries of NPPES updates, and one-off sale of referral data Excel deliverables to legal, compliance, and research buyers (notably for Stark Anti-Kickback Statute matters). Free monitoring covers up to 2 NPI records; paid tiers extend both the number of monitored records and the depth of change reporting. Customer segments span individual healthcare providers and organizations seeking NPI numbers for claims and credentialing, law firms and compliance professionals needing documented referral relationships, healthcare researchers analyzing provider migration and network patterns, and the general public verifying provider credentials.

Underlying technology is a web-based data aggregation and visualization platform with no disclosed native mobile app or public API. Differentiated features include an interactive referral visualization (free top 10, paid top 40), change-detection monitoring across 329 data items per NPI, and the curated Medicare-claims referral dataset. Strategic partnerships are limited to data providers — CMS/NPPES as the core feed, the parent Medical Schedule Appointment Scheduling System for supplementary referral signals, and the US Census Bureau for demographic enrichment. The company operates with 1-10 employees, has not raised disclosed outside funding, and shows no management team, patent, trademark, certification, or M&A disclosures in the available record.

Name

NPI

Legal name

Medical Schedule, Inc.

Website

https://npidashboard.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Healthcare Provider Data & Analytics

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

akta.pro primary industry

Provider Directory & Network Identity (HPD, NPI, credential linking) (HLACABAF)

akta.pro secondary industries

Provider Directory, Panel & Template Management (HLACADAC), De-identification, Tokenization & Privacy-Preserving Data Platforms (HLACAIAK)

Keywords

• NPI registry lookup
• Healthcare provider data
• Medical referral analytics
• NPI monitoring service
• Provider credential verification

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. NPI Monitoring Subscriptions: Premium subscription service that monitors NPI database records and alerts users when data changes, with detailed comparison reports showing exactly what changed between versions
2. Analytics Reports: AI-driven Dashboard Analytics database reports explaining major updates in plain English, delivered to email
3. Referral Data Sales: Sale of referral relationship data to legal community, healthcare organizations, and compliance professionals. Data delivered as Microsoft Excel files with visualization options
4. Advertising: Google AdSense advertising displayed on the platform

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

NPI Dashboard is a healthcare provider data platform that aggregates the CMS-maintained NPPES National Provider Identifier registry (8.4M+ records, updated weekly) and combines it with Medicare claims-based referral data to offer free lookup tools (NPI, UPIN, PECOS, taxonomy, HCPCS, NDC, hospital, facility) and paid services including NPI change-monitoring subscriptions, AI-driven analytics reports, and referral relationship data sold primarily to the legal community for Stark Anti-Kickback enforcement.

Product overview

NPI Dashboard is a comprehensive healthcare provider database platform built around the National Provider Identifier (NPI) data from the National Plan & Provider Enumeration System (NPPES). The platform offers a unified suite of search and lookup tools including NPI Lookup, Search UPIN, PECOS Lookup, Taxonomy Lookup, National Drug Codes Lookup, HCPCS Lookup, and Phone/Fax Number search. Additional products include NPI Monitoring (free and subscription tiers), Data Visualization for referral data, Prescription Insights, Medicare Contacts directory, and Local Healthcare Market Benchmark tools. The platform serves healthcare providers, legal professionals, researchers, and organizations requiring provider information, referral relationship data, and Medicare-related resources.

Differentiator

Problem solved

Functional benefit

Brands

• NPI Dashboard: National Provider Identifier lookup and registry search platform for healthcare providers and organizations
• NPI Monitoring Service

Products and services

• NPI Lookup Primary National Provider Identifier registry lookup service that lets users search 8.4M+ NPI records by name, address, specialty, or NPI number and view provider information and referral data. Aimed at healthcare providers, billing staff, and the general public needing NPI information for HIPAA-compliant claims processing.
• Search UPIN Search tool that accepts a full or partial Unique Physician Identification Number (UPIN) and returns all NPI records sharing that UPIN. Targeted at providers and researchers working with legacy physician identifiers.
• Free PECOS Lookup Search of the Medicare Provider Enrollment, Chain, and Ownership System (PECOS) allowing users to find providers by name, NPI, or state and filter on active enrollment status. For healthcare organizations, credentialing staff, and billing teams verifying Medicare enrollment.
• Taxonomy Lookup Search tool for healthcare taxonomy codes supporting Level II taxonomy selection, code lookup, and free-text search of description/classification keywords. Used by providers and organizations selecting correct specialty codes for claims and credentialing.
• National Drug Codes Lookup Search tool for National Drug Codes including drug code, package code, manufacturer/labeler, and drug name or ingredient searches. Aimed at pharmacists, providers, billing staff, and consumers verifying drug identifiers.
• 2019 HCPCS Lookup Search of the Healthcare Common Procedure Coding System (HCPCS) supporting code, description, and pricing indicator description searches. Used by billers, coders, and providers looking up procedure codes.
• Search Phone/Fax Number Reverse phone and fax number lookup that returns all providers and organizations sharing a given contact number, plus related data. Used by operations and billing staff consolidating provider records.
• Search Doctors and Health-care Professionals Directory search of healthcare professionals with full or partial name matching, filterable by state, zip code, or city. For patients, referring providers, and organizations building provider lists.
• Search Hospital Ratings
• Search Health Care Facilities & Organizations Directory search of healthcare facilities and organizations with full or partial organization name matching, filterable by state, zip, or city. For patients and partners locating facilities.
• NPI Monitoring Service that monitors selected NPI records and notifies users via email when any of 329 data items are modified, added, or deleted. Free tier covers up to 2 records with alerts; premium subscription delivers detailed change-comparison reports. For practices, billing teams, and legal professionals who need to track changes to provider records.
• Data Visualization for Referral Data Visualization product showing a provider or organization's top referral sources and destinations, with the top 10 free and the top 40 available for purchase. Sold primarily to the legal community, healthcare organizations, and compliance professionals analyzing referral patterns.
• Prescription Insights Drug and prescription-related information lookup integrated with the NPI database, providing insights linked to prescribing providers. For prescribers, pharmacists, researchers, and consumers.
• Medicare Contacts State-by-state directory of Medicare agencies and organizations with contact information for claims, billing, complaints, and general Medicare inquiries. Used by patients, providers, and billing staff.
• Local Healthcare Market Benchmark Benchmarking tool for local healthcare market analysis, enabling comparison of provider and facility density and characteristics across geographies. Aimed at healthcare organizations, consultants, and researchers evaluating local markets.

Quantifiable outcome

• Database of 8,412,030 NPI records updated weekly
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• CMS/NPPES (National Plan & Provider Enumeration System)coreTechnology or IntegrationNPI Dashboard sources its core NPI database from the National Plan & Provider Enumeration System maintained by the Centers for Medicare & Medicaid Services (CMS). This government database assigns unique 10-digit NPI numbers to all healthcare providers per HIPAA requirements.
• Medical Schedule's Appointment Scheduling SystemcoreTechnology or IntegrationReferral data is supplemented by information provided by Medical Schedule's own Appointment Scheduling System. All patient identifiers are removed from this data.

Scale indicators6 records

Expansion highlights4 records

Broad incumbents

• Definitive Healthcare: Public commercial healthcare commercial intelligence company offering deep provider, organization, and referral data. Comparable because it sells subscription-based provider identity and referral analytics to the same legal, sales, and compliance buyers, but at far greater scale and with proprietary datasets.
• IQVIA (SK&A / OneKey): IQVIA's OneKey (formerly SK&A) database is the gold-standard US healthcare provider master file used for CRM, marketing, and referral analytics. It competes directly with NPI Dashboard's provider directory and referral visualization for healthcare commercial intelligence buyers.
• LexisNexis Healthcare: Provider data and identity resolution layer used for credentialing, sanctions screening, and fraud detection. Comparable target customers (legal/compliance, health systems) and overlapping provider-identity use cases, with much broader data assets.

Direct peers

• Healthgrades: Consumer-facing provider directory and hospital ratings site. Comparable in offering search and ratings of doctors and facilities using NPI-derived data, though Healthgrades is consumer-marketing led rather than legal/compliance focused.
• Doctor.com: Provider data management and online listing platform for healthcare practices. Comparable NPI-centric provider identity product, focused on keeping directory listings accurate and synchronized across the web.
• Vitals: Doctor directory and patient review site with provider search, specialties, and practice location data sourced from public NPPES records. Comparable free, SEO-driven provider lookup value proposition aimed at patients and healthcare consumers.
• Zocdoc: Provider search and appointment booking platform built on NPI-based provider records. Overlaps with NPI Dashboard's directory use case (find a doctor by specialty/location) but layers on scheduling and booking.
• NPPES (National Plan & Provider Enumeration System): CMS's official free NPI registry and the underlying data source NPI Dashboard aggregates. It is the most direct competitor for basic NPI lookup and is the baseline NPI Dashboard must differentiate against through UX, referral overlays, and monitoring.

Emerging players

• CareDash: Provider directory and reviews site with state- and specialty-filtered doctor search. Comparable in free public-facing NPI search and ratings, though smaller and narrower than NPI Dashboard's tool breadth.
• Symplr (Provider & Credentialing Solutions): Healthcare credentialing and provider data management SaaS used by health systems for payer enrollment, sanctions monitoring, and ongoing credentialing. Comparable NPI-centric credentialing and monitoring use case, but enterprise SaaS rather than self-serve.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/npidashboard
• Facebookfacebook.com/npidashboard
• LinkedInlinkedin.com/company/npidashboard

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NPI