Dunes Realty
Dunes Realty is a privately held, 55-year-old vacation rental property manager based in Garden City Beach, South Carolina, managing 600+ homes and condos across the South Strand Myrtle Beach area for individual vacationers and property owners via a direct-to-consumer website and StreamlineVRS portals.
- Company typePrivate
- Founded1969
- HeadquartersGarden City, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Dunes Realty does
Dunes Realty is a privately held vacation rental property management company founded in 1969 and headquartered at 2851 Hwy 17 Business in Garden City Beach, South Carolina. The company manages hundreds of unique vacation homes and condominiums (600+ named properties listed on its website) across Garden City Beach, Surfside Beach, and the broader South Strand Myrtle Beach area. It serves two primary customer segments: individual vacation renters seeking family, group, romantic, pet-friendly, or extended-stay accommodations, and individual property owners seeking professional management, housekeeping, maintenance, and booking exposure for their rental investments. The company also offers an adjacent Real Estate Sales brokerage service for Myrtle Beach area property transactions.
The company operates a direct-to-consumer model via its website dunes.com, powered by the Bluetent-built Rezfusion platform. Owner and Guest portals are delivered through StreamlineVRS, supporting self-service booking management, property listings, and inquiry workflows. The marketing stack spans owned channels (SEO-optimized site, blog and area guides, email newsletter 'My Dunes Escape') and paid channels (Google AdWords Remarketing, Bing Ads, Facebook Ads), supplemented by print advertising, PR, and active social media presence across Facebook, Instagram, Twitter, YouTube, and LinkedIn. Over 100 properties offer keyless entry to support seamless self-check-in.
Dunes Realty earns revenue by managing and renting vacation homes and condominiums on behalf of property owners, collecting rental income from guests and retaining commissions or management fees. Properties run primarily Saturday-to-Saturday during peak season, with limited nightly rentals subject to minimum night requirements, and a dedicated Winter Monthly Rentals product for off-peak extended stays. The company also generates ancillary revenue from linen services and an optional Beach Bundle package included by default on all reservations.
Dunes Realty firmographics
Firmographics- Name
- Dunes Realty
- Legal name
- Dunes Realty
- Website
- https://dunes.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dunes Realty is a privately held, 55-year-old vacation rental property manager based in Garden City Beach, South Carolina, managing 600+ homes and condos across the South Strand Myrtle Beach area for individual vacationers and property owners via a direct-to-consumer website and StreamlineVRS portals.
- Ownership category
- akta.pro rank
Dunes Realty industry classification
Industry- Product category
- Vacation Rental Property Management
- NAICS
- Residential Property Managers (531311), Rental and Leasing Services (532)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Beachfront & Lakefront Homes (THAMAAAF)
- akta.pro secondary industry
- Vacation & Short-Term Rental Management (BPAJAFAI)
Keywords
Where Dunes Realty is headquartered
LocationHeadquarters
- HQ city
- Garden City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dunes Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Vacation Rental Bookings: Dunes Realty earns revenue by managing and renting out vacation homes and condominiums on behalf of property owners. The company acts as a property management and vacation rental agency, collecting rental income from guests and earning commissions or management fees from property owners. Properties run from Saturday to Saturday with nightly rentals available on a limited basis with minimum night requirements. The company also offers linen services and optional Beach Bundle packages to guests.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Per-booking rental rates vary by property size, location, and season. |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Dunes Realty product offering
Product offeringCore offering
Dunes Realty manages and rents hundreds of privately owned vacation homes and condominiums in Garden City Beach, Surfside Beach, and the broader Myrtle Beach (South Strand) area of South Carolina. The company acts as a full-service property management firm for homeowners and a vacation rental agency for guests, handling bookings, housekeeping, marketing, and 24/7 guest support. It also offers real estate sales for buyers interested in purchasing beach properties in the region.
Product overview
Dunes Realty operates as a vacation rental management company offering hundreds of unique vacation homes and condos across Garden City Beach and Surfside Beach, South Carolina. The core product is the Vacation Rentals platform, supplemented by Property Management Services for homeowners and Real Estate Sales. Properties are categorized into Vacation Homes and Vacation Condos, with filtering by amenities (pool, hot tub, pet-friendly, elevator, oceanfront, creek access) and neighborhoods. Additional offerings include Specials/Last-Minute Deals and Winter Monthly Rentals for extended stays.
Differentiator
Problem solved
Functional benefit
Products and services
- Vacation Rentals Short-term rental of hundreds of privately owned vacation homes and condominiums in Garden City Beach, Surfside Beach, and the Myrtle Beach (South Strand) area of South Carolina, available to families, couples, and groups seeking beach lodging.
- Property Management Services Full-service property management for vacation homeowners in the Myrtle Beach area, including rental analysis, multichannel marketing, housekeeping, maintenance, and rental income optimization.
- Real Estate Sales
Companies that use Dunes Realty
Customer profileSegments2 records
Ideal customer profiles3 records
Dunes Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dunes Realty partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Dunes Realty competitors and assessment
Company assessmentBroad incumbents
- Vrbo (Expedia Group): Major vacation rental OTA with strong presence in U.S. beach destinations, including the Myrtle Beach area. Directly overlaps with Dunes on guest demand capture and offers homeowners an alternative listing channel.
- Airbnb: Global short-term rental marketplace that competes for both guest bookings and homeowner supply in Garden City and Surfside Beach. Not a property manager, but a dominant alternative distribution channel that affects Dunes' direct-booking economics.
Others
- Guesty: Property management software platform serving vacation and short-term rental managers. Compares to Dunes as an adjacent/ecosystem peer — a potential technology alternative to the StreamlineVRS and Rezfusion stack the company currently uses.
- Bluetent: Digital marketing and website provider specialized in vacation rentals, the firm behind the Rezfusion platform that powers Dunes' website. An ecosystem/enabling peer rather than a direct competitor.
Direct peers
- Vacasa: Largest U.S. vacation rental management company, offering full-service property management and direct booking across beach, mountain, and urban markets. Highly comparable to Dunes Realty on the property management + direct booking model, though at vastly larger national scale.
- TurnKey Vacation Rentals: Full-service vacation rental manager competing on professional local property care and direct booking. Overlaps with Dunes on the homeowner-services value proposition and coastal-market focus.
- iTrip Vacations: Franchise-based full-service vacation rental manager with strong presence in beach and mountain markets. Directly comparable business model to Dunes — local property management + direct booking — with a multi-market footprint.
- Evolve: National vacation rental manager with a lighter-touch, fee-based model for homeowners. Directly comparable to Dunes' owner-facing property management service, though distributed nationally rather than concentrated in a single micro-market.
Regional players
- Coastal Vacations: Regional vacation rental management firm along the Carolinas coast. Comparable local-property-management business model targeting beach destinations near Dunes' footprint.
- Myrtle Beach Vacation Rentals: Local vacation rental agency operating in the broader Myrtle Beach area. Direct regional competitor for guest bookings and homeowner management contracts in markets adjacent to Dunes' Garden City/Surfside core.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Dunes Realty social profiles
Digital presenceDunes Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dunes Realty leadership team
Management profileNumber of profiles
Dunes Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dunes Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dunes Realty
What does Dunes Realty do?
Dunes Realty manages and rents hundreds of privately owned vacation homes and condominiums in Garden City Beach, Surfside Beach, and the broader Myrtle Beach (South Strand) area of South Carolina. The company acts as a full-service property management firm for homeowners and a vacation rental agency for guests, handling bookings, housekeeping, marketing, and 24/7 guest support. It also offers real estate sales for buyers interested in purchasing beach properties in the region.
Is Dunes Realty a public or private company?
Dunes Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dunes Realty founded?
Dunes Realty was founded in 1969. It employs 11 to 50 people.
Where is Dunes Realty based?
Dunes Realty is headquartered in Garden City, United States, in the North America region.
How does Dunes Realty make money?
One revenue line is on record: vacation Rental Bookings.
Who are Dunes Realty's main competitors?
Broad incumbents on record are Vrbo (Expedia Group) and Airbnb. Others are Guesty and Bluetent. Direct peers are Vacasa, TurnKey Vacation Rentals, iTrip Vacations and Evolve. Regional players are Coastal Vacations and Myrtle Beach Vacation Rentals.
Does Dunes Realty have an API?
No public API is recorded for Dunes Realty.
What industry is Dunes Realty in?
Dunes Realty's product category is Vacation Rental Property Management. Its primary akta.pro industry code is THAMAAAF, Beachfront & Lakefront Homes, with a secondary code of BPAJAFAI, Vacation & Short-Term Rental Management. Its NAICS code is 531311 and its SIC code is 7000.