Rescuemycar.com

What Rescuemycar.com does

Rescuemycar.com is a UK-based insurance intermediary specialising in vehicle breakdown cover, operating as a trading name of NCI Consultants Ltd, a wholly owned subsidiary of Jigsaw Insurance Services Limited within the PIB Group. Founded in 2000 and headquartered at Rossington's Business Park, Retford, with customer-facing operations in Harrogate, the company serves over 500,000 motorists with 51–100 employees. It is authorised via its parent's FCA registration (FRN 307654).

The product portfolio centres on subscription-based UK Breakdown Membership, 5-Star Defaqto rated, with tiered offerings including Local Rescue, National & Home Rescue, European Single Trip, and a Multi-Vehicle policy covering up to five vehicles. Vehicle-specific cover extends to cars, motorbikes (via specialist operators such as SOS Motorcycle Recovery), electric and hybrid vehicles (with four-wheel-lift recovery), and light vans, plus a Personal Cover option that follows the policyholder across vehicles. Add-ons include Keycare 5-star key protection (£19.99/year, administered by Key Care Limited and underwritten by AA Underwriting). Motor insurance is distributed via the related NCI Insurance sub-brand. Underwriting for new policies transitions to Wakam UK Limited from 01/06/2026, replacing AmTrust Specialty Limited for legacy policies.

The business model is direct-to-consumer subscription, with annual pricing starting at £21 and average customer spend in the £21–£34 range. Distribution is principally the company website (with self-serve quoting and a customer portal), supplemented by a UK-based contact centre (9am–5:30pm Mon–Fri sales/renewals, 24/7 claims) and a motor dealer portal for B2B2C sales. Auto-renewal is standard, producing a recurring revenue base, and a refer-a-friend programme offers £5 vouchers. A pay-on-use non-member assist option (from £110 per incident) provides episodic revenue. Marketing relies on price-comparison positioning against AA, RAC, and Green Flag (Rescuemycar.com is materially cheaper across equivalent tiers per January 2024 pricing), Defaqto badge, Trustpilot reviews, and organic social.

Name

Rescuemycar.com

Legal name

NCI Consultants Ltd

Website

https://rescuemycar.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Rescuemycar.com is a UK-based breakdown cover intermediary, trading as NCI Consultants Ltd within PIB Group, offering 5-Star Defaqto-rated subscription breakdown cover for cars, motorbikes, EVs, and light vans to over 500,000 motorists.

Ownership category

akta.pro rank

Product category

Vehicle Breakdown Cover

NAICS

Direct Insurance (except Life, Health, and Medical) Carriers (52412), Motor Vehicle Towing (48841)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Roadside Assistance & Towing Memberships (Bundled with Service Contracts) (FSAJALAL)

akta.pro secondary industry

Full-Coverage Personal Auto Insurance (FSAJAAAF)

Keywords

• Vehicle breakdown cover
• Roadside assistance
• Motor recovery services
• Breakdown insurance
• Automotive assistance

Headquarters

HQ city

Harrogate

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Breakdown Cover Membership Subscriptions: Annual subscription-based breakdown cover for cars, motorbikes, light vans, and electric/hybrid vehicles. Customers pay an annual premium and receive unlimited call-outs. Policies include UK-only and UK+European cover tiers. Renewals are automatic unless cancelled. Pricing starts from £21 per year for National & Home Rescue. The company also offers optional add-ons such as key protection (£19.99/year) and European short-trip cover.
2. Car Insurance (via NCI Insurance): Motor insurance products are offered through related entity NCI Insurance (part of the Jigsaw Insurance Services group). This includes comprehensive and third-party motor cover with features such as courtesy cars, windscreen cover, and European cover.
3. Pay on Use (Non-Member Assistance): Non-members or those without relevant cover can pay a one-off fee (from £110) for breakdown assistance on a per-incident basis.
4. Key Protection Add-on: Keycare 5-star key protection add-on available for £19.99 (including IPT) per year, providing up to £1,500 coverage for lost, stolen, or accidentally damaged keys. Administered by Key Care Limited.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Rescuemycar.com is a UK insurance intermediary that sells annual subscription breakdown cover for cars, motorbikes, light vans, and electric/hybrid vehicles, offering roadside assistance, vehicle recovery, and optional European travel cover priced from £21 per year. Customers purchase directly online, by phone via a UK contact centre, or through a motor dealer portal, with auto-renewal and an optional Keycare key-protection add-on. The firm competes on price against incumbents AA, RAC, and Green Flag and serves over 500,000 motorists nationwide.

Product overview

Rescuemycar.com operates as part of the Jigsaw Insurance Services group, offering a comprehensive range of breakdown and recovery products centered around its UK Breakdown Membership. The core portfolio includes vehicle-specific breakdown cover for cars, motorbikes, and electric vehicles (with specialist handling for EVs including four-wheel-lift recovery), personal cover for individuals traveling in any vehicle, European cover for international travel, and multi-vehicle policies covering up to 5 vehicles under one policy. Add-on options include Keycare 5 star key protection. The company also provides car insurance through its NCI Insurance sub-brand. All UK breakdown products are 5 Star Defaqto rated with unlimited call outs.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 94% Customer Satisfaction rating
• +5 more outcomes

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• SOS Motorcycle RecoveryminorStrategic or Co-development PartnerSOS Motorcycle Recovery is referenced as a specialist recovery operator for motorbike call-outs. Rescuemycar.com states that wherever possible, motorbike breakdowns are attended by specialist motorbike recovery operators such as SOS Motorcycle Recovery, ensuring appropriate equipment and expertise for two-wheeled vehicles.
• Key Care LimitedminorOEM/ Whitelabel/ Licensing PartnerKey Care Limited administers the Keycare 5-star key protection add-on product, underwritten by AA Underwriting Insurance Company Limited. This add-on is offered to Rescuemycar.com customers for £19.99/year and provides up to £1,500 coverage for lost, stolen, or damaged keys. Rescuemycar.com acts as the distribution channel for this white-labelled insurance product.
• Jigsaw Insurance Services Limited / PIB GroupcoreOthersRescuemycar.com is a trading name of NCI Consultants Ltd, a wholly owned subsidiary of Jigsaw Insurance Services Limited, which is part of PIB Group Limited. Jigsaw Insurance Services is authorised and regulated by the Financial Conduct Authority (FRN 307654). The corporate structure provides regulatory backing and group-wide operational synergies.
• AA Underwriting Insurance Company LimitedminorOEM/ Whitelabel/ Licensing PartnerAA Underwriting Insurance Company Limited is the underwriter for the Keycare 5-star key protection add-on product distributed by Rescuemycar.com. The policy is administered by Key Care Limited.
• AmTrust Specialty LimitedminorOthersAmTrust Specialty Limited is referenced as the underwriter for certain policy terms and conditions (before 01/06/2026). Complaints about these policies may be passed to AmTrust Specialty Limited.
• Wakam UK LimitedminorOthersWakam UK Limited is referenced as the underwriter for policies purchased on or after 01/06/2026 or with renewal dates on or after 24/06/2026.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The AA: The AA is the UK's largest breakdown provider and Rescuemycar.com's primary direct competitor. Both sell annual breakdown memberships covering roadside assistance and recovery for UK motorists; Rescuemycar.com positions directly against AA's pricing on its comparison page.
• RAC: RAC is the second-largest UK breakdown provider and a direct competitor across all membership tiers. Rescuemycar.com's homepage explicitly benchmarks its National & Home cover against RAC (£191.51 vs £15.89), making it a directly comparable D2C breakdown cover offering.
• Green Flag: Green Flag is the third major UK breakdown specialist (owned by Direct Line Group) and another direct competitor in the price-disruption segment. It appears on Rescuemycar.com's direct pricing comparison table and offers comparable annual roadside/recovery memberships.
• Start Rescue: Start Rescue is a UK price-disruptor breakdown cover provider operating on a similar low-cost model targeting AA/RAC switchers. It is directly comparable as a small specialist competing in the same value segment of the UK breakdown market.
• Emergency Assist: Emergency Assist is a UK breakdown specialist competing in the same value-tier segment as Rescuemycar.com. Both target price-sensitive UK motorists with annual memberships and unlimited call-outs as alternatives to AA/RAC.

Broad incumbents

• LV= Britannia Rescue: LV= Britannia Rescue is the breakdown arm of LV=, a UK mutual insurer offering motor, home, and breakdown cover. It is comparable as an established UK breakdown provider but bundled within LV='s broader insurance portfolio rather than as a standalone specialist.
• Tesco Bank Breakdown Cover: Tesco Bank Breakdown Cover is a white-labelled breakdown product distributed through Tesco Bank (currently underwritten by Autoaid). It is comparable as a UK retail-brand-distributed breakdown cover product competing for the same consumer wallet as Rescuemycar.com.

Regional players

• Saga Breakdown Cover: Saga Breakdown Cover is a UK breakdown product targeted at the over-50s demographic, distributed via Saga's membership model. Comparable as a UK-only, segment-specialised breakdown cover offering, though targeting a different demographic from Rescuemycar.com's value-focused customer.

Others

• NFU Mutual Breakdown Cover: NFU Mutual offers breakdown cover bundled with its motor and general insurance policies to UK members (primarily rural and farming customers). It is an indirect peer in UK breakdown cover distribution but accessed through a different membership model rather than as a standalone product.
• Admiral: Admiral is a major UK motor insurer that includes breakdown cover as a standard add-on with its comprehensive policies. Comparable as a UK motor insurance provider whose bundled breakdown represents indirect competitive pressure on Rescuemycar.com's standalone breakdown value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Rescuemycar_
• Facebookfacebook.com/Rescuemycar

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rescuemycar.com