Toogood Estate Winery

What Toogood Estate Winery does

Toogood Estate Winery is a privately held, family-owned estate winery located on a 40-acre parcel in Somerset, California, in the Sierra Foothills region, producing wines and port-style wines from 12 acres of estate vineyards planted to Zinfandel, Primitivo, Tempranillo, Pinot Noir, Merlot, Cabernet Franc, and Petite Sirah. The physical estate centers on a 5,000-square-foot underground wine cave maintained at a constant 58°F year-round that houses 300+ aging barrels and serves as a Cave Bar and private dining venue for events up to 14 guests. Winemaker Marco Cappelli leads production; Timothy and Kayla Mittelstaedt oversee on-site daily operations following the December 2019 acquisition by the Ron and Darin Mittelstaedt family of El Dorado Hills.

The revenue model is direct-to-consumer and anchored on five streams: (1) one-time bottle and merchandise sales through the estate tasting room and online shop (orderport.net), with products including the Foreplay, Artist Series, Estate Port Series, Sangria Kit, and Port Pony package; (2) four tiers of recurring wine club subscriptions (Vineyard, Port, Reserve, Magnum) priced $49.95-$169 with quarterly to twice-yearly shipments and adult-signature shipping, or estate pickup; (3) guided tastings at $10 per person covering 12+ wines and 14+ ports, with private port tastings at $30 per person; (4) three on-site tiny house lodging units (ZinScape, Vintage Loft, Primitivo Palace) at $249-$369 per night booked through Airbnb; and (5) seasonal events such as Wine & Cheese Celebrations and Private Port Tastings.

The winery primarily targets wine tourists, enthusiasts, and wine country visitors seeking immersive Sierra Foothills experiences, with a secondary segment of travelers booking overnight vineyard stays. Operations are entirely domestic (USA), with a remote tasting room branded Toogood Cellars in Placerville, CA (currently temporarily closed). The company is privately held, with no institutional investors, no funding history, and no headcount or revenue disclosure in the source material.

Name

Toogood Estate Winery

Legal name

Toogood Estate Winery

Website

https://toogoodwinery.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Toogood Estate Winery is a family-owned estate winery in Somerset, California, producing wines and ports from 12 acres of Sierra Foothills vineyards and offering wine club memberships, on-site tiny house lodging, wine cave tastings, and seasonal events to wine tourists and enthusiasts.

Ownership category

akta.pro rank

Product category

Estate Winery

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (7224)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Bars (THAFAEAF), Wine Bars (CRANACAE), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Wine Shops (Off-Premise) (CRANAAAB)

Keywords

• Estate winery
• Wine production
• Port wines
• Wine club
• Wine tasting

Headquarters

HQ city

Somerset

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct-to-consumer sales of estate wines including Foreplay, Sangria kits, Artist Series, Estate Port Series, and Port Pony packages through online shop and at the winery
2. Wine Club Memberships: Four wine club tiers (Vineyard Club, Port Club, Reserve Club, Magnum Club) delivering curated wine selections on recurring schedules (quarterly to twice yearly) with pickup or shipped delivery options ranging from $49.95 to $169.00
3. Wine Tasting: Guided tastings at the estate cave bar offering 12+ wines and 14+ ports for $10 per person; private port tastings at $30 per person
4. Vineyard Lodging: Three tiny house accommodations (ZinScape, Vintage Loft, Primitivo Palace) available nightly at $249-$369 per night plus tax and cleaning fees, with pool and hot tub access
5. Events: Special tasting events including Wine & Cheese celebrations and Private Port Tastings with cheese pairings, driving foot traffic and additional wine sales

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Toogood Estate Winery produces and sells estate-grown still red wines (Zinfandel, Primitivo, Tempranillo, Pinot Noir, Merlot, Cabernet Franc, Petite Sirah) and an unusually broad portfolio of 14+ dessert/port-style wines from a 12-acre vineyard on a 40-acre estate in El Dorado County, aged in a 5,000 sq ft underground cave held at 58°F. Revenue is generated primarily through on-site tasting experiences, four wine club subscriptions, direct wine/port bottle sales, and three on-site tiny-house lodging units.

Product overview

Toogood Estate Winery is a family-run estate winery and destination experience in Somerset, CA. The core offering centers on handcrafted estate wines from 12 acres of Sierra Foothills vineyards, with particular emphasis on distinctive varietals (Zinfandel, Primitivo, Tempranillo, Pinot Noir, Merlot, Cabernet Franc, Petite Sirah) and an extensive port collection. The portfolio spans wine products including the Foreplay, Artist Series, Estate Port Series, and Port Pony Full Package; four wine club memberships (Vineyard Club, Port Club, Reserve Club, Magnum Club) offering recurring deliveries; and three on-site tiny house lodgings (ZinScape Lodge, Vintage Loft Lodge, Primitivo Palace Lodge). Guest experiences include wine cave tastings, standard tasting flights, private port tastings, and seasonal events like Wine & Cheese Celebrations. A secondary tasting room called Toogood Cellars operates in Placerville, CA.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Red Wines Bottled estate-grown red wines (Zinfandel, Primitivo, Tempranillo, Pinot Noir, Merlot, Cabernet Franc, Petite Sirah) produced at the Somerset estate and sold to consumers via the tasting room, wine clubs, and on-site purchases.
• Estate Ports (Dessert Wines) Fortified port/dessert-style wines from the estate (14+ offerings) sold by the bottle and featured in the dedicated private port tasting ($30/person).
• Vineyard Wine Club Subscription tier delivering curated shipments of estate red wines to members, with complimentary tasting benefits at the estate.
• Port Wine Club Subscription tier delivering curated shipments of estate ports/dessert wines to members, with complimentary tasting benefits.
• Reserve Wine Club Subscription tier providing access to reserve and limited-production estate wines, with complimentary tasting benefits.
• Magnum Wine Club Subscription tier delivering large-format (magnum) estate wines to members, with complimentary tasting benefits.
• Standard Wine Tasting Group tasting experience of the estate's still wines offered at $10 per person.
• Private Port Tasting Guided private tasting experience of the estate's 14+ ports at $30 per person.
• Estate Tiny-House Lodging (ZinScape, Vintage Loft, Primitivo Palace) Three themed tiny-house rental units on the estate (ZinScape, Vintage Loft, Primitivo Palace) available for overnight stays tied to the wine experience.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cave B Estate Winery: Washington state estate winery that combines a working vineyard and wine cave with on-site cliffside lodging and a fine-dining restaurant. Among the closest analogs in the combined wine-cave + lodging destination model Toogood is pursuing with its tiny houses.
• South Coast Winery Resort & Spa: Temecula estate winery paired with on-site villa lodging, spa, and restaurant under a single resort operation. Closest large-scale analog of the winery + lodging + experiences revenue mix that Toogood is building with its tiny houses.
• Cedarville Vineyard: Estate winery in Fair Play, CA — directly adjacent to Toogood's Somerset location — producing small-lot estate wines with a direct-to-consumer focus and tasting room in the Sierra Foothills. Closest neighbor in micro-region and comparable in scale.
• Boeger Winery: Family estate winery in Placerville, El Dorado County, founded 1972, growing and producing estate varietals on a similar small-acreage Sierra Foothills model with a comparable direct-to-consumer focus. The most direct geographic and business-model peer in the immediate Somerset/Placerville trade area.
• Lava Cap Winery: Family-owned estate winery in Placerville, El Dorado County, producing estate-grown varietals from a foothills vineyard with a tasting room and wine club. Direct competitor for the same Sierra Foothills visitor and wine-club member.
• Miraflores Winery: Estate winery located in Placerville's Apple Hill region, producing estate varietals with tasting room and wine club in El Dorado County. Comparable estate, DTC, and regional positioning.
• Domaine de la Terre Rouge: Estate winery in Fiddletown, Amador County, focused on estate-grown Rhône and Zinfandel varietals from Sierra Foothills vineyards. Comparable small-lot, estate-driven model in the same foothills consumer market.
• Carter Estate Winery and Resort: Temecula estate winery with on-site bungalow lodging, tasting room, and event spaces under one brand. Directly comparable combination of estate winemaking and overnight accommodations that mirrors Toogood's tiny-house lodging model.

Broad incumbents

• Buena Vista Winery: Historic Sonoma winery known for its 1858 hand-dug wine caves, tastings, and event experiences. A larger, established player with the same wine-cave-as-destination infrastructure that Toogood uses to differentiate.
• Schramsberg Vineyards: Napa Valley estate winery with historic hillside caves used for sparkling and Chardonnay aging, plus cave tours and tastings. Larger, established peer sharing the wine-cave experiential positioning but at a different price tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ToogoodWinery
• Facebookfacebook.com/ToogoodEstateWinery
• LinkedInlinkedin.com/company/toogood-winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toogood Estate Winery