What feratel media technologies does

feratel media technologies AG, founded in 1978 and headquartered in Innsbruck, Austria, is a privately held (Austrian AG form, family-controlled by the Schröcksnadel family) provider of digital destination management software and hardware for the European tourism industry. Its core platform, Deskline, is an integrated destination management system (DMS) offering accommodation database management, booking engine, channel manager, revenue management, website CMS, and reporting tools, supplemented by a large module catalog that includes Panorama webcams (MediaCam 4.0), the PIA digital concierge, Guest Card/feratelCardSystem, One-Stop-Shop e-commerce, Search and Booking Widget, myVisitPass digital guest registration, the Performance Monitor BI/forecasting tool, Business Intelligence, Open Data Platform (DSI), and the Numbirds newsletter tool.

Underlying the platform is a network of integrations with more than 30 booking portals (including Booking.com, Expedia, Airbnb, Holidu, Trivago, CHECK24, and Bergfex) and 170+ hotel software systems that feed the Performance Monitor's AI-supported forecasting engine. AI capabilities are commercialized through feratelAIplus, a joint innovation brand with Onlim GmbH (conversational AI/chatbots) and pixelpoint multimedia werbe GmbH (Data Hub/knowledge graph), delivering automatic translations, alt-text generation, conversational AI, and data intelligence across Deskline and Performance Monitor.

feratel generates revenue through subscription-based software licensing (annual fees for Deskline modules, with bundle discounts of up to 45%), hardware sales (panorama cameras and MediaCam systems), service and support contracts, and transaction-related fees from booking and reservation flows. It serves enterprise destination management organizations, hotels and accommodation providers, mountain railways and ski resorts, media/broadcasting partners, and municipalities, with direct field sales across 12 offices in 8 countries (Austria, Germany, Switzerland, Italy, Spain, Czech Republic, Slovakia, Bulgaria) and distributor coverage in the Netherlands.

Name

feratel media technologies

Legal name

feratel media technologies AG

Website

https://feratel.at

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

feratel media technologies AG is an Austrian, family-controlled provider of integrated digital destination management software (Deskline), panorama webcams, guest card systems, and AI-enabled forecasting (Performance Monitor) for European tourism organizations, hotels, mountain railways, and municipalities across 8 countries.

Ownership category

akta.pro rank

Product category

Tourism Destination Management Software

NAICS

All Other Travel Arrangement and Reservation Services (561599)

akta.pro primary industry

Hotel & Accommodation Booking Platforms (THALAFAB)

akta.pro secondary industries

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF), Loyalty Program Management Platforms (Earn/Burn, Rules Engine, Member Lifecycle) (THALAKAA), Business Intelligence, Reporting & Data Platforms (THALACAL), Travel Program Analytics, BI & Reporting Tools (THAKANAD)

Keywords

• Destination management software
• Tourism booking platforms
• Digital guest communication
• Panorama webcam systems
• Tourism data analytics

Headquarters

HQ city

Innsbruck

HQ country

Austria

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licenses and Subscriptions: Annual licensing fees for Deskline® destination management system, Performancemonitor, and other software solutions sold to tourism organizations, hotels, and destinations
2. Hardware Sales: Sale of panorama cameras, MediaCam systems, webcams, and related hardware equipment
3. Service and Support: Ongoing service, maintenance, and support services for installed systems
4. Transaction/Commission Revenue: Booking and reservation transaction fees through One-Stop-Shop and search/booking widget solutions

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

feratel develops and distributes an integrated digital destination management software platform for the tourism industry, centered on its proprietary Deskline system that handles accommodation data, booking, channel management, revenue management, and reporting. The portfolio is extended with Panorama webcam/4K camera infrastructure, PIA digital concierge, electronic Guest Card loyalty systems, Performance Monitor AI forecasting, One-Stop-Shop commerce platforms, and the feratelAIplus joint AI offering, sold to tourism organizations, hotels, mountain railways, and leisure operators across Europe.

Product overview

feratel media technologies is a tourism technology provider offering an integrated platform-plus-modules architecture centered on Deskline (Destination Management System) and supplemented by specialized products for digital guest engagement. The core Deskline platform provides accommodation database, booking engine, channel management, revenue management, website CMS and reporting capabilities, serving as the central hub for tourism organizations. Complementary products extend across guest experience (PIA digital concierge, Guest Card system, Chatbot), commerce (One-Stop-Shop, Search and Booking Widget, Voucher Module), content delivery (Panorama webcam system with MediaCam 4.0, Digital Info/Infomedia), data intelligence (Performance Monitor, Business Intelligence, Open Data Platform), operations (Reporting System, Digital Guest Registration via myVisitPass), and marketing (Numbirds newsletter, Marketing Solutions, Upselling). The portfolio also includes feratelAIplus, a joint AI innovation brand combining automatic translations, alt text generation, conversational AI and knowledge management across Deskline and Performance Monitor products. All solutions are designed for the tourism industry with focus on destinations, hotels, mountain railways and leisure businesses.

Differentiator

Problem solved

Functional benefit

Brands

• Deskline: Destination management system (DMS) for tourism organizations providing information management, booking systems, and reservation functionality
• feratelAIplus
• Performance Monitor
• Panorama
• PIA - Personal Interests Assistant
• One-Stop-Shop
• myVisitPass
• sitour
• Deskline Interface (DSI)

Products and services

• Deskline (Destination Management System) Core Destination Management System providing a comprehensive accommodation database, booking engine, channel manager, revenue management, website CMS, and reporting tools for tourism organizations, serving as the central platform for managing accommodation listings, availability, pricing, and distribution across multiple portals.
• Panorama (Webcam and Weather TV System) Panorama webcam and weather TV system providing 4K video, 360° panoramic images, live streams, and broadcast TV content for tourism destinations, including MediaCam 4.0 camera technology, Flying Cam drone capture, and distribution across Connected TV, Smart TV, HbbTV, mobile apps, and web.
• PIA - Personal Interests Assistant Digital concierge and holiday companion providing personalized guest communication, digital guide services, a Progressive Web App (PWA), message center, and recommendations for tourism destinations, enabling 24/7 automated guest communication before, during, and after stays.
• Guest Card / feratelCardSystem Digital and physical guest card system enabling all-inclusive cards, bonus cards, customer loyalty programs, prepaid cards, season tickets, electronic cards, and welcome cards, with one-stop-shop integration for guest payments and service partner participation.
• Performance Monitor Business intelligence and real-time forecasting tool for tourism professionals using AI-supported analyses to predict visitor numbers, identify market trends early, and optimize destination management, combining data from 30+ booking portals, 170+ hotel software systems, Deskline databases, and real-time reporting systems.
• Chatbot (via Onlim) AI-powered chatbot solution for automated guest communication, leveraging conversational AI capabilities from Onlim GmbH, supporting Alexa and voice assistants, and including a chatbot management system for configuration and deployment across tourism websites and platforms.
• feratelAIplus Joint AI innovation brand combining Data Intelligence, Conversational AI, and tourist information systems to deliver scalable AI capabilities including automatic translations, automatic alt text generation for images, intelligent data analysis, conversational AI chatbots, and content management, integrated across Deskline and Performance Monitor for tourism organizations, hotels, mountain railways, and leisure operators.
• myVisitPass (Digital Guest Registration) Digital guest registration system enabling automated, paperless guest check-in and registration compliance for tourism organizations and accommodation providers, supporting GDPR-compliant digital registration workflows.
• One-Stop-Shop (TOSC) Complete e-commerce and booking platform enabling direct online sales of accommodations, experiences, tickets, and services, including a booking engine, booking module, TOSC format, reseller module (B2B and B2C), online ticketing, and validation system.
• One-Stop-Mountain-Shop E-commerce platform for the mountain railway industry enabling online ski ticket sales, event ticket sales, activity booking, experiences, tours, ski rental, and courses, featuring contactless ticketing and a validation system connected to guest cards.
• MediaCam 4.0 Proprietary camera technology including MediaCam 4.0 pano, spot, and time-lapse models, providing HD panorama cameras, weather cameras, and live cam solutions for tourism webcam installations.
• Search and Booking Widget Embeddable booking engine for accommodation websites that enables direct bookings, availability calendars, price calculations, and multilingual support across 13+ languages, offering a commission-free direct booking solution integrated into existing websites.
• Digital Info / Infomedia Digital signage and information management system for outdoor and indoor info centers, info terminals, screens, and apps, including iSKI analytics, the iSKI app, and iSKI tracker for ski resort information distribution.

Quantifiable outcome

• Precision forecasting with minimal deviation through integration of over 30 booking portals and 170 hotel software systems
• +2 more outcomes

Named customers38 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability10 records

Feature9 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Onlim GmbHcoreTechnology or IntegrationOnlim provides conversational AI and chatbot technology integrated into feratel's solutions. They are a co-founder of feratelAIplus, the joint innovation brand for AI solutions in tourism, combining Onlim's chatbots, feratel's tourism information systems, and Pixelpoint's Data Hub.
• pixelpoint multimedia werbe GmbHcoreTechnology or IntegrationPixelpoint provides Data Hub technology integrated into feratel's solutions. They are a co-founder of feratelAIplus, contributing data intelligence capabilities to the joint innovation brand for AI solutions in tourism.
• heyData GmbHminorOthersheyData provides GDPR data protection seal and data protection officer services. The provider processes meta/communication data in the EU for compliance verification purposes.
• Booking.comcoreTechnology or IntegrationBooking.com is integrated into feratel's Performancemonitor as one of the 30+ booking portals providing real-time data for guest forecasting.
• ExpediacoreTechnology or IntegrationExpedia is integrated into feratel's Performancemonitor as one of the 30+ booking portals providing real-time data for guest forecasting.
• AirbnbcoreTechnology or IntegrationAirbnb is integrated into feratel's Performancemonitor as one of the 30+ booking portals providing real-time data for guest forecasting.
• pixelpoint multimedia werbe GmbHminorImplementation/ SI/ Consulting Partnerpixelpoint designed and developed feratel's website and provides ongoing web development services.
• Clickwise MediaminorChannel Partner/ Reseller/ DistributorClickwise Media serves as the official distributor for feratel products in the Netherlands.
• Blau-Tourism, Events&Technology S.L.minorChannel Partner/ Reseller/ DistributorBlau-Tourism serves as the sales partner for feratel in Spain based in Tarragona.
• Kommunikationsbehörde Austria (KommAustria)minorOthersKommAustria is the supervisory authority for feratel's audiovisual media service on demand (PanoramaTV, SmartTV) under AMD Gesetz.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SiteMinder: Global hotel channel manager and booking platform serving accommodation providers with distribution, booking engine, and revenue management — directly comparable to feratel's Deskline booking engine and channel manager module for the hotel side of feratel's customer base.
• Mews: Cloud-native hospitality PMS and operations platform competing for the same hotel and accommodation-provider customers as feratel's Deskline. Both target digital-first European lodging operators with modular, integration-rich platforms.
• Cloudbeds: Hospitality management suite combining PMS, channel manager and booking engine — comparable to feratel's Deskline offering for hotels and small lodging operators, with overlapping go-to-market in independent and group properties.
• Outdooractive: German outdoor and tourism content platform serving DMOs and destinations with route planning, content, and booking integrations — the most direct DMO-software peer to feratel's Deskline within the German-speaking market.
• TrustYou: Guest experience and reputation platform for hotels and destinations, overlapping with feratel's PIA digital concierge, Guest Card and Chatbot modules in providing guest communication and engagement infrastructure.
• Lighthouse (formerly OTA Insight): Hospitality market intelligence and revenue management platform using OTA and demand data — directly comparable to feratel's Performance Monitor in combining multi-source booking data with AI-powered forecasting for hotels and destinations.

Broad incumbents

• Amadeus IT Group: Global travel technology provider with hospitality and destination solutions serving the broader European travel ecosystem — a broad incumbent comparable to feratel's travel-tech positioning, though at much greater scale and scope.
• Sabre Corporation: Large global travel technology incumbent offering CRS, distribution, and hospitality solutions — overlaps with feratel's reservation and distribution infrastructure at a much broader scale, including in European hospitality markets.

Emerging players

• SHR: Central reservation system and distribution platform for hotel groups — comparable to the channel-management and booking-engine capabilities within feratel's Deskline, especially for multi-property hotel groups.
• bookingkit: German tour and activity booking platform with channel distribution and reservation management — overlapping with feratel's One-Stop-Mountain-Shop and One-Stop-Shop for experiences, tickets, and activities in the Alpine market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/feratel-media-technologies

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about feratel media technologies