Steeves & Rozema

What Steeves & Rozema does

Steeves & Rozema (legally The Steeves & Rozema Group, operating as S&R Group) is a private, for-profit Ontario-based owner, developer, and operator of senior-living and long-term care real estate, founded in 1963 and headquartered in Sarnia, Canada, with a workforce in the 1,001–5,000 range. The company's core products are retirement communities, long-term care homes, and commercial and multi-residential properties, operated under a portfolio of more than fifteen named communities across Ontario — including Heron Terrace, Westmount Gardens, Village on the St. Clair, Trillium Villa, Twin Lakes Terrace/Twin Lakes Village, Lanark Heights, Waterloo Heights, Landmark Village, Southgate Village, Rosewood Village, Afton Park Place, St. Andrew's Terrace, Village on the Thames, and Lanark Village — offering a continuum of care from independent retirement living through assisted living, memory care, nursing rehabilitation, behavioural-support programs (e.g., BSO), and 24/7 long-term nursing care.

The business model combines real-estate ownership with on-site service delivery: residents pay for retirement-living accommodations and care services, while long-term care beds operate under Ontario's licensed/regulated framework with public per-diem funding for eligible residents, supplemented by accommodation premiums. Customer acquisition is primarily local and referral-driven, supported by community events, senior socials, an "S&R Today" monthly e-newsletter, and limited organic social (e.g., Landmark Village Facebook), with no public pricing or revenue disclosed. Strategic workforce and community partnerships — including a core partnership with Lambton College for nursing/PSW student placements (announced 2025-09-10), intergenerational programming with Community Living and the Salvation Army, and pet therapy via St. John Ambulance — function both as labor-pipeline infrastructure and as resident-experience differentiators in a regulated, labor-constrained sector.

S&R holds no identified proprietary technology platform, no public AI/ML capabilities, and no disclosed M&A, funding, or leadership-change activity in the source data. Operations are concentrated regionally in Ontario with no documented expansion outside the province, and there are no public revenue figures, investor disclosures, or certifications in the available material — limiting visibility into financial scale despite a clearly substantial multi-site operating footprint.

Name

Steeves & Rozema

Legal name

The Steeves & Rozema Group

Website

https://srgroup.ca

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The Steeves & Rozema Group is a private Ontario-based owner, developer, and operator founded in 1963 that runs 15+ retirement communities, long-term care homes, and commercial/multi-residential properties serving seniors across Ontario with a continuum from independent living to 24/7 nursing care.

Ownership category

akta.pro rank

Headquarters

HQ city

Sarnia

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Distribution channels1 record

Marketing channels4 records

Core offering

The Steeves & Rozema Group develops, owns, and manages a portfolio of retirement communities, long-term care homes, and commercial and multi-residential properties across Ontario, Canada. The company operates a continuum of senior care services from independent retirement living to 24/7 long-term nursing care, including assisted living, memory care, and nursing rehabilitation programs such as Behavioural Supports Ontario (BSO).

Product overview

The Steeves & Rozema Group (S&R Group) is a senior living and property management company that develops, owns, and manages a portfolio of retirement communities, long-term care homes, and commercial/multi-residential properties across Ontario, Canada. The company operates its senior living communities under various village names (e.g., Village on the Thames, Heron Terrace, Trillium Villa, Westmount Gardens) providing a continuum of care from independent retirement living to 24/7 long-term nursing care. This is not a technology product company; the offerings are real estate and care services rather than software products.

Differentiator

Problem solved

Functional benefit

Brands

• Heron Terrace: Long-term care home in Windsor, Ontario
• Westmount Gardens
• Village on the St. Clair
• Trillium Villa
• Twin Lakes Terrace
• Twin Lakes Village
• Lanark Heights
• Waterloo Heights
• Landmark Village
• Southgate Village
• Rosewood Village
• Afton Park Place
• St. Andrew's Terrace
• Village on the Thames
• Lanark Village

Products and services

• Retirement Communities Senior living communities offering independent and assisted living options for retirees, operated under various village names such as Village on the Thames, Twin Lakes Village, Landmark Village, Waterloo Heights, Rosewood Village, Afton Park Place, Southgate Village, and Lanark Village across Ontario.
• Long-Term Care Homes Comprehensive 24/7 nursing care and support services for seniors requiring ongoing medical attention, operated at facilities including Heron Terrace (Windsor), Westmount Gardens (London), Trillium Villa (Sarnia), Twin Lakes Terrace (Sarnia), Lanark Heights, and St. Andrew's Terrace (Cambridge) in Ontario.
• Commercial Properties Commercial real estate holdings developed, owned, and managed by the company as part of its diversified property portfolio.
• Multi-Residential Properties Multi-unit residential properties developed, owned, and managed by the company for tenants.
• Retirement Living Services Living options and support services for seniors in retirement community settings, including life enrichment activities and programming.
• Long-Term Care Services Care services provided at long-term care facilities under the S&R Group umbrella, including nursing rehabilitation programs and Behavioural Supports Ontario (BSO) programs for residents with behavioural care needs.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Lambton CollegecoreStrategic or Co-development Partner · 10 September 2025S&R Group partners with Lambton College for student placements in gerontology and nursing programs. The partnership provides practical experience for nursing and PSW students while supporting Trillium Villa and other S&R homes with placement students who help enhance residents' experience.
• Community LivingminorStrategic or Co-development Partner · 6 August 2025Westmount Gardens has partnered with Community Living for an intergenerational music program that brings joy and connection to residents.
• Salvation Army (Westmount Gardens)minorStrategic or Co-development Partner · 12 September 2024Monthly band performances and pastoral visits by the Salvation Army bring comfort and joy to Westmount Gardens residents.
• St. John Ambulance (Pet Therapy)minorStrategic or Co-development PartnerRegular visits from St. John Ambulance therapy dogs provide joy and emotional support to residents across multiple S&R homes including Village on the Thames, Heron Terrace, Afton Park, and others.
• JA Canada (World of Choices)minorGTM or Marketing PartnerS&R representatives participate in JA Canada events to connect with youth and explore career possibilities in long-term care and seniors living.
• Various Local SchoolsminorStrategic or Co-development PartnerPartnerships with local schools for student visits, intergenerational programs, and community engagement activities across S&R communities.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Responsive Group: Canadian long-term care and retirement operator with significant Ontario presence. Comparable service portfolio including LTC, retirement living, and managed services.
• All Seniors Care Living Centres: Privately held Canadian operator of retirement and long-term care communities. Comparable service mix (independent living, assisted living, LTC) with overlapping Ontario communities.
• Chartwell Retirement Residences: One of Canada's largest operators of retirement residences. Directly comparable to S&R's retirement community business, serving seniors with similar independent and assisted living offerings across multiple provinces.
• Sienna Senior Living: Publicly traded Canadian operator of long-term care and retirement residences. Closely comparable in service mix (LTC + retirement) and Ontario presence, making it a benchmark for occupancy, funding, and labor economics.
• Extendicare: Canadian long-term care and home health operator with significant Ontario footprint. Comparable to S&R's LTC and retirement service lines, particularly around Ontario-funded long-term care operations.
• Amica Senior Lifestyles: Canadian operator of premium retirement residences. Comparable to S&R's retirement living segment in target demographic and Ontario market overlap, particularly in higher-end independent and assisted living.
• Verve Senior Living: Privately held Canadian retirement residence operator with properties across Ontario. Direct competitor in mid-market retirement living with similar service model and geographic overlap.

Broad incumbents

• AgeCare: Canadian operator of long-term care, retirement, and supportive living communities across multiple provinces. Comparable in continuum-of-care service delivery, with broader geographic footprint than S&R.
• Revera Inc. Major Canadian-owned seniors housing and care provider operating retirement residences, long-term care homes, and home health services. Comparable in service breadth and Ontario presence, though larger and more diversified than S&R.

Regional players

• Jarlette Health Services: Privately held Ontario-based operator of retirement residences and long-term care homes. Direct comparable in operating geography and service model, though more regionally concentrated than S&R.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steeves & Rozema