CNP Seguradora

What CNP Seguradora does

CNP Seguradora is a Brazilian financial protection group wholly owned by French insurer CNP Assurances, operating four product verticals: insurance (life, funeral, residential, business, personal accident/bag, and loan protection), consortiums (vehicle and real estate), capitalization (prize-linked savings), and dental plans. The company targets Brazil's mass-market and underserved segments through a white-label partnership distribution model, deploying products under partner brands via Correios (3,600+ branches), banking partners (XP, BRB, BMG, PagBank, Cresol, BanQi, Banco Bari, Paraná Banco, Senff), retail partners (Carrefour, Americanas, Ouze), and an independent broker (corretora) network. Pricing is structured as recurring monthly subscriptions starting at R$14.99, with insurance products (Bolsa Mais Segura, Vida Mais Segura, Funeral Mais Seguro, Lar Mais Seguro, Negócio Mais Seguro) bundled with 24/7 assistance, telemedicine, and lottery prize draws.

The group operates through four Brazilian legal entities — Previsul (insurance), CNP Consórcio S.A. (consortium administration), Odonto Empresas Convênios Dentários LTDA (dental), and CNP Capitalização S.A. (capitalization) — with headquarters in São Paulo and operations in Barueri. Underlying technology is a digital white-label platform enabling partners to deploy customized insurance, consortium, capitalization, and dental products with 100% digital quote-to-claim processes, integrated with Salesforce for CRM/claims and WhatsApp for direct mobile sales. The company is LGPD-compliant, SUSEP-registered across multiple product lines, and ESG-aligned through R$15M committed to global sustainability initiatives (RISE partnership) and R$2.5M to Projeto Conexão Amazônia.

Revenue is generated through recurring monthly insurance premiums, consortium administration fees, capitalization subscriptions, and dental plan fees, with strong cross-sell via partner channels. The 2024 announced merger with Embracon would position CNP Consórcio among Brazil's top five consortium operators, pending regulatory approval. In 2024, the company also rebranded from its legacy Caixa Seguradora identity to CNP Seguradora, marking a strategic pivot toward independent partnership-led growth beyond the historic Caixa distribution agreement.

Name

CNP Seguradora

Legal name

CNP Seguradora

Website

https://cnpseguradora.com.br

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

CNP Seguradora is a Brazilian insurance, consortium, capitalization, and dental plan provider wholly owned by France's CNP Assurances, distributing through white-label partnerships with Correios, banks, and retailers to serve mass-market Brazilian consumers and SMEs.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Premiums: Collection of insurance premiums from life, residential, business, and personal accident insurance products through monthly recurring payments
2. Consortium Fees: Administration fees from consortium groups (real estate and vehicle), including reduced installment periods and credit management services
3. Capitalization Titles: Savings-linked capitalization products with prize drawings, where customers save money and participate in monthly lotteries
4. Dental Plans: Monthly subscription fees for individual and corporate dental plans providing oral healthcare access

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

CNP Seguradora is a Brazilian financial protection group that sells life, residential, business, funeral, and bag-theft micro-insurance, vehicle and real estate consortiums (including the sustainable Consórcio Verde), savings-linked capitalization (Cap Vencedor), and dental plans. Distribution is anchored on a white-label/co-creation model: partners such as Correios, banks (XP, BRB, BMG, PagBank), and retailers (Carrefour, Americanas) offer CNP products through their own channels, supported by a dedicated broker (corretora) network and digital portals. The group consolidates Previsul (insurance), CNP Consórcio, CNP Capitalização, and Odonto Empresas under a single Brazilian umbrella, backed by French parent CNP Assurances.

Product overview

CNP Seguradora is a diversified financial protection group offering a multi-product portfolio across four core segments: (1) Seguros — including life, residential, business, funeral, bag protection, loan protection (prestamista), and property insurance; (2) Consórcios — vehicle and real estate consortium administration, including a dedicated Consórcio Verde for sustainable goods; (3) Capitalização — prize-linked savings (Cap Vencedor Único and Mensal); and (4) Plano Odontológico — dental plans through Odonto Empresas and Plano Odonto Sigma. Products are distributed through a multi-channel model including the Correios postal network, banking partners (XP, BRB, BMG, Cresol, PagBank, Senff, BanQi, Banco Bari, Paraná Banco), retail partners (Carrefour, Americanas, Ouze), and an independent broker (corretora) network. The group is anchored by parent company CNP Assurances (France) and brings together CNP Consórcio, CNP Capitalização, Previsul, and Odonto Empresas under one umbrella in Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• Você Mais Seguro: Insurance products offered through Correios partnership including Bolsa Mais Segura, Vida Mais Segura, Funeral Mais Seguro, Lar Mais Seguro, and Negócio Mais Seguro.
• Consórcio Verde
• Cap Vencedor
• Plano Odonto Sigma
• Instituto CNP Brasil

Products and services

• Bolsa Mais Segura Micro-insurance covering robbery/theft of bag contents up to R$1,000, unauthorized card transactions up to R$1,000, and coercion-related financial losses up to R$1,000; from R$14.99/month and includes a monthly R$20,000 lottery prize draw. Targeted at mass-market Brazilian consumers, distributed primarily via Correios branches.
• Vida Mais Segura / Vida Mais Segura Multi Life insurance from R$24.99/month with R$10,000 death benefit, R$6,000 total permanent disability indemnity, and R$1,000 serious illness advance; includes 24h telemedicine and medication discounts. The Multi variant (R$29.99/month) extends coverage to 3 family beneficiaries. Sold primarily via Correios branches.
• Funeral Mais Seguro Funeral expense coverage up to R$5,000 for funeral costs plus a R$300 monthly food card for 12 months; from R$14.99/month with a monthly R$20,000 prize draw. Targets Brazilian families seeking affordable end-of-life financial protection, sold via Correios branches.
• Lar Mais Seguro Residential insurance from R$19.99/month covering fire/lightning/explosion (up to R$50,000), electrical damage (R$3,000), wind/hail (R$3,000), and rental loss (R$3,000); includes 24h locksmith, plumber, electrician, and glazier assistance. Distributed primarily through Correios and Cresol.
• Negócio Mais Seguro Business insurance for MEI from R$32.99/month covering fire/lightning/explosion (up to R$60,000), electrical damage (R$2,500), wind/hail (R$2,500), rental loss (R$2,500), plus IT Help Desk assistance. Distributed via Correios branches targeting Brazilian microentrepreneurs.
• Consórcio Verde Sustainable consortium for green assets: hybrid/electric vehicles (from R$383.47/month), solar/photovoltaic panels (from R$639.11/month), and fleet renewal (from R$1,434.52/month). Credit from R$15,000 to R$2 million, up to 29% admin fee discount, 25% parcel reducer, and 50% lance credit usage. Targets Brazilian consumers seeking interest-free acquisition of sustainable assets.
• Consórcio Imobiliário e Veículos Traditional interest-free consortium products for real estate and vehicle (light and heavy) acquisition administered by CNP Consórcio S.A., with monthly installments and credit management. Distributed through banking partners (XP via Consórcio XP, BRB, BMG, Cresol) and direct channels.
• Capitalização (Cap Vencedor Único e Mensal) Savings-linked prize bond products. Cap Vencedor Único offers a single payment with up to R$1 million in prizes over one year; Cap Vencedor Mensal offers 934+ chances to win up to R$300,000 monthly with full value redemption at end of term. Targets Brazilian consumers seeking disciplined savings with lottery-linked returns.
• Plano Odonto Sigma Individual and corporate dental plan offering access to a dental care network with affordable pricing and inclusion of a free orthodontic appliance. Distributed directly via Plano Odonto Sigma and through white-label partners such as Carrefour, Americanas, Ouze, and Senff.
• Seguro Prestamista Loan protection insurance that pays indemnity in borrower default scenarios, protecting lenders' revenues and expanding credit access for borrowers. Distributed through banking partners (PagBank) and digital credit platforms (BanQi, Banco Bari, Paraná Banco, Senff).
• Seguro de Vida em Grupo / PME (APC Coletivo) Group life insurance packages for small and medium enterprises and APC Coletivo, providing death and disability coverage for employees. Sold primarily through the broker (corretora) network to PME HR and operations decision-makers.
• Bolsa Protegida Bag and personal belongings protection insurance covering robbery and theft, distributed through the broker (corretora) network. Targeted at Brazilian consumers seeking personal property coverage via professional advisors.
• Quebra de Garantia (Garantia/Performance Bond) Guarantee bond and performance bond insurance covering contractor default in construction or service agreements. Distributed through the broker (corretora) network to corporate and construction-sector clients.
• Seguro Property (Commercial and Residential) Commercial and residential property insurance covering physical assets against fire, flooding, and other perils for business and residential portfolios. Includes the Danos Físicos ao Imóvel (DFI) module as part of the residential insurance portfolio.
• Você Mais Seguro (Correios Insurance Product Line) Brand umbrella bundling the Correios-distributed micro-insurance portfolio (Bolsa Mais Segura, Vida Mais Segura, Funeral Mais Seguro, Lar Mais Seguro, Negócio Mais Seguro) sold through 3,600+ Correios branches nationwide as a unified personal protection offering.

Quantifiable outcome

• Up to R$ 1,000 indemnification for bag theft/robbery
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

15 partnerships are on record, tiered core, major and minor.

• CorreioscoreChannel Partner/ Reseller/ DistributorMajor distribution partnership with Brazilian postal service Correios to offer microsurance products (Bolsa Mais Segura, Vida Mais Segura, Funeral Mais Seguro, Lar Mais Seguro, Negócio Mais Seguro) through 3,600+ branches nationwide
• XP InvestimentoscoreChannel Partner/ Reseller/ DistributorCreated Consórcio XP, an adaptable consortium product customized for XP's needs and strategy for their customers
• BRB (Banco de Brasília)majorChannel Partner/ Reseller/ DistributorExpansion of consortium and capitalization products through omnichannel branches, reaching 7.6 million Brazilian customers
• BMGmajorChannel Partner/ Reseller/ DistributorConsortium solutions that expand financial product portfolio and strengthen heritage planning opportunities for BMG customers
• CresolminorChannel Partner/ Reseller/ DistributorProvides residential insurance reinforcing property protection and adding security for Cresol cooperative members
• PagBankmajorChannel Partner/ Reseller/ DistributorDigital banking partnership offering life insurance and residential insurance to all PagBank customers in a fully digital experience
• SenffminorChannel Partner/ Reseller/ DistributorIntegrated Prestamista Insurance, Residential Insurance, and Dental Plans expanding protection and value generation for Senff customers
• BanQiminorChannel Partner/ Reseller/ DistributorConnected Prestamista Insurance to BanQi's digital credit journey within the app, bringing more protection, convenience, and recurrence
• Banco BariminorChannel Partner/ Reseller/ DistributorAdded Prestamista Insurance to Bari's credit operations, strengthening financial security and expanding customer value proposition
• Paraná BancominorChannel Partner/ Reseller/ DistributorPrestamista Insurance complements Paraná Banco's credit offerings with additional financial protection
• CarrefourmajorChannel Partner/ Reseller/ DistributorOffers accessible dental plans and Capitalization options providing more benefits and security for Carrefour customers
• AmericanasminorChannel Partner/ Reseller/ DistributorProvides Protected Card insurance complementing Americanas portfolio with property protection and financial security
• OuzeminorChannel Partner/ Reseller/ DistributorWhite-label dental plans expanding oral health access and strengthening Ouze's benefit portfolio
• RISEminorStrategic or Co-development PartnerESG investment partnership allocating R$ 15 million for global sustainable initiatives following ESG criteria
• EmbraconcoreStrategic or Co-development PartnerStrategic merger of CNP Consórcio and Embracon operations, creating one of Brazil's five largest consortium companies with 35+ years of combined experience

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SulAmérica: Major Brazilian insurer with deep presence in life, health, dental and P&C products distributed via brokers and corporate channels. Comparable to CNP Seguradora across life (Vida Mais Segura) and dental (Plano Odonto Sigma) product lines.
• MAPFRE Brasil: Brazilian subsidiary of Spanish global insurer MAPFRE, focused on auto, residential and life insurance distributed through brokers and partners. Comparable to CNP Seguradora's broker network (corretoras) and partner-led distribution approach.
• Bradesco Seguros: Insurance arm of Bradesco, Brazil's second-largest private bank, offering life, capitalization, consortium and pension products. Directly comparable to CNP Seguradora's multi-product white-label strategy leveraging bank distribution.
• Caixa Seguradora (Wiz/Perfil): Successor entity to the historic Caixa partnership that originally housed CNP's Brazilian operations. Operates inside Caixa Econômica Federal's distribution. Directly comparable as a bancassurance-led insurance and consortium player in the same Brazilian mass market.
• HDI Seguros: Brazilian insurer owned by Germany's Talanx, focused on auto, residential, SME and life products via brokers. Comparable to CNP Seguradora's broker-led distribution and diversified P&C + life mix.
• Zurich Brasil: Brazilian arm of global insurer Zurich, offering life, residential, and SME insurance via broker and bancassurance channels. Comparable to CNP Seguradora's life and property lines and its reliance on broker and partner distribution.
• Porto Seguro: One of Brazil's largest insurance groups offering life, residential, auto, and business insurance through brokers and partner channels. Directly comparable to CNP Seguradora's diversified insurance and consortium portfolio and its multi-channel distribution model.
• Tokio Marine Brasil: Brazilian arm of Tokio Marine, a global insurer with strong mass-market and SME property/casualty presence. Comparable to CNP Seguradora's Negócio Mais Seguro (SME) and residential insurance offerings through broker and partner channels.
• MetLife Brasil: Brazilian life insurance arm of MetLife, distributed through banks and brokers. Closely comparable to CNP Seguradora's life insurance (Vida Mais Segura) and group life/PME offerings, as well as bancassurance distribution model.

Emerging players

• OdontoPrev: Brazil's leading dental plan operator, focused exclusively on dental insurance for individuals and corporates. Comparable specifically to CNP Seguradora's Plano Odonto Sigma dental business, where CNP is a smaller entrant competing for corporate and partner-embedded dental contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@cnpseguradora
• Facebookfacebook.com/cnpseguradora
• LinkedInlinkedin.com/company/cnpseguradora
• Instagraminstagram.com/cnpseguradora

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CNP Seguradora