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Martin and Associates

Full company profile

uuid000hvli

Namestring
Martin and Associates
Legal namestring
Martin & Associates
Websiteurl
martinandassoc.com
Company typeenum
Private
Founded yearint
1988
Descriptiontext

Martin and Associates is a Cincinnati, Ohio-based Value Added Reseller (VAR) and technology consulting firm that sells, implements, and supports ERP and CRM software for small and mid-sized organizations across Ohio and surrounding states. Founded in 1993 by Kevin Martin, the firm has operated continuously for over 31 years and is an Acumatica Gold Certified Partner as well as an authorized reseller and implementation partner for Sage Intacct, Sage 100, Sage Fixed Assets, Creatio CRM, and Microsoft Dynamics GP. The company addresses pain points around manual processes, disconnected reporting, and siloed data by replacing spreadsheets with integrated ERP/CRM systems, and serves five primary verticals: distribution, manufacturing, field service, professional services, and non-profit.

The firm's revenue model spans three streams: (1) professional services revenue from ERP/CRM implementation, design, development, and post-implementation support; (2) managed IT services revenue from security, backup and disaster recovery, Microsoft 365 management, cloud services, and IT infrastructure management; and (3) software resale/recurring license revenue as a certified VAR. It also bundles third-party add-on solutions — Avalara (sales tax automation), YayPay (AR automation), ScanForce (warehouse management), and BILL (AP automation) — alongside complementary products such as Sage Enterprise Intelligence for business intelligence. Go-to-market is consultative direct sales targeting mid-market buyers, supported by a content-driven marketing program of educational webinars, blog content, user-group events, and email newsletters. Pricing is quote-based with a free initial consultation. AI features (Acumatica AI Assistant/Agents, Sage SEI AI Copilot, Sage 100 AI Help Agent) are vendor-provided and increasingly featured in marketing materials. In 2024, founder Kevin Martin retired after 31 years and transitioned ownership to long-time employees and trusted associates, signaling an internal management/employee buyout with no disclosed external capital event.

Short descriptiontext

Martin and Associates is a Cincinnati-based Value Added Reseller (VAR) that sells, implements, and supports ERP and CRM software for small and mid-sized distribution, manufacturing, field service, professional services, and non-profit organizations in Ohio and surrounding states.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersCincinnati, United States
HQ citystring
Cincinnati
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
ERP software reselling, CRM implementation services, managed IT services, cloud ERP deployment, business intelligence solutions
Industry4 codes
1ERP, CRM & Enterprise Applications Consulting
CodeBPAHAEAIPrimaryYes
2Enterprise Application License Advisory, Vendor Management & Optimization
CodeBPAEAGAOPrimaryNo
3Software License Resale & Optimization (Perpetual/Subscription)
CodeBPAEAOACPrimaryNo
4CRM Managed Services & Support
CodeBPAEAGADPrimaryNo
NAICS code4 codes
  • Custom Computer Programming Services541511
  • Computer Systems Design and Related Services54151
  • Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services518210
  • Software Publishers51321
SIC code3 codes
  • Services-Computer Programming, Data Processing, Etc.7370
  • Services-Prepackaged Software7372
  • Services-Management Consulting Services8742
Product category
ERP and CRM Consulting Services
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1ERP/CRM Implementation Services
TypeProfessional Services
Description

Professional services revenue from implementing, configuring, and deploying ERP and CRM software solutions for clients. Includes software system needs analysis, design and development, and post-implementation support.

martinandassoc.com
2Managed IT Services
TypeManaged Services
Description

Ongoing IT support services including security, backup and disaster recovery, Microsoft 365 management, remote access, cloud services, and IT infrastructure management.

martinandassoc.com
3Software Resale
TypeSubscription Recurring
Description

Revenue from reselling Acumatica, Sage, Creatio, and Microsoft ERP/CRM software licenses as a certified VAR partner.

martinandassoc.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Martin and Associates is a Value Added Reseller (VAR) and technology consulting firm that resells, implements, and supports ERP and CRM software platforms including Acumatica, Sage Intacct, Sage 100, Creatio CRM, and Microsoft Dynamics GP. The firm complements software resale with professional implementation services, custom software design and development, software system needs analysis, QuickBooks migration, training and support, and ongoing managed IT services covering security, backup and disaster recovery, Microsoft 365, cloud services, and IT infrastructure.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Up to 57% of AP professionals' time spent on manual data entry can be recovered through automation
+1 more record
Product overview1 text field

Martin and Associates is a technology consulting firm and Value Added Reseller (VAR) specializing in ERP and CRM solutions. Their portfolio consists of multiple software platforms they resell and implement: Acumatica ERP (Gold Certified Partner), Sage Intacct, Sage 100, Sage Fixed Assets, Creatio CRM, and Microsoft Dynamics GP. They also offer supplementary solutions including Sage Enterprise Intelligence for business intelligence and add-on solutions like Avalara (sales tax), YayPay (AR automation), and ScanForce (warehouse management). These products are complemented by professional services including implementation, design and development, software needs assessment, QuickBooks migration, and managed IT services covering security, backup, Microsoft 365, cloud, and IT infrastructure.

Product and service1 record
1Acumatica ERP
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership5 partners
1Acumatica
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Acumatica Gold Certified Partner status. Martin & Associates provides implementation, training, and support services for Acumatica ERP, including year-end processing assistance and product updates. They host regular Acumatica Insights webinars covering tips and technical topics.

2Sage Intacct
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Authorized Sage Intacct reseller and implementation partner. Martin & Associates offers Sage Intacct implementations, including multi-entity environments, AP automation, dashboards, and workflow automation. They conduct Sage Intacct-specific webinars and training.

3Sage 100
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Authorized Sage 100 reseller and implementation partner providing year-end processing, migration services to Sage Intacct, and ongoing support for Sage 100 customers.

4Creatio CRM
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Authorized Creatio (formerly bpm'online) reseller providing CRM implementation and customization services. Martin & Associates has expertise in building business processes within the Creatio platform.

5Microsoft Dynamics GP
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Authorized Microsoft Dynamics GP reseller and implementation partner offering year-end processing webinars, version upgrades, and ongoing support services.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile5 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI capability6 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Martin and Associates

ERP and CRM Consulting Servicesmartinandassoc.com

Martin and Associates is a Cincinnati-based Value Added Reseller (VAR) that sells, implements, and supports ERP and CRM software for small and mid-sized distribution, manufacturing, field service, professional services, and non-profit organizations in Ohio and surrounding states.

What Martin and Associates does

Martin and Associates is a Cincinnati, Ohio-based Value Added Reseller (VAR) and technology consulting firm that sells, implements, and supports ERP and CRM software for small and mid-sized organizations across Ohio and surrounding states. Founded in 1993 by Kevin Martin, the firm has operated continuously for over 31 years and is an Acumatica Gold Certified Partner as well as an authorized reseller and implementation partner for Sage Intacct, Sage 100, Sage Fixed Assets, Creatio CRM, and Microsoft Dynamics GP. The company addresses pain points around manual processes, disconnected reporting, and siloed data by replacing spreadsheets with integrated ERP/CRM systems, and serves five primary verticals: distribution, manufacturing, field service, professional services, and non-profit.

The firm's revenue model spans three streams: (1) professional services revenue from ERP/CRM implementation, design, development, and post-implementation support; (2) managed IT services revenue from security, backup and disaster recovery, Microsoft 365 management, cloud services, and IT infrastructure management; and (3) software resale/recurring license revenue as a certified VAR. It also bundles third-party add-on solutions — Avalara (sales tax automation), YayPay (AR automation), ScanForce (warehouse management), and BILL (AP automation) — alongside complementary products such as Sage Enterprise Intelligence for business intelligence. Go-to-market is consultative direct sales targeting mid-market buyers, supported by a content-driven marketing program of educational webinars, blog content, user-group events, and email newsletters. Pricing is quote-based with a free initial consultation. AI features (Acumatica AI Assistant/Agents, Sage SEI AI Copilot, Sage 100 AI Help Agent) are vendor-provided and increasingly featured in marketing materials. In 2024, founder Kevin Martin retired after 31 years and transitioned ownership to long-time employees and trusted associates, signaling an internal management/employee buyout with no disclosed external capital event.

Martin and Associates firmographics

Firmographics
Name
Martin and Associates
Legal name
Martin & Associates
Website
https://martinandassoc.com
Company type
Private
Founded year
1988
Operating status
Operating
Headcount range
11–50 employees
Short description
Martin and Associates is a Cincinnati-based Value Added Reseller (VAR) that sells, implements, and supports ERP and CRM software for small and mid-sized distribution, manufacturing, field service, professional services, and non-profit organizations in Ohio and surrounding states.
Ownership category
akta.pro rank

Martin and Associates industry classification

Industry
Product category
ERP and CRM Consulting Services
NAICS
Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Software Publishers (51321)
SIC
Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
akta.pro primary industry
ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)
akta.pro secondary industries
Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO), Software License Resale & Optimization (Perpetual/Subscription) (BPAEAOAC), CRM Managed Services & Support (BPAEAGAD)

Keywords

  • ERP software reselling
  • CRM implementation services
  • Managed IT services
  • Cloud ERP deployment
  • Business intelligence solutions

Where Martin and Associates is headquartered

Location

Headquarters

HQ city
Cincinnati
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Martin and Associates business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

  1. ERP/CRM Implementation Services: Professional services revenue from implementing, configuring, and deploying ERP and CRM software solutions for clients. Includes software system needs analysis, design and development, and post-implementation support.
  2. Managed IT Services: Ongoing IT support services including security, backup and disaster recovery, Microsoft 365 management, remote access, cloud services, and IT infrastructure management.
  3. Software Resale: Revenue from reselling Acumatica, Sage, Creatio, and Microsoft ERP/CRM software licenses as a certified VAR partner.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Martin and Associates product offering

Product offering

Core offering

Martin and Associates is a Value Added Reseller (VAR) and technology consulting firm that resells, implements, and supports ERP and CRM software platforms including Acumatica, Sage Intacct, Sage 100, Creatio CRM, and Microsoft Dynamics GP. The firm complements software resale with professional implementation services, custom software design and development, software system needs analysis, QuickBooks migration, training and support, and ongoing managed IT services covering security, backup and disaster recovery, Microsoft 365, cloud services, and IT infrastructure.

Product overview

Martin and Associates is a technology consulting firm and Value Added Reseller (VAR) specializing in ERP and CRM solutions. Their portfolio consists of multiple software platforms they resell and implement: Acumatica ERP (Gold Certified Partner), Sage Intacct, Sage 100, Sage Fixed Assets, Creatio CRM, and Microsoft Dynamics GP. They also offer supplementary solutions including Sage Enterprise Intelligence for business intelligence and add-on solutions like Avalara (sales tax), YayPay (AR automation), and ScanForce (warehouse management). These products are complemented by professional services including implementation, design and development, software needs assessment, QuickBooks migration, and managed IT services covering security, backup, Microsoft 365, cloud, and IT infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

  • Acumatica ERP

Quantifiable outcome

  • Up to 57% of AP professionals' time spent on manual data entry can be recovered through automation
  • +1 more outcomes

Companies that use Martin and Associates

Customer profile

Segments5 records

Ideal customer profiles5 records

Martin and Associates technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature1 record

Martin and Associates partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core.

  • AcumaticacoreChannel Partner/ Reseller/ DistributorAcumatica Gold Certified Partner status. Martin & Associates provides implementation, training, and support services for Acumatica ERP, including year-end processing assistance and product updates. They host regular Acumatica Insights webinars covering tips and technical topics.
  • Sage IntacctcoreChannel Partner/ Reseller/ DistributorAuthorized Sage Intacct reseller and implementation partner. Martin & Associates offers Sage Intacct implementations, including multi-entity environments, AP automation, dashboards, and workflow automation. They conduct Sage Intacct-specific webinars and training.
  • Sage 100coreChannel Partner/ Reseller/ DistributorAuthorized Sage 100 reseller and implementation partner providing year-end processing, migration services to Sage Intacct, and ongoing support for Sage 100 customers.
  • Creatio CRMcoreChannel Partner/ Reseller/ DistributorAuthorized Creatio (formerly bpm'online) reseller providing CRM implementation and customization services. Martin & Associates has expertise in building business processes within the Creatio platform.
  • Microsoft Dynamics GPcoreChannel Partner/ Reseller/ DistributorAuthorized Microsoft Dynamics GP reseller and implementation partner offering year-end processing webinars, version upgrades, and ongoing support services.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Martin and Associates competitors and assessment

Company assessment

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Martin and Associates social profiles

Digital presence

Martin and Associates financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Martin and Associates leadership team

Management profile

Number of profiles

Martin and Associates funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Martin and Associates M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martin and Associates

What does Martin and Associates do?

Martin and Associates is a Value Added Reseller (VAR) and technology consulting firm that resells, implements, and supports ERP and CRM software platforms including Acumatica, Sage Intacct, Sage 100, Creatio CRM, and Microsoft Dynamics GP. The firm complements software resale with professional implementation services, custom software design and development, software system needs analysis, QuickBooks migration, training and support, and ongoing managed IT services covering security, backup and disaster recovery, Microsoft 365, cloud services, and IT infrastructure.

Is Martin and Associates a public or private company?

Martin and Associates is a private company. It is classified as management employee owned and is currently operating.

When was Martin and Associates founded?

Martin and Associates was founded in 1988. It employs 11 to 50 people.

Where is Martin and Associates based?

Martin and Associates is headquartered in Cincinnati, United States, in the North America region.

How does Martin and Associates make money?

Three revenue lines are on record. ERP/CRM Implementation Services are the primary driver. The others are managed IT Services and software Resale.

Does Martin and Associates have an API?

No public API is recorded for Martin and Associates.

What industry is Martin and Associates in?

Martin and Associates's product category is ERP and CRM Consulting Services. Its primary akta.pro industry code is BPAHAEAI, ERP, CRM & Enterprise Applications Consulting, with a secondary code of BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization. Its NAICS code is 541511 and its SIC code is 7370.

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