Ortho Technology
Ortho Technology is a US-based manufacturer of orthodontic supplies — brackets, archwires, TADs, bite correctors, and aligner accessories — serving orthodontic practices globally through Henry Schein Dental's distribution platform as a subsidiary of Henry Schein, Inc.
- Company typePrivate
- Founded1991
- HeadquartersWest Columbia, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Ortho Technology does
Ortho Technology, Inc. is a US-incorporated manufacturer of orthodontic supplies founded in 1991 by Brian Leaghty in Tampa, Florida, and operating as a wholly-owned subsidiary of Henry Schein, Inc. (Nasdaq: HSIC) since 2012. The company designs, manufactures, and sells a comprehensive portfolio of orthodontic appliances and consumables — including five proprietary bracket systems (Lotus Plus DS self-ligating, PURE sapphire, Reflections ceramic, Pinnacle stainless steel via MIM, and Votion stainless steel), archwires (TruFlex NiTi, TruForce stainless steel, BetaForce beta titanium), the patented Spider Screw TAD system, TruEase bite correctors, the Multi-Adjustable Facemask, aligner supplies, bonding supplies, elastomerics, and patient care products — under an ISO 13485 quality system and a portfolio of 15+ sub-brands.
The business model is a B2B unit-pricing, pay-as-you-go sale of consumables and durable goods to orthodontic practices, with one-time transactional revenue per reorder. Pricing is not publicly disclosed and is negotiated per account; existing negotiated terms are preserved automatically upon account migration. Since February 11, 2026, Ortho Technology has retired its direct ordering channels and is distributed exclusively through Henry Schein Dental — orders are placed via henryscheindental.com, Henry Schein field sales consultants, or Team Schein phone/email in the US, and via phone/email for international customers (including Canada and Puerto Rico). The company's stated positioning is the "#1 value brand globally in orthodontics," leveraging direct sourcing, in-house manufacturing, and Henry Schein's scale to compete on price while maintaining clinical performance.
Ortho Technology firmographics
Firmographics- Name
- Ortho Technology
- Legal name
- Ortho Technology, Inc.
- Website
- https://orthotechnology.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ortho Technology is a US-based manufacturer of orthodontic supplies — brackets, archwires, TADs, bite correctors, and aligner accessories — serving orthodontic practices globally through Henry Schein Dental's distribution platform as a subsidiary of Henry Schein, Inc.
- Ownership category
- akta.pro rank
Where Ortho Technology is headquartered
LocationHeadquarters
- HQ city
- West Columbia
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Ortho Technology business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Orthodontic Supplies Sales: Ortho Technology generates revenue through the sale of orthodontic supplies and equipment to orthodontic practices. Products include bracket systems, archwires, bite correctors, aligner supplies, headgear, elastomerics, bonding supplies, impression supplies, lab supplies, and patient care products. All direct ortho purchases are processed through the Henry Schein Dental account as of February 11, 2026. Revenue is generated from one-time product transactions as practices purchase consumables and durable goods on a reorder basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard B2B pricing for orthodontic practices |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Ortho Technology product offering
Product offeringCore offering
Ortho Technology manufactures and distributes orthodontic supplies and appliances for orthodontic practices worldwide. Its portfolio includes five bracket systems (Lotus Plus DS self-ligating, PURE sapphire, Reflections ceramic, Pinnacle stainless steel MIM, Votion stainless steel MIM), the TruEase Bite Corrector, Multi-Adjustable Facemask, Spider Screw TAD System, aligner supplies, bonding supplies, elastomerics, archwires, fixed appliances, headgear, and patient care products. As of February 11, 2026, all Ortho Technology products are fully integrated and ordered through Henry Schein Dental.
Product overview
Ortho Technology is a manufacturer of orthodontic supplies offering a comprehensive portfolio of orthodontic products. The core product lines include five bracket systems: Lotus Plus DS (self-ligating), PURE (sapphire aesthetic), Reflections (ceramic), Pinnacle (stainless steel MIM), and Votion (stainless steel). Supporting treatment products include TruEase Bite Corrector for Class II/III correction and Multi-Adjustable Facemask for Class III cases. The Spider Screw TAD System provides skeletal anchorage. Accessory categories include aligner supplies, bonding supplies, elastomeric products, archwires (TruFlex, TruForce, BetaForce), fixed appliances, headgear products, and patient care items including Ultra-Guard mouthguards. All products are now integrated for ordering through Henry Schein Dental.
Differentiator
Problem solved
Functional benefit
Brands
- TruEase: Bite corrector devices and rapid palatal expanders for orthodontic treatment of Class II and Class III cases.
- Lotus Plus DS
- PURE
- Reflections
- Pinnacle
- Votion
- TruFit 2.0
- TruFlex
- TruForce
- BetaForce
- Spider Screw
- BioBite Corrector
- Creatures of the Sea
- Ultra-Guard
- Galaxy
Products and services
- Lotus Plus DS Self-Ligating Bracket System A self-ligating bracket system designed by an orthodontist with major enhancements over predecessors, featuring one-piece strength, high slot manufacturing tolerances, a unique planar door design, and the lowest possible SLB profile. Targeted at orthodontic practices.
- PURE Sapphire Bracket System Made from pure monocrystalline sapphire, this bracket system offers the highest transparency available for outstanding aesthetics, nearly invisible against any tooth shade, and stays crystal clear without staining. For orthodontic practices seeking aesthetic bracket solutions.
- Reflections Ceramic Bracket System Made from 99.9% pure polycrystalline alumina, this ceramic bracket system offers a unique combination of aesthetics, function, and strength with a dovetail base design for maximum mechanical bond strength and easy debonding. Targeted at orthodontic practices.
- Pinnacle Stainless Steel Bracket System A one-piece bracket system utilizing Metal Injection Molding (MIM) technology, providing increased efficiencies with reduced friction, optimum patient comfort, and enhanced visual placement marks. For orthodontic practices.
- Votion Stainless Steel Bracket System A low profile bracket system utilizing MIM technology with time-saving features including built-in anti-rotation, rounded archwire slot contours, and a vertical scribe line for accurate placement. For orthodontic practices.
- TruEase Bite Corrector An intraoral device for the correction of Class II and Class III cases, designed for non-compliant patients with quick one-appointment installation and bi-directional universal orientation. For orthodontic practices.
- Multi-Adjustable Facemask A Class III orthodontic headgear appliance for correcting underbites in growing patients, featuring adjustable forehead rest, chin cup with air vents, and reinforced crossbar for maximum comfort and effectiveness. For orthodontic practices.
- Spider Screw TAD System A Self-Ligating Temporary Anchorage Device (TAD) system with patented geometry featuring external and internal rectangular slots and round internal slots for skeletal anchorage. For orthodontic practices.
- TruFit 2.0 Buccal Tubes and Molar Bands Precision-shaped tooth anatomy buccal tubes and molar bands allowing tight secure fit with excellent retention, available in bondable, prewelded, or loose configurations. For orthodontic practices.
- Aligner Supplies Comprehensive line of aligner treatment accessories including attachments, IPR (Interproximal Reduction) products, patient care items, and retention products for aligner-based orthodontic treatment. For orthodontic practices.
- Bonding Supplies Complete line of bonding products including bonding resin, band cement, bracket adhesive, etchant solutions, and the Nola Dry Field System for orthodontic bonding procedures. For orthodontic practices.
- Elastomeric Products Elastomeric ligatures, power chain, separators, and orthodontic elastics including non-latex options in a broad spectrum of colors for orthodontic treatment. For orthodontic practices.
- Archwire Products (TruFlex, TruForce, BetaForce, Trifecta) Full line of archwire solutions including TruFlex Nickel Titanium, TruForce Stainless Steel, BetaForce Beta Titanium, and Trifecta Thermal Nickel Titanium archwires in various forms and configurations. For orthodontic practices.
- Fixed Appliances Fixed orthodontic appliances including Tongue Tamers, bite builders, bondable lingual retainers, braided retainer wire, and eruption appliances with traction and gold chains. For orthodontic practices.
- Headgear Products Headgear supplies including facemasks, reverse pull headgear, neckpads, head caps, facebows, and safety release modules for Class III correction. For orthodontic practices.
- Patient Care Products Patient orthodontic care products including Ultra-Guard sport mouthguards, relief wax, comfort covers, retainer cases, and aligner tray seaters (Chewies). For orthodontic practices and their patients.
Companies that use Ortho Technology
Customer profileSegments1 record
Ideal customer profiles1 record
Ortho Technology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Ortho Technology partnerships and signals
Strategic signalScale indicators1 record
Recent moves2 records
Expansion highlights8 records
Ortho Technology competitors and assessment
Company assessmentDirect peers
- Rocky Mountain Orthodontics: Long-established US orthodontic supply manufacturer offering brackets, bands, molar tubes, and fixed appliances. Competes directly with Ortho Technology in the orthodontic supply space, particularly in traditional bracket and band categories.
- DynaFlex: US manufacturer of orthodontic appliances, brackets, and sleep/airway devices serving orthodontic and dental practices. Comparable mid-market orthodontic supply manufacturer with overlapping product categories in brackets and fixed appliances.
- American Orthodontics: Privately held manufacturer of orthodontic brackets, bands, wires, and supplies sold directly to orthodontic practices. Closest direct competitor to Ortho Technology, with overlapping bracket/buccal tube/wire catalogs across self-ligating, ceramic, and stainless steel lines.
- Henry Schein Orthodontics: Sister brand under Henry Schein's orthodontic portfolio, offering brackets (including Carriere), aligners (Smilers), and orthodontic supplies. Most immediate portfolio peer since both brands are now consolidated under the same Henry Schein Dental ordering platform.
- Ortho Organizers: Orthodontic supply brand also owned by Henry Schein, offering brackets, bands, and lab supplies. Directly comparable catalog and customer base, and a sibling brand within the same parent orthodontic portfolio.
- G&H Orthodontics: US orthodontic wire and supply manufacturer offering archwires, elastomerics, and related consumables. Overlaps with Ortho Technology's wire (TruFlex, TruForce, BetaForce) and elastomeric product lines.
- Forestadent: German-based manufacturer of orthodontic brackets, wires, and aesthetically focused products (e.g., Quicklear, BioPassive). Comparable in offering self-ligating, ceramic, and aesthetic bracket systems sold globally to orthodontic practices.
Broad incumbents
- Solventum (formerly 3M Health Care): Spun off from 3M in 2024, Solventum continues to sell the Clarity bracket line and 3M Unitek orthodontic products. A premium incumbent competitor to Ortho Technology's bracket and bonding portfolios with significantly larger R&D and global reach.
- Dentsply Sirona Orthodontics: Global dental and orthodontic manufacturer offering the GAC, SureSmile, and Dentsply Sirona Treatment Planning lines. Competes directly with Ortho Technology in brackets and archwires and is part of a much larger diversified dental equipment and consumables business.
Emerging players
- Ortho Classic: US orthodontic manufacturer offering bracket systems (e.g., OrthoFlex, MiniPrevail) and aligner products. A smaller, more specialized competitor that overlaps with Ortho Technology's bracket and aligner accessories offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Ortho Technology social profiles
Digital presenceOrtho Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ortho Technology leadership team
Management profileNumber of profiles
Ortho Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ortho Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ortho Technology
What does Ortho Technology do?
Ortho Technology manufactures and distributes orthodontic supplies and appliances for orthodontic practices worldwide. Its portfolio includes five bracket systems (Lotus Plus DS self-ligating, PURE sapphire, Reflections ceramic, Pinnacle stainless steel MIM, Votion stainless steel MIM), the TruEase Bite Corrector, Multi-Adjustable Facemask, Spider Screw TAD System, aligner supplies, bonding supplies, elastomerics, archwires, fixed appliances, headgear, and patient care products. As of February 11, 2026, all Ortho Technology products are fully integrated and ordered through Henry Schein Dental.
Is Ortho Technology a public or private company?
Ortho Technology is a private company. It is classified as corporate owned and is currently operating.
When was Ortho Technology founded?
Ortho Technology was founded in 1991. It employs 51 to 100 people.
Where is Ortho Technology based?
Ortho Technology is headquartered in West Columbia, United States, in the North America region.
How does Ortho Technology make money?
One revenue line is on record: orthodontic Supplies Sales.
Who are Ortho Technology's main competitors?
Direct peers on record are Rocky Mountain Orthodontics, DynaFlex, American Orthodontics, Henry Schein Orthodontics, Ortho Organizers, G&H Orthodontics and Forestadent. Broad incumbents are Solventum (formerly 3M Health Care) and Dentsply Sirona Orthodontics. Ortho Classic is listed as an emerging player.
Does Ortho Technology have an API?
No public API is recorded for Ortho Technology.