Strong Project
Strong Project is a full-service commercial office furniture supplier offering modern desks, cubicles, conference tables, and acoustic solutions bundled with CAD space planning, design consultation, and national installation for U.S. commercial clients.
- Company typePrivate
- Founded2002
- HeadquartersEl Segundo, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Strong Project does
Strong Project is a privately held, full-service commercial office furniture supplier headquartered in El Segundo (Los Angeles), California, founded in 2002. The company provides modern, contemporary office furniture alongside integrated design and space-planning services for commercial businesses across the United States. It operates on a project-based model with a $10,000 order minimum, delivering end-to-end solutions that span CAD-generated space planning, finish and branding consultation, procurement from third-party manufacturers, optional financing, and professional installation coordinated through a national installer network. Customers engage via a website quote-request form or by phone and are guided by a dedicated project consultant through the full engagement.
The product portfolio covers 14+ categories, including modern office desks, modular cubicles, conference tables, collaborative furniture, acoustic solutions and phone booths, reception desks, ergonomic seating, height-adjustable standing desks, social-distancing barriers, storage systems, training/breakroom tables, and custom furniture. Differentiating technical features include proprietary curved workstation configurations, height-adjustable desks with integrated power and data 'technology spines,' acoustic-felt interior panels for call center applications, and conference tables with optional integrated tabletop technology. The company does not manufacture furniture; it acts as a dealer/supplier and design consultant sourcing from commercial-grade furniture brands.
Go-to-market is sales-led and consultative, targeting enterprise and mid-market commercial clients. The customer base spans entertainment, financial services, technology, media, HR, logistics, and education, with named logos including Relativity Media (33,000 sq ft Beverly Hills office), WorkLogic HR, eMedia, Nyhart, Cove Street Capital, Unitas Global, and Transglobal. A financing partnership with Providence Capital provides monthly payment options, supporting larger project tickets. The company employs 11–50 staff, runs a content-marketing blog, and maintains an active presence on Facebook, Twitter, YouTube, Pinterest, and Instagram.
Strong Project firmographics
Firmographics- Name
- Strong Project
- Legal name
- StrongProject Inc.
- Website
- https://strongproject.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Strong Project is a full-service commercial office furniture supplier offering modern desks, cubicles, conference tables, and acoustic solutions bundled with CAD space planning, design consultation, and national installation for U.S. commercial clients.
- Ownership category
- akta.pro rank
Where Strong Project is headquartered
LocationHeadquarters
- HQ city
- El Segundo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Strong Project business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Commercial Office Furniture Sales: One-time purchase of commercial-grade modern office furniture including desks, cubicles, conference tables, seating, storage, and custom solutions. Full project packages are the primary revenue driver, with individual items available only as part of larger project orders. The company acts as a furniture dealer/supplier with no minimum advertised pricing published online.
- Furniture Design and Space Planning Services: Professional services including preliminary space planning, CAD-generated office layout design, finish and branding color consultation, and budget development. These services are bundled with furniture sales for full-service project delivery.
- Office Furniture Installation Services: National network of professional office furniture installers coordinated by StrongProject as part of the full-service project delivery model.
- Financing Program: Monthly payment options for furniture packages through partnership with Providence Capital, allowing clients to conserve cash while purchasing desired furniture. Revenue generated through financing arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Project Minimum — Full-Service Office Furniture Packages |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Strong Project product offering
Product offeringCore offering
Strong Project is a national commercial office furniture supplier and dealer that outfits office buildings with top commercial furniture brands. The company provides full-service office planning, including in-house space planning, custom furniture configuration, delivery, and professional installation of modern contemporary office furnishings for commercial businesses across the United States.
Product overview
Strong Project is a full-service commercial office furniture supplier offering a comprehensive portfolio of modern office furniture solutions. The company operates as a 'One Stop Shop' providing furniture from concept to installation. The product portfolio includes: Modern Office Desks (with sit-stand height-adjustability), Modern Cubicles/Modular Workstations (including social distancing cubicles), Conference Tables (Live Edge, Glass, Marble), Collaborative Furniture, Acoustic Furniture & Phone Booths, Modern Reception Desks, Modern Office Chairs (ergonomic, executive, conference), Modern Standing Desks, Training Room Tables & Breakroom, Social Distancing Barriers & Cubicles, Office Storage Cabinets & Wall Units, Custom Office Furniture, Occasional & Laptop Tables, and Hybrid Workplace Furniture. The company offers both individual products and complete office furnishing packages, with design consultation, space planning (including free AutoCAD test-fit layouts), financing options, and national installation services. The company has a $10,000 order minimum and works on project-oriented basis for commercial office spaces.
Differentiator
Problem solved
Functional benefit
Products and services
- Office Desks A range of office desks available through Strong Project for commercial office fit-outs. Includes height-adjustable and standing desk variants for flexible work setups.
- Office Workstations Modern contemporary workstations, including call-center-style units with integrated technology spines for power and data, sold to commercial businesses outfitting office space.
- Office Cubicles Cubicle workstations provided to commercial businesses as part of office furnishing projects, supporting private and semi-private work areas.
- Conference Tables Conference room tables supplied as part of commercial office furnishing offerings for meeting and collaboration spaces.
- Reception Desks Reception-area desks for commercial lobbies and front-of-house office spaces.
- Office Chairs Office seating, including ergonomic task chairs, supplied as part of commercial furniture packages.
- Training Tables Tables for training rooms and educational/training environments, available through Strong Project's commercial furniture catalog.
- Office Storage Solutions Storage cabinets, pedestals, and related office storage furniture offered as part of commercial furnishing packages.
- Custom Office Furniture Bespoke furniture configurations built to specification for unique commercial office layouts and design requirements.
- Occasional Tables Side and occasional tables for lounges, reception areas, and break-out spaces within commercial offices.
- Acoustic Phone Booths Soundproof phone booths and acoustic pods for private calls and focused work in open office environments.
- Height-Adjustable Desks Sit-stand height-adjustable desks sold to commercial offices, supporting ergonomics and flexible work postures.
- Standing Desks Standing-desk solutions for workplaces that promote movement and ergonomic work setups.
- Social Distancing Workstations Workstation configurations designed for social distancing requirements in office environments, including barriers and spacing configurations.
- Hybrid Workplace Furniture Solutions Curated furniture packages supporting hybrid workplace transitions for commercial offices.
- Office Space Planning and Design Full-service office planning including CAD-generated layouts, custom configurations, and space design provided by an in-house design team to commercial clients nationwide.
- Furniture Delivery and Installation National delivery and professional installation services for office furniture projects, executed through Strong Project's nationwide installer network.
- Office Furniture Financing Commercial financing arrangements arranged through Providence Capital to support the purchase of office furniture for commercial clients.
Quantifiable outcome
- 87% of employees say the office is important for collaborating with team members and building relationships (PWC research cited to support office furniture investment)
Companies that use Strong Project
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Strong Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Strong Project partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights6 records
Strong Project competitors and assessment
Company assessmentDirect peers
- Office Furniture USA: Online commercial office furniture retailer with project-based B2B sales and nationwide shipping, mirroring StrongProject's consultative quote-driven model and broad product catalog across desks, cubicles, and conference furniture.
- Office Star Products: Commercial office seating and furniture manufacturer-distributor serving B2B customers with project-friendly product lines; comparable to StrongProject's commercial-office customer base and breadth across desks, chairs, and workstations.
- Office Anything: Commercial office furniture dealer targeting businesses with bundled procurement and space planning services, comparable to StrongProject's project-oriented B2B sales and full-service delivery model.
Broad incumbents
- Haworth: Family-owned office furniture manufacturer with a global dealer network and integrated workspace design services, operating as both product supplier and design partner in enterprise office-fit-out projects comparable to StrongProject's offering.
- Global Industrial: Large-scale multi-category distributor of office furniture, supplies, and equipment to commercial buyers nationwide, comparable as a broad-line B2B channel but with much wider product scope than StrongProject's office-focused portfolio.
- MillerKnoll (Herman Miller): Major office furniture portfolio (Herman Miller, Knoll, Design Within Reach, Colebrook Bosson Saunders) serving enterprise customers through dealer channels — directly overlapping with StrongProject's enterprise client base.
- Knoll: Premium commercial office furniture brand now part of MillerKnoll, serving architects and corporate clients with project-based specifications — a vertically integrated competitor to StrongProject in the modern-workplace segment.
- Office Depot Business Solutions Division: Large office products retailer with a dedicated commercial/B2B division offering furniture, design, and installation services, comparable as a broad-line competitor with deeper balance sheet but less curated/curved-design focus than StrongProject.
- Steelcase: Leading global office furniture manufacturer selling through an extensive dealer network with dedicated contract account management; competes with StrongProject for large enterprise office furnishing projects.
Emerging players
- Branch: Direct-to-business office furniture seller with project-based pricing, free space planning, and nationwide delivery, overlapping with StrongProject's commercial-buying motion and emphasis on modern, ergonomic furniture for distributed workforces.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Strong Project social profiles
Digital presenceStrong Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strong Project leadership team
Management profileNumber of profiles
Strong Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strong Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strong Project
What does Strong Project do?
Strong Project is a national commercial office furniture supplier and dealer that outfits office buildings with top commercial furniture brands. The company provides full-service office planning, including in-house space planning, custom furniture configuration, delivery, and professional installation of modern contemporary office furnishings for commercial businesses across the United States.
Is Strong Project a public or private company?
Strong Project is a private company. It is classified as unknown and is currently operating.
When was Strong Project founded?
Strong Project was founded in 2002. It employs 11 to 50 people.
Where is Strong Project based?
Strong Project is headquartered in El Segundo, United States, in the North America region.
How does Strong Project make money?
Four revenue lines are on record. Commercial Office Furniture Sales are the primary driver. The others are furniture Design and Space Planning Services, office Furniture Installation Services and financing Program.
Who are Strong Project's main competitors?
Direct peers on record are Office Furniture USA, Office Star Products and Office Anything. Broad incumbents are Haworth, Global Industrial, MillerKnoll (Herman Miller), Knoll, Office Depot Business Solutions Division and Steelcase. Branch is listed as an emerging player.
Does Strong Project have an API?
No public API is recorded for Strong Project.