Insenti

What Insenti does

Insenti AS is a Norwegian project management and construction services firm headquartered in Oslo, founded in 2001 as Optimo Prosjekt AS and rebranded to its current name in 2012. The company operates a holding structure (Insenti Holding AS) with three operating entities — Insenti AS (real estate project management), Insenti Drammen AS (regional subsidiary established 2021), and Insenti Samferdsel AS (infrastructure/civil engineering, established 2016, reorganized as a sister company in 2021) — and employs approximately 60–68 staff across Oslo and Drammen. Its core offering rests on the proprietary Insentimodellen, a construction execution methodology based on client-managed partial contracts (byggherrestyrte delentrepriser) in which Insenti acts as the single contractual counterparty from concept through completion, retaining the client in control of design and procurement decisions while delivering fixed administration and lower margins than traditional general contracting. The firm also provides environmental and HSE advisory services (Miljø og SHA), including BREEAM-NOR certification support, EU taxonomy compliance, climate impact calculations, and SHA coordination (KP/KU), and holds ISO 14001 certification audited by DNV. No proprietary technology platform is disclosed; standard SaaS tooling (HubSpot, Google Analytics, Cloudflare) supports the back office.

The client base is concentrated in two primary segments: private professional property developers and institutional real estate investors (Aspelin Ramm, CapMan, Entra, Schage Eiendom, Aker Property Group, Strawberry Brothers, Braathen Eiendom, Euro Real Estate, NorgesGruppen, NGI), and public sector infrastructure clients (Bane NOR, Sporveien, Oslo kommune/Fornebubanen, Statens vegvesen, Bymiljøetaten, MOVAR, Bærum kommune, Ullensaker kommune). Approximately 70% of clients are repeat/multi-project customers, supporting revenue predictability through long-running relationships such as Aspelin Ramm's multiple mandates and the Bane NOR framework agreement portfolio. Projects span landmark commercial buildings (Sørkedalsveien 6, Campus Ullevål), heritage rehabilitations (Karl Johans gate 45, Kristian Augusts gate 13 — Norway's first major reuse project), large retail/mixed-use (Rortunet on Slemmestad — Insenti's largest project to date), hotels (Sommerro, Lily Country Club), and major rail/metro programmes (Follobanen, Fornebubanen, CBTC).

The business model is fee-for-service professional services: Insenti earns project management fees and administration/markup on subcontracted work under the Insentimodellen. Revenue is project-based with values varying by engagement size (recent portfolio includes a ~12 BNOK aggregate cost frame over three years, with 180 projects delivered in 2022). Pricing is not publicly disclosed; engagements are negotiated per project and through competitive tenders for public sector framework agreements. Consolidated revenue reached a record 660 MNOK in 2020 (vs 579 MNOK in 2019, +14%), then 637 MNOK in 2021 — the most recent disclosed figure — with operating profit of 43 MNOK and 37 MNOK respectively. Distribution is exclusively direct enterprise sales through senior relationship managers and the CEO, with no reseller or self-serve channels; awards include multi-year Dagens Næringsliv Gasellebedrift recognition (2021, 2025) and the Statens vegvesen Builder's Award.

Name

Insenti

Legal name

Insenti AS

Website

https://insenti.no

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Insenti AS is a Norwegian project management and construction services firm offering the proprietary Insentimodellen execution model, environmental/HSE advisory, and infrastructure project management to private property developers, institutional real estate owners, and public sector clients across the Oslo region.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Prosjektledelse (Project Management Services): Core revenue stream from providing project management services to property developers and public clients across all phases of construction projects — from early concept development through to completion. Fees are charged for project leadership, design management, construction management, and environment/SHA advisory services. Revenue is project-based and varies with project size and scope.
2. Byggherrestyrte delentrepriser (Client-Managed Partial Contracts): Through the Insentimodellen, Insenti manages all phases of construction as the single contractual counterparty for the client. This includes managing rig and shared services, HSE responsibility, and overall project delivery to agreed time, cost, and quality targets. Revenue derives from administration fees and markups on subcontractor costs.
3. Miljø- og SHA-rådgivning (Environmental and HSE Advisory): Specialized advisory services covering environmental certification (BREEAM-NOR, BREEAM In-Use), EU taxonomy compliance, sustainability reporting, climate impact calculations, and HSE coordination (SHA/KP/KU roles). Delivered as standalone services or as part of integrated project management engagements.
4. Samferdselsprosjektledelse (Infrastructure Project Management): Project management services for transport and infrastructure projects through Insenti Samferdsel AS, serving public sector clients including Bane NOR, Oslo kommune, Statens vegvesen, and others. Revenue in 2022 was approximately 20 MNOK.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Insenti is a Norwegian project management and construction execution firm serving professional property developers and public sector clients across the entire building lifecycle — from early concept development through design, construction, and handover. Its core services include project development consulting, construction management via the proprietary Insentimodellen (client-managed partial contracts model), and environmental/HSE advisory including BREEAM-NOR certification support. The firm also delivers infrastructure project management through its Insenti Samferdsel unit and serves the Drammen region via Insenti Drammen AS.

Product overview

Insenti is a project management company offering a portfolio of integrated services for professional building clients in the Oslo region. The core offering consists of Prosjektutvikling (project development), Bygg (construction management via the Insentimodellen), and Miljø og SHA (environmental and safety advisory). These are complemented by two specialized subsidiaries: Insenti Samferdsel for infrastructure projects and Insenti Drammen for the Drammen region. The Insentimodellen serves as the company's distinctive execution methodology for client-managed partial contracts, differentiating its services from traditional project management. Services span from early-phase concept development through construction execution and include environmental certification advisory (BREEAM-NOR), technical disciplines (electrical, automation, plumbing, ventilation), and SHA/HMS management.

Differentiator

Problem solved

Functional benefit

Brands

• Insenti Samferdsel: Civil engineering and infrastructure project management services, operating as a sister company to Insenti AS.
• Insenti Drammen

Products and services

• Prosjektutvikling (Project Development) Early-phase concept development service for property developers including commercial and technical support, architect and consultant management, regulatory work, budgeting, and profitability analyses.
• Bygg (Construction Execution) Construction execution service in which Insenti manages all construction phases with its own resources under the Insentimodellen, delivering rig and shared services and assuming overall responsibility for safety, health and work environment (SHA).
• Miljø og SHA (Environment and Safety Advisory) Cross-disciplinary environmental and sustainability advisory and SHA/HMS (health, safety and working environment) services delivered across all phases of construction projects, including BREEAM-NOR certification support, EU taxonomy advice, climate gas calculations, and safety training.
• Insenti Samferdsel (Infrastructure Project Management) Project management services for the entire value chain in infrastructure projects from early phase through execution, serving public clients including Bane NOR, Sporveien, Oslo kommune Fornebubanen, and Statens vegvesen.
• Insenti Drammen (Regional Project Management) Project management service for major construction and real estate projects in the Drammen region, delivered through a dedicated subsidiary with local leadership.

Quantifiable outcome

• Zero lost-time incidents since November 2014 on Insenti's construction projects.
• +4 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

21 partnerships are on record, tiered minor, flagship and core.

• ForsvarsbyggminorChannel Partner/ Reseller/ Distributor · 6 June 2025Insenti and Insenti Samferdsel were awarded an agreement with Forsvarsbygg (Defence Property Agency) to deliver services to the defence sector, expanding Insenti's market area. First assignment: infrastructure Terningmoen (construction management, outdoor infrastructure). Also qualified for a new dynamic procurement scheme for defence project management and support.
• Innlandet fylkeskommuneminorChannel Partner/ Reseller/ Distributor · 13 May 2025Innlandet County Municipality qualified Insenti Samferdsel in a new dynamic procurement scheme for county road consulting and advisory services.
• Nova SpektrumflagshipStrategic or Co-development Partner · 19 April 2023Nova Spektrum and Insenti are co-developing the Spektrumkvarteret project — a major urban development in Oslo including a new 18,000 sqm cultural/congress arena, 3,000-seat blackbox hall, and 1,000+ office spaces adjacent to Oslo Spektrum. Insenti serves as project manager for both Nova Spektrum and Aspelin Ramm on this landmark project.
• Aspelin RammflagshipStrategic or Co-development Partner · 19 April 2023Aspelin Ramm is co-developing Spektrumkvarteret with Nova Spektrum, and has been Insenti's primary client partner on multiple major projects including Sommerro, Alf Bjerckes vei 22 & 26, Hans Møller Gasmanns vei 7, and Campus Ullevål. Insenti serves as project manager and/or builder on these projects using the Insentimodellen.
• Aker Property GroupcoreStrategic or Co-development PartnerAker Property Group is a long-term client of Insenti, engaging the company for multiple projects including Aker Tech House (30,000 sqm office building on Fornebu, BREEAM Excellent) and Lily Country Club hotel extension. Insenti provides project management services as the client's representative.
• Strawberry BrotherscoreStrategic or Co-development PartnerStrawberry Brothers (hotel operator and developer) co-owns Sommerro with Aspelin Ramm. Insenti serves as builder's representative on the Sommerro project. In August 2024, Strawberry took over operation of Lily Country Club, with Insenti continuing as project manager on the SPA extension.
• EntracoreStrategic or Co-development PartnerEntra is a major Norwegian property company and was a former co-owner of Insenti (from 2006). Entra remains a key client, engaging Insenti for projects including Universitetsgata 7-9 (new 22,000 sqm office building) and Kristian Augusts gate 13 (Norway's first major reuse building, BREEAM-NOR Excellent).
• Schage EiendomcoreStrategic or Co-development PartnerSchage Eiendom engaged Insenti for its largest project to date — Rortunet on Slemmestad (18,500 sqm retail, 24,000 sqm parking, 122 apartments). Insenti delivered project management, design management, and construction management using the Insentimodellen. Project completed 2022.
• Norges Geotekniske Institutt (NGI)coreStrategic or Co-development PartnerNGI (Norwegian Geotechnical Institute) engaged Insenti as project manager for Campus Ullevål — a major new 37,000 sqm research campus (Sognsveien 72), targeting BREEAM-NOR Excellent and completion in 2026. Co-owned with Aspelin Ramm.
• Bærum kommunecoreStrategic or Co-development PartnerBærum kommune (municipality) is both owner and developer of the Flytårnet Fornebu heritage property through its wholly-owned Flytårnet Fornebu AS subsidiary. Insenti is engaged as project manager for the multi-year rehabilitation of the 14,000 sqm cultural/commercial complex. Bærum also partnered with Insenti on Kommunegården i Sandvika (BREEAM-NOR Outstanding).
• Bane NORcoreChannel Partner/ Reseller/ DistributorBane NOR is a major public infrastructure client for Insenti Samferdsel AS. Projects include Follobanen, Fornebubanen, CBTC signal project, Sandnes stasjon, Arna-Fløen, Nykirke-Barkåker, Tangen engineering management, and Åsland construction management. Services are delivered through framework agreements.
• SporveiencoreChannel Partner/ Reseller/ DistributorSporveien (Oslo metro operator) is a key client of Insenti Samferdsel, engaging the company for CBTC signal project management and the Energileder advisory role. Services delivered under framework agreements.
• CapMancoreStrategic or Co-development PartnerCapMan Real Estate acquired Sørkedalsveien 6 from Entra in 2022 and engaged Insenti to lead the total rehabilitation of this 21,000 sqm, 18-story landmark office building under the Insentimodellen. Project targets BREEAM Excellent (v6.1) and energy class A, with completion March 2027.
• Statens vegvesenminorChannel Partner/ Reseller/ DistributorNorwegian Public Roads Administration is a public sector client for Insenti Samferdsel's infrastructure project management services, delivered through framework agreements.
• Oslo kommune / FornebubanencoreChannel Partner/ Reseller/ DistributorOslo municipality's Fornebubanen project (new metro line) engages Insenti Samferdsel for project management services under a framework agreement. This is a major infrastructure project in the Oslo region.
• Bymiljøetaten Oslo kommuneminorChannel Partner/ Reseller/ DistributorCity of Oslo's environmental agency is a client of Insenti Samferdsel for infrastructure project management services.
• MOVARminorChannel Partner/ Reseller/ DistributorMOVAR (municipal water and wastewater company) engaged Insenti Samferdsel for construction management of a new main water pipeline between Moss and Vestby. Assignment to be finalized in 2025.
• Ullensaker kommuneminorChannel Partner/ Reseller/ DistributorUllensaker municipality engaged Insenti Samferdsel as project controller for investment projects, involving the development of project controlling procedures.
• NovaformminorImplementation/ SI/ Consulting PartnerNovaform is a collaboration partner of Insenti Samferdsel on specific Bane NOR projects. Together they won the Åsland construction management assignment for Bane NOR.
• Euro Real Estate & Anvil Asset AdvisorscoreStrategic or Co-development PartnerEuro Real Estate (through Anvil Asset Advisors) engaged Insenti for the rehabilitation of Karl Johans gate 45 (Groschgården/Landkredittgården), a protected heritage building from 1897 in Oslo's main street. Project completed December 2025/January 2026 under the Insentimodellen.
• Union EiendomsutviklingminorStrategic or Co-development PartnerUnion Eiendomsutvikling's former CEO Trond Åsheim joined the board of Insenti Drammen AS. Union is a property developer in the Drammen region.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• AFRY Norway AS: European engineering, design, and advisory firm with Norwegian operations in buildings, infrastructure, and industrial projects — comparable consulting and PM offering.
• COWI AS (Norway): Danish-headquartered engineering group with Norwegian operations providing project management, design, and advisory for buildings and infrastructure — a close international peer.
• WSP Norge AS: Global engineering professional services firm with Norwegian presence serving real estate, transport, and environment clients — competes in the same Oslo market segments.
• Norconsult AS: One of Norway's largest multidisciplinary engineering consultancies providing project management and advisory to property developers and public infrastructure — competes for the same Oslo-region client base as Insenti.
• Asplan Viak AS: Norwegian engineering, planning, and project management consultancy with strong presence in building and infrastructure — closely comparable to Insenti in service mix and customer profile.
• Sweco Norge AS: Nordic engineering consultancy with significant Norwegian operations in building, infrastructure, and project management — competes for similar Oslo-based property developer and public-sector engagements.
• Rambøll Norge AS: Nordic engineering consultancy with Norwegian operations covering buildings, transport, and environment — comparable to Insenti in cross-disciplinary PM advisory.
• Multiconsult ASA: Norwegian engineering and project management consultancy serving real estate developers, infrastructure, and public-sector clients — directly comparable to Insenti in service offering and customer base, but at materially larger scale.

Broad incumbents

• Skanska Norge AS: Large Swedish-headquartered contractor with substantial Norwegian operations providing construction, project management, and development services — competes for the same Oslo developer clients but at significantly larger scale.
• Veidekke Entreprenør AS: Major Norwegian contractor and developer that also provides project management services — broader portfolio than Insenti but overlaps in construction execution and developer-client relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Insenti

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insenti