RE/MAX Accord

What RE/MAX Accord does

RE/MAX Accord is an independently owned and operated residential real estate brokerage headquartered in Danville, California, founded in 1997 by Stephanie and Jerry Stadtler. The firm serves buyers and sellers across the San Francisco Bay Area, with concentrated coverage of the East Bay region through 10 office locations (Danville, Castro Valley, Fremont, Lafayette, Livermore, Oakland, Pleasant Hill, Pleasanton, Walnut Creek x2), and a network of 400+ independent sales associates as of 2017. RE/MAX Accord is the 6th largest RE/MAX broker in the United States and ranks among the top 20 RE/MAX brokerages globally.

The firm's core product is full-service residential brokerage — buyer representation, seller representation, and property search — augmented by a portfolio of consumer-facing digital tools and partner-delivered services. The technology stack includes an interactive map-based property search platform, native iOS/Android mobile applications, an Automated Valuation Model (AVM) for home value estimates, a Comparable Market Analysis (CMA) tool, the SkySlope transaction management platform for compliance and paperwork, and integration with global.remax.com enabling cross-border listing search across 90 countries and 41 languages. Value-added modules include the Accord Premier Concierge (staging and cosmetic upgrades in partnership with Zoom Casa) and Accord Advantage (pre-sale home improvement financing in partnership with Notable Finance). The RE/MAX Collection sub-brand serves luxury properties typically valued above $1M with Mansion Global syndication.

The business model is commission-based: agents, who operate as independent contractors, earn transaction fees on residential property sales and purchases, with the brokerage retaining a split per its RE/MAX franchise agreement. GTM is sales-led and agent-driven, supported by centralized marketing tools, technology platforms, training, and transaction coordination. Customer segments span mid-market Bay Area residential buyers and sellers (primary), luxury property clients via the RE/MAX Collection sub-brand, and the residential real estate professional talent pool that constitutes the firm's productive capacity. Pricing is per-transaction and not publicly disclosed; the AVM and CMA are offered free to consumers. The firm has achieved cumulative sales volume exceeding $2 billion as of 2017 and has earned multiple industry recognitions including the REMAX California-Hawaii Region Broker of the Year (two-time winner).

Name

RE/MAX Accord

Legal name

RE/MAX Accord

Website

https://remaxaccord.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

251–500 employees

Short description

RE/MAX Accord is an independently owned residential real estate brokerage headquartered in Danville, California, operating 10 East Bay offices with 400+ agents serving Bay Area home buyers, sellers, and luxury property clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Danville

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate brokerage commission on residential property sales and purchases. Agents work on commission basis representing buyers and sellers in transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

RE/MAX Accord is a residential real estate brokerage serving the San Francisco Bay Area's East Bay region. The company provides residential property buying, selling, and home search services through a network of more than 400 independent sales associates operating across 10 East Bay offices. It is supported by the global RE/MAX brand and agent network.

Product overview

RE/MAX Accord is a residential real estate brokerage operating as a single-brand, independently owned and operated RE/MAX franchise. The company offers a unified service portfolio centered on its core brokerage operations, enhanced by multiple technology-enabled modules including an interactive property search platform with mobile apps, automated home valuation tools, and specialized sub-brands for luxury properties. Value-added services include the Accord Premier Concierge (in partnership with Zoom Casa) for seller staging and upgrades, and Accord Advantage (in partnership with Notable Finance) for pre-sale improvement financing. All services are delivered through a network of over 400 agents across 10 East Bay offices, leveraging RE/MAX's global brand and network of 135,000+ agents in 115 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• RE/MAX Accord Real Estate Brokerage Full-service residential real estate brokerage serving the San Francisco Bay Area's East Bay region, offering buying, selling, and property search representation through a network of over 400 agents across 10 office locations.
• Accord Premier Concierge Seller's concierge service provided in partnership with Zoom Casa that delivers high-impact cosmetic upgrades and professional home staging, with payment deferred until the home sells (no cash out of pocket for sellers).
• Accord Advantage Pre-sale home improvement financing program in partnership with Notable Finance, LLC, providing sellers with a line of credit for repairs, staging, and upgrades, with funding and repayment handled through closing.
• The RE/MAX Collection (Luxury) Luxury real estate sub-brand featuring specialized marketing resources, the theremaxcollection.com website, CLHMS-designated luxury agents, and listings syndication to Mansion Global for high-value properties typically over $1 million.

Quantifiable outcome

• 87% faster sale for professionally staged homes
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Children's Miracle Network HospitalsminorOthers · 1 January 1992REMAX is the exclusive real estate sponsor of Children's Miracle Network, an international alliance of 170 children's hospitals. The Miracle Home Program allows agents to make optional contributions to local Children's Hospital Oakland when selling designated Miracle Homes.
• Zoom CasacoreStrategic or Co-development PartnerZoom Casa partners with REMAX Accord for the Premier Concierge program, providing licensed contractors and professional home stagers. They manage work schedules, invoices, and receipts to deliver cosmetic upgrades and staging with no cash out of pocket for sellers.
• Mansion GlobalminorGTM or Marketing PartnerLuxury listings over $1 million syndicated to Mansion Global, expanding reach for high-value property marketing to affluent buyer audience.
• The REMAX CollectioncoreGTM or Marketing PartnerSpecialized marketing platform for luxury properties with refined presentation and show-stopping photography. Leads generated are distributed to REMAX luxury agents with CLHMS designation or active luxury listings.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Compass: Tech-enabled residential real estate brokerage operating across major U.S. metros including the Bay Area. Compass competes directly for agents and listings in the East Bay luxury and mid-market segments where RE/MAX Accord operates, with a comparable agent-driven model plus heavy tech investment.
• Coldwell Banker: One of the largest traditional U.S. residential real estate franchises with strong Bay Area presence. Directly comparable as a full-service residential brokerage serving similar buyer/seller customers through a commission-based agent model with similar luxury and entry-level offerings.
• Berkshire Hathaway HomeServices: National residential real estate franchise with significant Bay Area footprint. Competes for the same agent talent and East Bay listings under a similar franchise-plus-local-broker structure, with comparable luxury and residential service tiers.
• Sotheby's International Realty: Premium luxury-focused residential real estate brand with strong Bay Area presence. Most directly comparable in the luxury segment where RE/MAX Accord's RE/MAX Collection sub-brand competes, especially for high-net-worth clientele and high-end listings.
• Keller Williams Realty: Largest real estate franchise in the U.S. by agent count with substantial Bay Area operations. Comparable as an agent-centric residential brokerage with technology platforms, training, and commission-split economics similar to RE/MAX Accord's value proposition for agents.
• Redfin: Tech-forward residential brokerage active in the Bay Area. Directly competes with RE/MAX Accord in the same consumer-facing property search and agent-mediated transaction model, with stronger self-serve/digital orientation and potentially lower commission structures.
• Better Homes and Gardens Real Estate: National residential real estate franchise with growing Bay Area footprint. Comparable as a brand-driven residential brokerage offering agent support, technology, and marketing services similar to RE/MAX Accord's value proposition.

Emerging players

• eXp Realty: Cloud-based residential brokerage with rapidly growing agent count and Bay Area operations. Comparable agent-centric franchise model with differentiated commission economics, attracting agents from traditional brokerages including RE/MAX franchises.

Regional players

• Intero Real Estate Services: Silicon Valley-based residential brokerage historically competing in the South Bay and now part of Compass. Comparable Bay Area-rooted residential brokerage with similar agent support, technology tools, and luxury offerings; provides a benchmark for regional competitor scale.

Others

• Zillow: Largest U.S. residential real estate marketplace and lead-generation platform. Not a direct brokerage competitor in RE/MAX Accord's traditional model, but a key ecosystem participant that drives online buyer/seller demand to brokerage websites and apps, and a strategic disruptor shaping industry commission economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/remaxaccord
• Xx.com/remaxaccord
• LinkedInlinkedin.com/company/re-max-accord_2

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Accord