100Audio
100Audio is a Chinese commercial music licensing marketplace founded in 2014, offering 160,000+ music tracks and 248,000+ sound effects via self-serve e-commerce and enterprise sales to Fortune 500 brands, national media, and individual creators across advertising, gaming, film/TV, and public broadcast use cases.
- Company typePrivate
- Founded2014
- HeadquartersShanghai, China
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What 100Audio does
100Audio, operated by Shanghai Maikaitai Network Technology Co., Ltd. (上海麦锶特网络科技有限公司), is a Chinese commercial music licensing marketplace founded in 2014 and headquartered in Shanghai. The platform connects copyright music creators with commercial buyers, offering a searchable library of 160,000+ music tracks across advertising, gaming, film/TV, and public broadcast use cases, complemented by a 248,414+ asset sound effects library. Core features include a 5-tier licensing system, self-serve e-commerce purchasing, electronic authorization, VAT invoicing, and an integrated audio tools suite covering custom music production, text-to-speech, online audio editing, MP3 conversion, and Suno AI-powered music composition.
The company operates a dual go-to-market combining self-serve transactional licensing for individuals and SMBs (¥215.80 to ¥4,482 per track, plus annual VIP membership and deposit top-up discounts) with enterprise field sales targeting Fortune 500 and national media organizations including Huawei, Alibaba, JD.com, Tencent Games, CCTV, Xinhua News Agency, Dell, CCB, and ICBC. Exclusive licensing partnerships with international composers (from Ukraine, Spain, Belarus, and Japan) differentiate content supply, while managed public broadcast services for hotels, malls, and retail chains (through channel partners including Hilton, Shangri-La, InterContinental, Ritz-Carlton, Henderson Land, China Resources, and Land Rover) provide a recurring service revenue layer beyond transactional licensing. Marketing is driven by SEO, content marketing, WeChat ecosystem engagement, an affiliate program offering 10% commission, and email newsletters. Over 10+ years the company has served 100,000+ projects globally with a bilingual Chinese/English platform.
100Audio firmographics
Firmographics- Name
- 100Audio
- Legal name
- 上海麦铠特网络科技有限公司
- Website
- https://100audio.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 100Audio is a Chinese commercial music licensing marketplace founded in 2014, offering 160,000+ music tracks and 248,000+ sound effects via self-serve e-commerce and enterprise sales to Fortune 500 brands, national media, and individual creators across advertising, gaming, film/TV, and public broadcast use cases.
- Ownership category
- akta.pro rank
100Audio industry classification
Industry- Product category
- Commercial Music Licensing
- NAICS
- Music Publishers (51223), Record Production and Distribution (51225)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Sync Marketplaces & Licensing Platforms (MPAIALAG)
- akta.pro secondary industries
- Brand Partnerships & Music Placement Services (Non-Exclusive Brand Deals) (MPAIALAM), Public Performance/Neighboring Rights for AV Uses (Cue Sheet & Reporting Services) (MPAIALAK), Trailer Music & Promo Music Providers (MPAIALAH)
Keywords
Where 100Audio is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
100Audio business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Music Licensing Fees: One-time license fees for individual tracks with five tier levels. Tier 1 (Personal) starts at ¥215.80 per track; Tier 5 (Unlimited) reaches ¥3,735-4,482 per track. Fees vary by usage scope (personal vs commercial), geographic coverage, duration (5 months to unlimited), and distribution reach (10K to unlimited plays/downloads).
- Annual Membership: 包年会员 (Annual VIP membership) providing discounted access to the music library and preferential pricing on licenses.
- Top-up/Deposit Discounts: 充值特惠 (Top-up discounts) with promotional offers such as 50% discounts on deposits. Also offers a 10% affiliate cashback program where partners earn commission on referred purchases.
- Custom Music Production: Bespoke music composition services for enterprise clients, including custom sound effects production. Provided by a team of professional music producers with experience across commercial, film, gaming, and corporate sectors.
- Public Broadcast Managed Services: Fully managed public broadcast music services for commercial spaces (hotels, malls, restaurants, entertainment venues), including hardware, software, and ongoing content management.
- Bulk Discount Bundles: 批量特惠 (Bulk purchase discounts) for multi-track purchases, allowing customers to mix and match tracks at negotiated rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Personal License - Individual commercial use only, 5 months, limited platform access |
| One time/ perpetual license | Pay-as-you-go | Enterprise License - Standard commercial use, 1 year, 100K views |
| One time/ perpetual license | Pay-as-you-go | Enterprise License - Extended commercial use, 3 years, 1M views |
| One time/ perpetual license | Pay-as-you-go | Enterprise License - Full commercial use, unlimited duration, 10M views |
| One time/ perpetual license | Pay-as-you-go | Unlimited License - Full unrestricted commercial use, perpetual, no view limits |
| Freemium | Pay-as-you-go | Special Promotion - ¥98 tracks for registered users |
| Subscription | Annual | Annual VIP Membership |
| Subscription | Monthly | Deposit Top-up with 50% Discount |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
100Audio product offering
Product offeringCore offering
100Audio operates an online commercial music licensing marketplace that connects music creators with buyers needing legally licensed music. The platform offers 160,000+ music tracks and 248,000+ sound effects across advertising, film/TV, gaming, public broadcast, and corporate use cases, sold through a five-tier license system ranging from personal to unlimited enterprise use. Supplementary services include custom music production, managed public broadcast music for commercial spaces, AI music generation via Suno AI, and audio editing tools.
Product overview
100Audio operates as a comprehensive commercial music licensing platform that connects copyright music creators with businesses and content creators who need licensed audio. The platform is built around three core product pillars: (1) the main Commercial Music Library offering over 100,000+ tracks from third-party creators for licensing, (2) the Self-Operated Music Library featuring 4,654+ exclusive tracks produced in-house, and (3) the Free Sound Effects Library containing 248,414+ audio assets. Additional services include Custom Music Production for bespoke compositions, Public Broadcast Music for commercial spaces, Suno AI Composition for AI-generated music, Text-to-Speech conversion, Online Audio Editor, and MP3 Format Converter. The platform categorizes music by use case into Advertising Music, Game Music, and Film & TV Music sub-brands. Supplementary offerings include Annual Membership programs, an Affiliate Program providing 10% commission on referrals, and Recharge Discounts for purchasing credits. 100Audio also provides fully managed public broadcast music services for retail, hospitality, and entertainment venues.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Music Library (版权音乐库) A comprehensive library of licensed commercial music featuring over 100,000 tracks available for licensing across advertising, background, film, games, and public broadcast categories. Target customers include advertisers, filmmakers, game developers, and content creators.
- Self-Operated Music Library (自营音乐库) 100Audio's proprietary music collection of exclusive tracks produced in-house, featuring 4,654+ tracks covering game music, film scores, orchestral, Chinese-style, and other genres. Target customers include content creators and enterprises seeking exclusive licensed music.
- Free Sound Effects Library (免费音效库) A library containing 248,414+ sound effect assets including battle sounds, explosions, weapons, sci-fi effects, ambient sounds, and game UI sounds. Available for free download to registered users.
- Custom Music Production (定制配乐) Professional custom music composition service provided by 100Audio's team of music experts, offering tailored music solutions for specific projects with 15 years of production experience. Target audience includes enterprise clients needing bespoke music for commercials, films, promotional videos, and corporate campaigns.
- Public Broadcast Music (公播音乐) Managed public broadcast music service providing customizable, zero-training-cost, fully managed high-quality background music solutions for commercial spaces including shopping centers, hotels, restaurants, malls, and entertainment venues.
- Annual VIP Membership (包年会员) Subscription-based annual membership program offering discounted rates on music licenses and exclusive benefits for members. Target customers include frequent music license buyers seeking preferential pricing.
Quantifiable outcome
- Served over 100,000 commercial projects for major brands and media organizations
- +1 more outcomes
Companies that use 100Audio
Customer profileNamed customers25 records
Segments6 records
Ideal customer profiles3 records
100Audio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
100Audio partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- MusicStreamcoreUkrainian music producer and composer with over 2,000 tracks on the platform. Named 100Audio's 2018 annual sales champion. Has composed custom music for Huawei, Suning, Bilibili, Albion, JD.com, FAW Toyota, KFC, Zippo, Infiniti, and China Mobile. Became exclusive licensing partner in 2016.
- katcamusic (Carlos Estella)coreSpanish music producer whose track 'Be Epic' was a 4-month consecutive sales leader. Has created music for Chow Sang Sang, Nestle, game 'Bright Memory', Tmall Double 11, and currently composing for King Arthur: Avalon film series. Exclusive licensing partner.
- INOD (Ihor)coreUkrainian composer creating music for television programs and documentaries. Works have appeared on ABC, NBC, CBS, CNN, MTV, and National Geographic (directed by James Cameron). Specializes in epic orchestral fusions, children's music, piano solos, pop, and rock. Exclusive licensing partner.
- Melomaker (Yurity)coreBelarusian producer whose tracks have appeared multiple times on platform best-seller recommendations. Specializes in epic, corporate, ambient, and electronic music. Has produced for Coca-Cola, Baiyun Airport, Yili, Porsche, Youku, Tencent, Haier, and Weibo Film Night. Exclusive licensing partner.
- EdRecords (Edward)coreUkrainian music producer specializing in rock and film-style music. Has composed for Huawei, Audi, Mercedes-Benz, Google, Lenovo, ASUS, HCBC, and Jaguar. Exclusive licensing partner.
- ISAO (Isao Yamaguchi)coreJapanese music producer specializing in uplifting and intense music styles with emotional and sensory characteristics. Has provided music for Huawei, iQIYI, SC Johnson, Lawson, Samsung, Xiaomi, Audi, Taobao, Weibo Film Night, mobile game 'Genshin Impact', 'The Legend of Heroes', 'Royal Knight 300 Auto-Chess', and TV drama 'Space Heroes'. Exclusive licensing partner.
- Suno AIcoreAI music generation technology integrated into 100Audio's audio tools platform, enabling users to generate custom music compositions through AI. Available through the 'Suno AI Music Generation' feature on the sound tools page.
- 华润 (China Resources)minorMajor state-owned enterprise group with retail and commercial operations including CR Vanguard supermarkets, CR Mart, and Olé. Partner for public broadcast music services in commercial retail spaces.
- 恒隆地产 (Henderson Land)minorHong Kong-based property developer operating premium shopping malls across China. Partner for public broadcast music services in Henderson Land shopping centers.
- 希尔顿酒店 (Hilton Hotels)minorGlobal hotel chain operating properties across China. Partner for public broadcast music licensing and managed services in Hilton-branded hotels.
- 香格里拉酒店 (Shangri-La Hotels)minorLuxury hotel chain operating globally with significant presence in China. Partner for public broadcast music services in Shangri-La branded properties.
- 洲际酒店 (InterContinental Hotels)minorGlobal hotel group with multiple brands operating across China. Partner for public broadcast music licensing in InterContinental, Holiday Inn, and other group properties.
- 丽思卡尔顿 (Ritz-Carlton)minorLuxury hotel brand operating in China. Partner for premium public broadcast music services in Ritz-Carlton properties.
- 路虎 (Land Rover)minorBritish luxury automotive brand with showrooms across China. Partner for in-showroom music experiences and automotive event music.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
100Audio competitors and assessment
Company assessmentDirect peers
- Artlist: Subscription-based royalty-free music and sound effects licensing platform for video creators and brands. Closely comparable business model to 100Audio's tiered licensing marketplace, though globally distributed rather than China-anchored.
- Epidemic Sound: Subscription music and sound effects licensing platform widely used by YouTubers, brands, and agencies. Comparable to 100Audio's self-serve, commercial-use music licensing for advertising, film/TV, and digital content.
- Musicbed: Curated music licensing platform focused on film, TV, advertising, and brand storytelling with premium indie and composer-driven catalogs. Comparable to 100Audio's film/TV and advertising segments and its exclusive composer partnerships.
- Songtradr: B2B music licensing marketplace and catalog management platform serving brands, agencies, and media companies. Comparable to 100Audio's marketplace model and enterprise sync licensing motion.
- Audio Network: Independent production music and sound effects library licensing music for film, TV, advertising, gaming, and broadcast. Closely comparable to 100Audio's broad-use commercial catalog across advertising, film/TV, and gaming segments.
- APM Music: Long-established production music library licensing pre-cleared tracks for TV, film, advertising, and broadcast. Comparable to 100Audio's sync licensing for film/TV and managed broadcast use cases.
- Pond5: Stock media marketplace including music and sound effects, with per-track licensing and contributor royalties. Comparable to 100Audio's marketplace catalog with non-exclusive and exclusive tiered track licensing.
Emerging players
- Artlist MAX / Artgrid: Adjacent royalty-free stock footage and extended media platform from Artlist. Relevant as an emerging bundled creator-economy competitor that could expand into music where 100Audio plays.
Broad incumbents
- NetEase Cloud Music: Major Chinese music streaming platform that also licenses music for commercial and creator use. Comparable to 100Audio as a China-anchored music rights platform, though broader in scope with streaming consumer product.
- Tencent Music Entertainment: Dominant Chinese music streaming and rights platform with licensing capabilities for sync, advertising, and gaming. Comparable as a broad incumbent with rights and licensing infrastructure that overlaps 100Audio's enterprise motion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
100Audio social profiles
Digital presence100Audio compliance and trust
Trust signalCompliance4 records
100Audio financial estimates
Financial estimateRevenue estimate
Valuation estimate
100Audio leadership team
Management profileNumber of profiles
100Audio funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
100Audio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 100Audio
What does 100Audio do?
100Audio operates an online commercial music licensing marketplace that connects music creators with buyers needing legally licensed music. The platform offers 160,000+ music tracks and 248,000+ sound effects across advertising, film/TV, gaming, public broadcast, and corporate use cases, sold through a five-tier license system ranging from personal to unlimited enterprise use. Supplementary services include custom music production, managed public broadcast music for commercial spaces, AI music generation via Suno AI, and audio editing tools.
Is 100Audio a public or private company?
100Audio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 100Audio founded?
100Audio was founded in 2014. It employs 11 to 50 people.
Where is 100Audio based?
100Audio is headquartered in Shanghai, China, in the Asia region.
How does 100Audio make money?
Six revenue lines are on record. Music Licensing Fees are the primary driver. The others are annual Membership, top-up/Deposit Discounts, custom Music Production, public Broadcast Managed Services and bulk Discount Bundles.
Who are 100Audio's main competitors?
Direct peers on record are Artlist, Epidemic Sound, Musicbed, Songtradr, Audio Network, APM Music and Pond5. Artlist MAX / Artgrid is listed as an emerging player. Broad incumbents are NetEase Cloud Music and Tencent Music Entertainment.
Does 100Audio have an API?
No public API is recorded for 100Audio.
What industry is 100Audio in?
100Audio's product category is Commercial Music Licensing. Its primary akta.pro industry code is MPAIALAG, Sync Marketplaces & Licensing Platforms, with a secondary code of MPAIALAM, Brand Partnerships & Music Placement Services (Non-Exclusive Brand Deals). Its NAICS code is 51223 and its SIC code is 7822.