What Codisto does

Codisto is a multi-marketplace integration platform that enables Shopify merchants to list, manage, and synchronize product catalogs, inventory, and orders across Amazon, eBay, Walmart, and Target Plus from a single Shopify Admin interface. Founded in 2015 and headquartered in Sydney, Australia, the company originally operated as an independent software vendor distributing its product (Codisto LYNX) through the Shopify App Store. The core technology is a real-time, bidirectional integration engine that pushes Shopify catalog data out to supported marketplaces and pulls marketplace orders and inventory states back into Shopify, including bulk listing and editing, multi-location fulfillment support, unlimited marketplace account connections, and built-in currency conversion for cross-region selling.

In September 2017, Codisto LYNX was launched on the Shopify App Store, and over the following years the product accumulated approximately 1,970 reviews and a 4.2/5 average rating on the platform. In 2021, Codisto was acquired by Shopify, after which its product was rebranded from Codisto LYNX to Shopify Marketplace Connect and absorbed into Shopify's owned-app portfolio; Codisto no longer operates as an independent brand or entity. The business model is usage-based: the app is free to install, includes 50 marketplace-synced orders per month at no charge, and charges 1% per additional synced order, capped at $99 per month. Distribution is exclusively self-serve through the Shopify App Store, targeting the horizontal base of Shopify SMB and mid-market merchants seeking multi-channel expansion without managing separate marketplace systems.

Name

Codisto

Legal name

Codisto

Website

https://codisto.com

Company type

Private

Founded year

2015

Operating status

Acquired

Headcount range

11–50 employees

Short description

Codisto, now Shopify Marketplace Connect, provides a Shopify-native multi-marketplace integration app enabling merchants to list, sync inventory, and manage orders across Amazon, eBay, Walmart, and Target Plus from a single Shopify dashboard. The product was acquired by Shopify in 2021.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations

Revenue model

1. Marketplace Order Syncing: First 50 marketplace-synced orders per month are free. Additional synced orders are charged at 1% fee per order, capped at $99/month. This usage-based transaction model aligns costs with merchant volume and provides a free tier for small sellers to get started.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Codisto (now Shopify Marketplace Connect) is a native Shopify application that connects a merchant's Shopify product catalog with Amazon, eBay, Target Plus, and Walmart, enabling centralized management of listings, inventory, and orders across all connected marketplaces from within Shopify. The app synchronizes products, orders, and stock levels in real time and supports bulk listing operations, multi-location fulfillment, and currency conversion for international sales. It is offered to Shopify merchants on a freemium plus usage-based pricing model.

Product overview

Shopify Marketplace Connect is a single unified marketplace integration product (formerly Codisto) that enables Shopify merchants to connect their product catalog with multiple top global marketplaces including Amazon, eBay, Walmart, and Target Plus. The product provides centralized management of listings, orders, inventory, and performance analytics all within Shopify. Key features include product sync, bulk upload, multi-location fulfillment, real-time data synchronization, and currency conversion for international selling.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopify Marketplace Connect (formerly Codisto) A Shopify-native marketplace integration app that enables merchants to list and sell products across Amazon, eBay, Walmart, and Target Plus from a single Shopify dashboard. It provides real-time product, inventory, and order synchronization, bulk upload and editing, multi-location fulfillment, and built-in currency conversion. The product targets Shopify-based e-commerce merchants and is free to install with usage-based fees above 50 marketplace-synced orders per month, capped at USD $99/month.

Quantifiable outcome

• Merchants report reduced admin time and simplified multi-channel management

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• AmazoncoreTechnology or IntegrationAmazon is integrated as a supported marketplace channel. Products can be listed on Amazon with automatic inventory sync and order import into Shopify.
• eBaycoreTechnology or IntegrationeBay is integrated as a supported marketplace channel allowing Shopify merchants to list products and sync orders/inventory bidirectionally with eBay.
• Target PluscoreTechnology or IntegrationTarget Plus is integrated as a supported marketplace channel, enabling Shopify merchants to sell on the Target Plus platform.
• WalmartcoreTechnology or IntegrationWalmart is integrated as a supported marketplace channel, allowing Shopify merchants to expand their reach to Walmart's customer base.
• ShopifycoreOEM/ Whitelabel/ Licensing PartnerCodisto was acquired by Shopify and rebranded as Shopify Marketplace Connect. It operates as a Shopify-developed native app with Shopify providing support. The app is built into Shopify's ecosystem and leverages Shopify Admin for all functionality.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Zentail: Zentail is a multi-channel commerce platform focused on brand and mid-market sellers, offering listing, inventory, and order management across Amazon, Walmart, eBay, and Shopify. It competes directly with Codisto on the marketplace integration layer.
• CedCommerce: CedCommerce offers multi-marketplace integration apps for Shopify, WooCommerce, and BigCommerce merchants, connecting them to Amazon, eBay, Walmart, Etsy, and more. It is the closest direct competitor to Codisto/Shopify Marketplace Connect in functionality and target merchant.
• Sellbrite (GoDaddy): Sellbrite, now owned by GoDaddy, offers inventory and listing management across Amazon, eBay, Walmart, and other channels. It was a direct peer to Codisto pre-acquisition and continues to overlap in the same multi-marketplace listing-and-sync category.
• Feedonomics (BigCommerce): Feedonomics provides product feed optimization and marketplace/ads syndication, acquired by BigCommerce in 2021. It overlaps with Codisto on product feed and listing management across channels like Amazon, eBay, and Google, with a more enterprise tilt.
• ChannelEngine: ChannelEngine is a marketplace integration platform that helps brands and retailers list, sync inventory, and manage orders across hundreds of global marketplaces including Amazon, eBay, and Walmart. It competes directly with Codisto at the mid-market and enterprise end of the same use case.
• ShoppingFeeder: ShoppingFeeder connects merchants to marketplaces and ad channels (Amazon, eBay, Google Shopping, Facebook) with product feed management and order sync. It targets a similar SMB/mid-market merchant base with comparable multi-channel listing features.
• LitCommerce: LitCommerce provides a multi-channel selling platform that connects Shopify, WooCommerce, and BigCommerce stores to Amazon, eBay, Walmart, TikTok Shop, and others. Its feature set — product sync, inventory, and order management — closely mirrors Codisto's, targeting the same SMB Shopify merchant.

Broad incumbents

• Linnworks: Linnworks is a broader order, inventory, and listing management platform serving multi-channel sellers across marketplaces, webstores, and 3PLs. It overlaps with Codisto on marketplace listing and inventory sync but extends into warehouse and shipping operations beyond Codisto's scope.

Emerging players

• Sellware: Sellware is a smaller multi-channel integration tool focused on Shopify merchants wanting to sync with Amazon, eBay, and Walmart. It competes with Codisto at the lower end of the same use case with a more limited marketplace set.

Others

• Multichannel Commerce (apps.shopify.com): The Shopify App Store itself hosts multiple alternative marketplace-connect apps (e.g., CedCommerce, Sellvia) that compete for the same merchant installs within Shopify's ecosystem. Codisto's placement within this marketplace directly determines competitive exposure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/codisto

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Codisto