LATV
Privately held multiplatform Hispanic media company producing bilingual content for Gen Z and Millennial U.S. Latinos across linear TV, CTV, FAST, mobile app, and social. Monetized via advertising on the #1-ranked Hispanic digital ad network and brand partnerships.
- Company typePrivate
- Founded2001
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What LATV does
LATV (operating as LatiNation Media) is a privately held, multiplatform Hispanic media company that produces and distributes bilingual, bicultural content targeted at U.S. Gen Z and Millennial Latinos. Founded in 2001 by Walter Ulloa as the first bilingual television station in Los Angeles (KJLA Channel 57), the company is the only remaining Latino-owned television network in the United States. Under current co-founder/CEO Andrés Palencia and co-founder/COO Bruno Seros Ulloa — who assumed leadership in 2019 and pivoted the company toward digital and youth-oriented programming — LATV operates a "one network, every screen" distribution footprint spanning linear television (47 DMAs reaching 81% of U.S. Hispanic households), major connected TV platforms (Samsung, Apple TV, Fire TV, Roku, Google TV), a Free Ad-Supported Streaming TV (FAST) channel built with technology partner Amagi, the LatiNation mobile app on iOS and Android, and social media channels including YouTube, TikTok, Instagram, Facebook, and X. Core technology consists of Brightcove-backed mobile app infrastructure and the Amagi FAST distribution stack, with content distributed across 11+ platform partners.
The programming portfolio includes approximately 350+ hours of new content announced for 2025, with flagship originals such as Batalla Nation (freestyle/hip-hop culture), The Q Agenda (GLAAD-honored LGBTQ+ talk show), Foodie On the Go (with Latin Grammy winner Chiquis Rivera), Ganadoras (women in sports), LatiNation Fútbol Club, Blacktinidad (Afro-Latino programming), and Living y Ready (a GLAAD Media Award winner in 2025). The 2026-27 slate further expands originals, adds Liga MX soccer coverage, and introduces live social commerce formats; content development is supported through partnerships with Entravision (Desmadre Live!), Red Bull, The Shade Room, and SportsGrid. No content is gated behind a paid consumer tier.
The business model is advertising-led, monetized across three streams: digital advertising through the #1-ranked Hispanic digital ad network (per Comscore 2024), branded content and influencer partnerships, and linear/cable distribution fees via carriage agreements with pay-TV operators such as Spectrum, Verizon, Comcast, AT&T, and Philo. Revenue from advertising is generated by selling targeted access to a 46-million-unduplicated-Hispanic audience (70% of the total U.S. Hispanic population) to brand advertisers seeking culturally authentic engagement; specific pricing is quote-based and not publicly disclosed. The company employs 101-250 people and reports double-digit revenue growth in 2024.
LATV firmographics
Firmographics- Name
- LATV
- Legal name
- LATV NETWORKS
- Website
- https://latv.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Privately held multiplatform Hispanic media company producing bilingual content for Gen Z and Millennial U.S. Latinos across linear TV, CTV, FAST, mobile app, and social. Monetized via advertising on the #1-ranked Hispanic digital ad network and brand partnerships.
- Ownership category
- akta.pro rank
LATV industry classification
Industry- Product category
- Hispanic Digital Media Network
- NAICS
- Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Radio and Television Broadcasting Stations (5161), Broadcasting and Content Providers (516)
- SIC
- Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Spanish-Language & Multilingual Broadcast Networks (MPABAAAG)
- akta.pro secondary industries
- Local Multicultural/Language Broadcasters (Spanish/Asian/Other Local Markets) (MPABACAI), National General-Entertainment Broadcast Networks (MPABAAAA)
Keywords
Where LATV is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LATV business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Digital Advertising: LATV operates the #1 Hispanic digital ad network (per Comscore 2024), generating revenue through digital advertising across CTV, mobile app, FAST, and social platforms. Advertisers pay for targeted access to the bilingual, bicultural Latino audience demographic.
- Brand Partnerships & Branded Content: Custom branded content campaigns and influencer partnerships that provide authentic connection to the Hispanic consumer base. Includes co-produced content series with brand integration.
- Linear/Cable Distribution Fees: Revenue from carriage agreements with cable, satellite, and over-the-top distribution partners who pay to include LATV in their channel lineups reaching Hispanic households.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free viewer tier with account creation |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
LATV product offering
Product offeringCore offering
LATV (LatiNation Media) operates a multiplatform bilingual and bicultural television and digital media network that produces and distributes original Spanish and English programming targeting Gen Z and Millennial Latinos. The network reaches 81% of U.S. Hispanic households across 47 DMAs via linear TV, connected TV (CTV), Free Ad-Supported Streaming TV (FAST) channels, a mobile streaming app, and social platforms. Revenue is generated from digital advertising, branded content partnerships, and pay-TV/streaming distribution licensing fees.
Product overview
LATV operates as a multiplatform media company centered on Latino Alternative Television — the only remaining Latino-owned television network in the US. The core offering is the LatiNation Network, a bilingual/bicultural content platform targeting Gen Z and Millennial Latinos. Content is distributed across multiple channels: linear broadcast TV, CTV (connected TV) on platforms including Samsung, Apple TV, Fire TV, Roku, Google TV, Comcast, AT&T, Verizon, Philo, and Plex; the LatiNation mobile app (iOS/Android); FAST (Free Ad-Supported Streaming TV) channels via Amagi; and social media. The programming portfolio includes flagship shows such as Batalla Nation (freestyle culture/hip-hop), Foodie On the Go (with Chiquis Rivera), Desmadre Live! (co-produced with Entravision), The Q Agenda (GLAAD award-winning LGBTQ+ talk show), Ganadoras (women in sports), LatiNation Fútbol Club (sports review), Blacktinidad (Afro-Latino celebration), Cultura Shock (Latino culture), Lone Lobos (podcast with Xolo Maridueña), and more. The 2026–27 slate includes expansion of originals, Liga MX coverage, and live social commerce. The company generates revenue through advertising across its #1-ranked Hispanic digital ad network, branded content, and influencer partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- LATV / LatiNation Multiplatform Network The core multiplatform bilingual and bicultural television and digital media network producing and distributing original Spanish and English programming for Gen Z and Millennial Latinos across linear TV, CTV, FAST, mobile, and social; reaching 81% of U.S. Hispanic households across 47 DMAs and 46 million unduplicated Hispanic viewers.
- LatiNation Mobile App Native mobile streaming application for iOS and Android that delivers LATV / LatiNation original bilingual content on demand to Hispanic viewers; powered by Brightcove video delivery and available on the Apple App Store and Google Play Store.
- LATV / LatiNation FAST Channel Free Ad-Supported Streaming TV (FAST) channel built in partnership with Amagi, distributing LatiNation original programming on connected TV platforms (Samsung TV Plus, Roku, Fire TV, Apple TV, Google TV) under an AVOD monetization model.
- Hispanic Digital Advertising & Branded Content Services B2B service offering that provides brand advertisers and agencies with access to the #1 Hispanic digital ad network (Comscore 2024), including digital advertising inventory across LATV / LatiNation's multi-platform network, custom branded content production, and influencer / partnership activations (with brands such as Red Bull, Pandora, and major streaming platforms).
Companies that use LATV
Customer profileSegments2 records
Ideal customer profiles2 records
LATV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
LATV partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- EntravisioncoreLong-standing content partnership with Entravision, including co-production of Desmadre Live! (YouTube live podcast show). In 2007, LATV partnered with Entravision to expand into 10 additional markets for national distribution. Partnership continues with live event collaboration and content development.
- AmagicoreTechnology partnership with Amagi for FAST channel launch and management in 2023, enabling free ad-supported streaming TV distribution across platforms.
- RokucoreDistribution partnership with Roku for LATV content availability on Roku streaming devices and Roku TV platform, expanding reach to millions of Cord-cutters.
- SamsungcoreDistribution partnership with Samsung for LATV availability on Samsung Smart TVs and Samsung TV Plus platform.
- VerizoncoreDistribution partnership with Verizon for LATV carriage on Verizon Fios and Verizon's streaming platforms reaching Hispanic subscribers.
- Google TVcoreDistribution partnership with Google TV for LATV content availability on Google TV devices and platform integration.
- Apple TVcoreDistribution partnership with Apple TV for LATV app availability and content distribution to Apple TV users.
- ComcastcoreDistribution partnership with Comcast for LATV availability on Xfinity cable and Xumo streaming platforms.
- Fire TV (Amazon)coreDistribution partnership with Amazon Fire TV for LATV content availability on Fire TV devices and platform.
- SpectrumcoreDistribution partnership with Spectrum for LATV cable carriage and streaming availability for Spectrum subscribers.
- AT&TcoreDistribution partnership with AT&T for LATV availability on DIRECTV, AT&T TV, and AT&T streaming platforms.
- PhilominorDistribution partnership with Philo for LATV availability on their affordable streaming bundle targeting budget-conscious viewers.
- PlexminorDistribution partnership with Plex for LATV content availability on Plex's free ad-supported streaming platform.
Scale indicators8 records
Recent moves11 records
Expansion highlights6 records
LATV competitors and assessment
Company assessmentEmerging players
- Canela.TV: A free ad-supported streaming (FAST) service dedicated to Spanish-language and bilingual content. Competes with LATV's FAST channel and CTV distribution for Hispanic household viewing time.
- mitú: A digital-first media brand targeting young, bicultural Hispanic Americans with social video and editorial content. Overlaps with LATV's Gen Z and Millennial Latino audience positioning and competes for digital ad dollars in the same niche.
- Remezcla: A digital media and culture publication focused on Latino identity, music, and lifestyle, with a similar bilingual, bicultural editorial lens to LatiNation's originals. Adjacent in audience and competes for cultural relevance and digital ad share.
Direct peers
- TelevisaUnivision: The largest Spanish-language media company in the U.S., operating Univision broadcast network, Vix streaming, and a portfolio of Spanish-language cable networks. Directly competes with LATV for Hispanic audience attention and advertiser budgets, though it focuses primarily on Spanish-dominant (vs. LATV's bilingual) audiences.
- Telemundo (NBCUniversal): NBCUniversal's Spanish-language broadcast network with national distribution, original telenovelas, and premium sports rights including Liga MX. Competes with LATV for Hispanic household reach and brand advertising spend across linear and digital.
- Estrella Media: A privately held Hispanic media company operating EstrellaTV broadcast network and digital properties. Closely comparable to LATV in scale, ownership structure (privately held, Latino-focused), and bilingual/multicultural programming mix.
- Galavisión: TelevisaUnivision's Spanish-language cable entertainment network with national distribution. Directly competes with LATV for Hispanic household carriage on cable and streaming platforms.
- El Rey Network: An English-language Latino-focused cable network founded by Robert Rodriguez, targeting the same bilingual/bicultural Latino audience as LATV. Highly comparable in content positioning though with a narrower genre focus (genre/action).
Broad incumbents
- Fuse Media: A multicultural media company operating the Fuse linear network and digital properties targeting young, diverse audiences. Comparable to LATV in targeting multicultural Gen Z and Millennial viewers with music, lifestyle, and culture content across platforms.
- Revolt TV: A music-focused, multicultural digital and linear media platform targeting Black and Latino youth. Comparable to LATV in audience demographics, cross-platform distribution (linear, FAST, digital, social), and brand-driven content monetization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LATV social profiles
Digital presenceLATV financial estimates
Financial estimateRevenue estimate
Valuation estimate
LATV leadership team
Management profileNumber of profiles
Profiles3 records
LATV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LATV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LATV
What does LATV do?
LATV (LatiNation Media) operates a multiplatform bilingual and bicultural television and digital media network that produces and distributes original Spanish and English programming targeting Gen Z and Millennial Latinos. The network reaches 81% of U.S. Hispanic households across 47 DMAs via linear TV, connected TV (CTV), Free Ad-Supported Streaming TV (FAST) channels, a mobile streaming app, and social platforms. Revenue is generated from digital advertising, branded content partnerships, and pay-TV/streaming distribution licensing fees.
Is LATV a public or private company?
LATV is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LATV founded?
LATV was founded in 2001. It employs 101 to 250 people.
Where is LATV based?
LATV is headquartered in New York, United States, in the North America region.
How does LATV make money?
Three revenue lines are on record. Digital Advertising is the primary driver. The others are brand Partnerships & Branded Content and linear/Cable Distribution Fees.
Who are LATV's main competitors?
Emerging players on record are Canela.TV, mitú and Remezcla. Direct peers are TelevisaUnivision, Telemundo (NBCUniversal), Estrella Media, Galavisión and El Rey Network. Broad incumbents are Fuse Media and Revolt TV.
Does LATV have an API?
No public API is recorded for LATV.
What industry is LATV in?
LATV's product category is Hispanic Digital Media Network. Its primary akta.pro industry code is MPABAAAG, Spanish-Language & Multilingual Broadcast Networks, with a secondary code of MPABACAI, Local Multicultural/Language Broadcasters (Spanish/Asian/Other Local Markets). Its NAICS code is 51612 and its SIC code is 4833.