Saastal Marketing

Alpine Tourism Destination Managementsaas-fee.ch

Saastal Marketing (Saastal Tourismus AG) is the Swiss destination management organization for the Saastal valley, operating the saas-fee.ch booking and information platform, the SaastalCard guest card system, and integrated ski, activity, and accommodation services for international alpine tourists.

Company typePrivate
Founded1925
HeadquartersSaas-fee, Switzerland
Headcount101–250
GTM typeB2C
OfferingServices

What Saastal Marketing does

Saastal Marketing, the operating brand of Saastal Tourismus AG, is the regional destination management organization for the Saastal valley in the canton of Valais, Switzerland, founded in 1925 and celebrating its 100th anniversary in 2025. The organization — legal entity Saastal Tourismus AG, registered in Switzerland as an Aktiengesellschaft — is owned in a mixed structure involving the four valley municipalities (Saas-Fee, Saas-Grund, Saas-Almagell, Saas-Balen) and adjacent operating companies including Saastal Bergbahnen AG and Bergbahnen Hohsaas AG. The wholly-owned subsidiary Saas-Fee/Saastal Webshop GmbH operates the central digital platform saas-fee.ch.

The core technology stack is a tourism destination platform integrating the Deskline booking engine by feratel media technologies AG for accommodation, transport, ski passes, and experience reservations, with an integrated SaastalCard guest loyalty system granting free cable car and PostAuto access plus discounts on roughly 30 partner offerings. The digital surface includes a tri-lingual (German/English/French) information and booking portal, a dedicated tour operator portal, and a media corner for press distribution. Standard web analytics (Google Analytics, Microsoft Clarity, Hotjar, Google Tag Manager, Facebook Pixel, DoubleClick) support digital marketing, and a SmartTrails integration underpins the WHAM!Walk interactive discovery trail. A VR glacier experience (VirtuAllalin) operates at Mittelallalin.

Revenue is generated through a hybrid model: tourist tax (Kurtaxe), SaastalCard-linked booking commissions, ski pass and cable car ticket sales, pay-as-you-go activity pricing (e.g., zip lines from CHF 34–165 per person, gorge tours from CHF 80–380 per tour, night sledging CHF 6–22 per ticket), subscription-style long-term apartment rentals (CHF 850–1,850 monthly), and packaged deals. Customer segments span outdoor sports enthusiasts, families, wellness travelers, corporate and MICE groups, tour operators, and long-term renters. Record winter 2024/25 delivered approximately 550,000 ski pass first entries. Swisstainable Level I (Committed), Energiestadt Gold, and UNWTO membership form the certification stack.

Saastal Marketing firmographics

Firmographics

Name: Saastal Marketing
Legal name: Saastal Tourismus AG
Website: https://saas-fee.ch
Company type: Private
Founded year: 1925
Operating status: Operating
Headcount range: 101–250 employees
Short description: Saastal Marketing (Saastal Tourismus AG) is the Swiss destination management organization for the Saastal valley, operating the saas-fee.ch booking and information platform, the SaastalCard guest card system, and integrated ski, activity, and accommodation services for international alpine tourists.
Ownership category
akta.pro rank

Saastal Marketing industry classification

Industry

Product category: Alpine Tourism Destination Management
NAICS: Convention and Visitors Bureaus (561591), Skiing Facilities (713920), Tour Operators (561520)
SIC: Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
akta.pro primary industry: Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)
akta.pro secondary industries: Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH), Mountain & Ski Luxury Resorts (THAGACAB), Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD)

Keywords

Alpine tourism destination
Ski resort marketing
Guest card program
Mountain experience booking
Adventure tourism services

Where Saastal Marketing is headquartered

Location

Headquarters

HQ city: Saas-fee
HQ country: Switzerland
HQ region: Europe

Markets served

Saastal Marketing business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Zip Lines Winter Activity
Unit Pricing	Pay-as-you-go	Gorge Alpine/ Alpine Canyon Activities
Unit Pricing	Pay-as-you-go	Night Sledging Activities
Unit Pricing	Pay-as-you-go	Winter Climbing via Ferrata
Unit Pricing	Pay-as-you-go	Kians Adventureland Winter
Subscription	Monthly	Long-term Rental Accommodations

Distribution channels6 records

Marketing channels9 records

Saastal Marketing product offering

Product offering

Core offering

Saastal Marketing (legally Saastal Tourismus AG) operates the destination management platform for the Saas-Fee/Saastal alpine region in the canton of Valais, Switzerland, covering the four municipalities of Saas-Fee, Saas-Grund, Saas-Almagell, and Saas-Balen. Its core offering is the saas-fee.ch online platform providing information, accommodation and activity booking, the SaastalCard guest card program that grants free mountain cable cars and PostAuto access to overnight visitors, ski pass sales, bundled package deals, MICE/corporate event services, and an interactive experience portfolio including the WHAM!Walk themed trail and VirtuAllalin VR glacier experience.

Product overview

Saastal Tourismus AG operates a destination marketing platform centered on the saas-fee.ch website, which serves as the primary digital hub for the Saas-Fee/Saastal alpine tourism region. The offering consists of a unified booking and information platform (Adventure Shop) integrated with the SaastalCard guest loyalty program, supplemented by dedicated portals for tour operators, MICE clients, and media. The product portfolio spans ski passes (WinterCARD), experience packages, an experience map, and a media corner for editorial resources. All services are managed under the Saastal Tourismus AG umbrella, with the website operated by Saas-Fee/Saastal Webshop GmbH.

Differentiator

Problem solved

Functional benefit

Products and services

SaastalCard
Ski Passes
WHAM!Walk
VirtuAllalin
Package Deals (Pauschalen)
MICE Services
Guided Adventure Experiences
Long-term Rental Accommodations

Quantifiable outcome

Record winter 2024/25 with approximately 550,000 ski pass first entries despite challenging summer 2024 weather
+2 more outcomes

Companies that use Saastal Marketing

Customer profile

Segments6 records

Ideal customer profiles6 records

Saastal Marketing technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Saastal Marketing partnerships and signals

Strategic signal

Recent moves7 records

Expansion highlights8 records

Saastal Marketing competitors and assessment

Company assessment

Direct peers

Zermatt Tourism / Zermatt Matterhorn: Swiss Alpine destination marketing organization for Zermatt, offering premium ski and mountaineering experiences including the Matterhorn. Direct competitor for high-alpine luxury visitors and tour operators; comparable DMO structure with integrated ski, lodging, and activity booking.
Laax (Weisse Arena Gruppe): Swiss Alpine resort operator combining destination marketing, lift operations, and accommodation. Comparable integrated model with similar focus on year-round experiences, digital engagement (Laax app), and target youth/snowboard segments.
Jungfrau Region Tourismus: Interlaken-based DMO covering Grindelwald, Wengen, and Mürren in the Bernese Oberland. Comparable as a Swiss regional DMO marketing premium alpine experiences including the Jungfraujoch, with similar integrated booking and accommodation networks.
Verbier Tourism: Destination management organization for Verbier in the Valais region of Switzerland. Comparable as a Valais-region DMO marketing premium ski and summer experiences, competing with Saas-Fee for the same international clientele.
Davos Klosters Mountains: DMO and mountain operations for the Davos Klosters region in Graubünden. Comparable Swiss multi-mountain destination with similar integrated ski pass, accommodation, and activity booking structure, and overlapping international guest segments.
Crans-Montana Tourism & Congress: DMO for Crans-Montana in the Valais region, offering comparable year-round ski and summer experiences including golf and wine tourism. Direct peer given shared Valais geography and overlapping ski/summer product offering.
Lenzerheide Marketing und Support AG: DMO for Lenzerheide-Valbella in Graubünden, operating ski lifts, marketing, and event hosting. Comparable mid-size Swiss ski destination organization with similar integrated destination marketing and lift operator structure.
Engadin St. Moritz Tourismus AG: DMO for the Engadin St. Moritz region, one of Switzerland's most established luxury Alpine destinations. Comparable as a premium Swiss ski destination with extensive cable car operations, ski school, and high-end lodging network.

Broad incumbents

SkiStar AB: Nordic multi-resort ski operator and destination marketer running Alpine and Scandinavian resorts. Comparable at a portfolio level for ski pass sales, lodging packaging, and digital-first customer engagement, though at much larger scale and different geography.

Others

Feratel media technologies AG: Austrian technology provider of the Deskline booking platform used by Saastal Tourismus AG. Comparable as the underlying infrastructure partner powering destination booking; relevant for understanding the technology stack rather than as a direct competitor.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Saastal Marketing compliance and trust

Trust signal

Compliance3 records

Saastal Marketing financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Saastal Marketing leadership team

Management profile

Number of profiles

Profiles1 record

Saastal Marketing subsidiaries and ownership

Company hierarchy

Subsidiaries3 records

Saastal Marketing funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Saastal Marketing M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saastal Marketing

What does Saastal Marketing do?

Is Saastal Marketing a public or private company?

Saastal Marketing is a private company. It is classified as corporate owned and is currently operating.

When was Saastal Marketing founded?

Saastal Marketing was founded in 1925. It employs 101 to 250 people.

Where is Saastal Marketing based?

Saastal Marketing is headquartered in Saas-fee, Switzerland, in the Europe region.

Who are Saastal Marketing's main competitors?

Direct peers on record are Zermatt Tourism / Zermatt Matterhorn, Laax (Weisse Arena Gruppe), Jungfrau Region Tourismus, Verbier Tourism, Davos Klosters Mountains, Crans-Montana Tourism & Congress, Lenzerheide Marketing und Support AG and Engadin St. Moritz Tourismus AG. SkiStar AB is listed as a broad incumbent. Feratel media technologies AG is listed as an others.

Does Saastal Marketing have an API?

No public API is recorded for Saastal Marketing.

What industry is Saastal Marketing in?

Saastal Marketing's product category is Alpine Tourism Destination Management. Its primary akta.pro industry code is THAAAAAK, Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities), with a secondary code of THAKAAAH, Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators). Its NAICS code is 561591 and its SIC code is 7990.