CallRail
- Company typePrivate
- Founded2011
- HeadquartersAtlanta, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
CallRail firmographics
Firmographics- Name
- CallRail
- Legal name
- CallRail
- Website
- https://callrail.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
CallRail industry classification
Industry- Product category
- Marketing Attribution and Call Analytics Software
- NAICS
- Telecommunications (517), All Other Telecommunications (517810)
- SIC
- Communications Services, Nec (4899), Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
- akta.pro secondary industry
- Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ)
Keywords
Where CallRail is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
CallRail business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Call Tracking & Analytics Platform: CallRail operates as a SaaS subscription platform providing call tracking, conversation intelligence, and AI-powered lead engagement services. Customers pay subscription fees to access the platform's call analytics, attribution, and AI voice agent features. The ChatGPT ad attribution feature is available at no additional cost to eligible customers, suggesting a bundled pricing model where advanced features are included in existing tiers.
- AI Voice Agent (Voice Assist) - Scheduling Add-on: Voice Assist integrates with scheduling platforms (Calendly, Google Calendar) and CRM platforms (HubSpot, Yardi) to provide automated appointment booking and lead management. Revenue is generated through platform subscriptions that include Voice Assist capabilities as part of the overall lead engagement platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Platform subscription with AI features bundled at no extra cost for eligible customers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
CallRail product offering
Product offeringCore offering
CallRail is a SaaS lead engagement platform that provides call tracking, analytics, and AI-powered conversation intelligence for businesses. Its core offering centers on attributing inbound phone calls, texts, and form submissions to specific marketing campaigns, and now includes Voice Assist, an AI voice agent that handles inbound calls 24/7, accesses CRM data in real time, and automates appointment scheduling and lead qualification.
Product overview
CallRail is a lead engagement platform offering call tracking, analytics, and AI-powered conversation intelligence. The core CallRail platform provides call tracking and analytics for over 225,000 businesses worldwide managing 300+ million leads annually. Voice Assist serves as the primary AI module—a certified AI voice assistant enabling autonomous call handling, real-time CRM data access, personalized greetings, and appointment scheduling. Premium Conversation Intelligence offers AI-powered call analysis. The platform integrates with HubSpot, Google Calendar, Calendly, Yardi, ChatGPT/OpenAI, MyCase, and StackAdapt. CallRail has served more than 225,000 businesses, has been G2's top-rated call tracking provider for eight consecutive years, and is ISO 42001 certified for its Voice AI product.
Differentiator
Problem solved
Functional benefit
Brands
- Voice Assist: AI-powered voice assistant that accesses CRM data in real time before calls, enables personalized customer interactions, and provides automated scheduling capabilities.
- Premium Conversation Intelligence
Products and services
- CallRail Platform Lead engagement SaaS platform providing call tracking, attribution, and analytics that allows businesses to attribute inbound phone calls, texts, and form submissions to specific marketing campaigns across channels including Google, Meta, Microsoft, and ChatGPT. Used by over 225,000 businesses worldwide.
- Voice Assist AI voice assistant product that handles inbound phone calls 24/7 without human intervention. It accesses CRM and property management data in real time, recognizes returning callers, provides personalized greetings, skips redundant questions, schedules appointments via Calendly or Google Calendar, and logs summaries directly into connected CRM systems.
- Premium Conversation Intelligence AI-powered conversation intelligence product that analyzes inbound calls and customer interactions to extract insights, reveal trends such as AI search influence on inbound leads, and provide data-driven intelligence for lead optimization across 225,000+ businesses.
- PhoneWagon Call tracking software acquired by CallRail in May 2021 with over 10,000 customers at the time of acquisition, retained as a brand to expand market share in call analytics.
Quantifiable outcome
- 44% increase in answered calls reported by early Voice Assist with Calendly integration users
- +3 more outcomes
Companies that use CallRail
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
CallRail technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability9 records
Feature8 records
CallRail partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- HubSpotcoreCallRail announced updates to its Voice Assist feature through a new HubSpot integration that enables the AI voice assistant to access CRM data in real time before calls begin. The integration allows businesses to instantly recognize returning callers, provide personalized greetings, skip redundant questions, and maintain contextual conversations without human intervention. HubSpot users can automatically capture caller intake details and call summaries directly in their CRM, closing what CallRail calls the 'Memory Gap' in AI voice conversations. Voice Assist is a certified HubSpot integration.
- Google CalendarcoreCallRail announced an integration between its AI voice agent Voice Assist and Google Calendar that enables businesses to automatically schedule appointments during inbound phone calls without staff involvement. This is Voice Assist's second major scheduling integration of 2026, following the previously announced Calendly integration. The AI checks calendar availability and books meetings in real time, addressing the issue of missed calls with approximately 28% of business calls going unanswered.
- YardicoreCallRail announced a two-way integration between its AI voice agent Voice Assist and Yardi's property management software, enabling real estate businesses to provide 24/7 responses with real-time property data to prospective renters during live calls. The integration automatically qualifies leads and syncs call insights back into Yardi without manual intervention. The Yardi integration is available to CallRail's 225,000+ customers worldwide.
- CalendlycoreCallRail integrated its AI voice agent Voice Assist with Calendly's scheduling automation platform, enabling small businesses to convert inbound calls into confirmed appointments automatically 24/7 without human intervention. The integration allows the AI to identify caller intent, check real-time Calendly availability, and book appointments during the call. Early users reported a 44% increase in answered calls. This is Voice Assist's first major scheduling integration of 2026.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
CallRail competitors and assessment
Company assessmentDirect peers
- Invoca: Invoca is a direct competitor in AI-powered call tracking and conversation intelligence, serving mid-market and enterprise with similar call attribution and analytics capabilities. Both compete for the same marketing agency and multi-location business buyers.
- CallTrackingMetrics: CallTrackingMetrics is a direct SMB and agency-focused call tracking competitor offering dynamic number insertion, call routing, and conversation analytics. It competes head-to-head with CallRail in G2's call tracking category.
- Marchex: Marchex is a direct competitor in call analytics and marketing attribution for businesses that generate inbound phone calls, with a particular focus on vertical-specific conversation intelligence for automotive, healthcare, and home services.
- WhatConverts: WhatConverts is a direct SMB-focused lead tracking and attribution competitor, providing call, form, and transaction tracking with CRM integration—overlapping CallRail's core call tracking and lead management value proposition.
Broad incumbents
- Dialpad: Dialpad is a broader UCaaS/CCaaS incumbent offering AI-powered business communications including voice, messaging, and contact center with built-in conversation intelligence—a broader portfolio that increasingly overlaps CallRail's Voice Assist and call analytics features.
- Aircall: Aircall is a cloud-based phone system and call center platform for SMBs and mid-market, with AI-powered conversation intelligence features that overlap CallRail's analytics and emerging Voice Assist capabilities.
- RingCentral: RingCentral is a large UCaaS incumbent offering cloud communications with AI-powered call summarization, analytics, and increasingly conversation intelligence—competing with CallRail across both the underlying telephony layer and the analytics layer for SMB and mid-market.
- HubSpot: HubSpot is CallRail's most strategic integration partner and a broader CRM/marketing platform that increasingly bundles its own call tracking, conversation intelligence, and AI agent features—making it both a channel partner and a long-term competitive threat.
Emerging players
- Salesloft: Salesloft (formerly Drift) is a sales engagement platform with AI conversation capabilities and call tracking functionality that increasingly intersects with CallRail's lead engagement and conversation intelligence offerings for B2B revenue teams.
- Gong: Gong is a revenue intelligence platform analyzing sales calls and customer interactions—while focused upstream on sales conversations, its conversation AI capabilities represent an adjacent emerging player that could expand down-market into CallRail's territory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
CallRail social profiles
Digital presenceCallRail compliance and trust
Trust signalCompliance3 records
CallRail financial estimates
Financial estimateRevenue estimate
Valuation estimate
CallRail leadership team
Management profileNumber of profiles
Profiles12 records
CallRail subsidiaries and ownership
Company hierarchySubsidiaries1 record
CallRail funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CallRail M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CallRail
What does CallRail do?
CallRail is a SaaS lead engagement platform that provides call tracking, analytics, and AI-powered conversation intelligence for businesses. Its core offering centers on attributing inbound phone calls, texts, and form submissions to specific marketing campaigns, and now includes Voice Assist, an AI voice agent that handles inbound calls 24/7, accesses CRM data in real time, and automates appointment scheduling and lead qualification.
Is CallRail a public or private company?
CallRail is a private company. It is classified as venture growth investor backed and is currently operating.
When was CallRail founded?
CallRail was founded in 2011. It employs 251 to 500 people.
Where is CallRail based?
CallRail is headquartered in Atlanta, United States, in the North America region.
How does CallRail make money?
Two revenue lines are on record. SaaS Subscription - Call Tracking & Analytics Platform is the primary driver. The others are AI Voice Agent (Voice Assist) - Scheduling Add-on.
Who are CallRail's main competitors?
Direct peers on record are Invoca, CallTrackingMetrics, Marchex and WhatConverts. Broad incumbents are Dialpad, Aircall, RingCentral and HubSpot. Emerging players are Salesloft and Gong.
Does CallRail have an API?
No public API is recorded for CallRail.
What industry is CallRail in?
CallRail's product category is Marketing Attribution and Call Analytics Software. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration), with a secondary code of BPAFAKAJ, Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat). Its NAICS code is 517 and its SIC code is 4899.