What Western Racquet & Fitness Club does

Western Racquet & Fitness Club is a family-owned, single-location fitness and wellness facility operating in Green Bay, Wisconsin since approximately 1970. The company operates an integrated health, fitness, and racquet-sports platform at a 2500 S. Ashland Avenue facility comprising 10 indoor tennis courts, 10 indoor pickleball courts, strength and cardio studios offering 60+ weekly group exercise classes, personal training, an on-site Refuel Cafe & Protein Bar, and a Renew Integrative Wellness Center offering cryotherapy, red light therapy, compression therapy, PEMF grounding, vibration therapy, and Live O2 contrast oxygen therapy.

Revenue is generated across five main streams: individual and corporate monthly memberships providing bundled access to facilities, classes, courts, and recovery amenities; specialized subscription programming such as Rock Steady Boxing at $95/month for Parkinson's patients; fee-for-service professional offerings including personal training, massage therapy ($85–$180 per session), and registered-dietitian nutrition coaching; tennis and pickleball private lessons, leagues, and youth Tennis U programming; and ancillary retail and add-on services via the wellness modalities and supplement partner Integrative Therapeutics.

The business serves a hybrid mix of consumer segments — individual fitness consumers (beginners to advanced athletes), employer corporate wellness programs, families, racquet-sport enthusiasts, and therapeutic populations including Parkinson's and movement-disorder patients. Distribution is direct-to-consumer via in-person membership sales, a 1-Day Experience trial booked through the WellnessLiving platform, walk-in retail, and reciprocal access through the HFA Passport network. Healthcare and professional sports partnerships (Prevea Health, Green Bay Rockers, Green Bay Blizzard) provide credibility and visibility rather than material revenue concentration.

Name

Western Racquet & Fitness Club

Legal name

Western Racquet & Fitness Club

Website

https://westernracquet.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Western Racquet & Fitness Club is a family-owned Green Bay, WI fitness and wellness club offering group exercise, personal training, indoor tennis and pickleball, therapeutic programs like Rock Steady Boxing for Parkinson's, and the Renew Integrative Wellness Center with cryotherapy and recovery modalities, serving individual members, families, and corporate wellness clients.

Ownership category

akta.pro rank

Product category

Fitness & Wellness Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

akta.pro secondary industries

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Sports-Specific Group Conditioning (HSADABAK)

Keywords

• Fitness club services
• Racquet sports programs
• Wellness center services
• Personal training services
• Integrative wellness therapy

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Individual Memberships: Monthly recurring membership fees providing access to gym facilities, group exercise classes, racquet sports courts, recovery amenities, and member benefits including complimentary services, special pricing on private lessons, and incentive rewards program
2. Corporate Memberships: Employer-sponsored wellness memberships for employees, supporting workplace wellness initiatives and employee wellbeing programs
3. Rock Steady Boxing Program: $95/month specialized program for people with Parkinson's disease, includes month-to-month club membership with access to 3 boxing classes weekly
4. Massage Therapy Services: On-site massage therapy services including Ashiatsu, Structural Integration/Rolfing, Thai, Swedish, and customized massage with per-session pricing ranging from $85-180
5. Personal Training: One-on-one personalized fitness plans with certified personal trainers, providing motivation and support for goal achievement
6. Nutrition Services: Registered dietitian consultations and nutrition coaching services for improved athletic performance, general health, and dietary guidance
7. Private Lessons & Programming: Private tennis and pickleball lessons, specialty programming, and wellness services at member-discounted pricing
8. Day Passes/Trials: One-day experience passes allowing prospective members to tour and trial the facility before committing to membership
9. Wellness Services at Renew: Cryotherapy, red light therapy, compression therapy, and other wellness treatments available as add-on services for members and non-members

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Western Racquet & Fitness Club operates a comprehensive fitness and wellness facility in Green Bay, WI offering 60+ weekly group exercise classes, personal training, tennis and pickleball on 20 indoor courts, and the Renew Integrative Wellness Center providing cryotherapy, red light therapy, compression therapy, and massage services. The club also runs specialized programs including Rock Steady Boxing for Parkinson's patients and Tennis U junior development, all delivered through individual and corporate memberships.

Product overview

Western Racquet & Fitness Club is a comprehensive fitness and wellness facility offering a multi-service platform centered around fitness, racquet sports, and holistic wellness. The core offerings include group exercise classes (60+ weekly), personal training, tennis (10 indoor courts), pickleball (10 indoor courts), Renew Integrative Wellness Center (cryotherapy, red light therapy, compression therapy, massage, and other recovery services), massage therapy, Rock Steady Boxing for Parkinson's patients, nutrition services, Foundation Fit onboarding, and a junior Tennis U program. The club operates as a unified platform where fitness enthusiasts can access strength training, group classes, recovery services, and racquet sports all under one membership.

Differentiator

Problem solved

Functional benefit

Brands

• Renew Integrative Wellness Center: Holistic wellness and recovery center offering cryotherapy, red light therapy, vibration therapy, compression therapy, grounding therapy, and oxygen therapy services.
• Rock Steady Boxing
• Foundation Fit
• Refuel Cafe & Protein Bar
• Empowered By Movement

Products and services

• Individual Membership Monthly subscription membership providing access to all fitness facilities, 60+ weekly group exercise classes, indoor tennis and pickleball courts, recovery amenities, complimentary renewal services, and special pricing on private lessons for individual consumers.
• Corporate Membership Employer-sponsored wellness membership program for businesses providing fitness and wellness benefits to employees as part of workplace wellness initiatives, with customizable enterprise pricing.
• Group Exercise Classes Over 60 group exercise classes offered weekly including dance, cycling, HIIT, strength training, yoga, barre, and pilates for members seeking group fitness instruction and workout variety.
• Personal Training One-on-one personalized fitness plans delivered by certified personal trainers (NASM, NSCA-CSCS, ACE-certified) providing motivation and customized goal-based training for individual members.
• Tennis Program Indoor tennis program on 10 courts offering classes, private lessons, leagues, and the Tennis U junior development program for players ages 2.5 through high school at all skill levels.
• Pickleball Program Year-round indoor pickleball access on 10 dedicated courts with leagues and lessons for players interested in one of the fastest-growing sports in the country.
• Renew Integrative Wellness Center Holistic wellness and recovery center offering cryotherapy (whole body, spot treatment, cryofacial), red light bed therapy, Celluma LED therapy, vibration therapy (VibraGenix, Hypervolt, Hyperice), compression therapy (NormaTec), grounding therapy (PEMF, RF Detox), and oxygen therapy (Live O2 Contrast Adaptive Therapy).
• Massage Therapy On-site massage therapy services including Ashiatsu ($110-150), Structural Integration/Rolfing ($1620 for 10 sessions), Thai Massage ($115-150), Swedish Massage ($85-125), and customized massage with Heather ($105-135) with per-session pricing.
• Rock Steady Boxing Program Non-contact boxing and fitness program priced at $95/month designed to reduce symptoms and improve quality of life for individuals living with Parkinson's disease, with 3 weekly classes and trained coaches plus volunteer cornermen.
• Refuel Cafe & Protein Bar On-site cafe serving smoothies, refreshers, and healthy food options for pre-workout fuel and post-workout recovery to members.
• Nutrition Services Science-backed nutrition coaching and programs fully customized for individual needs, including registered dietitian consultations for athletic performance, general health, and dietary guidance.
• Foundation Fit Onboarding Program Comprehensive onboarding program designed to welcome and integrate new members into the club, catering to gym veterans, muscle mavens, beginners, and those seeking a holistic approach to health and wellness.

Quantifiable outcome

• Over 60 group exercise classes weekly
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Green Bay RockerscoreStrategic or Co-development Partner · 1 January 2024Western Racquet serves as the official training gym of the Green Bay Rockers baseball team for the 2024 season. Players utilize gym facilities for strength and conditioning work, and recovery amenities including steam room, sauna, and hot tub. Partnership provides athletes with comprehensive training and recovery resources while building community visibility for Western.
• Prevea HealthcoreStrategic or Co-development Partner · 1 January 2018Partnership between Western Racquet & Fitness Club and Prevea Health for the Rock Steady Boxing program designed for Parkinson's patients. Ashley Verbeten, a physical therapist at Prevea Therapy Institute, works with Rock Steady Boxing participants. The program combines fitness industry expertise with healthcare to provide therapeutic exercise for people living with Parkinson's disease.
• Green Bay BlizzardminorStrategic or Co-development PartnerProfessional football team partnering with Western's Renew Director Ana Kat for recovery services including breathwork and innovative therapies. Players benefit from cryotherapy, red light therapy, and other wellness treatments to support athletic performance and recovery.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Town & Country Sports Complex: Mid-market multi-amenity club combining tennis, fitness, group classes, swimming, and family programming — a near-mirror concept to Western Racquet though in a different metro, making it the closest direct comparable on facility model and offering mix.
• The Atlantic Club: Private, family-owned multi-amenity racquet and fitness club offering tennis, pickleball, group exercise, personal training, and spa/recovery services — shares Western Racquet's family-ownership, single-region, comprehensive-programming positioning.

Broad incumbents

• Equinox: Premium national fitness brand with high-end clubs offering group classes, personal training, spa, and recovery services — benchmarks Western Racquet's premium positioning in a different scale envelope.
• Life Time Fitness (Life Time Group Holdings): Large publicly-traded multi-service fitness, racquet sports, and wellness club operator with tennis, pickleball, group classes, recovery services, and family programming — the closest at-scale analog to Western Racquet's all-in-one model, but operating nationally.
• Crunch Fitness: National mid-priced fitness chain with broad group fitness programming; competes for Western Racquet's core individual membership segment on price and convenience, though without racquet and clinical specialization.

Emerging players

• Chicken N Pickle: Growing indoor pickleball + dining + entertainment concept that competes with Western Racquet for pickleball players seeking social, venue-based experiences — a fast-scaling emerging format in the indoor racquet category.
• Restore Hyper Wellness: Scalable franchise specializing in cryotherapy, IV therapy, compression, and infrared services — competes directly with Western Racquet's Renew Integrative Wellness Center on the recovery/wellness layer.
• StretchLab: National assisted-stretching and recovery franchise; overlaps with Renew's compression, vibration, and massage-adjacent services and represents a focused competitor for member recovery dollars.

Others

• Rock Steady Boxing: National non-contact boxing organization for Parkinson's patients and the licensor of Western Racquet's signature Rock Steady Boxing program; functions as both partner and competitive benchmark for clinical-adjacent fitness.

Regional players

• YMCA of Greater Green Bay: Local community-based fitness and wellness competitor in the same Green Bay geography, offering group classes, racquet sports, family programming, and corporate wellness — directly contests Western Racquet's local member base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@WesternRacquetFitnessClubGB
• Instagraminstagram.com/westernracquet
• Xx.com/westernracquet
• Facebookfacebook.com/westernracquet

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Western Racquet & Fitness Club