Texas Highways

What Texas Highways does

Texas Highways is the Official Travel Magazine of Texas, based in Austin and published in conjunction with the Texas Department of Transportation (TxDOT). Operating since at least the 1974 official designation, the publication produces a monthly print magazine (11 issues per year with a combined July/August edition), the annual Texas State Travel Guide featuring over 2,500 attractions across nearly 500 cities, and a quarterly Events Calendar. Content is organized into four editorial sections — Travel, Food & Drink, Outdoors, and Culture — and is complemented by a digital-first content platform at texashighways.com, a searchable events calendar, a travel-guide database, and an archive of past issues dating to 2009. The company employs an estimated 11–50 staff.

The business monetizes through several streams: recurring print subscriptions sold at a discount to newsstand pricing (personal and gift options), single-copy newsstand sales through major Texas retail chains (H-E-B, Kroger, Barnes & Noble, Walmart, Target, Walgreens, Albertsons), back-issue sales, advertising across print and web, and events-calendar listings. Go-to-market is direct-to-consumer and multi-channel, driven by the website as a content hub, a suite of five email newsletters (The Scenic Route, Events Calendar, Behind the Issue, Fuel Up, The Long Road), organic social media (Facebook, Instagram, Twitter/X), recurring editorial franchises such as The Daytripper, and syndication of event content to the state tourism site TravelTexas.com.

The company serves two primary consumer personas — out-of-state visitors planning Texas trips and in-state residents seeking local getaways — and a secondary business segment of tourism marketers, destinations, tourism boards, and event organizers who advertise to reach the readership. Texas Highways is closely integrated with Texas tourism infrastructure through partnerships with TxDOT, Travel Texas, the Texas Parks and Wildlife Department, the Texas Historical Commission, and the Texas Commission on the Arts. Specific subscription pricing and revenue figures are not publicly disclosed in the source data.

Name

Texas Highways

Legal name

Texas Highways

Website

https://texashighways.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Texas Highways is the Official Travel Magazine of Texas, published with TxDOT from Austin, offering print and digital travel content, an annual state travel guide, and events listings to Texas travelers, residents, and tourism advertisers.

Ownership category

akta.pro rank

Product category

Travel Media Publishing

NAICS

Newspaper Publishers (513110)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Travel & Outdoors Magazines (MPAJAEAH)

akta.pro secondary industry

Lifestyle, Travel & Leisure Books Publishing (MPAJAAAH)

Keywords

• Travel magazine
• State travel guide
• Events calendar
• Texas tourism publishing
• Travel content media

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Magazine Subscriptions: Paid subscriptions to the print magazine delivered throughout the year at discounts to newsstand price. Subscriptions can be purchased as personal or gift subscriptions through the company's subscription portal.
2. Newsstand Sales: Single copy sales of the print magazine through retail distribution partners including H-E-B, Kroger, Barnes & Noble, Walmart, Target, Walgreens, and Albertsons.
3. Back Issue Sales: Sale of past issues from 2019 to current. Prepayment required. Contact via phone 800-839-4997 or email.
4. Advertising: The magazine and website offer advertising opportunities for travel-related businesses, tourism boards, and destinations seeking to reach Texas travelers.
5. Events Calendar Listings: Events submitted for consideration are listed on TexasHighways.com, in the quarterly Texas Highways Events Calendar publication, and on TravelTexas.com. The company charges no explicit fee but publication is not guaranteed.
6. Events Submission Processing: Events are submitted through an online form. The company accepts event submissions with specific seasonal deadlines: Spring (Dec 1), Summer (March 1), Fall (June 1), Winter (Sept 1).

Pricing tiers

Go-to-market motion1 record

Distribution channels10 records

Marketing channels11 records

Core offering

Texas Highways publishes a monthly print and digital travel magazine that is the Official Travel Magazine of Texas, covering Texas travel destinations, food and drink, outdoors, and culture. The company also produces the annual Texas State Travel Guide (2,500+ attractions in ~500 cities), a quarterly Texas Highways Events Calendar, a suite of five email newsletters, and distributes the magazine through retail newsstand partners and paid home-delivery subscriptions.

Product overview

Texas Highways operates as a content publishing platform centered on its flagship print and digital magazine (published since 1974), supplemented by the annual Texas State Travel Guide and a statewide Events Calendar. The product portfolio includes five distinct newsletters (The Scenic Route, Events Calendar, Behind the Issue, Fuel Up, The Long Road), a subscription service for home delivery and digital access, and an extensive archive of past issues dating to 2009. Content is organized into four primary editorial sections: Travel, Food & Drink, Outdoors, and Culture, covering destinations, lodging, eateries, parks, wildlife, and Texas history.

Differentiator

Problem solved

Functional benefit

Brands

• Texas State Travel Guide: Annual travel guide featuring attractions across Texas
• Texas Highways Events Calendar

Products and services

• Texas Highways Magazine The flagship print and digital monthly magazine covering Texas travel destinations, food and drink, outdoors, and culture; targeted at Texas travelers and residents.
• Texas State Travel Guide Annual comprehensive travel guide with regional breakdowns and destination information for travelers planning trips across Texas.
• Texas Highways Events Calendar Statewide event listings covering Arts & Culture, Sports & Outdoors, Fairs & Festivals, and Food & Drink; available as a quarterly print publication and searchable online directory.
• Subscription Services Paid subscription service for the Texas Highways Magazine, offering annual home delivery of the print magazine and digital access; available as personal or gift subscriptions.
• Back Issues Sales Sale of archived print issues from 2019 to current to readers and collectors, ordered via phone with prepayment required.
• Newsletter Suite (The Scenic Route, Events Calendar Newsletter, Behind the Issue, Fuel Up, The Long Road) A set of five free email newsletters covering travel inspiration, curated Texas events, behind-the-scenes magazine content, food/dining, and long-form travel reading.
• Past Issues Archive Digital archive of past Texas Highways issues accessible via the website for subscribers and readers.
• Editorial Travel Content (Articles) Continuously updated editorial articles on texashighways.com covering destinations, lodging, eateries, parks, wildlife, Texas history, and culture, organized into four editorial sections.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Texas Commission on the ArtsminorStrategic or Co-development PartnerTexas Highways partners with the Texas Commission on the Arts, featuring their logo on the website footer as part of the travel resources section.
• Texas Historical CommissionminorStrategic or Co-development PartnerTexas Highways features the Texas Historical Commission logo on its website footer, indicating a partnership for promoting Texas historical attractions and heritage tourism.
• Texas Parks and Wildlife DepartmentcoreStrategic or Co-development PartnerTexas Highways partners with the Texas Parks and Wildlife Department, featuring their logo prominently on the website. The magazine extensively covers Texas state parks and outdoor recreation.
• Travel TexascoreStrategic or Co-development PartnerTexas Highways partners with Travel Texas (the state's official tourism marketing organization), featuring their logo on the website as a travel resource partner.
• TxDOT (Texas Department of Transportation)coreStrategic or Co-development PartnerTexas Highways maintains a partnership with TxDOT. The magazine is published in conjunction with TxDOT, and the agency logo appears prominently on the website footer.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Arizona Highways: Arizona Highways is the official state travel publication of Arizona and a near-perfect structural analog to Texas Highways: long-running (since 1925), print-plus-digital, single-state focus, photography-driven travel editorial, and a deep retail/newsstand presence across the state.
• Texas Monthly: Texas Monthly is the dominant Texas-focused regional magazine, covering politics, culture, food, and travel. It is a directly comparable single-state editorial brand competing with Texas Highways for Texas-resident readers and tourism-adjacent advertisers.
• Yankee Magazine: Yankee Magazine is the long-running regional magazine of New England, covering travel, food, and culture. Comparable regional-magazine publishing model to Texas Highways with similar subscription, advertising, and retail-distribution dynamics.
• Midwest Living: Midwest Living is a regional lifestyle and travel magazine focused on the U.S. Midwest, owned by Dotdash Meredith. Directly comparable to Texas Highways in regional travel editorial model, audience, and revenue mix.

Emerging players

• AFAR Media: AFAR is a digitally native travel media brand covering experiential and cultural travel. It overlaps with Texas Highways on travel editorial and advertiser audiences but represents a digital-first, no-print model that signals where the travel-magazine category is heading.

Broad incumbents

• Southern Living: Southern Living is a Time Inc./Dotdash Meredith regional lifestyle and travel magazine covering the U.S. South. It overlaps with Texas Highways on travel, food, and culture content aimed at Southern audiences, but operates at significantly larger scale and national scope.
• National Geographic Traveler: National Geographic Traveler is a flagship travel publication from National Geographic Partners, covering global destinations. Comparable in travel editorial and audience interests, but with global scope, premium brand, and parent-company scale far beyond Texas Highways.
• Sunset Magazine: Sunset is a long-running Western U.S. lifestyle and travel magazine covering destinations, food, gardening, and outdoor recreation across the 13 western states. Comparable to Texas Highways in regional travel-magazine positioning and editorial verticals.
• Travel + Leisure: Travel + Leisure is a major national travel magazine competing for travel-adjacent advertising dollars and reader attention. It overlaps with Texas Highways on travel editorial and audience demographics but operates at national scale under Dotdash Meredith.
• Condé Nast Traveler: Condé Nast Traveler is a leading global travel publication with luxury positioning. Comparable on the editorial travel-magazine axis, but with much larger scale, premium advertiser base, and global rather than state-specific coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TexasHighways
• Facebookfacebook.com/TexasHighways
• Instagraminstagram.com/TexasHighways
• LinkedInlinkedin.com/company/texas-highways-magazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Highways