Yoohoo

What Yoohoo does

Yoohoo (legal entity Red Santo Enterprises, LLC, a Florida LLC headquartered in Sarasota) is a multi-product local commerce and lead-generation platform. The consumer-facing surface consists of (1) a deals and cash-back aggregation site surfacing discounted third-party offers (Apple, Hulu, Southwest, Lucky Brand, Art.com), (2) a 'Places' local business directory where consumers browse SMB listings across categories such as dry cleaning, restaurants, and spas, and (3) a blog that mixes deal posts with general interest content on AI and productivity tools.

The B2B layer is a Lead Generation service that builds exclusive, SEO-optimized landing pages for local service businesses (plumbers, roofers, HVAC, dentists) under city-vertical domains such as TampaDryCleaner.com. These pages are wired with CallRail for call tracking and are sold either on a Pay Per Lead basis ($20-50 per qualified call/form) or a Flat Monthly Lease ($300-800 per month for unlimited leads). The platform is built on WordPress with the Elementor page builder and integrates Stripe for payments; no public API, mobile app, or proprietary AI/ML capabilities are disclosed.

Revenue is generated through three streams: usage-based lead fees, recurring monthly leases, and affiliate commissions on third-party retail deals. The directory currently lists roughly six local businesses, the blog's most recent posts are 11 months and 2 years old, and headcount evidence (one developer listed as 'Developer at 27collective') points to a very small operating team with no disclosed funding rounds, management team, or external investors.

Name

Yoohoo

Legal name

Red Santo Enterprises, LLC

Website

https://yoohoo.io

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Yoohoo (Red Santo Enterprises, LLC) is a Sarasota, Florida-based platform operating a local business directory, a deals and cash-back affiliate storefront, and a B2B lead-generation service that sells exclusive SEO-optimized landing pages to local service businesses.

Ownership category

akta.pro rank

Product category

Local Services Marketplace

SIC

Retail-Variety Stores (5331)

akta.pro industry

PRIMARYBPAMAGAL

Omnichannel Commerce & Click-and-Collect Platforms

Business & Public Services/Web, Mobile & Digital Platforms/E-commerce Marketplaces & Shopping Platforms

SECONDARYBPAFAJAF

Enterprise SEO (Large Sites, Governance, Workflow)

Business & Public Services/Marketing, Advertising & PR Services/Search Engine Optimization (SEO) Services

Keywords

• Local services marketplace
• Lead generation platform
• Business directory listings
• Affiliate deal aggregation
• Local SEO pages

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations, Supply Chain

Revenue model

1. Lead Generation - Pay Per Lead: Yoohoo generates revenue by creating and managing exclusive lead-generating pages for local service businesses. Businesses pay $20-50 per qualified phone call or form submission. This is a usage-based revenue stream where Yoohoo earns only when leads are delivered.
2. Lead Generation - Flat Monthly Lease: Monthly subscription model where local service businesses pay a fixed monthly fee ($300-800/month) for unlimited leads. Provides predictable recurring revenue and incentivizes Yoohoo to drive consistent lead volume.
3. Affiliate/Deal Commerce: Yoohoo aggregates and promotes deals and discounts from third-party retailers (Apple products, gift cards, clothing brands). Revenue appears to come from affiliate commissions on referred sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Yoohoo operates a local services marketplace and lead generation platform under Red Santo Enterprises, LLC. It connects consumers with nearby businesses via a curated Places directory, aggregates online deals and discounts from third-party retailers through an e-commerce storefront, and sells exclusive, SEO-optimized landing pages to local service businesses on a pay-per-lead or monthly subscription basis.

Product overview

Yoohoo is a multi-faceted platform consisting of a deals and discounts marketplace, a local business directory (Places), and a lead generation service for local service businesses. The core platform aggregates deals across categories (tech products, travel, apparel, entertainment) while the Places directory connects users with local businesses like restaurants, dry cleaners, and spas. The lead generation service offers exclusive, SEO-optimized landing pages for local service providers (plumbers, roofers, dentists, etc.) with Pay Per Lead or monthly subscription pricing. The platform is operated by Red Santo Enterprises, LLC and is built on WordPress.

Differentiator

Problem solved

Functional benefit

Products and services

• Places Directory

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• CallRailcoreTechnology or IntegrationCallRail provides call tracking and analytics for Yoohoo's lead generation pages. Each claimed page includes a CallRail tracking number exclusive to the business. Features include call recordings, timestamps, and monthly reports on leads generated.
• Outside Shipping CompanyminorImplementation/ SI/ Consulting PartnerYoohoo uses an outside shipping company to ship orders from its e-commerce storefront. This is a standard fulfillment partner for product sales.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Groupon: Groupon is a deals and local experiences marketplace — directly comparable to Yoohoo's affiliate deal aggregation and consumer-facing local deals platform.
• Yelp: Yelp is the dominant consumer-facing local business directory with reviews, deals, and SMB advertising — directly comparable to Yoohoo's Places directory and SMB lead-gen value proposition, though at vastly greater scale.
• Thumbtack: Thumbtack is a lead-generation marketplace connecting consumers with local service professionals (plumbers, roofers, HVAC) — directly comparable to Yoohoo's exclusive-page lead-gen model for local service businesses.
• Angi: Angi (formerly Angie's List) is a lead-generation and marketplace platform for home and local services — overlapping with Yoohoo's plumber/roofer/HVAC lead-gen pages and consumer directory for home services.
• HomeAdvisor: HomeAdvisor matches homeowners with prescreened local home-service professionals via pay-per-lead mechanics — nearly identical business model to Yoohoo's lead-generation service for plumbers, roofers, and HVAC contractors.
• RetailMeNot: RetailMeNot is a coupon and deals aggregator earning affiliate revenue from retailer traffic — directly comparable to Yoohoo's affiliate deal storefront aggregating Apple, Hulu, and apparel offers.

Broad incumbents

• Nextdoor: Nextdoor is a hyperlocal community platform that increasingly surfaces local business recommendations and services — overlapping with Yoohoo's proximity-based local content and SMB discovery mission.
• Google Business Profile: Google Business Profile (formerly GMB) is the default local business listing and discovery surface — the structural competitor Yoohoo's lead-gen pages must outrank in organic search.

Emerging players

• Slickdeals: Slickdeals is a community-driven deals aggregation platform — comparable to Yoohoo's affiliate deal content and consumer-facing discount marketplace, though with stronger community/user-generated content.
• Honey: Honey (a PayPal service) aggregates deals and cash-back offers via browser extension — comparable to Yoohoo's cash-back and consumer deals value proposition for deal-seeking shoppers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/yoohooio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoohoo