Voordekunst
Voordekunst is a Dutch non-profit foundation operating the largest crowdfunding platform dedicated to the Dutch creative sector, serving individual creators, cultural institutions, and a network of 647,138 donors via web-based campaign tools, matchfunding partnerships, and personal advisory support.
- Company typePrivate
- Founded2010
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Voordekunst does
Voordekunst (legal entity: Stichting voordekunst) is a Dutch non-profit foundation founded in 2010 and headquartered in Amsterdam that operates the largest crowdfunding platform dedicated to the creative sector in the Netherlands. The platform serves two distinct user groups: individual creative makers (musicians, filmmakers, visual artists, photographers, theater makers, dancers, designers, publishers, heritage practitioners) seeking to finance specific projects, and a long tail of 647,138 individual donors contributing to those projects. A secondary division, Creativefunding (creativefunding.nl), serves larger cultural institutions — theaters, museums, film theaters, heritage organizations — pursuing campaigns of approximately €20,000 or more with hands-on expert guidance.
The platform is a conventional web-based crowdfunding system covering ten creative disciplines, with campaign pages, donation processing, financial administration, and a campaign-discovery marketplace (voordekunst.nl/ontdek). Supporting modules include the Voordekunst Academy (a step-by-step creator learning platform), a matchfunding service in which staff apply on behalf of creators to 20+ cultural funds and municipal partners, GDPR-compliant donation handling through third-party escrow accounts, and integrations with iDEAL, PayPal, Mastercard, Visa, Bancontact, and Sofort for payment processing. Marketing and community channels include a blog, monthly newsletter, social presence on Facebook/Instagram/LinkedIn/TikTok, the 'De kunst van het geven' podcast, an ambassador programme, and in-person workshops and spreekuren (consultations).
Revenue is generated from two sources: a one-time €100 (excl. VAT) campaign access fee charged before a campaign goes live, and a 7% (excl. VAT) commission on the total amount raised in successful campaigns (including any overfunding). Donors pay no transaction fees, and the fee is non-refundable even if the campaign fails. The organization is governed by an unpaid board under the Governance Code Cultuur and is recognized as an 'Erkend Goed Doel' by the CBF (Centraal Bureau Fondsenwerving). Since founding, Voordekunst has facilitated €67.5M in total donations across 9,406 successful campaigns, with a cited 80–90% campaign success rate, and is led by Director Kristel Casander.
Voordekunst firmographics
Firmographics- Name
- Voordekunst
- Legal name
- Stichting voordekunst
- Website
- https://voordekunst.nl
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Voordekunst is a Dutch non-profit foundation operating the largest crowdfunding platform dedicated to the Dutch creative sector, serving individual creators, cultural institutions, and a network of 647,138 donors via web-based campaign tools, matchfunding partnerships, and personal advisory support.
- Ownership category
- akta.pro rank
Voordekunst industry classification
Industry- Product category
- Creative Sector Crowdfunding Platform
- NAICS
- Grantmaking Foundations (813211)
- akta.pro primary industry
- Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)
- akta.pro secondary industries
- Community Foundations (BPAGAKAB), Creator Tipping, Donations & Micro-Payments (MPACAFAB)
Keywords
Where Voordekunst is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Voordekunst business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Campaign contribution fee: Creators pay a one-time contribution of €100 (excl. VAT) before their campaign goes live. This is a flat platform access/administration fee.
- Success-based commission: Voordekunst charges 7% (excl. VAT) of the raised amount only upon a successful campaign. This is the primary revenue driver and aligns the platform's incentives with campaign success. The commission applies to the full raised amount including amounts above the target.
- Creative Funding institutional services: For larger cultural institutions using the Creative Funding division, a separate consultancy-style engagement is offered for projects starting from approximately €20,000, with personal expert guidance and strategy services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Campaign contribution fee |
| Transaction based/ take rate | Pay-as-you-go | Success-based commission |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Voordekunst product offering
Product offeringCore offering
Voordekunst (Stichting voordekunst) is a Dutch non-profit foundation that operates a crowdfunding platform dedicated to the creative sector in the Netherlands. Individual makers and cultural institutions launch campaigns across ten disciplines — visual arts, music, film, photography, media, theater, dance, publications, design, and heritage — to raise donations from a public network of 647,138 donors, supported by personal guidance from project staff and a matchfunding system with 20+ cultural funds and municipalities. Creators pay a €100 contribution per campaign plus a 7% commission on funds raised; donors pay no transaction fees.
Product overview
Voordekunst operates as a unified crowdfunding platform with integrated modules for the Dutch creative sector. The core platform (voordekunst.nl) enables project makers to create campaigns and receive donations, supplemented by Creativefunding for institutional campaigns, the Academie for educational support, and Matchfunding for partner-contributed backing. The platform covers ten creative disciplines (visual arts, music, film, photography, media, theater, dance, publications, design, heritage) and charges €100 upfront plus 7% on successful campaigns. Key differentiators include personal guidance, an 80-85% success rate, and no transaction fees for donors.
Differentiator
Problem solved
Functional benefit
Brands
- Creativefunding: A specialized advisory service for cultural institutions offering intensive crowdfunding trajectories for projects starting from approximately €20,000.
Products and services
- Voordekunst Crowdfunding Platform Main crowdfunding platform enabling creative-sector projects across ten disciplines (visual arts, music, film, photography, media, theater, dance, publications, design, heritage) to raise funds from a public donor network, with personal guidance from project staff, campaign pages, donation processing, financial administration, and analytics.
- Creative Funding
Quantifiable outcome
- 80–90% of campaigns succeed, well above the industry average for crowdfunding platforms.
- +4 more outcomes
Companies that use Voordekunst
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Voordekunst technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Voordekunst partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- City, Company & CrowdminorA trajectory run jointly by Voordekunst and AFK, supporting small Amsterdam cultural institutions through a structured crowdfunding programme including a financing mix strategy. Has co-funded 23 campaigns.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Voordekunst competitors and assessment
Company assessmentBroad incumbents
- Kickstarter: Global reward-based crowdfunding platform with a strong creative-project focus (film, music, art, design). Comparable to Voordekunst as both serve creators raising project-based funding from the crowd, but Kickstarter operates globally and across many categories rather than specializing in one national cultural market.
- GoFundMe: Global personal and cause-based crowdfunding platform. Comparable in the donation-driven funding mechanism but oriented around personal, medical, and emergency causes rather than creative-sector projects.
Direct peers
- Patreon: Subscription-based platform that enables creators (artists, musicians, writers, podcasters) to receive recurring funding directly from their audience. Highly comparable to Voordekunst's core model of direct creator-to-donor funding, with the key difference being recurring membership versus one-time project campaigns.
- KissKissBankBank: French creative-sector crowdfunding platform offering reward-based, donation-based, and pre-sale funding for creators across art, music, film, and publishing. Closest European analogue to Voordekunst in terms of category specialization, mission orientation, and partnership-driven funding model.
- Ulule: European crowdfunding platform focused on creative, innovative, and community-oriented projects. Closely comparable to Voordekunst in mission and creator categories, while serving a broader multi-country European audience.
- Startnext: Germany's largest crowdfunding platform for creative projects, supporting musicians, filmmakers, authors, and cultural initiatives. Direct international peer given similar creative-sector specialization, partner-funding model, and DACH-market operating model analogous to Voordekunst's Dutch context.
- Cinecrowd: Dutch platform specialized in crowdfunding for film projects. Direct local peer to Voordekunst given its geographic overlap (Netherlands) and shared creative-subsegment focus, though narrower (film-only) versus Voordekunst's ten-discipline coverage.
- WhyDonate: Dutch online donation platform enabling individuals and nonprofits to raise funds for charitable causes. Comparable to Voordekunst in Dutch-market donation infrastructure, payment processing, and donor-network dynamics, with a broader cause-based rather than creative-specific positioning.
- Geef.nl: Dutch online giving platform supporting charitable donations to a wide range of causes. Most directly comparable as a Dutch donation infrastructure competitor, with overlap in payment-method integrations (iDEAL) and donor-base characteristics.
Others
- Indiegogo: Global crowdfunding platform supporting creative, entrepreneurial, and cause-based campaigns. Overlaps with Voordekunst on creative-project campaigns but covers a much broader category set and geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Voordekunst social profiles
Digital presenceVoordekunst compliance and trust
Trust signalCompliance5 records
Voordekunst financial estimates
Financial estimateRevenue estimate
Valuation estimate
Voordekunst leadership team
Management profileNumber of profiles
Profiles7 records
Voordekunst subsidiaries and ownership
Company hierarchySubsidiaries1 record
Voordekunst funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Voordekunst M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Voordekunst
What does Voordekunst do?
Voordekunst (Stichting voordekunst) is a Dutch non-profit foundation that operates a crowdfunding platform dedicated to the creative sector in the Netherlands. Individual makers and cultural institutions launch campaigns across ten disciplines — visual arts, music, film, photography, media, theater, dance, publications, design, and heritage — to raise donations from a public network of 647,138 donors, supported by personal guidance from project staff and a matchfunding system with 20+ cultural funds and municipalities. Creators pay a €100 contribution per campaign plus a 7% commission on funds raised; donors pay no transaction fees.
Is Voordekunst a public or private company?
Voordekunst is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Voordekunst founded?
Voordekunst was founded in 2010. It employs 1 to 10 people.
Where is Voordekunst based?
Voordekunst is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Voordekunst make money?
Three revenue lines are on record. Campaign contribution fee is the primary driver. The others are success-based commission and creative Funding institutional services.
Who are Voordekunst's main competitors?
Broad incumbents on record are Kickstarter and GoFundMe. Direct peers are Patreon, KissKissBankBank, Ulule, Startnext, Cinecrowd, WhyDonate and Geef.nl. Indiegogo is listed as an others.
Does Voordekunst have an API?
No public API is recorded for Voordekunst.
What industry is Voordekunst in?
Voordekunst's product category is Creative Sector Crowdfunding Platform. Its primary akta.pro industry code is MPACAFAJ, Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based), with a secondary code of BPAGAKAB, Community Foundations. Its NAICS code is 813211.