Elliott Realty

What Elliott Realty does

Elliott Realty is a privately held, family-owned destination-services company headquartered in North Myrtle Beach, South Carolina, operating continuously since 1959. The firm runs three integrated business lines: vacation rental property management under multiple sub-brands (Elliott Beach Rentals, Myrtle Beach Vacation Rentals, Elliott Luxury Rentals, and Elliott Grande Villas); residential real estate brokerage through Elliott Coastal Living; and golf services comprising the owned Eagle Nest Golf Club, the Myrtle Beach Golf Authority tee-time and package brand, and Myrtle Beach TeeTimes Now. The company is staffed by 101–250 employees and serves individual leisure travelers, second-home buyers, and golf tourists in the Grand Strand market across the North Carolina/South Carolina coast. Its go-to-market relies on multiple branded websites for direct booking, a Rewards Card loyalty program, last-minute deals, and association memberships (North Myrtle Beach Chamber, Myrtle Beach Area Chamber, VRMA, Myrtle Beach Hospitality Association) to capture both transient and property-ownership demand in the destination.

The underlying technology is a multi-site digital distribution stack: separate websites are operated per sub-brand and vertical (rentals by tier, real estate brokerage, tee-time booking, last-minute deals, golf packages), each with its own booking or inquiry flow. Revenue mechanics are diversified across nightly rental management fees and rental income, residential real estate commissions on buys and sells, owned-course green fees and merchandise, and packaged golf-stay bundles. Customer segments are predominantly consumer: short-stay leisure guests, property owners placing inventory under management, residential buyers and sellers, and individual golfers and group outings. The company does not disclose revenue, has not raised external capital, and operates with no public AI/ML capability signals beyond standard e-commerce and CRM tooling.

The operating model is region-focused on the Grand Strand, with multiple offices implied across the North Myrtle Beach and Myrtle Beach trade areas. Distribution is anchored on direct website traffic and repeat/loyalty engagement via the Rewards Card, supplemented by chamber and association referral channels. There is no disclosed enterprise or B2B customer base, and concentration is therefore on destination seasonality and tourism macro cycles rather than on any single anchor account.

Name

Elliott Realty

Legal name

Elliott Realty

Website

https://elliottrealty.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

101–250 employees

Short description

Elliott Realty is a family-owned, North Myrtle Beach-based destination-services firm founded in 1959, operating vacation rentals, residential real estate brokerage, and golf (including the owned Eagle Nest Golf Club) for leisure travelers, property owners, and golfers in the Grand Strand market.

Ownership category

akta.pro rank

Product category

Vacation Rental Services

NAICS

Rental and Leasing Services (532), Offices of Real Estate Agents and Brokers (53121), Golf Courses and Country Clubs (71391)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Luxury & Estate Rentals (THAGANAF)

akta.pro secondary industries

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Luxury Golf Resorts (THAGACAH)

Keywords

• Vacation rental services
• Beach house rentals
• Coastal real estate
• Golf vacation packages
• Luxury vacation rentals

Headquarters

HQ city

North Myrtle Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vacation Rental Bookings: Elliott Realty generates revenue through vacation rental bookings, offering oceanfront condos, family beach houses, luxury homes, and Grande Villas with 6+ bedrooms. Properties feature resort-style amenities including pools, lazy rivers, tiki bars, and restaurants.
2. Real Estate Sales and Commissions: Elliott Coastal Living (real estate division) earns commissions on residential and commercial property sales, including single-family homes, luxury oceanfront condos and penthouses, golf course properties, and commercial investments along the Grand Strand covering South Carolina and North Carolina areas.
3. Golf Packages and Tee Times: Myrtle Beach Golf Authority offers custom golf packages that pair tee times on championship courses with top-rated vacation rentals, generating revenue through package bookings and tee time commissions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Elliott Realty manages and books vacation rental properties — oceanfront condos, family beach houses, luxury homes, and 6+ bedroom Grande Villas — along the Myrtle Beach Grand Strand. Through its Elliott Coastal Living division, the company provides residential and commercial real estate brokerage services. It also offers golf vacation packages, discounted tee time bookings, and operates an 18-hole golf course (Eagle Nest Golf Club).

Product overview

Elliott Realty is a vacation rental and real estate company operating since 1959 along the Grand Strand (Myrtle Beach and North Myrtle Beach). The portfolio consists of a unified vacation rental platform (Elliott Beach Rentals) with three specialized sub-brands: Elliott Luxury Rentals for upscale oceanfront properties, Elliott Grande Villas for large-group accommodations (6+ bedrooms), and Myrtle Beach Vacation Rentals as an additional rental portal. Real estate services are delivered through Elliott Coastal Living. Golf vacation services include Myrtle Beach Golf Authority (custom golf packages), Myrtle Beach TeeTimes Now (discounted tee time booking), and Eagle Nest Golf Club (owned championship course). The company also offers loyalty (Rewards Card) and discount programs (Bargains & Specials). All services are focused on the Myrtle Beach, SC and surrounding Grand Strand area.

Differentiator

Problem solved

Functional benefit

Brands

• Elliott Beach Rentals: Vacation rental services matching Myrtle Beach vacationers with perfect rentals since 1959.
• Elliott Grande Villas
• Elliott Luxury Rentals
• Elliott Coastal Living
• Myrtle Beach Golf Authority
• Eagle Nest Golf Club

Products and services

• Elliott Beach Rentals Core vacation rental brand offering oceanfront condos, family beach houses, and cozy cottages in the Myrtle Beach area with online booking capabilities. Targeted at families and groups seeking standard beach vacation rentals.
• Elliott Luxury Rentals Specialized brand for luxury beach house and oceanfront condo rentals in North Myrtle Beach, featuring private beachfront access, resort-style pools, Jacuzzi tubs, and home theaters. Targeted at upscale travelers.
• Elliott Grande Villas Large-group vacation rental brand offering 6+ bedroom luxury villas with gourmet kitchens, private pools, hot tubs, game rooms, and oceanfront balconies along the Grand Strand. Targeted at large groups, reunions, and multi-family trips.
• Myrtle Beach Vacation Rentals Vacation rental portal providing a large selection of rental properties in Myrtle Beach and North Myrtle Beach areas. Targeted at travelers browsing the broader Elliott Realty inventory.
• Elliott Coastal Living Real estate brokerage services brand for buying and investing in Myrtle Beach and North Myrtle Beach properties, including single-family homes, luxury condos, golf course properties, commercial properties, and land. Targeted at buyers, investors, and retirees.
• Myrtle Beach Golf Authority Golf vacation planning service offering custom golf packages pairing tee times at over 80 championship courses with top-rated vacation rentals. Targeted at golf travelers and golf groups visiting the Grand Strand.
• Myrtle Beach TeeTimes Now Tee time booking service offering discounted tee times at over 100 Myrtle Beach area golf courses up to 48 hours before play. Targeted at golfers seeking last-minute or discounted rounds.
• Eagle Nest Golf Club 18-hole championship golf course located between North Myrtle Beach and Little River, offering over 30 years of golfing with natural scenery and nearby accommodations. Targeted at golfers in the Grand Strand area.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vacasa: Largest U.S. vacation rental management company with a comparable full-service short-term rental model, also serving coastal destinations and operating owned/managed inventory. Vacasa competes with Elliott directly for Grand Strand homeowners choosing between management partners.
• Dunes Realty: Grand Strand vacation rental and real estate company operating in Myrtle Beach and North Myrtle Beach. Most direct local competitor with overlapping inventory, agent network, and brokerage relationships.

Broad incumbents

• Airbnb: Dominant global short-term rental marketplace. Airbnb is both a substitute (homeowners can self-list, bypassing managers) and a traffic channel; the two-sided marketplace dynamics directly affect Elliott's rental commissions and acquisition costs in Myrtle Beach.
• Vrbo: Expedia-owned vacation rental marketplace specializing in whole-home and beach rentals. Vrbo is the most direct online substitute for Elliott Beach Rentals' bookable inventory and competes for the same Grand Strand family-vacation customer.
• Wyndham Vacation Rentals: National vacation rental brand under Wyndham Destinations (now Travel + Leisure Co.). Competes via scale, brand rewards programs, and distribution reach — a useful benchmark for Elliott's loyalty and brand strategy.
• Marriott Homes & Villas: Marriott's curated vacation rental offering with hotel-grade brand standards. Competes for premium/luxury short-term rental demand and provides a benchmark for Elliott Luxury Rentals' upscale positioning.
• Berkshire Hathaway HomeServices: Large national real estate franchise network including coastal Carolinas brokerages. Comparable in terms of residential brokerage commissions and agent-driven sales, and a benchmark for Elliott Coastal Living's investment-property brokerage motion.
• GolfNow: Largest online tee-time marketplace, owned by NBC Sports Next. Direct substitute and traffic channel for Elliott's Myrtle Beach TeeTimes Now and adjacent golf package business; same tee-time intermediation model at much larger scale.

Regional players

• Twiddy & Company: Long-standing family-owned Outer Banks vacation rental and real estate firm with a similar multi-decade brand position, vacation-rental-plus-brokerage model, and Carolinas coastal focus. Useful direct comp for Elliott's regional family-owned strategy.
• Sun Realty: North Carolina Outer Banks vacation rental and real estate company offering the same combined rental-management and brokerage services to a neighboring Carolina coastline. Same business model, adjacent geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ElliottRealty
• YouTubeyoutube.com/user/ElliottRealty
• Facebookfacebook.com/elliottrealty
• LinkedInlinkedin.com/company/elliott-beach-rentals
• Instagraminstagram.com/elliottbeachrentals
• Pinterestpinterest.com/elliottrentals

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elliott Realty