Nutrition Formulators
Nutrition Formulators is a private contract supplement manufacturer founded in 1997, offering custom formulation, white label products, and packaging across 15+ delivery formats for brands, creators, and startups from a 120,000 sq ft Miramar, Florida facility.
- Company typePrivate
- Founded1997
- HeadquartersMiramar, New Zealand
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Nutrition Formulators does
Nutrition Formulators (NFI) is a private, vertically integrated contract manufacturer of dietary supplements and nutraceutical products, founded in 1997 and headquartered in a 120,000 sq ft facility at 3260 Executive Way, Miramar, Florida. The company produces custom and white label formulations across more than 15 delivery formats — including capsules, powders, softgels, and gummies — spanning human wellness supplements and pet supplements. Its technology stack is built around proprietary fluid-bed processing for bioavailability enhancement, advanced sensory-testing equipment for taste and aroma evaluation, and tightly integrated sourcing-to-packaging production that has yielded over 90,000 batches since inception. The company holds third-party certifications from NSF, UL, and Eurofins, and maintains clinical research partnerships with Universidad del Atlantico and Auburn University in mitochondrial health and inflammation.
The business operates a sales-led B2B go-to-market targeting three primary customer segments: manufacturers and brands seeking on-demand production capacity, creators and personal brands extending their audience into supplements, and startups needing full-service concept-to-shelf support. Revenue is generated through custom contract manufacturing engagements, white label catalogue sales, and end-to-end packaging and fulfillment services — including direct-to-consumer and Amazon-ready fulfillment with worldwide shipping — all priced on a quote basis per client specification. The company distributes through direct sales outreach (phone and dedicated sales and procurement email addresses), a Shopify-based e-commerce storefront for white label products, and downloadable catalogues for prospect education. The company is supported by 460+ dedicated industry specialists, including biochemists and flavor experts, though the precise headcount band is inconsistent across sources and no revenue, funding, or ownership disclosure is available.
Nutrition Formulators firmographics
Firmographics- Name
- Nutrition Formulators
- Legal name
- Nutrition Formulators
- Website
- https://nutritionformulators.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Nutrition Formulators is a private contract supplement manufacturer founded in 1997, offering custom formulation, white label products, and packaging across 15+ delivery formats for brands, creators, and startups from a 120,000 sq ft Miramar, Florida facility.
- Ownership category
- akta.pro rank
Nutrition Formulators industry classification
Industry- Product category
- Dietary Supplement Manufacturing
- NAICS
- Food Manufacturing (311), Animal Food Manufacturing (3111)
- SIC
- Pharmaceutical Preparations (2834)
- akta.pro primary industry
- Multivitamins & Daily Packs (CRADAGAC)
Keywords
Where Nutrition Formulators is headquartered
LocationHeadquarters
- HQ city
- Miramar
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Nutrition Formulators business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Custom Supplement Manufacturing: Full-service custom supplement manufacturing from formulation to global distribution. Services include concept development, formulation, compliance, production, and fulfillment.
- White Label Products: Market-ready white label supplements available for direct purchase through catalogues. Includes wellness supplements, pet supplements, and various delivery formats.
- Contract Manufacturing Services: End-to-end contract manufacturing services including sourcing, production, packaging, and fulfillment solutions for brands and manufacturers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Nutrition Formulators product offering
Product offeringCore offering
Nutrition Formulators (NFI) is a contract dietary supplement manufacturer providing end-to-end services from formulation to global distribution. The company produces custom and white label nutritional supplements, including vitamins, minerals, specialty blends, and pet supplements, across 15+ delivery formats such as capsules, powders, softgels, and gummies. Services span concept development, formulation, compliance, production, packaging, and fulfillment for manufacturers, brands, creators, and startups.
Product overview
Nutrition Formulators (NFI) is a contract supplement manufacturer offering a comprehensive suite of manufacturing services. The company provides white label products (market-ready supplements available via catalogue download) and custom formulation services for wellness supplements and pet products. Manufacturing capabilities span multiple delivery formats including capsules, powders, softgels, and gummies. Services include full-service support from concept through global distribution, with vertically integrated production from sourcing to packaging.
Differentiator
Problem solved
Functional benefit
Products and services
- White Label Supplements Market-ready white label dietary supplements that are expertly designed and formulated for retail and brand customers, available for direct purchase through the company's catalogue.
- Pet White Label Supplements Safe, compliant white label pet wellness supplements developed specifically for animal health and nutrition, available through a dedicated catalogue.
- Custom Wellness Supplements Custom-formulated vitamins, minerals, blends, and specialty supplements manufactured precisely to client specifications.
- Custom Pet Supplements Safe, compliant pet supplements developed specifically for animal wellness, manufactured to client specifications.
- Custom Supplement Delivery Formats Multiple supplement delivery formats including capsules, powders, softgels, gummies, and other formats customized to specific market requirements.
- Contract Supplement Manufacturing Services End-to-end contract manufacturing services covering sourcing, production, packaging, and fulfillment for supplement brands and manufacturers.
- Custom Formulation & Fulfillment Services Full-service custom formulation, compliance management, custom packaging, and direct-to-consumer or Amazon-ready fulfillment with worldwide shipping.
Quantifiable outcome
- 90,000+ batches successfully produced
- +5 more outcomes
Companies that use Nutrition Formulators
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Nutrition Formulators technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Nutrition Formulators partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Universidad del AtlanticocoreClinical research partnership focused on scientific research and development. Collaborates with university researchers for evidence-based formulation development.
- Auburn UniversitycoreClinical research partnership for scientific leadership and innovation. Contributes to published research in mitochondrial health and inflammation.
- NSF InternationalcoreThird-party certification organization for dietary supplements ensuring quality, safety, and compliance with regulatory standards.
- UL (Underwriters Laboratories)coreSafety certification organization providing testing and certification services for product safety and regulatory compliance.
- EurofinscoreLaboratory testing and certification services for quality control and regulatory compliance in supplement manufacturing.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Nutrition Formulators competitors and assessment
Company assessmentDirect peers
- Vitakem: Custom dietary supplement contract manufacturer offering formulation, blending, encapsulation, and packaging — comparable in scale and service breadth to Nutrition Formulators.
- CapsCanada: Manufacturer of capsules and liquid-fill supplements serving brand customers with custom formulation — comparable contract manufacturing peer in the supplement space.
- Robinson Pharma: Full-service supplement contract manufacturer producing capsules, tablets, liquids, and powders for private-label and custom brands — overlapping service offering with NFI.
- Biovation Labs: Supplement contract manufacturer offering custom formulation, manufacturing, and packaging for brands including pet nutrition — directly comparable to NFI in service scope.
- Best Formulations: Large U.S. contract manufacturer of nutritional supplements with multi-format capabilities (capsules, tablets, softgels, liquids) — comparable to NFI in delivery format breadth.
- Makers Nutrition: U.S.-based contract supplement manufacturer offering custom formulation, manufacturing, packaging, and fulfillment services to brands of all sizes — directly comparable to NFI's core offering.
- NutraScience Labs: Contract manufacturer of dietary supplements providing custom formulation, manufacturing, and packaging services to supplement brands — closely mirrors NFI's service model and customer base.
- SMP Nutra: Contract supplement manufacturer offering custom formulation, blending, and packaging services — comparable mid-tier peer to NFI serving brand customers.
- Vitaquest International: Contract manufacturer of nutritional supplements and functional foods providing custom formulation and manufacturing — directly comparable to NFI's vertically integrated model.
Broad incumbents
- Aenova Group: Large European-headquartered contract development and manufacturing organization (CDMO) serving pharma and nutraceuticals — broader incumbent competing for the same brand and corporate customers as NFI.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Nutrition Formulators social profiles
Digital presenceNutrition Formulators compliance and trust
Trust signalCompliance4 records
Nutrition Formulators financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nutrition Formulators leadership team
Management profileNumber of profiles
Profiles1 record
Nutrition Formulators funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nutrition Formulators M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nutrition Formulators
What does Nutrition Formulators do?
Nutrition Formulators (NFI) is a contract dietary supplement manufacturer providing end-to-end services from formulation to global distribution. The company produces custom and white label nutritional supplements, including vitamins, minerals, specialty blends, and pet supplements, across 15+ delivery formats such as capsules, powders, softgels, and gummies. Services span concept development, formulation, compliance, production, packaging, and fulfillment for manufacturers, brands, creators, and startups.
Is Nutrition Formulators a public or private company?
Nutrition Formulators is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nutrition Formulators founded?
Nutrition Formulators was founded in 1997. It employs 101 to 250 people.
Where is Nutrition Formulators based?
Nutrition Formulators is headquartered in Miramar, New Zealand, in the Oceania region.
How does Nutrition Formulators make money?
Three revenue lines are on record. Custom Supplement Manufacturing is the primary driver. The others are white Label Products and contract Manufacturing Services.
Who are Nutrition Formulators's main competitors?
Direct peers on record are Vitakem, CapsCanada, Robinson Pharma, Biovation Labs, Best Formulations, Makers Nutrition, NutraScience Labs, SMP Nutra and Vitaquest International. Aenova Group is listed as a broad incumbent.
Does Nutrition Formulators have an API?
No public API is recorded for Nutrition Formulators.
What industry is Nutrition Formulators in?
Nutrition Formulators's product category is Dietary Supplement Manufacturing. Its primary akta.pro industry code is CRADAGAC, Multivitamins & Daily Packs. Its NAICS code is 311 and its SIC code is 2834.