AVIA

What AVIA does

AVIA, legally operated through ESERGUI, S.A. and headquartered in San Sebastián (Donostia), Spain, is an independent petroleum operator with a 100-year heritage in lubricant manufacturing dating to its 1922 founding. The company runs a network of approximately 160-200 AVIA-branded service stations and 20 dedicated gasocenters across more than 30 Spanish provinces, supplemented by the AVIA international network of over 3,000 stations across Europe. Its product portfolio spans the Innova fuel range (conventional and premium gasoline and diesel, HVO 100% renewable diesel, LPG, CNG, LNG), automotive and industrial lubricants developed with German R&D centers, ENplus A1 biomass pellets, and heating gas oil with online home delivery. AVIA operates proprietary supply infrastructure through a 220 million liter petroleum storage terminal at the Port of Bilbao (operational since 1996) with multimodal road, rail, and pipeline distribution.

Revenue is generated across multiple streams: fuel retail at branded stations, heating oil direct delivery, lubricant sales to industrial and automotive accounts, franchise and management fees from independent station operators under abanderamiento agreements, and recurring fleet card programs (Tarjeta Red Combustible, Club AVIA Empresas, Gasoleo Profesional) with consolidated invoicing and tax-refund integration. The iAVIA intelligent gas station concept, launched in 2014 following a €5M investment, provides a lower-capital franchise channel for entrepreneurs. The Group AVIA corporate structure includes wholly-owned subsidiaries ESERGUI DISTESER (distribution), ADENOR ENERGY, and PUNTO AZUL ENERGY, alongside newer industrial cleaning and maintenance services. Customer segments are diversified across individual consumers, professional transport and fleet operators, independent station entrepreneurs, and industrial manufacturers, with no disclosed anchor customer concentration.

The company is privately held with no identified external PE or VC backing, no public listing, and no disclosed funding rounds. Forward strategy emphasizes energy transition repositioning via HVO renewable diesel, EV charging (notably through AVIA Austria), biomass pellets, and continued franchise-led network densification.

Name

AVIA

Legal name

ESERGUI, S.A.

Website

https://aviaenergias.es

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Short description

AVIA is a Spanish independent petroleum operator running ~200 service stations and a 220M-liter Bilbao terminal, selling Innova fuels, lubricants, heating oil, pellets, and fleet cards to consumers, fleets, and industrial accounts.

Ownership category

akta.pro rank

Headquarters

HQ city

Donostia-san Sebastián

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Retail: Sale of fuels (gasoline, diesel, HVO, LPG, CNG, LNG) at branded service stations to individual consumers and professionals. Revenue from direct station sales and fleet card programs.
2. Gas Oil Heating Distribution: Distribution of heating gas oil (gasoleo calefacción) to residential customers with online ordering and home delivery service.
3. Lubricant Sales: Sale of automotive and industrial lubricants through service stations, direct distribution, and industrial accounts. Includes automotive oils, transmission fluids, hydraulic fluids, greases, coolants, and metalworking fluids.
4. Station Franchise and Management (Abanderamiento): Business opportunity offerings: branding agreements, station rental, and full station management services for independent operators. Revenue from franchise fees and management contracts.
5. Pellet Sales: Sale of ENplus A1 certified wood pellets for heating, available in bags, big bags, or bulk delivery.
6. Fleet Card Programs: Club AVIA loyalty cards and fleet management cards (Red Combustible, Empresas) offering discounts, consolidated invoicing, and expense control for businesses.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

AVIA is an independent Spanish petroleum operator that sells and distributes a diversified energy and lubricants portfolio through a network of nearly 200 branded service stations in Spain and over 3,000 stations across Europe. Its core offerings include Innova-branded automotive fuels (diesel, gasoline, HVO renewable diesel, LPG, CNG, LNG), automotive and industrial lubricants, EN Plus A1 wood pellets, home heating-oil delivery, fleet fuel cards, and the iAVIA intelligent smart-station franchise concept for entrepreneurs.

Product overview

AVIA is an independent petroleum operator offering a diversified energy portfolio centered on fuel products (diesel, gasoline, LPG, CNG, LNG, heating oil, HVO renewable diesel) and lubricants (automotive, industrial, agricultural), supported by a network of approximately 200 stations in Spain and 3,000+ across Europe. Key products include the Innova fuel brand (Innova Diesel, Diesel Max, 95, 98, HVO, GLP, GNC, GNL), pellets with EN Plus A1 certification, and the iAVIA smart gas station system for automated, remotely-managed fueling. The company also offers fleet management cards (Club AVIA, Club AVIA Empresas, Gasoleo Profesional, Red Combustible), a loyalty program, and industrial/machining lubricant services.

Differentiator

Problem solved

Functional benefit

Brands

• Club AVIA: Loyalty program for AVIA service station customers offering discounts and promotions
• AVIApocket
• iAVIA
• Innova

Products and services

• Innova Diesel Specially formulated diesel fuel with advanced additives to optimize diesel engine performance and provide greater economy per litre; sold at AVIA service stations to consumers and professionals.
• Innova Diesel Max Premium diesel fuel with optimal additive treatment, reduced sulphur content, and a metal deactivator to prevent corrosion and oxidation; targets highest engine performance at AVIA stations.
• Innova Agro Diesel High-quality fuel designed for agricultural machinery, compatible with Common-rail engines, compliant with Spanish regulation RD 1088/2019, and distributed at AVIA stations and gasocentros.
• Innova B Diesel Evolution of fuel for agricultural and industrial machinery with ecological formulation, increased engine performance, extended engine lifespan, and reduced consumption.
• Innova C Gasóleo (Heating) Next-generation heating fuel with exclusive formulation that improves performance, extends boiler lifespan, and keeps fuel systems clean; sold for residential heating-oil delivery.
• Innova HVO Diesel 100% Renovable 100% renewable diesel (Hydrotreated Vegetable Oil) offered at AVIA stations, supporting sustainability transitions for fleets and individual consumers.
• Innova 98 Gasoline Premium latest-generation gasoline with RON greater than 98 octane, improving engine cleanliness and extending engine life; sold at AVIA stations.
• Innova 95 Gasoline Gasoline offering maximum performance with minimum environmental emissions, protecting fuel system and cylinders while optimizing combustion; sold at AVIA stations.
• Innova GLP Gas Liquefied Petroleum Gas (auto-Gas/LPG) vehicle fuel sold at AVIA stations; the most used alternative fuel worldwide powering over 21 million vehicles.
• Innova GNC Gas Compressed Natural Gas (CNG) stored at 200-250 Bar for light urban transport; commonly used in cities with high pollution for buses, commercial vehicles and taxis.
• Innova GNL Gas Liquefied Natural Gas (LNG) ideal for heavy transport due to greater autonomy; approximately 50% more economical than gasoline with clean combustion.
• Pellets EN Plus A1 Wood pellets produced from recycled wood waste and biomass utilisation, certified EN Plus A1 class; sold in bags, big bags, or bulk delivery for heating use.
• iAVIA Smart Gas Station Intelligent, automated, remotely managed self-service gas station with cash, card and smartphone payment; modular construction can be installed in 6 days and relocated, aimed at industrial environments, rural areas, workshops, dealerships, ports and ski stations where conventional stations are not viable.
• AVIA Lubricants Division Complete lubricant range covering automotive (light vehicles, heavy vehicles, agricultural machinery, transmissions, hydraulic fluids, antifreeze, greases) and industrial uses (soluble/cutting/stamping oils, anti-corrosion fluids, industrial washers, greases); supported by machining cleaning and maintenance services.
• Tarjeta Red Combustible Fleet fuel card providing secure fleet payments for fuel, lubricants and other services at AVIA stations, with real-time transaction access, consolidated invoicing, customizable spending limits, professional transport discounts and 24-hour customer support.
• Tarjeta Club AVIA Empresas Business loyalty card for company owners and self-employed professionals within the AVIA network, providing confidential payment agreements and bulk volume discounts on fuels and lubricants.
• Tarjeta Gasóleo Profesional Professional diesel card combining Club AVIA advantages with the IMVDH (devolución del impuesto sobre hidrocarburos) tax refund for transport professionals operating diesel vehicles.
• Club AVIA Loyalty Program Loyalty program for AVIA service-station customers offering accumulated Eurovales (point) discounts, partner-company discounts, gift catalogue, promotions, and the Gente AVIA magazine.
• AVIA Branded Service Station Network Network of approximately 200 AVIA branded service stations across Spain (plus 3,000+ across Europe under the AVIA international brand) offering fuels, lubricants, vehicle services and ancillary retail under one brand.
• Gasóleo Calefacción Online Delivery Online ordering and home delivery of gasóleo calefacción (heating oil) to residential customers, ordered through compragasoleo.aviaenergias.es.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• FVEK (Fachverband der Austria Mineralölverarbeitenden Betriebe)minorOthersFVEK is Austria's energy and fuel industry association. AVIA Austria is mentioned as part of this association in reporting on Austria's fuel station sector transformation toward sustainable energy including EV charging and biofuels.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Galp: Iberian Peninsula energy company with Spanish and Portuguese retail fuel and lubricants operations; comparable to AVIA as a regional downstream player focused on Iberia.

Broad incumbents

• MOL Group: Central European integrated oil company with retail and lubricant operations across multiple countries; comparable to AVIA as a regionally anchored independent oil company expanding renewables and EV charging.
• Repsol: Spain's largest integrated oil and gas company and dominant service-station operator; competes with AVIA across fuels, lubricants and convenience retail at a vastly larger scale.
• TotalEnergies: Global integrated energy major with European service-station networks and a growing renewables/biogas offering; relevant AVIA peer on fuels, lubricants and energy-transition positioning.
• Cepsa (Moeve): Spain-headquartered integrated energy major and major fuel retailer; competes with AVIA in Spanish retail fuels, lubricants and the emerging renewable/HVO and EV-charging space.
• BP: Global integrated oil major with retail fuel and convenience networks across Europe; competes with AVIA at the upper end of the Spanish market and increasingly in EV charging.
• Shell: Global integrated oil major with European retail, lubricants and EV-charging operations; competes with AVIA in fuel quality, lubricants and fleet services.

Direct peers

• Petroprix: Spanish independent low-cost fuel retailer with automated stations; directly comparable to AVIA in target customer (price-driven motorists) and station operating model.
• Plenoil: Spanish independent self-service fuel station operator competing head-to-head with AVIA on price and convenience in the Spanish retail fuel market.
• Ballenoil: Spanish independent low-cost fuel retailer operating a growing network of unmanned, price-led service stations that competes directly with AVIA for value-conscious Spanish motorists.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/aviaenergias
• YouTubeyoutube.com/channel/UCaB_mtoN9uKvX5_JDNhmHAg?sub_confirmation=1
• Facebookfacebook.com/aviaenergias
• LinkedInlinkedin.com/company/avia-energ-as
• Instagraminstagram.com/aviaenergias

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVIA