Park City Mountain

What Park City Mountain does

Park City Mountain is the largest ski resort in the United States, operating 7,300 acres of skiable terrain across 330+ runs and 41 lifts with a 10,026-foot peak elevation in Park City, Utah. The resort was founded in 1963 and was significantly expanded in 2013 when Vail Resorts merged it with the adjacent Canyons Resort. It is a wholly-owned subsidiary of Vail Resorts (NYSE: MTN) and is not separately publicly traded. The resort serves destination skiers, snowboarders, families, summer recreation visitors, and professional athletes through a four-season operating model, and is designated to host snowboarding and freestyle skiing events at the 2034 Winter Olympics.

The resort's core offerings span lift access products (variable daily lift tickets and a tiered pass portfolio including Epic Pass, Epic Local Pass, Epic Day Pass, Park City Youth Pass, and Epic SchoolKids), on-mountain lodging including the Grand Summit Hotel, equipment rentals through My Epic Gear, ski and ride lessons, food and beverage, summer activities (golf, mountain biking, alpine coaster, zipline, scenic gondola rides), retail merchandise via EpicShop.com, and event hosting. Pricing combines variable daily lift tickets, subscription-based season passes, lodging with up to 30% Book Winter Early savings, and an Epic Mountain Rewards program offering pass holders 20% off ancillary services. Distribution is direct-to-consumer through parkcitymountain.com, the My Epic mobile application, on-site box offices, and third-party travel platforms, all integrated within Vail Resorts' Epic Pass network of more than 40 resorts worldwide.

The technology platform is anchored by the My Epic mobile application, which delivers hands-free mobile pass access, real-time lift and trail status, live mountain cams, weather reporting, personal statistics tracking, and Find My Friends functionality. The platform is integrated with Vail Resorts' Epic ecosystem including the Epic Mountain Rewards loyalty program and My Epic Gear. Recent capital projects include a new 10-passenger gondola connecting Canyons Village as part of the Sunrise Gondola Project, with further investment signaled by the resort's preparation for the 2034 Winter Olympics and its hosting of The Snow League Season 2 competition scheduled for January 22-24, 2027.

Name

Park City Mountain

Legal name

Vail Resorts Management Company

Website

https://parkcitymountain.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Park City Mountain is the largest ski resort in the United States, operating 7,300 skiable acres in Park City, Utah under Vail Resorts ownership. It serves skiers, snowboarders, families, summer recreation visitors, and professional athletes through lift tickets, Epic Pass products, lodging, rentals, lessons, and year-round activities.

Ownership category

akta.pro rank

Product category

Ski Resort and Four-Season Mountain Recreation

NAICS

Skiing Facilities (71392), Skiing Facilities (713920), Recreational Goods Rental (532284), Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industries

Ski & Mountain Full-Service Hotels (THAGAAAJ), Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL)

Keywords

• Ski resort operations
• Season pass products
• Mountain recreation services
• Ski and snowboard instruction
• Mountain lodging hospitality

Headquarters

HQ city

Park City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Lift Tickets and Season Passes: Primary revenue from daily lift ticket sales and season passes (Epic Pass, Epic Local Pass, Epic Day Pass, Park City Youth Pass). Pass holders receive discounts on food, lodging, lessons, and rentals through Epic Mountain Rewards.
2. Lodging and Accommodations: Direct booking of on-mountain lodging properties including Grand Summit Hotel and other resort accommodations. Book Winter Early promotions offer up to 30% savings.
3. Equipment Rentals: Ski and snowboard rentals with online booking discounts (up to 20% off), plus free rental delivery and My Epic Gear pickup locations.
4. Lessons and Programs: Ski and ride school offerings including child lessons, adult lessons, private lessons, and specialty programs for local youth and adaptive skiing.
5. Food and Beverage: On-mountain and village dining options generating revenue from restaurants and cafes throughout the resort.
6. Summer Activities: Year-round operations including mountain biking, hiking, scenic gondola rides, alpine coaster, golf (18-hole par-70 course), and festivals.
7. Retail and Merchandise: Official resort merchandise and apparel sold through EpicShop.com and on-site locations.
8. Parking and Transportation: Free daily parking at Mountain Village and Canyons Village, supplemented by Park City's free transit system.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Park City Mountain is the largest ski resort in the United States, operating 7,300 acres of skiable terrain with 330+ runs and 41 lifts from base areas at Mountain Village and Canyons Village in Park City, Utah. The resort sells lift-access products (daily lift tickets and multiple season pass tiers including Epic Pass, Epic Local Pass, Epic Day Pass, Park City Youth Pass, and Epic SchoolKids), complemented by ski and snowboard instruction, equipment rentals, on-mountain lodging and dining, and year-round activities such as golf, mountain biking, alpine coaster, zipline, and scenic gondola rides, all unified through the Epic Pass ecosystem and the My Epic mobile app.

Product overview

Park City Mountain operates as the largest ski resort in the United States, offering a comprehensive four-season mountain destination with a unified product portfolio centered on ski and snowboard access. The resort's core offerings include lift-based access (330+ runs, 41 lifts, 7,300 skiable acres) supported by season pass products (Epic Pass, Epic Local Pass, Epic Day Pass, Park City Youth Pass, Epic SchoolKids) and daily lift tickets. The product ecosystem extends to equipment rentals and lessons through the My Epic Gear and Ski & Ride School programs, on-mountain lodging and hospitality services (dining, spa), and summer recreation activities including golf, mountain biking, zipline, and alpine coaster attractions. Digital services are anchored by the My Epic App providing mobile pass access, trail maps, and mountain conditions, all connected through the Epic Pass loyalty program (Epic Mountain Rewards). The resort also hosts Olympic-level competition venues for the 2034 Winter Games.

Differentiator

Problem solved

Functional benefit

Products and services

• Epic Pass Multi-resort season pass providing unlimited access to Park City Mountain and 90+ Vail Resorts properties worldwide, with Epic Mountain Rewards benefits including 20% off food, lodging, and lessons.
• Epic Local Pass Regional season pass offering access to a select group of Vail Resorts properties including Park City Mountain with limited blackout dates.
• Epic Day Pass Customizable day-based pass allowing skiers to purchase a specific number of days (starting from 4 days) with restricted access to specific resorts.
• Park City Youth Pass Season pass designed specifically for youth skiers and snowboarders at Park City Mountain.
• Epic SchoolKids Utah Free season pass program for kindergarten through 5th graders in Utah, providing complimentary access to Park City Mountain and other participating Utah resorts.
• Winter Lift Tickets Daily lift tickets for skiing and snowboarding access at Park City Mountain, available online or at the resort on a variable-priced basis.
• Epic Friend Tickets Pass holder benefit allowing Epic Pass holders to give friends 50% off lift tickets throughout the season.
• Ski and Snowboard Rentals (My Epic Gear) Premium ski and snowboard rental equipment with expert fittings, available for online booking with up to 20% savings plus additional discounts for Epic Pass holders, and including free rental delivery and My Epic Gear pickup locations.
• Bike Rentals Mountain bike rentals for summer use, available for online booking with pickup locations near lodging and lifts.
• Ski and Ride Lessons Professional instruction programs including child lessons, adult lessons, private lessons, local youth programs, adult programs, and adaptive lessons for all skill levels.
• Childcare Supervised childcare services for families using the resort, allowing parents to ski while children are cared for on-site.
• Lodging Accommodations On-mountain and nearby lodging properties including vacation homes, condos, hotels, and signature properties with direct booking and Epic Mountain Rewards discounts (Book Winter Early promotions up to 30% savings).
• Mountain Coaster Year-round alpine coaster experience at Mountain Village offering thrills for visitors in both winter and summer seasons.
• Flying Eagle Zipline Zip line activity at Mountain Village providing aerial views and thrills for guests during both winter and summer seasons.
• Winter Scenic Gondola Ride Scenic gondola rides offering panoramic mountain views during the winter season for sightseers and non-skiing guests.
• Canyons Golf 18-hole, par-70 golf course featuring over 550 feet of elevation change, operating during summer months.
• Mountain Biking (Bike Haul Pass) Mountain biking trails and bike haul pass for all skill levels during the summer season, enabling lift-assisted mountain biking.
• Mountain Spa Full-service spa facilities offering relaxation and wellness treatments for resort guests.
• EpicShop Park City Merchandise Official Park City Mountain apparel, accessories, and souvenirs available online through EpicShop.
• Epic Mountain Rewards Loyalty program offering Epic Pass holders 20% off food, lodging, group lessons, and rentals, plus additional discounts on resort merchandise.

Quantifiable outcome

• Lodging occupancy reached 52.3% in March 2026 despite 24.4% year-over-year decline due to low-snow winter
• +1 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• The Snow LeagueflagshipStrategic or Co-development Partner · 31 March 2026Professional snowboarding and freeskiing league created by three-time Olympic champion Shaun White. The Snow League will hold Season 2 competition at Park City Mountain from January 22-24, 2027, featuring an upgraded 22-foot Olympic-sized halfpipe. This marks the first elite halfpipe competition at the venue since 2019.
• Salt Lake City-Utah 2034 Olympic CommitteecoreStrategic or Co-development PartnerPark City Mountain is a designated venue for the 2034 Winter Olympic Games, hosting men's and women's snowboarding halfpipe, snowboarding slopestyle, freestyle skiing halfpipe, and freestyle skiing slopestyle events.
• HuluminorGTM or Marketing PartnerHulu and Epic Pass partnership presenting 'The Epic Adventure Inspired by Paradise' - a limited-time scavenger hunt at participating mountain resorts. The collaboration blends streaming entertainment with real-world outdoor exploration.
• PepsiCominorStrategic or Co-development PartnerPepsi is listed as a strategic alliance partner of Vail Resorts, appearing in the partner section of the resort website footer.
• Epic Pass NetworkcoreChannel Partner/ Reseller/ DistributorPark City Mountain is a key destination within the Epic Pass network, which provides pass holders access to 40+ resorts worldwide. The network drives significant pass-based visitation to the resort.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vail Mountain Resort: Sister ski resort within the Vail Resorts/Epic Pass portfolio, also offering large-scale terrain, lodging, and Epic Pass access. Operates under identical parent ownership, distribution platforms, and loyalty programs, making it the closest direct comparable.
• Breckenridge Ski Resort: Vail Resorts-owned Colorado ski resort sharing the Epic Pass distribution network, multi-pass tiers, and My Epic App infrastructure. Comparable size, lodging model, and target segments.
• Whistler Blackcomb: Largest ski resort in Canada and a flagship Epic Pass destination. Comparable scale, lodging ecosystem, year-round operations, and international destination positioning.
• Deer Valley Resort: Adjacent Park City, Utah ski resort with luxury positioning, ski-only access, and premium lodging. Competes directly for Park City visitors with differentiated upscale service model.
• Aspen Snowmass: Four-mountain Colorado ski destination owned by Alterra Mountain Company. Comparable luxury ski positioning, lodging integration, and high-net-worth guest segments through Ikon Pass distribution.
• Jackson Hole Mountain Resort: Premium destination resort known for expert terrain and luxury positioning within the Ikon Pass network. Comparable destination ski model, lodging ecosystem, and affluent guest demographic.
• Big Sky Resort: Large-scale Montana ski resort sharing the Ikon Pass network. Comparable scale (5,800+ acres), destination positioning, and lodging model despite different ownership.
• Beaver Creek Resort: Vail Resorts sister property with luxury full-service positioning. Shares Epic Pass distribution, My Epic App, and Epic Mountain Rewards loyalty mechanics with Park City.
• Telluride Ski Resort: Colorado destination ski resort with luxury positioning and Epic Pass access. Comparable destination ski, lodging, and affluent visitor profile.

Broad incumbents

• Alterra Mountain Company: Owner of Ikon Pass and portfolio of 15+ North American ski resorts including Aspen, Jackson Hole, and Big Sky. Competes with Vail Resorts/Epic Pass at the multi-resort pass level that drives Park City Mountain's distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/pcski
• YouTubeyoutube.com/user/pcski
• Facebookfacebook.com/ParkCityMountain
• Instagraminstagram.com/pcski
• LinkedInlinkedin.com/company/park-city-mountain-resort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park City Mountain