Bloc Blinds
Bloc Blinds is a privately held UK manufacturer and direct-to-consumer retailer of made-to-measure window blinds, serving homeowners in the UK, Ireland, and USA from its Magherafelt facility via proprietary Fabric Changer and Bloc iQ smart motorised product lines.
- Company typePrivate
- Founded2009
- HeadquartersMagherafelt, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bloc Blinds does
Bloc Blinds is a privately held UK-based designer and manufacturer of made-to-measure window blinds, operating from a state-of-the-art production facility in Magherafelt, Northern Ireland, with 51-100 employees. The product range centres on roller blinds across multiple variants — Standard, EasyFit drill-free, Premium with pelmet, Double Roller, Zebra Day/Night, and the BlocOut blackout line — complemented by skylight, solar-powered skylight, and wooden blinds. Core proprietary technology is the award-winning Fabric Changer system, a hook-on/hook-off mechanism keyed via QR code or BlindID that allows customers to replace fabric from £10 without re-buying the blind mechanism, backed by a lifetime barrel guarantee on Standard Roller Blinds. The Bloc iQ platform extends this into smart motorised blinds controllable via a proprietary app, multi-channel remote (up to 15 blinds), and third-party voice ecosystems (Alexa, Google Home, IFTTT).
The business operates a direct-to-consumer e-commerce model through blocblinds.co.uk and blocblinds.ie for the UK and Ireland, plus a separate blocblinds.com storefront for the USA, with an approved installer network offering free Measure & Fit appointments in Northern Ireland. Revenue is generated through one-time blind sales (unit-priced by window dimensions, ranging from £5.78 for basic EasyFit translucent fabrics to £316+ for premium and motorised tiers), recurring fabric replacement sales via the Fabric Changer system, Bloc iQ hardware accessories (Hub, remote, repeater, motor charger), and paid professional fitting services. Free fabric samples, Etika 0% finance, and self-measure video guides support funnel conversion, and customer trust is reinforced via prominent Trustpilot reviews and the Red Dot Award. The company is founder/management-owned (Cormac Diamond, Founder/Director) with no disclosed external funding rounds or parent entity.
Bloc Blinds firmographics
Firmographics- Name
- Bloc Blinds
- Legal name
- Bloc
- Website
- https://blocblinds.co.uk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bloc Blinds is a privately held UK manufacturer and direct-to-consumer retailer of made-to-measure window blinds, serving homeowners in the UK, Ireland, and USA from its Magherafelt facility via proprietary Fabric Changer and Bloc iQ smart motorised product lines.
- Ownership category
- akta.pro rank
Where Bloc Blinds is headquartered
LocationHeadquarters
- HQ city
- Magherafelt
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Bloc Blinds business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Window Blind Sales: One-time purchase model for made-to-measure roller blinds, blackout blinds, skylight blinds, wooden blinds, and motorised blinds. Products sold directly through e-commerce with optional professional installation. Multiple fabric types and customisation options drive upsells.
- Fabric Changer Replacements: Replacement fabric sales for existing blind customers. Customers use QR code or BlindID to reorder fabric, providing recurring revenue from established customer base.
- Smart Home Accessories: Sale of Bloc iQ smart hub, remote controls, repeaters, and motor chargers for motorised blind systems.
- Professional Measure & Fit Service: Approved installer network provides professional measuring and fitting services in Northern Ireland. Free no-obligation measuring with paid installation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | EasyFit Roller Blinds - Drill-free adhesive bracket system |
| Unit Pricing | Pay-as-you-go | Standard Roller Blinds - Traditional installation |
| Unit Pricing | Pay-as-you-go | Premium Roller Blinds - With pelmet option |
| Unit Pricing | Pay-as-you-go | Zebra Day/Night Blinds - Alternating opaque and translucent bands |
| Unit Pricing | Pay-as-you-go | Motorised Zebra Blinds - App and voice controlled |
| Unit Pricing | Pay-as-you-go | Double Roller Blinds - Two fabrics in one blind |
| Unit Pricing | Pay-as-you-go | Fabric Changer Replacements |
| Unit Pricing | Pay-as-you-go | Bloc iQ Smart Accessories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Bloc Blinds product offering
Product offeringCore offering
Bloc Blinds designs, manufactures, and sells made-to-measure window blinds direct to consumers via its own e-commerce websites, offering roller, blackout, skylight, wooden, and motorised smart blinds in custom sizes with multiple fabric types. Its proprietary Fabric Changer system allows customers to swap blind fabric without replacing the mechanism, and its EasyFit range enables drill-free, tool-free installation. Orders are priced instantly online, with optional 0% finance, free delivery, and a paid Professional Measure & Fit service available in Northern Ireland.
Product overview
Bloc Blinds is an award-winning UK-based online retailer of made-to-measure window blinds operating from a state-of-the-art manufacturing facility in Magherafelt, Northern Ireland. The product portfolio centres on roller blinds across multiple variants (Standard Roller, EasyFit Drill-Free, Premium with Pelmet, Double Roller, and Zebra Day/Night), complemented by blackout BlocOut blinds, skylight blinds (including solar-powered options), and wooden blinds. Key differentiators include the award-winning Fabric Changer system (allowing fabric swaps without blind replacement starting from £10) and the Bloc iQ Smart System platform for motorised blind control via app, remote, or voice assistants. Products are sold direct-to-consumer online with optional professional Measure & Fit service in Northern Ireland.
Differentiator
Problem solved
Functional benefit
Products and services
- Roller Blinds Traditional made-to-measure roller blinds with the award-winning built-in Fabric Changer system, available with chain, wand, or motorised operation. Sold direct-to-consumer online with lifetime barrel guarantee.
- EasyFit Roller Blinds (Drill-Free) Drill-free roller blinds using adhesive bracket technology for tool-free installation without screws or power tools; suited to tiled and delicate surfaces in kitchens and bathrooms.
- Premium Roller Blinds Premium made-to-measure roller blinds with a matching pelmet cassette for a designer look, including Fabric Changer system and lifetime barrel guarantee; sizes up to 2400mm x 2400mm.
- Double Roller Blinds Two-fabric roller blind system combining translucent and blackout fabrics on separate barrels, allowing users to switch between privacy and full darkness via a shared double bracket.
- Zebra Roller Blinds (Day and Night) Day/night roller blinds with alternating opaque and translucent fabric bands for adjustable light control and privacy, housed in an aluminium cassette with 5-year component guarantee.
- BlocOut Blackout Blinds Made-to-measure blackout roller blinds designed to block light for improved sleep, featuring thermal properties for climate control; a flagship Red Dot Award-winning product range.
- Skylight Blinds Custom-made blinds for skylight/roof windows, including motorised options and solar-powered motorised versions for automated operation.
- Solar Skylight Blinds Motorised skylight blinds powered by integrated solar panels, enabling automated operation without external power supply.
- Wooden Blinds Traditional made-to-measure wooden window blinds offered as part of the comprehensive blind range.
- Bloc iQ Smart System Smart motorised blind control platform enabling operation via smartphone app, multi-channel remote (up to 15 blinds), and voice assistants (Amazon Alexa, Google Home, IFTTT); requires Smart Hub for app connectivity.
- Fabric Changer System (Replacement Fabric Service) Award-winning system enabling customers to order replacement fabric for their existing blind mechanism via QR code or BlindID; old fabric hooks off and new fabric hooks on without tools or remeasuring, from £10.
- Professional Measure & Fit Service Approved installer network providing professional measuring and fitting of Bloc Blinds products for customers in Northern Ireland, with free no-obligation measuring appointments and paid installation.
Quantifiable outcome
- Reduces electricity usage from external sources by approximately 40%
- +2 more outcomes
Companies that use Bloc Blinds
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Bloc Blinds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Bloc Blinds partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- B4B RenewablesminorRenewable energy specialist partnered with Bloc Blinds to install a 156kW solar photovoltaic system across production and office facilities in Magherafelt. The system comprises 353 solar panels and is expected to reduce electricity usage from external sources by approximately 40%, with an energy payback period of three and a half years. The partnership supports Bloc Blinds' sustainability objectives.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Bloc Blinds competitors and assessment
Company assessmentBroad incumbents
- Somfy: Global leader in motors and smart-home automation for blinds, awnings and curtains. Comparable through Bloc iQ motorised blinds and integrations; Somfy supplies the underlying motors many blind brands use and competes in the same smart blind ecosystem.
- Luxaflex: Premium international window blinds and shutters brand owned by Hunter Douglas. Comparable on product category (made-to-measure blinds, shutters, smart motorised options) and end-customer, though positioned premium and reliant on dealer showrooms rather than pure DTC.
- Hillarys: UK's largest made-to-measure blind and curtain retailer with a national in-home consultation and installation network. Directly comparable end-product (blinds) and customer (UK homeowners), but operates a much broader portfolio (curtains, shutters, awnings) and an at-scale field-sales model rather than pure DTC.
- IKEA: Global home furnishings retailer with a broad window treatment range including motorised blinds integrated with IKEA Home Smart. Comparable only as a competitive force at the value end of the UK blinds market and as an adjacent smart-home ecosystem player.
Direct peers
- Swift Direct Blinds: UK online retailer of made-to-measure blinds operating a similar value-tiered pricing model and DTC e-commerce flow. Comparable on product range (roller, vertical, wooden, motorised), pricing structure, and target homeowner segment.
- 247Blinds: US-based online made-to-measure blinds retailer serving US/Canadian homeowners. Closest North American comparable to Bloc's US storefront in terms of product range, custom sizing, and DTC e-commerce model.
- Select Blinds: US online retailer of custom blinds, shades and shutters with in-house manufacturing. Comparable on made-to-measure blinds/shades, DTC e-commerce, and integration with major smart-home platforms (Alexa, Google).
- Blinds2Go: UK online made-to-measure blinds specialist selling direct to consumers. Closest direct competitor on GTM (DTC e-commerce, made-to-measure, broad roller/vertical/wooden range) and target customer (UK homeowners), though Blinds2Go is larger and carries a broader product assortment than Bloc.
- Thomas Sanderson: UK premium made-to-measure blinds, shutters and conservatory blinds retailer with a national in-home design service. Comparable in product category and end-customer, but positioned more upmarket and uses a field-sales rather than pure e-commerce model.
- Tuiss Blinds: Online-first UK made-to-measure blinds retailer (formerly Urban Blinds). Directly comparable on DTC e-commerce model, made-to-measure roller/roman/wooden range, and price-tiered offering to UK homeowners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bloc Blinds social profiles
Digital presenceBloc Blinds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bloc Blinds leadership team
Management profileNumber of profiles
Profiles1 record
Bloc Blinds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bloc Blinds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bloc Blinds
What does Bloc Blinds do?
Bloc Blinds designs, manufactures, and sells made-to-measure window blinds direct to consumers via its own e-commerce websites, offering roller, blackout, skylight, wooden, and motorised smart blinds in custom sizes with multiple fabric types. Its proprietary Fabric Changer system allows customers to swap blind fabric without replacing the mechanism, and its EasyFit range enables drill-free, tool-free installation. Orders are priced instantly online, with optional 0% finance, free delivery, and a paid Professional Measure & Fit service available in Northern Ireland.
Is Bloc Blinds a public or private company?
Bloc Blinds is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bloc Blinds founded?
Bloc Blinds was founded in 2009. It employs 51 to 100 people.
Where is Bloc Blinds based?
Bloc Blinds is headquartered in Magherafelt, United Kingdom, in the Europe region.
How does Bloc Blinds make money?
Four revenue lines are on record. Window Blind Sales are the primary driver. The others are fabric Changer Replacements, smart Home Accessories and professional Measure & Fit Service.
Who are Bloc Blinds's main competitors?
Broad incumbents on record are Somfy, Luxaflex, Hillarys and IKEA. Direct peers are Swift Direct Blinds, 247Blinds, Select Blinds, Blinds2Go, Thomas Sanderson and Tuiss Blinds.
Does Bloc Blinds have an API?
No public API is recorded for Bloc Blinds.