What DB Orthodontics does

DB Orthodontics Limited is a privately-held UK manufacturer and distributor of orthodontic supplies headquartered in Silsden, West Yorkshire. Founded in 1971, the company operates wholly-owned subsidiaries DB Lab Supplies (dental-lab consumables), DB Digital Laboratory (digital orthodontic lab services) and Studio 8 (in-house laboratory for MSi device manufacturing). Its functional model is B2B trade sales of an extensive proprietary product portfolio covering the full orthodontic workflow — brackets and tubes (Evolve, Lumia, Spa Aesthetics), wires (DB Archwires, Thermax), mini-implants (Infinitas), instruments (Ixion), thermoforming materials (Iconic), elastomerics (Colour Boutique), impression materials (Create), patient care (Ortho Ease), and digital workflow products (Autograph aligners, Autograph Whitening) — supplemented by anti-snoring devices (MSi) and third-party brands such as OPRO mouthguards.

The core technology mix is mechanical and materials-science driven rather than software-driven. Key proprietary features include CNC-milled stainless-steel two-piece brackets (Evolve), self-drilling Ti Grade 5 mini-implants with transmucosal neck and universal head design (Infinitas — co-developed with Dr Richard Cousley since 2007), nano-ceramic polycrystalline brackets (Lumia), German stainless-steel instruments with tungsten-carbide cutting edges (Ixion), and a UK-produced clear aligner system with a 10-day in-house turnaround (Autograph). Clinical evidence cited includes a published MSi case study showing an apnoea-hypopnea index improvement from 37 to 9 per hour, Bite Right zero-return rate post-fitting, and Evolve bracket clinical use since 2017. R&D includes collaboration with Korean research institutes KIST and KICET on Lumia ceramic technology.

The revenue model is hardware-led B2B trade sales to dental professionals (orthodontists, general dentists, dental laboratories, orthodontic therapists) via a login-protected e-commerce storefront at dbortho.com, augmented by a 50+ country international distributor network and three ancillary revenue streams: CPD-accredited professional education courses (mini-implants, sleep apnoea, 3D orthodontics, Iconic thermoforming, IPR), educational textbooks and clinical handbooks, and laboratory services via the DB Digital Laboratory subsidiary. Pricing is set per SKU with unit-based, pay-as-you-go billing (e.g., Create Alginate £12.60, Evolve brackets £24.70–£122.40, mini-implant screws from £77.10, Ixion aligner plier set £1,010.60, Mini-Implant Clinical Handbook £70.85–£135.55). Marketing uses a blog (Orthodontic Digest), social channels (Instagram, Facebook, YouTube, LinkedIn), email newsletter, professional courses and product demonstration videos. Strategic positioning centres on in-house design and UK production, comprehensive single-supplier product breadth, and clinician co-development — supported by Lifco Group affiliation reflected in the company's UK Tax Strategy Statement and trademark filings.

Name

DB Orthodontics

Legal name

DB Orthodontics Limited

Website

https://dbortho.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

DB Orthodontics Limited is a UK-based B2B manufacturer and distributor of proprietary orthodontic supplies — brackets, wires, mini-implants, instruments, aligners, thermoforming materials and patient care products — sold to orthodontists, general dentists and dental laboratories in the UK and 50+ countries via trade accounts and distributor networks.

Ownership category

akta.pro rank

Product category

Orthodontic Supplies

NAICS

Dental Equipment and Supplies Manufacturing (339114), Dental Laboratories (339116), Surgical Appliance and Supplies Manufacturing (339113)

SIC

Dental Equipment & Supplies (3843), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Orthodontic Appliances & Aligners Fabrication (HLABAJAD)

akta.pro secondary industry

Clear Aligner Orthodontics (HLABABAD)

Keywords

• Orthodontic supplies
• Dental brackets
• Clear aligners
• Orthodontic instruments
• Mini implant systems

Headquarters

HQ city

Silsden

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Orthodontic Products Sales: Sale of orthodontic supplies including brackets, wires, mini-implants, instruments, aligners, and patient care products to dental professionals.
2. Professional Education Courses: Educational courses including Anti-Snoring & Sleep Apnoea Solutions, Mini Implant courses, 3D Orthodontics, Iconic Thermoforming Masterclass, and IPR courses.
3. Educational Publications: Sale of orthodontic textbooks and clinical handbooks including The Orthodontic Mini-Implant Clinical Handbook and Lingual and Esthetic Orthodontics.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

DB Orthodontics manufactures and distributes a comprehensive range of orthodontic supplies and equipment to dental professionals, including proprietary bracket systems (Evolve, Lumia, Spa), archwires, the Infinitas Mini Implant System, the Autograph clear aligner system, the MSi Mandibular Snoring Inhibitor, Ixion premium hand instruments, Iconic thermoforming materials, elastomeric products (Colour Boutique), adhesives, patient care items (Ortho Ease), photography accessories, and sterilisation cassettes. The company serves orthodontists, general dentists, and dental laboratories in the UK and internationally through a B2B trade-account e-commerce platform and a distributor network across 50+ countries.

Product overview

DB Orthodontics is a UK-based orthodontic supplies company offering a comprehensive portfolio of products across multiple categories. The core product lines include the Infinitas Mini Implant System for skeletal anchorage, Autograph clear aligners, and the Evolve bracket system (including brackets, flow bondable tubes, and contoured molar bands). Supporting these are specialized sub-brands: Ixion premium instruments (German surgical stainless steel with tungsten carbide edges), Iconic thermoforming materials for dental laboratories, Colour Boutique elastomeric products, and Ortho Ease patient care items. The company also distributes complementary products including mouthguards (OPRO), teeth whitening (Autograph Whitening), photography equipment, sterilisation cassettes, and general orthodontic instruments. The MSi Mandibular Snoring Inhibitor addresses sleep apnoea treatment. The portfolio spans from brackets, wires, and bands to digital aligner systems, mini-implants, patient care products, and laboratory equipment, serving orthodontists and dental professionals primarily in the UK and internationally through distributor networks.

Differentiator

Problem solved

Functional benefit

Brands

• Evolve: Precision engineered stainless steel brackets, tubes, and molar bands using CNC milling technique for ultimate control and consistent orthodontic outcomes.
• Ixion
• Autograph
• Iconic
• MSi
• Infinitas
• Colour Boutique
• Create
• Ortho Ease
• Lumia

Products and services

• Infinitas Mini Implant System Self-drilling mini implant system for orthodontic anchorage, manufactured from Titanium Grade 5 (Ti 6Al-4V) with a unique head design for universal applications, transmucosal neck design, and self-drilling insertion technique. Sold to orthodontists and dental clinicians for skeletal anchorage in orthodontic treatment.
• Autograph Aligners UK-based clear aligner system that allows orthodontists to personally plan and execute personalised orthodontic treatment using digital software, produced in the UK within a 10-day turnaround from appointment.
• Evolve Bracket System Precision-engineered stainless steel brackets using CNC milling with rounded tie wings, precise slot, and metal injection moulded two-piece design. Includes Evolve Stainless Steel, Evolve Low Profile, Evolve Composite brackets, Evolve Flow Bondable Tubes, and Evolve Contoured Molar Bands in Roth and MBT prescriptions.
• Lumia Ceramic Brackets Polycrystalline ceramic brackets with nano ceramic technology (629 million grains) offering strength, translucency, and discreet treatment, featuring advanced sliding mechanics and a low-profile design. Developed in collaboration with Korean research institutions KIST and KICET.
• Ixion Orthodontic Instruments Premium orthodontic hand instruments made from German surgical stainless steel with a satin finish and streamline design, featuring tungsten carbide or Remanite cutting edges. Range includes aligner pliers, lingual instruments, cutters, utility pliers, wire bending pliers, and hand instruments.
• Iconic Thermoforming Materials Thermoforming sheet range for orthodontic retainers and appliances in nine variants: Original, Lux, Align, Alpha, Dual Laminate, Semi-Rigid, Soft EVA, Sport, and Splint. Used by dental laboratories and clinicians for appliance fabrication.
• MSi Mandibular Snoring Inhibitor Anti-snoring mandibular advancement device with 10mm protrusion, skeletal screw design, and a 2-year warranty. Recommended by NICE guidelines for obstructive sleep apnoea. Manufactured in-house at Studio 8 laboratory.
• DB Archwires (including Thermax) Full range of orthodontic archwires including Super Elastic Nickel Titanium, Thermally Active Nickel Titanium (Thermax), Stainless Steel, Beta Titanium, and Aesthetic Micro-Coated varieties for orthodontic tooth movement.
• Autograph Whitening Teeth whitening system with 16% Carbamide Peroxide gels containing Potassium Nitrate and Sodium Fluoride, with a near-neutral pH of 6.8 for patient comfort. Sold to dental practices for take-home whitening.
• Colour Boutique Elastomeric Products Elastomeric products including mini ligatures, elastomeric ligatures, and chains available in 28 bright colours for orthodontic aesthetic customisation and bracket ligation.
• Create Alginate Fast-set orthodontic alginate impression material with high tear strength and natural fruit aroma, specifically formulated for orthodontic impression-taking. Sold in 500g bags.
• Bond-It & Band-It Adhesive System Adhesive bonding system including etchant and orthodontic adhesive for bracket and band placement in fixed appliance therapy.
• Airo Strips Interdental stripping system with various thickness options (0.07mm to 0.30mm) for enamel reduction procedures in orthodontic treatment.
• Ortho Ease Patient Care Range Patient care product range including wax, silicone, chewies, retrievers, brushes, travel kits, and retainer boxes in colour-coded packaging, sold to orthodontic practices for resale or direct supply to patients.
• OPRO Mouthguards Sports mouthguards distributed under partnership including Gold Self-Fit and Snap-Fit options with anti-microbial protection and patented brace bumper technology for brace wearers.
• Sterilisation Cassettes Instrument sterilisation cassettes in Ergo, Micro, and Photo variants for organised instrument processing in orthodontic practices.
• Iconic VF1 Vacuum Forming Machine Vacuum forming machine for thermoforming orthodontic appliances using Iconic materials in dental laboratories.
• Spa Aesthetics Brackets Aesthetic ceramic brackets with a smooth finish for patient comfort and discreet orthodontic treatment as part of the Spa aesthetics range.
• DB Instruments General orthodontic instruments including mosquito forceps, ligature tuckers, distal end cutters, and bracket holders.
• Photography & Retractors Intra oral mirrors, cheek retractors, lip retractors, and photography accessories including gold series and stainless steel options used for orthodontic clinical photography.
• Educational Books Orthodontic textbooks and clinical handbooks including 'The Orthodontic Mini-Implant Clinical Handbook' (first edition £70.85, second edition £135.55), 'MSi Technical Guide' by Phil Chapman (£30.55), and 'Lingual and Esthetic Orthodontics' by Dr Rafi Romano (£230.60, RRP £256).
• CPD-Accredited Professional Education Courses CPD-accredited training courses for orthodontists and orthodontic therapists covering Anti-Snoring & Sleep Apnoea Solutions, Mini Implant courses, 3D Orthodontics, Iconic Thermoforming Masterclass, and IPR courses.

Quantifiable outcome

• UK production enables 10-day turnaround for Autograph aligners from appointment
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• OPROcoreChannel Partner/ Reseller/ DistributorDB Orthodontics distributes OPRO mouthguards including Gold Braces Mouthguard for fixed brace wearers and Snap-Fit Mouthguard options. OPRO is the official mouthguard of England Rugby, New Zealand Rugby Union, and UFC.
• Orthomax PTY Ltd (Australia)coreChannel Partner/ Reseller/ DistributorOfficial distributor for DB Orthodontics products in Australia
• Orthodontic Supplies AustraliacoreChannel Partner/ Reseller/ DistributorOfficial distributor for DB Orthodontics products in Queensland, Australia
• Ortho-Dent Specials (Germany/Austria)coreChannel Partner/ Reseller/ DistributorOfficial distributor for DB Orthodontics products in Germany and Austria
• B-Dental b.v.b.a (Belgium/Luxembourg)coreChannel Partner/ Reseller/ DistributorOfficial distributor for DB Orthodontics products in Belgium and Luxembourg
• Lifco Dental AB (Denmark/Norway/Sweden)coreChannel Partner/ Reseller/ DistributorOfficial distributor for DB Orthodontics products across Scandinavian markets
• Dr Richard CousleycoreStrategic or Co-development PartnerConsultant Orthodontist who co-designed the Infinitas mini implant system. Published landmark textbook on mini-implant anchorage (second edition 2020) and developed the system in 2007.
• Phil ChapmancoreStrategic or Co-development PartnerCreator of the MSi Mandibular Snoring Inhibitor device. Graduate in design with specialist experience in sleep disorder appliances and dental technology.
• Smile Stream Solutions (USA)coreChannel Partner/ Reseller/ DistributorOfficial US distributor for DB Orthodontics products
• KIST and KICET (Korea)minorStrategic or Co-development PartnerKorean research institutions collaborated on R&D for Lumia bracket nano ceramic technology

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Henry Schein: Global dental distribution and products company serving orthodontists with a broad multi-brand catalog. Functions both as a potential distribution channel for DB's products and as a competing supplier that aggregates many of the same product categories.
• Align Technology: Global leader in clear aligners (Invisalign) and iTero intraoral scanners. Dominates the clear-aligner category in which DB's Autograph competes, and increasingly broadens into orthodontic workflow software and consumables that touch DB's customer base.

Others

• Dentsply Sirona:

Direct peers

• DynaFlex: US-based orthodontic products manufacturer and distributor offering brackets, wires, aligners, and lab supplies. Comparable mid-sized competitor with proprietary product lines targeting orthodontic practices.
• American Orthodontics: Privately-held US-based orthodontic products manufacturer offering brackets, wires, bands, and aligner-related supplies. Highly comparable mid-sized competitor targeting the same orthodontic clinic customer base with a similar proprietary-brand portfolio model.
• Forestadent: German orthodontic products manufacturer specializing in brackets, wires, and preformed appliances, with strong European distribution. Direct competitor in the same orthodontic-supplies category with similar engineering-quality positioning as DB's Evolve and Ixion lines.
• TP Orthodontics: US-headquartered orthodontic products manufacturer with global distribution, offering brackets, wires, aligners (In-Line), and instruments. Closely comparable mid-sized competitor with similar product breadth and orthodontic-clinic focus.
• Ortho Technology: US-based orthodontic supply company offering brackets, elastomerics, bonding supplies, and instruments aimed at general dentists and orthodontists. Comparable mid-sized competitor with broad product portfolio serving the same practitioner customer.
• GAC (Dentsply Sirona): Orthodontic brand within Dentsply Sirona offering brackets, tubes, wires, and aligner products (SureSmile). Competes head-to-head with DB across multiple product categories and shares the same orthodontic clinician customer segment.
• Ormco (Envista): Major orthodontic products manufacturer within Envista Holdings, offering brackets (Damon, Inspire), wires, aligners (Spark), and instruments. Direct overlap with DB's Evolve, Ixion, and Autograph product categories and orthodontist customer base.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@DBOrthodonticsUK
• Facebookfacebook.com/dbortho
• LinkedInlinkedin.com/company/dborthodontics/posts/?feedView=all
• Instagraminstagram.com/db.ortho

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DB Orthodontics