What Roweb does

Roweb (legal entity ROWEB DEVELOPMENT SRL) is a Romanian custom software development and IT outsourcing firm founded in 2004 in Pitești and operating as a subsidiary of Sirma Group, which completed a dual listing on the Frankfurt Stock Exchange in February 2026. The firm employs more than 130 developers, of whom over 50% are seniors, across three Romanian delivery centers (Pitești HQ, Bucharest, Craiova) and serves enterprise and mid-market clients in over 30 countries. Its portfolio spans vertical-specific applications in Real Estate, HR and Recruiting, Fintech and Regtech, Tourism and Hospitality, eCommerce, e-Health, Government/SmartCity, and Logistics, with notable reference projects including the WHISE Real Estate CRM, the TourPaq tour-operator management platform (an engagement running since 2006 and now exceeding 60 man-years), the Ezebee social-commerce marketplace, the DigiConsul visa-application platform, and the SmartCity app for the City of Pitești.

The company's technology stack is broad rather than specialized: .NET, PHP, Node.js, React, Angular, native iOS/Android, Magento, Umbraco CMS, Microsoft Dynamics 365 CRM (added via the June 2026 DynamiXRM acquisition), Power BI Embedded, SQL Server, MySQL, MongoDB, Elasticsearch, Redis, RabbitMQ, SignalR, and Docker-based CI/CD. AI/ML is delivered as applied engineering rather than a proprietary platform, including Tesseract/OpenCV-based OCR for passport scanning (DigiConsul), SARIMA and Linear Regression forecasting for car-rental pricing (Australia), and multi-tenant Power BI analytics for real estate. The firm holds ISO 9001 and ISO 27001 certifications and maintains industry memberships with ARIES and ATIC in Romania.

Roweb's business model is professional services, combining project-based custom software development with a dedicated-team/staff-augmentation engagement model. Pricing is quote-based and not publicly disclosed; the go-to-market is consultative direct enterprise sales supported by content marketing, case studies, certifications (GoodFirms, Clutch, The Manifest), and participation in industry events such as MWC Barcelona and the Balkan eCommerce Summit. Reported customer retention of 80% and multi-year engagements indicate a relationship-driven, long-cycle revenue base rather than a high-volume transactional model.

Name

Roweb

Legal name

ROWEB DEVELOPMENT SRL

Website

https://roweb.ro

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Roweb is a Romanian custom software development firm with 130+ developers serving enterprise and mid-market clients across 30+ countries. Founded in 2004 as a Sirma Group subsidiary, it delivers bespoke applications, dedicated teams, and AI/CRM solutions across real estate, fintech, tourism, and e-commerce verticals.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Other Management Consulting Services (541618)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & IT Advisory (BPAEAAAA)

akta.pro secondary industry

Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL)

Keywords

• Custom software development
• Dedicated development teams
• Software outsourcing Romania
• Mobile app development
• ECommerce development

Headquarters

HQ city

Pitesti

HQ country

Romania

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development: Bespoke software development services for enterprise clients across various industries including Real Estate, HR, Finance, eCommerce, and more. Projects range from business applications to web portals to mobile apps.
2. Dedicated Development Teams: Staff augmentation model providing clients with dedicated pools of developers with appropriate technical capabilities. Flexible engagement models allow clients to scale teams up or down based on project needs.
3. eCommerce Development (Magento): Custom Magento development services for eCommerce businesses
4. Maintenance & Support: Ongoing maintenance and support services to keep systems secure and efficient

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Roweb is a Romanian custom software development and IT outsourcing company that builds bespoke web, mobile, and enterprise applications for clients worldwide. It provides dedicated developer teams, project-based software development, and ongoing maintenance across verticals such as Real Estate, HR & Recruiting, Fintech, Tourism, and eCommerce, using mainstream stacks including .NET, PHP, Node.js, React, Angular, iOS/Android, Magento, and Umbraco. The company also delivers specialized services in cloud migration, QA automation, cybersecurity, data analytics, AI/ML, and Microsoft Dynamics 365 CRM implementation (via its DynamiXRM acquisition).

Product overview

Roweb is a custom software development and outsourcing company that operates a portfolio of specialized services rather than a unified product platform. The core offering consists of software development services organized into solutions (Business App Development, Mobile App Development, CRM Development, Web Portal Development) built on top of technology practices (.NET, PHP, Mobile, Magento, Umbraco). Key featured solutions include WHISE Real Estate CRM, Tourpaq tour operator management system, Ezebee social commerce platform, SmartCity municipal solutions, and Multi-Tenant Power BI analytics. The company also provides Data Analytics Services including predictive models for car rental pricing. Roweb recently expanded into Microsoft Dynamics 365 CRM through acquisition of DynamiXRM in June 2026. Services span UX/UI design, IoT, cloud migration, cybersecurity, and AI/machine learning solutions. The company serves clients across Recruiting & HR, Finance & Insurance, Real Estate, Tourism & Hospitality, Retail, and Transport & Logistics verticals.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Software Development
• Dedicated Development Teams
• Full-Stack Development
• Business Analysis Services
• System & App Architecture
• Cloud Migration Services
• Automated Testing & QA
• Maintenance & Support
• Cybersecurity Services
• Data Analytics Services
• eCommerce & Payment Systems Development
• AI Expertise / Machine Learning Solutions
• Mobile App Development
• CRM Software Development
• Web Portal Development
• UX/UI & Graphic Design
• IoT Development

Quantifiable outcome

• 80% customer retention rate demonstrates high satisfaction and long-term value delivery
• +3 more outcomes

Named customers25 records

Segments10 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability9 records

Feature14 records

Partnerships

One partnership is on record.

• DynamiXRMcoreStrategic or Co-development Partner · 10 June 2026Roweb acquired DynamiXRM, a Romanian company focused on Microsoft Dynamics 365 CRM implementations and related business solutions. The transaction brings a specialized team into Roweb and expands capabilities in CRM consulting, implementation, customization, and support services.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Endava: UK-headquartered IT services and digital transformation company with major delivery centers in Romania, offering custom software development and dedicated teams to enterprise clients — directly comparable operating model, geographies, and customer base to Roweb.
• Tremend: Romanian custom software development and IT outsourcing firm serving enterprise clients across finance, telecom, and retail — comparable scale, service mix, and vertical coverage to Roweb.
• Yonder (formerly R Systems): European digital and IT services company with Romanian delivery centers providing custom software, AI, and product engineering — comparable delivery geography and customer segment to Roweb.
• Accesa (part of HCLTech): Romanian IT services and outsourcing company (now part of HCLTech) offering custom software development, cloud, and digital transformation — direct peer in scale, geography, and service portfolio, recently acquired by a global IT services incumbent.
• Pentalog: French-Romanian IT outsourcing and custom software development company with deep roots in Romania, offering dedicated teams, nearshoring, and digital product engineering — direct competitor for the same European mid-market and enterprise clients.
• Levi9: Netherlands-founded nearshore IT services firm with Romanian delivery centers, focused on custom software development, dedicated teams, and Java/.NET technology stacks — closely matched delivery footprint and technology profile to Roweb.
• Cognizant Softvision: Romanian-originated custom software and digital engineering firm (acquired by Cognizant) providing dedicated development teams and enterprise software services — same service mix, same delivery geography, same enterprise target customers as Roweb.
• Fortech (Globant): Romanian IT services firm (acquired by Globant) specializing in custom software development, dedicated teams, and embedded engineering — direct competitor for Romanian engineering talent and Western European enterprise clients.

Broad incumbents

• Nagarro: Global digital engineering firm with significant Romanian operations offering custom software, cloud, data/AI services — broader portfolio than Roweb but competes directly for the same client engagements and talent pool.
• Cegeka: Belgian-headquartered IT services group with substantial Romanian nearshore delivery offering custom software development, cloud, and managed services — competes with Roweb for European enterprise software engineering engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/roweb_romania
• Facebookfacebook.com/Roweb.Development
• LinkedInlinkedin.com/company/roweb-development-srl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roweb