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RetailZoom

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uuid000hvzg

Namestring
RetailZoom
Legal namestring
RetailZoom
Websiteurl
retailzoom.net
Company typeenum
Private
Founded yearint
2011
Descriptiontext

RetailZoom is a privately held data analytics and business intelligence firm headquartered in Nicosia, Cyprus, founded in 2011. It provides a portfolio of six core services — Data Science, Customer Relationship Management, Business Intelligence, Marketing Communication Channels, Shopper & Consumer Insights, and Retail Insights — delivered primarily to enterprise clients in FMCG (beverages, food, consumer goods, tobacco), Healthcare & Pharmaceuticals, Cosmetics & Beauty, Manufacturing, Marketing, and Retail/Travel Retail. Its referenceable clients include Coca-Cola, Nestlé, Unilever, P&G, PepsiCo, BAT, JTI, Philip Morris, GSK, Pfizer, Johnson & Johnson, L'Oréal, Mars, Carlsberg, Red Bull, Diageo, Henkel, Colgate-Palmolive, Reckitt, Ferrero, Starbucks, Ahold Delhaize, Carrefour, and Leroy Merlin, with active engagement in roughly 30 countries.

The underlying technology combines a multi-database analytics stack (ClickHouse, MySQL, PostgreSQL, MongoDB, DuckDB, Oracle DB), business intelligence tooling (Sisense), and an R/Python data science layer orchestrated via Docker, Gitea, and Jenkins, supported by Node.js/Next.js front-end components. Scaled infrastructure handles 500GB of daily data processing and over 1M processed survey responses, with more than 1,000 dashboards delivered to clients as of the latest reporting. The firm describes its methodology as leveraging machine learning and advanced algorithms to convert raw consumer and retail data into actionable insights, although it does not disclose proprietary AI models or research output.

RetailZoom operates a sales-led, consultative go-to-market with bespoke enterprise engagements, evidenced by 'Get Started,' 'Let's Talk,' and 'Explore Demos' calls to action and no public pricing. It monetizes through professional services, managed BI/CRM engagements, and likely subscription or retainer elements, executed via a 14-office regional delivery network spanning Central and Eastern Europe, the Middle East, and North Africa. The company employs over 500 professionals across 22 countries and reaches an estimated 1.5M+ customers through end-client campaigns. There are no publicly disclosed funding rounds, parent entities, M&A, patents, or regulatory actions in the available record.

Short descriptiontext

RetailZoom is a Cyprus-based, privately held data analytics and business intelligence firm serving enterprise clients across FMCG, pharmaceuticals, cosmetics, manufacturing, and travel retail in roughly 30 countries, leveraging ML, BI dashboards, and consumer-panel data via a 500-person, 22-country delivery network.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersNicosia, Cyprus
HQ citystring
Nicosia
HQ countrystring
Cyprus
HQ regionstring
Europe
Markets served

Serves global market

Offices14 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
retail data analytics, business intelligence services, consumer insights platform, shopper behavior analytics, FMCG market intelligence
Industry3 codes
1Shopper & Retail Insights (In-Store/Path-to-Purchase, Category Insights)
CodeMPAAALAJPrimaryYes
2Category Management & Retail Analytics
CodeMPAAAJAIPrimaryNo
3Market, Shopper & Category Insights / Research Services
CodeCRAOAOAIPrimaryNo
Product category
Retail Analytics Services
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Data Science & Analytics Services
TypeProfessional Services
Description

Professional services providing advanced algorithms and data insights to drive actionable business decisions. Likely project-based or retainer consulting model given enterprise-focused sales motion.

retailzoom.net
2Business Intelligence Solutions
TypeSubscription Recurring
Description

BI dashboards and reporting solutions delivered to enterprise clients, suggesting recurring or project-based revenue.

retailzoom.net
3CRM & Marketing Services
TypeManaged Services
Description

Customer relationship management and marketing communication channel services, typically delivered as managed services or consulting engagements.

retailzoom.net
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

RetailZoom provides data analytics and business intelligence services focused on shopper, consumer, and retail insights. Its core offerings include Data Science, Customer Relationship Management, Business Intelligence, Marketing Communication Channel analytics, Shopper & Consumer Insights, and Retail Insights, delivered to enterprises across FMCG, retail, healthcare, manufacturing, cosmetics, and iGaming verticals.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • 1K+ dashboards delivered to clients
+3 more records
Product overview1 text field

RetailZoom is a data analytics and business intelligence company that offers a unified portfolio of services including Data Science, Customer Relationship Management, Business Intelligence, Marketing Communication Channels, Shopper & Consumer Insights, and Retail Insights. The company uses science to transform data into business value, providing analytics, machine learning, and business intelligence solutions to help organizations uncover hidden patterns, streamline operations, and forecast future performance.

Product and service1 record
1Data Science
Scale indicator8 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
1NielsenIQ
TypeDirect peer
Description

NielsenIQ is the global leader in retail measurement and consumer/ shopper intelligence for FMCG manufacturers and retailers — the same core buyers and use cases RetailZoom serves. They compete head-to-head for category management, shelf analytics, and promotion effectiveness engagements.

2Kantar
TypeDirect peer
Description

Kantar operates the Worldpanel division for continuous consumer/shopper panel data and extensive FMCG brand analytics. RetailZoom and Kantar sell into overlapping enterprise buyers (P&G, Unilever, Nestlé, etc.) with adjacent methodologies.

3Circana
TypeDirect peer
Description

Circana (the merged IRI + The NPD Group) is a major retail and consumer analytics vendor delivering POS, panel, and shopper insights to global CPGs and retailers — directly comparable to RetailZoom's shopper & retail insights offering.

4GfK
TypeDirect peer
Description

GfK (now part of NIQ) provides consumer intelligence, retail analytics, and market research with strong presence across Europe. Their shopper and category analytics overlap directly with RetailZoom's services.

5Ipsos
TypeDirect peer
Description

Ipsos is a global market research and consumer insights firm serving FMCG, retail, healthcare, and cosmetics — directly competing with RetailZoom for category insights and shopper behavior studies.

6dunnhumby
TypeDirect peer
Description

dunnhumby is a retail data science firm specializing in customer loyalty, category, and shopper insights for grocers and CPGs. Both companies convert retailer/CPG data into actionable shopper insights using advanced analytics.

7IQVIA
TypeBroad incumbent
Description

IQVIA is a global analytics incumbent serving healthcare, pharma, and consumer health with data science and market research. RetailZoom has named pharma clients (GSK, Pfizer, J&J), placing it in IQVIA's competitive orbit.

8Euromonitor International
TypeDirect peer
Description

Euromonitor delivers global market research and consumer/shopper intelligence to FMCG, retail, beauty, and consumer health companies — competing with RetailZoom for similar enterprise research engagements.

9Quantium
TypeDirect peer
Description

Quantium is a data analytics firm providing shopper insights, category management, and consumer analytics for retailers and FMCG brands using advanced data science — directly analogous to RetailZoom's value proposition.

10SPAR Group
TypeEmerging player
Description

SPAR Group provides retail merchandising, in-store execution, and category/market insights services to CPG brands and retailers — adjacent services targeting similar buyer personas across multiple geographies.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers33 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment8 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature6 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

RetailZoom

Retail Analytics Servicesretailzoom.net

RetailZoom is a Cyprus-based, privately held data analytics and business intelligence firm serving enterprise clients across FMCG, pharmaceuticals, cosmetics, manufacturing, and travel retail in roughly 30 countries, leveraging ML, BI dashboards, and consumer-panel data via a 500-person, 22-country delivery network.

What RetailZoom does

RetailZoom is a privately held data analytics and business intelligence firm headquartered in Nicosia, Cyprus, founded in 2011. It provides a portfolio of six core services — Data Science, Customer Relationship Management, Business Intelligence, Marketing Communication Channels, Shopper & Consumer Insights, and Retail Insights — delivered primarily to enterprise clients in FMCG (beverages, food, consumer goods, tobacco), Healthcare & Pharmaceuticals, Cosmetics & Beauty, Manufacturing, Marketing, and Retail/Travel Retail. Its referenceable clients include Coca-Cola, Nestlé, Unilever, P&G, PepsiCo, BAT, JTI, Philip Morris, GSK, Pfizer, Johnson & Johnson, L'Oréal, Mars, Carlsberg, Red Bull, Diageo, Henkel, Colgate-Palmolive, Reckitt, Ferrero, Starbucks, Ahold Delhaize, Carrefour, and Leroy Merlin, with active engagement in roughly 30 countries.

The underlying technology combines a multi-database analytics stack (ClickHouse, MySQL, PostgreSQL, MongoDB, DuckDB, Oracle DB), business intelligence tooling (Sisense), and an R/Python data science layer orchestrated via Docker, Gitea, and Jenkins, supported by Node.js/Next.js front-end components. Scaled infrastructure handles 500GB of daily data processing and over 1M processed survey responses, with more than 1,000 dashboards delivered to clients as of the latest reporting. The firm describes its methodology as leveraging machine learning and advanced algorithms to convert raw consumer and retail data into actionable insights, although it does not disclose proprietary AI models or research output.

RetailZoom operates a sales-led, consultative go-to-market with bespoke enterprise engagements, evidenced by 'Get Started,' 'Let's Talk,' and 'Explore Demos' calls to action and no public pricing. It monetizes through professional services, managed BI/CRM engagements, and likely subscription or retainer elements, executed via a 14-office regional delivery network spanning Central and Eastern Europe, the Middle East, and North Africa. The company employs over 500 professionals across 22 countries and reaches an estimated 1.5M+ customers through end-client campaigns. There are no publicly disclosed funding rounds, parent entities, M&A, patents, or regulatory actions in the available record.

RetailZoom firmographics

Firmographics
Name
RetailZoom
Legal name
RetailZoom
Website
https://retailzoom.net
Company type
Private
Founded year
2011
Operating status
Operating
Headcount range
101–250 employees
Short description
RetailZoom is a Cyprus-based, privately held data analytics and business intelligence firm serving enterprise clients across FMCG, pharmaceuticals, cosmetics, manufacturing, and travel retail in roughly 30 countries, leveraging ML, BI dashboards, and consumer-panel data via a 500-person, 22-country delivery network.
Ownership category
akta.pro rank

RetailZoom industry classification

Industry
Product category
Retail Analytics Services
akta.pro primary industry
Shopper & Retail Insights (In-Store/Path-to-Purchase, Category Insights) (MPAAALAJ)
akta.pro secondary industries
Category Management & Retail Analytics (MPAAAJAI), Market, Shopper & Category Insights / Research Services (CRAOAOAI)

Keywords

  • Retail data analytics
  • Business intelligence services
  • Consumer insights platform
  • Shopper behavior analytics
  • FMCG market intelligence

Where RetailZoom is headquartered

Location

Headquarters

HQ city
Nicosia
HQ country
Cyprus
HQ region
Europe

Offices14 records

Markets served

RetailZoom business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

  1. Data Science & Analytics Services: Professional services providing advanced algorithms and data insights to drive actionable business decisions. Likely project-based or retainer consulting model given enterprise-focused sales motion.
  2. Business Intelligence Solutions: BI dashboards and reporting solutions delivered to enterprise clients, suggesting recurring or project-based revenue.
  3. CRM & Marketing Services: Customer relationship management and marketing communication channel services, typically delivered as managed services or consulting engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

RetailZoom product offering

Product offering

Core offering

RetailZoom provides data analytics and business intelligence services focused on shopper, consumer, and retail insights. Its core offerings include Data Science, Customer Relationship Management, Business Intelligence, Marketing Communication Channel analytics, Shopper & Consumer Insights, and Retail Insights, delivered to enterprises across FMCG, retail, healthcare, manufacturing, cosmetics, and iGaming verticals.

Product overview

RetailZoom is a data analytics and business intelligence company that offers a unified portfolio of services including Data Science, Customer Relationship Management, Business Intelligence, Marketing Communication Channels, Shopper & Consumer Insights, and Retail Insights. The company uses science to transform data into business value, providing analytics, machine learning, and business intelligence solutions to help organizations uncover hidden patterns, streamline operations, and forecast future performance.

Differentiator

Problem solved

Functional benefit

Products and services

  • Data Science

Quantifiable outcome

  • 1K+ dashboards delivered to clients
  • +3 more outcomes

Companies that use RetailZoom

Customer profile

Named customers33 records

Segments8 records

Ideal customer profiles1 record

RetailZoom technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature6 records

RetailZoom partnerships and signals

Strategic signal

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

RetailZoom competitors and assessment

Company assessment

Direct peers

  • NielsenIQ: NielsenIQ is the global leader in retail measurement and consumer/ shopper intelligence for FMCG manufacturers and retailers — the same core buyers and use cases RetailZoom serves. They compete head-to-head for category management, shelf analytics, and promotion effectiveness engagements.
  • Kantar: Kantar operates the Worldpanel division for continuous consumer/shopper panel data and extensive FMCG brand analytics. RetailZoom and Kantar sell into overlapping enterprise buyers (P&G, Unilever, Nestlé, etc.) with adjacent methodologies.
  • Circana: Circana (the merged IRI + The NPD Group) is a major retail and consumer analytics vendor delivering POS, panel, and shopper insights to global CPGs and retailers — directly comparable to RetailZoom's shopper & retail insights offering.
  • GfK: GfK (now part of NIQ) provides consumer intelligence, retail analytics, and market research with strong presence across Europe. Their shopper and category analytics overlap directly with RetailZoom's services.
  • Ipsos: Ipsos is a global market research and consumer insights firm serving FMCG, retail, healthcare, and cosmetics — directly competing with RetailZoom for category insights and shopper behavior studies.
  • dunnhumby: dunnhumby is a retail data science firm specializing in customer loyalty, category, and shopper insights for grocers and CPGs. Both companies convert retailer/CPG data into actionable shopper insights using advanced analytics.
  • Euromonitor International: Euromonitor delivers global market research and consumer/shopper intelligence to FMCG, retail, beauty, and consumer health companies — competing with RetailZoom for similar enterprise research engagements.
  • Quantium: Quantium is a data analytics firm providing shopper insights, category management, and consumer analytics for retailers and FMCG brands using advanced data science — directly analogous to RetailZoom's value proposition.

Broad incumbents

  • IQVIA: IQVIA is a global analytics incumbent serving healthcare, pharma, and consumer health with data science and market research. RetailZoom has named pharma clients (GSK, Pfizer, J&J), placing it in IQVIA's competitive orbit.

Emerging players

  • SPAR Group: SPAR Group provides retail merchandising, in-store execution, and category/market insights services to CPG brands and retailers — adjacent services targeting similar buyer personas across multiple geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

RetailZoom social profiles

Digital presence

RetailZoom financial estimates

Financial estimate

Revenue estimate

Valuation estimate

RetailZoom leadership team

Management profile

Number of profiles

Profiles1 record

RetailZoom funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

RetailZoom M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RetailZoom

What does RetailZoom do?

RetailZoom provides data analytics and business intelligence services focused on shopper, consumer, and retail insights. Its core offerings include Data Science, Customer Relationship Management, Business Intelligence, Marketing Communication Channel analytics, Shopper & Consumer Insights, and Retail Insights, delivered to enterprises across FMCG, retail, healthcare, manufacturing, cosmetics, and iGaming verticals.

Is RetailZoom a public or private company?

RetailZoom is a private company. It is classified as unknown and is currently operating.

When was RetailZoom founded?

RetailZoom was founded in 2011. It employs 101 to 250 people.

Where is RetailZoom based?

RetailZoom is headquartered in Nicosia, Cyprus, in the Europe region.

How does RetailZoom make money?

Three revenue lines are on record. Data Science & Analytics Services are the primary driver. The others are business Intelligence Solutions and CRM & Marketing Services.

Who are RetailZoom's main competitors?

Direct peers on record are NielsenIQ, Kantar, Circana, GfK, Ipsos, dunnhumby, Euromonitor International and Quantium. IQVIA is listed as a broad incumbent. SPAR Group is listed as an emerging player.

Does RetailZoom have an API?

No public API is recorded for RetailZoom.

What industry is RetailZoom in?

RetailZoom's product category is Retail Analytics Services. Its primary akta.pro industry code is MPAAALAJ, Shopper & Retail Insights (In-Store/Path-to-Purchase, Category Insights), with a secondary code of MPAAAJAI, Category Management & Retail Analytics.

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