ALPINRESORTS.com

What ALPINRESORTS.com does

ALPINRESORTS.com, operating commercially as Alpy.com, is a European online marketplace for ski and snowboard rental equipment. The company is legally structured as 2beGROUP s.r.o., a Czech private limited company, headquartered per firmographic data in Bratislava. Founded in 2007 and operated with a team of 11-50 employees, the platform aggregates a network of 50+ independent local ski rental shops across 10 European countries (Andorra, Austria, Bulgaria, Czech Republic, France, Germany, Italy, Slovakia, Spain, and Switzerland), letting individual travelers and groups search, compare, and pre-book ski or snowboard equipment online. Notable resort-level coverage includes premium French destinations (Courchevel 1650/1850, Val Thorens, Val d'Isère, Chamonix, Méribel, La Plagne), Austrian resorts (Sölden, St. Anton am Arlberg, Obergurgl), Italian resorts (Breuil Cervinia, Sestriere), and Andorran resorts (Arinsal, Soldeu).

The platform is built around a centralized reservation system in which customers select a resort, dates, and number of people, then assign specific equipment per renter. Listed equipment features premium brands (Rossignol, Salomon, Head, Atomic, Dynastar, Völkl, Nitro). Supporting product modules include a dedicated Group Bookings flow with special group pricing, an Additional Offers module for helmets and accessories, and a Ski Schools directory with booking referrals. The underlying technical stack presents as a standard e-commerce marketplace with multi-language support and resort-specific landing pages optimized for organic search; no APIs, SDKs, or AI integrations are disclosed.

The business model is commission-based marketplace: customers pay online through the platform, and Alpy.com retains a transaction fee or commission paid by the partner shop for each fulfilled booking, supplemented by add-on transaction revenue. Pricing is usage-based (variable by resort, equipment category, skill level, and rental duration), with advertised savings of up to 65% versus in-store rental rates. Free cancellation, free changes, and no booking fees are positioned as customer-acquisition incentives. Go-to-market is digital-first: SEO/content marketing via the company blog, the partner onboarding program for shops, and a UK-based phone hotline for customer support and bookings. Customer segments are horizontal — individual ski/snowboard travelers (primary) and groups/families (secondary). The company is privately held with no disclosed institutional investors, funding history, or M&A activity in the provided data.

Name

ALPINRESORTS.com

Legal name

2beGROUP s.r.o.

Website

https://alpinresorts.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Online ski and snowboard rental marketplace connecting individual travelers and groups with 50+ partner rental shops across 10 European countries, earning commissions on pre-booked equipment rentals and ancillary add-ons.

Ownership category

akta.pro rank

Product category

Online ski and snowboard rental marketplace

NAICS

Recreational Goods Rental (532284)

akta.pro primary industry

Ski & Snowboard Rental & Demo Shops (CRAMAJAE)

Keywords

• Ski rental marketplace
• Snowboard equipment booking
• Online ski hire
• Ski rental aggregator
• Winter sports equipment rental

Headquarters

HQ city

Bratislava

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Ski and snowboard rental commissions: Alpy.com acts as an intermediary platform, earning commissions from partner ski rental shops for bookings made through the platform. Customers pay for rental equipment online and the platform takes a transaction fee or commission from each booking.
2. Additional equipment add-ons: Platform offers additional equipment add-ons (such as helmets, accessories, protective gear) through the 'Additional Offers' section, generating supplementary revenue per booking

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ALPINRESORTS.com (operating as Alpy.com) operates an online ski and snowboard rental marketplace that connects travelers with 50+ independent local ski rental shops across 10 European countries. Customers search by resort, dates, and group size to reserve skis, snowboards, and accessories online, then pick up the equipment at the partner shop on arrival. The platform offers up to 65% savings versus in-store rates, free cancellation, no booking fees, and special group pricing.

Product overview

Alpy.com is a ski rental marketplace platform that connects users with ski and snowboard equipment from partner rental shops across European ski resorts. The core offering consists of the online ski and snowboard rental booking system, complemented by additional service modules including add-on accessories, group booking capabilities, and ski school referrals. The platform operates across major ski destinations in France, Austria, Italy, Switzerland, Andorra, Spain, Germany, Czech Republic, Slovakia, and Bulgaria.

Differentiator

Problem solved

Functional benefit

Products and services

• Ski and Snowboard Equipment Rental Core online rental booking service enabling individual travelers and groups to reserve ski and snowboard equipment from partner rental shops across European ski resorts, with up to 65% savings versus in-store rates.
• Group Bookings Dedicated booking service for groups, families, and organized ski trips, providing coordinated reservations for multiple people and special group pricing across European resort locations.
• Additional Offers Supplementary accessory offerings including helmets, gloves, and other ski-related protective gear and accessories that customers can add to their equipment rental bookings.
• Ski Schools Directory and booking referral service that connects customers with ski schools and instructors at various European resort locations as a complementary service to equipment rental.

Quantifiable outcome

• Up to 65% savings compared to in-store rental prices

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• 50+ Local ski rental shopscoreChannel Partner/ Reseller/ DistributorAlpy.com partners with 50+ independent local ski rental shops across European ski resorts. These shops list their inventory on the platform and fulfill customer bookings made through alpy.com, providing the physical ski equipment rental services.
• Ski schoolsminorChannel Partner/ Reseller/ DistributorAlpy.com offers ski school bookings as a complementary service alongside equipment rental, allowing customers to book lessons through the platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sunweb Group: Sunweb is a major European tour operator offering ski holiday packages including equipment rental and ski school at Alpine resorts. While broader than Alpy.com, it competes on the rental booking and ski-trip decision.
• SkiStar: SkiStar is a Scandinavian ski resort operator that also offers online ski rental booking at its own destinations. It is broader than Alpy.com (own resorts plus rental) but competes in the same ski-rental booking funnel.
• Booking.com: Booking.com is the world's largest online travel agency and increasingly aggregates ski-relevant services including car rentals, activities, and selected equipment rentals at resorts. While not a focused ski-rental competitor, it competes for the same skier's pre-trip booking wallet.

Direct peers

• Intersport Rent: Intersport Rent is the rental arm of the Intersport retail cooperative, offering online ski and snowboard rental bookings across European resorts. It competes directly with Alpy.com for pre-booked equipment rentals at major Alpine destinations.
• Sport 2000 Rent: Sport 2000 Rent is the rental network of the Sport 2000 retailer cooperative, providing ski and snowboard rental booking online across European resorts. It overlaps with Alpy.com's partner-shop model and target customer base.
• Skimium: Skimium is a major French ski and snowboard rental booking platform operated by the Sport 2000 network, with a comparable online pre-booking model and similar customer value proposition of saving versus in-store pricing.
• Skiset: Skiset is the largest dedicated ski rental marketplace in Europe, aggregating hundreds of local rental shops across the Alps and Pyrenees. It is the closest direct competitor to Alpy.com in both target customer (European ski travelers) and marketplace business model.

Emerging players

• PowderBeds: PowderBeds is a UK-based online ski accommodation and services marketplace offering ski rental add-ons alongside lodging bookings. It is comparable to Alpy.com's cross-sell model and ski-traveler target audience.
• Travelski: Travelski is a French online travel agency specializing in ski holidays, bundling accommodation, lift passes, equipment rental, and ski school. It competes with Alpy.com on the equipment-rental leg and bundles a broader ski-trip offering.

Regional players

• Skiinfo: Skiinfo is a long-standing ski information and reservation platform covering European resorts with resort data, webcams, and booking links for accommodation and services. It overlaps with Alpy.com on ski-trip discovery and reservations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/144036792322043
• LinkedInlinkedin.com/company/2begroup-s-r-o-alpinresorts-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALPINRESORTS.com