Liberty Wealth Advisors

What Liberty Wealth Advisors does

Liberty Wealth Advisors is a U.S.-based SEC-registered fiduciary investment adviser that provides comprehensive wealth planning and investment management services primarily to high-net-worth individuals, and historically to institutions. Operating as a brand under Prime Capital Investment Advisors, LLC (PCIA) since the firm joined Prime Capital Financial in December 2022, the company delivers its advisory services through a structured four-step process (Discover, Gather, Plan, Implement) with quarterly meetings and annual financial planning reviews. Its core service portfolio spans portfolio construction and management using low-cost, tax-efficient, globally diversified funds; retirement planning; tax planning; estate planning; insurance and risk management; and charitable giving, supplemented by specialized offerings for executive compensation, business owners, education funding, banking and credit, family guidance, and cybersecurity.

The firm operates from two offices — Royal Oak, Michigan (headquarters) and Stamford, Connecticut — and reports an asset base of approximately $20 billion under management across 600+ clients in 44 states plus the District of Columbia. Its technology stack is comprised of third-party platforms: Nitrogen (formerly Riskalyze) for quantitative risk-tolerance assessment using a 1–99 "Risk Number," and Emaplan/Orion Advisor for client portal access, document vault storage, and account communication. No proprietary technology, AI/ML systems, or API capabilities are disclosed.

Commercially, Liberty Wealth Advisors runs a relationship-driven, field-based advisory model with revenue generated through fee-based advisory engagements (billed annually per personalized wealth plan proposals), executed through Prime Capital Investment Advisors, LLC with securities offered through Private Client Services (FINRA/SIPC). The firm employs roughly 11–50 staff, led by President Annette A. Vanderlinde, Partner/Director of Wealth Planning R. Michael Parry, and Chairman & CEO James S. Gladney.

Name

Liberty Wealth Advisors

Legal name

Liberty Wealth Advisors (operating as brand of Prime Capital Investment Advisors, LLC)

Website

https://www.libertywealthadvisors.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Liberty Wealth Advisors is an SEC-registered fiduciary adviser providing holistic wealth planning and investment management services to high-net-worth individuals across 44 U.S. states from offices in Michigan and Connecticut.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

akta.pro secondary industries

Hybrid Advice (Advisor + Digital) Platforms (FSAAAAAE), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

Keywords

• Wealth management services
• Investment advisory
• Retirement planning
• Estate planning
• Tax planning

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Advisory and Wealth Management Services: The firm generates revenue through comprehensive wealth planning and investment management services. Advisory services are offered through Prime Capital Investment Advisors, LLC (PCIA), a federally registered investment adviser. Securities are offered through Private Client Services, Member FINRA/SIPC. Fee structure is outlined in personalized wealth plans proposed to clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Liberty Wealth Advisors provides comprehensive, customized wealth planning and fiduciary investment management for high-net-worth individuals and families. Core offerings span portfolio construction and management using low-cost, tax-efficient, globally diversified funds, plus retirement planning, tax planning, estate planning, insurance & risk management, and charitable giving, all delivered through a structured four-step process (Discover, Gather, Plan, Implement) with quarterly meetings and an annual financial planning review.

Product overview

Liberty Wealth Advisors offers a single integrated wealth planning and fiduciary investment management service built around a structured Four-Step Process (Discover, Gather, Plan, Implement) with ongoing quarterly meetings and annual reviews. The core service portfolio includes Portfolio Construction & Management, Retirement Planning, Tax Planning, Estate Planning, Insurance & Risk Management, and Charitable Giving, all delivered with a commitment to fiduciary responsibility and Servant Leadership principles. Specialized services address Executive Compensation, Business Ownership, Education Funding, Banking & Credit Management, Family Guidance, and Cybersecurity. The firm utilizes Nitrogen (Riskalyze) for quantitative risk assessment to deliver precise Risk Number profiles, and provides secure client portal access for statements, communications, and document storage.

Differentiator

Problem solved

Functional benefit

Products and services

• Holistic Wealth Planning Comprehensive, tailored wealth planning and fiduciary investment management services that prioritize client best interests, covering all aspects of financial life from portfolio construction to legacy preservation.
• Portfolio Construction & Management Long-term strategic investment management building consistent, tax-efficient, globally diversified portfolios using low-cost funds with emphasis on asset allocation, diversification for risk management, objective holistic guidance, and continuous monitoring and rebalancing.
• Retirement Planning Customized retirement planning services helping clients develop tailored solutions involving IRAs, 401(k)s, pension plans, Social Security, and Medicare to meet unique retirement goals.
• Tax Planning Tax minimization strategies working closely with clients' existing tax, legal, and accounting advisors to structure investments and transactions to help minimize overall tax burden, including retirement plan optimization and capital gains planning.
• Estate Planning Estate planning coordination with attorneys to ensure financial and estate plans are aligned and regularly updated, including guidance on wills, trusts, tax efficiencies, asset titling, and beneficiary designations.
• Insurance & Risk Management Insurance analysis and risk management services helping determine adequacy, appropriateness, and cost-effectiveness of existing life, disability, long-term care, and liability policies, including Medicare planning.
• Charitable Giving Charitable giving guidance ensuring goals are met while maximizing tax benefits, including Donor Advised Funds (DAFs) and Qualified Charitable Distributions (QCDs) for tax-efficient lifetime and death transfers.
• Executive Compensation Services Specialized services for executives to optimize compensation structures and financial planning around stock options, deferred compensation, and other executive benefit programs.
• Business Ownership Services Comprehensive financial guidance for business owners including business succession planning, exit strategies, and integration of business interests with personal financial plans.
• Education Funding Planning services to help families save and pay for education expenses, including 529 plans and other education savings strategies.
• Banking & Credit Management Guidance on banking relationships and credit management strategies to optimize borrowing costs and financial flexibility.
• Family Guidance Multi-generational financial planning services helping families navigate complex wealth transfer and family financial dynamics.
• Cybersecurity Guidance Advisory services helping clients protect their financial information and assets from cybersecurity threats and identity theft.
• Client Portal Secure, convenient client portal providing online and mobile access to statements, important communications, and a secure document vault for storing essential personal records such as estate planning documents, real estate deeds, and identification.
• Risk Number Assessment (via Nitrogen/Riskalyze) Nobel Prize-winning quantitative risk assessment methodology providing clients with a precise 'Risk Number' between 1 and 99 to quantify their exact comfort level with potential downside risk and upside gain, replacing subjective risk labels with objective exercises based on actual dollar amounts.

Quantifiable outcome

• Low-cost, tax-efficient portfolios with continuous monitoring and rebalancing

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Prime Capital Investment Advisors, LLC (PCIA)coreStrategic or Co-development Partner · 1 December 2022Liberty Wealth Advisors joined Prime Capital Financial in December 2022. Advisory services are offered through Prime Capital Investment Advisors, LLC (PCIA), a federally registered investment adviser. PCIA is located at 6201 College Blvd., Suite#150, Overland Park, KS 66211. Securities are offered through Private Client Services, Member FINRA/SIPC. PCIA does business as Prime Capital Financial | Wealth | Retirement | Wellness.
• VanguardminorStrategic or Co-development Partner · 1 January 2018Historical partnership referenced from Portfolio Solutions era showing a summit between Portfolio Solutions CEO James Gladney and Vanguard CEO Tim Buckley at Vanguard Headquarters in Malvern, PA to develop ways to expand their long-term partnership using low-cost funds.
• Nitrogen (formerly Riskalyze)coreTechnology or IntegrationThe firm uses Nitrogen (formerly Riskalyze), a Nobel Prize-winning risk assessment platform, to provide quantitative precision for risk tolerance assessment. This tool generates a 'Risk Number' between 1 and 99 to quantify client comfort levels with risk.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Creative Planning: One of the largest independent RIAs in the U.S., offering comprehensive wealth planning including investment management, tax, estate, and retirement planning. Directly comparable in service breadth, fiduciary model, and HNW/affluent client base.
• Edelman Financial Engines: Large national RIA providing comprehensive wealth planning, investment management, and financial planning services. Comparable in holistic advisory model and serves mass-affluent through HNW clients with fiduciary standards.
• Sanctuary Wealth: National RIA partnership platform providing advisors with compliance, technology, and investment platform support. Comparable in serving HNW clients through advisor-led model under fiduciary standard, with similar back-office partnership structure to Prime Capital affiliation.
• Carson Group: RIA and wealth management firm providing advisors with planning technology, investment solutions, and back-office support. Comparable as an SEC-registered fiduciary serving HNW clients through advisor-led model with growing digital capabilities.
• Bessemer Trust: Multi-family office serving HNW and ultra-HNW families with comprehensive wealth planning, investment management, and trust services. Closely comparable in target client (HNW/ultra-HNW), service breadth, and relationship-driven fiduciary model.
• Mercer Advisors: National RIA providing comprehensive wealth management, tax planning, estate planning, and investment management to HNW individuals. Closely comparable in holistic service offering and fiduciary RIA model, with similar geographic expansion strategy.
• Mariner Wealth Advisors: Large independent RIA offering comprehensive wealth planning, investment management, tax, and estate services to HNW individuals and families. Comparable in holistic service model and HNW focus, though significantly larger in scale.
• Prime Capital Investment Advisors: Parent RIA platform under which Liberty Wealth Advisors operates. Provides advisory compliance, technology, and tax advisory services to Liberty Wealth clients; directly comparable as an SEC-registered RIA serving HNW individuals with comprehensive wealth planning.

Broad incumbents

• CIBC Private Wealth: Private wealth arm of Canadian Imperial Bank of Commerce offering investment management, trust, and wealth planning to HNW and ultra-HNW families. Comparable in target client and comprehensive wealth planning, though backed by a larger institutional parent.
• Brown Brothers Harriman Wealth Management: Long-established private bank and wealth manager serving HNW families with trust, investment, and banking services. Overlapping HNW client base and comprehensive wealth planning offering, though broader institutional and banking capabilities distinguish it.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Liberty_Wealth
• LinkedInlinkedin.com/company/liberty-wealth-advisors

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberty Wealth Advisors