Sellware
Sellware, now rebranded as Fishbowl Channels under Fishbowl Inventory, provides a multichannel ecommerce and inventory management platform for online merchants. It serves e-commerce businesses selling across multiple marketplaces via a subscription-based, enterprise demo-driven sales model.
- Company typePrivate
- Founded2004
- HeadquartersCary, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Sellware firmographics
Firmographics- Name
- Sellware
- Legal name
- Fishbowl Inventory
- Website
- https://sellware.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Sellware, now rebranded as Fishbowl Channels under Fishbowl Inventory, provides a multichannel ecommerce and inventory management platform for online merchants. It serves e-commerce businesses selling across multiple marketplaces via a subscription-based, enterprise demo-driven sales model.
- Ownership category
- akta.pro rank
Where Sellware is headquartered
LocationHeadquarters
- HQ city
- Cary
- HQ country
- United States
- HQ region
- North America
Markets served
Sellware business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription: Sellware, now Fishbowl Channels, generates revenue through software subscriptions for its all-in-one operations solution that manages inventory chaos and multichannel sales growth. The presence of a legacy login portal suggests recurring subscription revenue from an established customer base.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Sellware product offering
Product offeringCore offering
Sellware, now operating as Fishbowl Channels, provides an all-in-one ecommerce operations platform that solves inventory chaos and fuels multichannel sales growth for businesses. The software centralizes inventory management across multiple sales channels and ecommerce marketplaces, enabling businesses to sell everywhere online through unified operations. It is built on Fishbowl Inventory's underlying inventory management technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Fishbowl Channels
Companies that use Sellware
Customer profileSegments1 record
Ideal customer profiles1 record
Sellware technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sellware competitors and assessment
Company assessmentDirect peers
- ChannelEngine: ChannelEngine is a marketplace integration and order management platform that connects brands to global marketplaces with centralized inventory control, overlapping with Fishbowl Channels' core multichannel operations offering.
- Orderhive: Orderhive provides multichannel order, inventory, and shipping management for small and mid-sized ecommerce sellers, targeting the same horizontal customer base as Fishbowl Channels.
- Brightpearl: Brightpearl is a retail-first ERP with integrated multichannel inventory and order management, directly comparable to Fishbowl Channels for retailers and DTC brands selling across multiple channels.
- Sellbrite: Sellbrite offers multichannel listing, inventory sync, and order routing for ecommerce sellers, providing near-identical functionality to Fishbowl Channels across marketplaces like Amazon, eBay, and Walmart.
- Cin7: Cin7 is an inventory and order management platform with strong multichannel commerce capabilities and marketplace integrations, overlapping directly with Fishbowl Channels' value proposition of centralizing inventory across sales channels.
- Zentail: Zentail offers multichannel listing, inventory, and order management aimed at mid-market sellers on Amazon, Walmart, and other marketplaces, directly comparable to Fishbowl Channels' value proposition.
- Skubana: Skubana is an ecommerce operations platform offering inventory, order, and multichannel management, closely aligned with the all-in-one operations positioning of Fishbowl Channels.
- Extensiv: Extensiv (formerly 3PL Central) provides ecommerce and marketplace operations software including inventory sync and order routing for multichannel sellers, comparable to Fishbowl Channels' integration and operations scope.
- Linnworks: Linnworks is a multichannel inventory, order, and listing management platform for ecommerce sellers, directly comparable to Fishbowl Channels in core functionality of unifying operations across marketplaces and ecommerce storefronts.
Broad incumbents
- Shopify: Shopify is the dominant ecommerce platform that has progressively built native multichannel inventory, marketplace integration, and order management features, acting as the broad incumbent that competes with point solutions like Fishbowl Channels.
Market position
Customer concentration
Sellware social profiles
Digital presenceSellware financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sellware leadership team
Management profileNumber of profiles
Sellware funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sellware M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sellware
What does Sellware do?
Sellware, now operating as Fishbowl Channels, provides an all-in-one ecommerce operations platform that solves inventory chaos and fuels multichannel sales growth for businesses. The software centralizes inventory management across multiple sales channels and ecommerce marketplaces, enabling businesses to sell everywhere online through unified operations. It is built on Fishbowl Inventory's underlying inventory management technology.
Is Sellware a public or private company?
Sellware is a private company. It is classified as corporate owned and is currently acquired.
When was Sellware founded?
Sellware was founded in 2004. It employs 1 to 10 people.
Where is Sellware based?
Sellware is headquartered in Cary, United States, in the North America region.
How does Sellware make money?
One revenue line is on record: software Subscription.
Who are Sellware's main competitors?
Direct peers on record are ChannelEngine, Orderhive, Brightpearl, Sellbrite, Cin7, Zentail, Skubana, Extensiv and Linnworks. Shopify is listed as a broad incumbent.
Does Sellware have an API?
No public API is recorded for Sellware.