Prime Capital Financial

What Prime Capital Financial does

Prime Capital Financial is a privately held, advisor-led and advisor-governed Registered Investment Adviser headquartered in Overland Park, Kansas, operating as Prime Capital Investment Advisors, LLC. Founded in 1985 and reorganized under its current ownership in 2017 when Scott Colangelo and Tim Hakes acquired the firm from its original founder, the company has grown to more than 300 professionals across 70 US locations serving over 20,000 families and managing in excess of $40 billion in assets under management. The firm functions as a multi-service wealth platform built through organic advisor recruiting, acquisitions, and the launch of integrated service lines including Prime Capital Wealth Management, Prime Capital Retirement (fiduciary plan consulting), Prime Capital Wellness (financial education), Prime Capital Tax Advisory (via the Hartman Wanzor McNamara LLP partnership), and Prime Capital Family Office (formerly SineCera Capital). It also retains specialty subsidiaries such as Earth Equity Advisors, a sustainable-investing-focused wealth firm.

The business operates on a fee-based, recurring revenue model across five primary streams: wealth management, retirement plan consulting, financial wellness, tax advisory, and insurance. Distribution is primarily direct advisory through a national field sales model targeting individuals and families, plan sponsors, plan participants, business owners, and affiliated advisor firms that join the Prime Capital network. Go-to-market combines organic advisor recruiting with an active M&A roll-up strategy, executed through a dedicated M&A team led by Director Grant Spencer, with eight disclosed acquisitions since 2021. The firm's underlying technology stack consists of third-party wealth and custodial platforms (Orion, eMoney, Addepar, Fidelity, Schwab, Goldman Sachs, American Funds); no proprietary technology or AI/ML capabilities are publicly disclosed.

The firm is led by CEO Glenn Spencer, Chairman and Managing Partner Scott Colangelo, Vice-Chairman Tim Hakes, President Scott Duba, CIO Will McGough, and a full executive bench (CFO Brian Dillbeck, CMO Terra McBride, CHRO Angel Taylor, Chief Risk and Compliance Officer Anthony Woodard, Chief Growth Officer John Seibolt). Notable strategic hires include Fred Reish, recognized as the 'father of fiduciary,' as Director of ERISA Compliance and Fiduciary Strategy. The firm has earned consecutive Barron's Top 100 RIA rankings from 2022 through 2025. Recent legal exposure includes multiple temporary restraining orders and a preliminary injunction related to advisor recruiting from Edelman Financial Engines, which introduces execution risk to the advisor recruitment engine.

Name

Prime Capital Financial

Legal name

Prime Capital Investment Advisors, LLC

Website

https://primefinancial.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

251–500 employees

Short description

Prime Capital Financial is a privately held, advisor-led RIA headquartered in Overland Park, Kansas, providing wealth management, retirement plan consulting, tax advisory, family office, and financial wellness services to individuals, families, and plan sponsors through 300+ professionals across 70 US locations managing over $40B in AUM.

Ownership category

akta.pro rank

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Wealth Management: Fee-based financial planning and investment management services for individuals and families across all wealth tiers.
2. Retirement Plan Consulting: Fiduciary consulting for plan sponsors, including investment management, fee benchmarking, and participant outcomes services.
3. Financial Wellness: Employee financial wellness coaching and education delivered through Prime Capital Wellness.
4. Tax Advisory: Tax planning, compliance, and strategic advisory services through Prime Capital Tax Advisory, including back-office management support.
5. Insurance: Risk management and insurance products integrated within comprehensive financial plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Prime Capital Financial delivers fee-based investment advisory, financial planning, and retirement plan consulting services through a national network of licensed advisors. Its integrated platform spans wealth management for individuals and families, fiduciary retirement plan consulting for plan sponsors, employee financial wellness coaching, family office services for high-net-worth households, and tax advisory through a partnership with Hartman Wanzor McNamara LLP. The firm grows by recruiting advisors and acquiring RIA firms into its affiliated network while preserving local advisor autonomy and brand identity.

Product overview

Prime Capital Financial is a comprehensive wealth management platform offering multiple integrated services through its core divisions: Prime Capital Wealth Management (individual and family wealth advisory), Prime Capital Family Office (centralized services for high net worth clients), Prime Capital Tax Advisory (tax planning via Hartman Wanzor McNamara partnership), Prime Capital Retirement (corporate retirement plan consulting), and Prime Capital Wellness (employee financial wellness education). The firm operates an advisor network platform with 300 professionals across 70 U.S. locations, having grown through acquisitions of brands including Earth Equity Advisors, Bradshaw Rogers Financial Partners, Cornerstone Comprehensive Wealth Management, Crossvault Capital Management, Pier Financial Advisors, Giesting Financial, Stonnington Group, and Financial Network Limited.

Differentiator

Problem solved

Functional benefit

Brands

• Earth Equity Advisors: A Prime Capital Financial company and sustainable investing-focused wealth management firm.

Quantifiable outcome

• AUM grew from approximately $20 billion to over $40 billion during Scott Duba's tenure (2021–2026).
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Bradshaw Rogers Financial PartnerscoreChannel Partner/ Reseller/ Distributor · 20 January 2026Acquired by Prime Capital Financial. Salisbury, North Carolina-based wealth management firm with $600M in AUM and 7 professionals, including founders Trent Bradshaw and Brandon Rogers who join as partners. Expands Prime Capital's presence in the Carolinas.
• Hartman Wanzor McNamara LLP (HWM)coreStrategic or Co-development Partner · 21 October 2025Prime Capital Tax Advisory was launched through a strategic partnership with Hartman Wanzor McNamara LLP, a Texas-based tax advisory firm with over 30 professionals. The partnership brings tax planning, compliance, and business advisory services into Prime Capital Financial's integrated wealth management platform.
• Earth Equity AdvisorscoreStrategic or Co-development PartnerEarth Equity Advisors is a Prime Capital Financial company and sustainable investing-focused wealth management firm. The firm helps clients transition to fossil-fuel-free, sustainable, responsible, and impact investment portfolios. Earth Equity has been operating for fifteen years.
• 20/20 Financial AdvisersminorChannel Partner/ Reseller/ Distributor20/20 Financial Advisers is part of the Prime Capital Financial affiliate network. The firm provides comprehensive financial planning and investment management services.
• Burns Estate Planning & Wealth AdvisorsminorChannel Partner/ Reseller/ DistributorPart of the Prime Capital Financial affiliate network, helping clients with retirement planning using a variety of investments and insurance products.
• Liberty Wealth AdvisorsminorChannel Partner/ Reseller/ DistributorPart of the Prime Capital Financial affiliate network, offering full-spectrum financial advisory and wealth planning services with low-cost, tax-efficient, globally diversified portfolios.
• Sugarloaf Wealth ManagementminorChannel Partner/ Reseller/ DistributorPart of the Prime Capital Financial affiliate network, focused on placing client interests first and providing solutions to maximize financial resources.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Focus Financial Partners: Leading RIA consolidator with a partnership model supporting fiduciary advisors; comparable to Prime Capital in M&A-led growth, advisor recruitment, and multi-affiliate national platform.
• Mariner Wealth Advisors: National RIA providing wealth management, retirement plan, tax, and family office services; highly comparable integrated-service and acquisition-driven model in the U.S. RIA space.
• Creative Planning: One of the largest independent RIAs offering wealth, tax, retirement, and estate planning; competes with Prime Capital for advisor recruits and serves a similar mass-affluent to UHNW client base.
• Cetera Financial Group: Network of independent advisor firms delivering wealth management and retirement solutions; comparable in multi-affiliate model, advisor-led structure, and breadth of services.
• Cambridge Investment Research: Independent broker-dealer/RIA supporting thousands of financial advisors with wealth and retirement offerings; relevant comparator given shared advisor-recruitment and affiliation DNA.
• Commonwealth Financial Network: Independent RIA/broker-dealer serving individual investors and plan sponsors with integrated planning solutions; comparable in advisor-governed philosophy and retirement plan consulting capabilities.
• Edelman Financial Engines: Large national RIA offering wealth management and financial planning; direct competitor for advisor talent and clients, and current litigation counterparty of Prime Capital.
• Dynasty Financial Partners: RIA platform serving breakaway advisors with integrated technology, investment, and M&A support; highly comparable business model as a platform for affiliated advisory firms.

Broad incumbents

• LPL Financial: Largest independent broker-dealer in the U.S., serving thousands of advisors with wealth and retirement capabilities; broader incumbent with overlapping services but a wider, more institutional scope than Prime Capital.
• Raymond James Financial: Public diversified financial services firm with a sizable wealth management and advisor channel; comparable in retirement plan and advisor-supported offerings, though significantly larger and more diversified.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PrimeCapitalFin
• Facebookfacebook.com/PrimeCapitalFinancial
• LinkedInlinkedin.com/company/primecapitalfinancial

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Subsidiaries7 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Capital Financial