Skimium
Skimium is an online ski and snowboard rental marketplace, wholly owned by Decathlon, that connects consumers to 350+ independent partner shops across 250+ ski resorts in 6 European countries via a six-language reservation platform with take-rate economics.
- Company typePrivate
- Founded2006
- HeadquartersPassy, France
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Skimium does
Skimium is an online ski and snowboard rental reservation platform that connects end consumers to a network of more than 350 independent partner sport shops ("magasins partenaires") spread across over 250 ski resorts in France, Italy, Switzerland, Andorra, Spain, and Austria. Created in 2006 by the Decathlon group, Skimium operates six localized country storefronts (FR, EN, ES, DE, IT, NL) and lets customers choose a resort, dates, and equipment tier, pay online, and collect fitted equipment at a chosen partner store, with free cancellation up to 24 hours before the first day of skiing.
The product offering is organized into tiered rental packs (Initiation, Progression, Emotion, Expérience, Exclusif, plus Baby, Junior, and Junior Performance for children, and a standalone Snowboard category), with equipment curated from 15+ leading ski and snowboard brands (Salomon, Rossignol, Atomic, Dynastar, Head, K2, Fischer, Völkl, Elan, Nordica, Kästle, Black Crows, Blizzard, Zag, Armada) by an in-house product committee. Pricing is delivered through a cumulative-discount engine stacking shop-level (10-50% off in-store prices), Decathlon loyalty card (-5%), multi-pack volume (-5% from 4 packs, -10% from 10 packs), and newsletter promo-code discounts.
Skimium is a transaction-fee marketplace: customers pay the full rental price online at booking, Skimium takes a share on each reservation, and the partner store fulfills the in-resort equipment fitting and on-site service. The model is asset-light at the platform level (no equipment ownership, no retail leases), supported by a small central team of ~14 people organized across Digital/E-commerce, Digital Acquisition, Customer Relations, Network Animation, and Offer & Network functions, with Decathlon acting as the strategic parent, historical partner, and a key co-marketing channel via its loyalty card.
Skimium firmographics
Firmographics- Name
- Skimium
- Legal name
- Skimium
- Website
- https://skimium.fr
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Skimium is an online ski and snowboard rental marketplace, wholly owned by Decathlon, that connects consumers to 350+ independent partner shops across 250+ ski resorts in 6 European countries via a six-language reservation platform with take-rate economics.
- Ownership category
- akta.pro rank
Skimium industry classification
Industry- Product category
- Online Ski and Snowboard Rental Platform
- NAICS
- Recreational Goods Rental (532284)
- akta.pro primary industry
- Ski & Snowboard Rental & Demo Shops (CRAMAJAE)
- akta.pro secondary industry
- Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH)
Keywords
Where Skimium is headquartered
LocationHeadquarters
- HQ city
- Passy
- HQ country
- France
- HQ region
- Europe
Offices16 records
Markets served
Skimium business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Online ski/snowboard rental commissions: Skimium earns on each online rental reservation booked through its platform, which is fulfilled by its network of 350+ independent partner stores. Customers pay the full rental price online at the time of reservation; Skimium then takes a share and the partner store delivers the equipment. The model is fundamentally transaction-based (a take rate on each booking), with no subscription fees for end customers and no upfront equipment ownership cost for Skimium itself.
- Optional add-ons and rental upgrades: Customers can upsell from entry-level to higher pack tiers (Initiation → Progression → Emotion → Experience → Exclusif), add accessories (casques/masques), BOA boot option, junior/baby packs, and choose optional insurance/guarantee products, increasing average basket size.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Shop-level rental discount of 10% to 50% off in-store public price, applied automatically based on the partner store's chosen margin |
| Other | Pay-as-you-go | Decathlon loyalty card additional 5% off, applied by entering the Decathlon card number at basket |
| Other | Pay-as-you-go | Volume discount: -5% from 4 packs booked online, -10% from 10 packs booked online |
| Other | Pay-as-you-go | Newsletter promo code: 5% off for new customers subscribing to the newsletter |
| Unit Pricing | Pay-as-you-go | Equipment tiered packs priced by category: Initiation, Progression, Emotion, Experience, Exclusif, Junior, Baby, Junior Performance, Snowboard |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Skimium product offering
Product offeringCore offering
Skimium is an online reservation and rental platform for ski and snowboard equipment, allowing customers to book equipment packs online at a 10–50% discount versus in-store public prices and pick them up at one of 350+ independent partner sport shops located in 250+ ski resorts across France, Italy, Switzerland, Andorra, Spain, and Austria. The offering is organized into tiered rental packs (Initiation, Progression, Emotion, Experience, Exclusif, Baby, Junior, Junior Performance, Snowboard) curated from premium brands and supported by free cancellation up to 24 hours before the first day of skiing.
Product overview
Skimium operates a single unified online ski and snowboard rental platform (skimium.fr) complemented by a network of more than 350 partner stores in 250+ ski resorts across France, Italy, Switzerland, Andorra, Spain, and Austria. The core product is the online reservation platform, under which the equipment rental offering is organized into multiple named rental pack tiers — Pack Initiation, Pack Progression, Pack Emotion, Pack Expérience, Pack Exclusif, Pack Baby, Pack Junior, and Pack Junior Performance — that together cover all skier levels from beginner children to expert adults. Adjacent categories include Snowboard equipment, Chaussures (ski boots), and Accessoires (helmets and accessories), and the platform also highlights featured brand offerings such as the Salomon S/Pro Delta Boa ski boots. Pricing is delivered via the Cumulable Discount Program (Codes Promo) that stacks shop, multi-pack, Decathlon-card, and newsletter promo discounts. The marketing/editorial arm of the platform is the Skimium Blog (blog.skimium.fr), which provides advice, equipment guides, and activity content.
Differentiator
Problem solved
Functional benefit
Products and services
- Skimium Online Ski Rental Platform Online reservation and rental platform for ski and snowboard equipment that allows customers to book equipment in advance at a 10-50% discount off in-store public tariffs and pick it up at one of 350+ partner stores located in over 250 ski resorts in France and internationally.
- Pack Initiation (Beginner Ski Pack) Beginner-level ski rental pack (skis + boots + helmet) for novice skiers suited to green and blue pistes, featuring short skis for easier turning and stability. Brands offered include Atomic, Dynastar, Head, Rossignol, Salomon, and Völkl.
- Pack Progression (Intermediate Ski Pack) Intermediate-level ski rental pack for skiers developing their technique, offering easy-to-handle, versatile, lightweight, and flexible skis for stability in turns and comfort at higher speeds. Suited to green and blue pistes.
- Pack Emotion (Advanced-Intermediate Ski Pack) Advanced-intermediate ski rental pack with stiffer skis for high-speed stability and responsiveness in direction changes across varying snow types. Suited to blue, red, and black pistes. Includes models from Armada, Atomic, Dynastar, Elan, Fischer, Head, K2, Rossignol, Salomon, and Völkl.
- Pack Expérience (High-Performance Ski Pack) High-performance ski rental pack offering wide, all-mountain, freeride, and racing skis for varied snow conditions and carve turns. Suited to blue, red, and black pistes. Includes premium models from Armada, Atomic, Blizzard, Dynastar, Elan, Fischer, Head, K2, Kästle, Nordica, Rossignol, Salomon, and Zag.
- Pack Exclusif (Premium Ski Pack) Top-tier ski rental pack for experienced skiers seeking the most technical, high-end skis Skimium offers, suited to all terrain types with shock absorption, stability, and maneuverability. Features race-derived models from Atomic, Black Crows, Dynastar, Elan, Kästle, Nordica, Rossignol, Salomon, and Zag.
- Pack Baby (Children's Beginner Ski Pack) Children's beginner ski rental pack for the youngest skiers, designed to be lightweight, agile, and intuitive to facilitate first sliding experiences. Includes models from Atomic, Blizzard, Dynastar, Elan, Fischer, Head, and Rossignol.
- Pack Junior (Children's Intermediate Ski Pack) Intermediate junior ski rental pack for children progressing on skis, offering stability, easy turn initiation, and edge control with adaptive flex suited to their size.
- Pack Junior Performance (Children's Performance Ski Pack) Performance-oriented junior ski rental pack designed for young racers developing competition technique, including multi-radius, Titanal-plated, and 100% wood-core skis. Includes models from Blizzard, Elan, Fischer, Head, Nordica, Rossignol, and Salomon.
- Snowboard Equipment Rental Snowboard rental offering alongside skis, providing boards for customers interested in snowboarding disciplines.
- Chaussures (Ski Boots Rental) Ski and snowboard boot rental category, with a dedicated page on the Skimium site offering various boot models for all levels and disciplines.
- Accessoires (Ski Accessories Rental) Accessories rental category on Skimium, including helmets and other technical equipment available alongside ski and snowboard rentals.
- Salomon S/Pro Delta Boa Ski Boots Salomon's flagship ski boot line featuring EXOWRAPS construction combined with the BOA fit system for ultra-precise foot envelopment, total elimination of pressure points, and maximum ski control on all terrains. Two models offered: S/Pro Delta Boa R100 (men) and S/Pro Delta Boa R85 W (women).
Quantifiable outcome
- 10% to 50% off in-store public rental tariffs
- +3 more outcomes
Companies that use Skimium
Customer profileSegments5 records
Ideal customer profiles4 records
Skimium technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
Skimium partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered flagship / core, core, moderate and minor.
- Decathlonflagship / coreDecathlon created the Skimium enseigne in 2006 and remains its historic parent and strategic partner. Decathlon cardholders receive an additional 5% discount on every Skimium booking ("votre fidélité à notre partenaire historique Decathlon vous rapporte"). Skimium is built around Decathlon's sport-retail DNA and reaches Decathlon's loyalty base.
- Salomonflagship / coreSkimium's flagship brand partner, featured on a dedicated /partner-salomon page. Salomon supplies the full rental catalog range used by Skimium stores (S/Max N°6 Lavande, S/Max N°10 Silver, Stance 84 W, S/Pro Delta Boa boots) and co-markets Skimium's "rent 10-50% less than in-store" promotion.
- RossignolcoreRossignol is one of Skimium's "marques partenaires" (displayed on the homepage) and supplies much of the rental catalog across all tiers (REACT RT, Nova 6/8/14, Arcade 84, Soul 102, Hero, Forza 40°). The "Skiset Amara by Rossignol" store in Avoriaz is also a Skimium relay point.
- AtomiccoreAtomic is a key ski-equipment brand in the Skimium rental catalog across all pack tiers: Cloud 7, Redster RX/Q5/X5, BENT 85R/100, Redster G7/S7, Redster G8/S8/S9, Redster Jr 2, etc.
- DynastarcoreDynastar is a Skimium brand partner and has a co-branded limited series on Skimium (Dynastar Blackpeuf / Elite Blackpeuf). Skis include E LITE 2, M-MENACE 80, Speed 250/350, M-CROSS 82, M-Free 94, Speed Limited, Speed Heritage Gold, My First Ski.
- HeadcoreHead is one of the principal ski-equipment brands in Skimium's catalog across tiers, including Discovery 70/78/86, e.pure Joy R, WC e.Race Team Jrs, WC Rebels e.XSR/e.SLR, Supershape Team Easy/JRS.
- FischercoreFischer supplies Skimium's rental catalog with models such as XTR The Curv GT 76/80, RC4 Pro jr, Fischer One, The Curv Jr.
- VölklmoderateVölkl is part of the Skimium rental catalog with REVOLT 86, Peregrine 7.2 S, Shine 7.2, JR RACETIGER.
- Black CrowsmoderateBlack Crows provides the premium Exclusif-tier skis Octo RT and Octo Birdie RT in Skimium's catalog.
- K2moderateK2 supplies Blur 76 W Ltd, Mindbender 85 W Demo, Mindbender 90C Demo into Skimium's rental catalog.
- ElanmoderateElan is a Skimium rental brand partner (Ace SC5 S, Ace SC7 W, Ripstick R4/R4 W/R8, Ace SC11+, Ace SC9+ W, Jett/JETT, RC ACE).
- BlizzardmoderateBlizzard provides the Anomaly 84 R, Black Pearl 84 K, Firebird Ti, Phoenix 76 CA, Rustler 9 D, Sheeva 9 D, Anomaly Jr, Firebird Jr, Firebird Comp. JR models in Skimium's rental catalog.
- NordicamoderateNordica is a Skimium rental brand partner (Enforcer R, Santa Ana R, Multipista DC 74/80 TI, Dobermann Combi Pro S).
- KästlemoderateKästle supplies the premium Skimium Exclusif catalog with M7 72 B, RX 9, M9 76 A, QUARTZ 72 prem.
- ZagminorZag supplies AROC DISCOVERY R and MATA DISCOVERY R to Skimium's rental catalog.
- ArmadaminorArmada supplies ANTIMATTER 84 R and ARV 94 R to Skimium's rental catalog.
- Skiset (Amara by Rossignol relay point)minorSkiset Amara by Rossignol acts as a relay point for Skimium in the Amara district of Avoriaz. The store is labelled "Point relais" and is operated by Skiset while bookings are managed through the Skimium platform.
- Netski (Salt Lake relay point)minorNetski Salt Lake in La Toussuire is a Skimium relay point operated by the Netski network, expanding Skimium's pickup footprint in the resort.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Skimium competitors and assessment
Company assessmentDirect peers
- Skiset: European ski rental aggregator with a large network of partner shops across French and international resorts. Skimium even hosts Skiset-branded stores as relay points, illustrating direct category overlap in online ski rental booking and partner-store fulfillment.
- Sport 2000 Rent: Ski and snowboard rental network operated by the Sport 2000 retail cooperative across French and European ski resorts. Competes head-to-head with Skimium on partner-store density, online booking, and premium equipment brands.
- Netski: Online ski and snowboard rental marketplace operating partner stores across European resorts. Skimium currently includes Netski-branded relay points (e.g., Netski Salt Lake in La Toussuire), confirming overlapping online booking and in-resort pickup model.
- Intersport Rent: Ski rental service of the Intersport retail group, offering online booking of ski and snowboard equipment across a large European resort footprint. Directly comparable business model with online reservation + in-store pickup and similar brand partnerships.
Emerging players
- Skiinfo: Ski-industry portal offering resort information, snow reports, and ski rental booking. Adjacent to Skimium in the pre-trip discovery and booking funnel, with overlapping SEO-driven acquisition in the European ski travel market.
- Sunweb Group: European tour operator with strong ski-holiday packages across France, Austria, and Switzerland. Competes in the same end-customer journey and could vertically integrate equipment rental into ski packages.
- Travelski: French online travel agency specialized in ski holidays, packaging accommodation, lift passes, and ski rental. Competes with Skimium in the French online ski customer journey and could package equipment rental as part of bundled offerings.
- Locasun: European online travel agency focused on mountain and ski holidays. Overlaps with Skimium's customer segment (skiers booking holiday packages) and could expand into equipment rental as part of a broader ski bundle.
Broad incumbents
- Decathlon: Global sport-retail parent of Skimium. While much broader than ski rental, Decathlon's loyalty card integration and overall brand authority directly drive Skimium's customer acquisition and pricing strategy.
Regional players
- PowderBeds: UK-based ski accommodation and equipment booking platform serving the British ski-travel market. Comparable transactional ski-rental model, but geographically focused on UK outbound travelers rather than continental European customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Skimium social profiles
Digital presenceSkimium compliance and trust
Trust signalCompliance1 record
Skimium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Skimium leadership team
Management profileNumber of profiles
Profiles13 records
Skimium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Skimium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Skimium
What does Skimium do?
Skimium is an online reservation and rental platform for ski and snowboard equipment, allowing customers to book equipment packs online at a 10–50% discount versus in-store public prices and pick them up at one of 350+ independent partner sport shops located in 250+ ski resorts across France, Italy, Switzerland, Andorra, Spain, and Austria. The offering is organized into tiered rental packs (Initiation, Progression, Emotion, Experience, Exclusif, Baby, Junior, Junior Performance, Snowboard) curated from premium brands and supported by free cancellation up to 24 hours before the first day of skiing.
Is Skimium a public or private company?
Skimium is a private company. It is classified as corporate owned and is currently operating.
When was Skimium founded?
Skimium was founded in 2006. It employs 11 to 50 people.
Where is Skimium based?
Skimium is headquartered in Passy, France, in the Europe region.
How does Skimium make money?
Two revenue lines are on record. Online ski/snowboard rental commissions are the primary driver. The others are optional add-ons and rental upgrades.
Who are Skimium's main competitors?
Direct peers on record are Skiset, Sport 2000 Rent, Netski and Intersport Rent. Emerging players are Skiinfo, Sunweb Group, Travelski and Locasun. Decathlon is listed as a broad incumbent. PowderBeds is listed as a regional player.
Does Skimium have an API?
No public API is recorded for Skimium.
What industry is Skimium in?
Skimium's product category is Online Ski and Snowboard Rental Platform. Its primary akta.pro industry code is CRAMAJAE, Ski & Snowboard Rental & Demo Shops, with a secondary code of THAAAJAH, Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning). Its NAICS code is 532284.