London Contour Experts

What London Contour Experts does

London Contour Experts (LCE) is a privately held, London-based B2B consultancy founded in 2012 (per firmographic record; a separate source cites 2019) that specializes in the bodywear category, spanning lingerie, activewear, swimwear, and shapewear. The firm serves fashion brands, fabric and fibre manufacturers, and global retailers, offering end-to-end services including trend forecasting, material sourcing, technical design, market strategy, go-to-market execution, and brand experience design. Its core product portfolio comprises Designing Innovative Products, Business and Market Strategy, Experience and Customer Engagement, End-to-End Innovation Solutions, and a 7-step 3D Bodywear Design Service launched in partnership with Style3D in July 2024. Technology integration centers on Style3D 3D design and virtual prototyping, soft body avatar technology, fabric scanning that simulates stretch, compression, and breathability, and HYSCULPT-powered augmented avatar marketing. The company monetizes through project-based professional services engagements, acquired via direct consultancy outreach, industry event presence (Performance Days, Functional Fabric Fair, Functional Textiles Shanghai), partner referrals, and content-led inbound via the Insights blog and Bodywear Collective community platform. Founded by Nichole de Carle, LCE employs 11-50 people and serves a global roster that includes Nike, Jean Paul Gaultier, Vivienne Westwood, Playboy, Fiorucci, Pangaia, and Perfect Moment across the UK, Europe, North America, Asia Pacific, the Middle East, and Australia.

Name

London Contour Experts

Legal name

London Contour Experts

Website

https://londoncontourexperts.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

London Contour Experts is a London-based B2B consultancy specializing in the bodywear category, providing trend intelligence, design, technical specification, and market strategy services to fashion brands, fabric manufacturers, and global retailers across lingerie, activewear, swimwear, and shapewear.

Ownership category

akta.pro rank

Product category

Apparel Design Consultancy

NAICS

Industrial Design Services (541420), Other Specialized Design Services (54149)

akta.pro primary industry

Shapewear & Body Contouring (CRAAAIAC)

akta.pro secondary industry

Virtual Styling & Outfit Planning (HSACAJAF)

Keywords

• Fashion design consultancy
• Bodywear product development
• 3D garment design
• Trend forecasting
• Fabric sourcing

Headquarters

HQ city

Chelsea

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consultancy Services: Project-based professional consultancy services for the underwear and activewear market, combining design, trend intelligence, and business strategy to create market-ready products, collections, and campaigns. Services include trend forecasting, material sourcing, technical design, market strategy, and exhibition coordination.
2. End-to-End Innovation Solutions: Taking innovations from idea to launch and selling concepts directly to brands and retailers to drive adoption and impact, representing both a service revenue stream and direct commercial partnerships.
3. Design and Development Services: Bespoke consultancy services including 3D design workflow, creative concept development, curated swatch packs, CAD design, prototype development, and marketing campaign creation.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

London Contour Experts is a full-service fashion design and product development consultancy operating in the bodywear segment (lingerie, swimwear, activewear, shapewear). It combines trend intelligence, technical design, material sourcing, business and market strategy, and experience/customer engagement into end-to-end innovation solutions that take concepts from idea to global launch for fashion brands, fabric manufacturers, and retailers. A specialized 3D Bodywear Design Service, powered by Style3D and HYSCULPT, delivers personalized fit consultation, CAD design, avatar creation, prototype development, and augmented avatar marketing.

Product overview

London Contour Experts is a full-service consultancy for the underwear and activewear market, offering end-to-end solutions from design to global launch. The core service portfolio includes four main offerings: Designing Innovative Products (trend forecasting, material sourcing, technical design), Business & Market Strategy (market insights, global campaigns, brand partnerships), Experience & Customer Engagement (showrooms, exhibitions, events, workshops), and End-to-End Innovation Solutions (idea to launch with direct-to-brand sales). A key specialized service is the 3D Bodywear Design Service, developed in partnership with Style3D, providing a 7-step workflow from fit consultation through CAD design, avatar creation, and prototype development, with augmented avatar marketing capabilities via HYSCULPT.

Differentiator

Problem solved

Functional benefit

Products and services

• 3D Bodywear Design Service A 7-step 3D design workflow (in partnership with Style3D) covering personalized fit consultation, creative concept development, curated swatch packs, CAD design, avatar creation, style illustration, prototype development, and augmented avatar marketing powered by HYSCULPT. Targeted at bodywear brands seeking faster, more accurate design-to-production cycles.
• Designing Innovative Products Design consultancy service shaping emerging ideas and global trends into market-ready materials and collections, including trend forecasting, material sourcing, and technical design and specs. Targeted at fashion brands and fabric manufacturers in the bodywear segment.
• Business & Market Strategy Strategic consultancy transforming market insights into competitive advantage for fibre and fabric innovators, covering market insights, global campaigns, go-to-market strategy, and brand partnerships. Targeted at fabric and fibre manufacturers and fashion brands.
• Experience & Customer Engagement Technology innovation brought to life through immersive, story-driven experiences including showrooms, exhibitions, events, pop-ups, digital optimisation, and training workshops. Targeted at fashion brands, fabric manufacturers, and retailers seeking experiential activations.
• End-to-End Innovation Solutions Full-cycle consultancy from idea to launch, taking innovations to market and selling concepts directly to brands and retailers to drive adoption and impact. Targeted at fabric and fibre manufacturers and brand partners seeking market commercialization.

Quantifiable outcome

• Reduced sample-making timeline through 3D and AI prototyping
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• Style3DcoreTechnology or IntegrationStrategic partnership bringing 3D design and AI prototyping technology to bodywear development. Includes soft body avatar technology for accurate fit simulation, enabling brands to visualize products with precision before production. LCE offers end-to-end Style3D bodywear service including fit consultation, CAD design, avatar creation, and augmented avatar marketing.
• ASSYSTsupportingTechnology or IntegrationDigital garment development partner providing advanced technology solutions for bodywear design and prototyping workflows.
• Concepts PariscoreStrategic or Co-development PartnerForward Thinking Partnership. Concepts Paris is a key strategic partner featured on the London Contour Experts website, representing a collaborative relationship in trend intelligence and market strategy for the bodywear industry.
• Performance DayscoreStrategic or Co-development PartnerForward Thinking Partnership. LCE partners with Performance Days, a leading functional fabric trade fair, through the Bodywear Collective platform that gathers industry professionals, designers, and brands to explore shared challenges and celebrate breakthroughs.
• Functional Fabric FaircoreStrategic or Co-development PartnerForward Thinking Partnership. LCE partners with Functional Fabric Fair through the Bodywear Collective, connecting fabric innovators with brands at this leading industry trade show.
• Functional Textiles ShanghaisupportingStrategic or Co-development PartnerForward Thinking Partnership connecting LCE with Asian markets and fabric manufacturers through participation in this industry event.
• Weichert AgenciessupportingChannel Partner/ Reseller/ DistributorForward Thinking Partnership with a textile agency representing manufacturers and enabling connections between fabric innovators and fashion brands.
• University of the Arts London (UAL)supportingStrategic or Co-development PartnerForward Thinking Partnership with one of the world's leading universities for art and design education, fostering innovation and talent in the fashion industry.
• LYCRAsupportingStrategic or Co-development PartnerPartnership with LYCRA fibers for high-performance bodywear. LCE enables partner brands to experiment with LYCRA materials offering flexibility and durability, ensuring garments meet performance demands.
• Oeko-TexsupportingStrategic or Co-development PartnerPartnership with Oeko-Tex certified ECONYL suppliers, enabling LCE to help turn unwanted harmful ocean plastics into luxurious, sustainable garments through circular design.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WGSN: Global trend forecasting and consumer intelligence subscription platform serving fashion, intimates, and activewear brands; directly comparable to LCE's trend intelligence and market strategy offering, though at much larger subscription scale.
• Edited: Retail analytics and market intelligence platform for fashion brands and retailers covering pricing, assortment, and trend signals; comparable to LCE's data-driven product strategy work for bodywear brands and global retailers.
• Concepts Paris: Fashion trend intelligence and consultancy firm focused on lingerie and bodywear; listed as a strategic 'Forward Thinking' partner on LCE's site and is the most directly comparable peer in bodywear trend forecasting and material innovation.
• Material Exchange: Digital sourcing platform for fashion and textile materials; closely comparable to LCE's fabric and fibre manufacturer segment, helping innovators connect with brands for adoption.

Emerging players

• Heuritech: AI-driven fashion trend and consumer insight platform using image recognition; overlaps with LCE's predictive analytics and consumer segmentation capabilities for apparel and bodywear brands.
• Stylumia: AI-powered demand forecasting and trend platform for fashion brands and retailers; intersects with LCE's market strategy and go-to-market services.
• Trendalytics: Trend and demand forecasting analytics for fashion and beauty brands; comparable to LCE's data-driven trend intelligence and consumer segmentation work.

Broad incumbents

• Lectra: Established PLM and CAD/CAM software provider for fashion, apparel, and leather goods; broader incumbent analog to LCE's integrated 3D design and product development stack.
• CLO 3D (CLO Virtual Fashion): Market-leading 3D garment design and virtual sampling software used across fashion; comparable to the underlying design rails LCE layers its 3D bodywear service on (similar position to Style3D).
• Browzwear: 3D apparel design and virtual sampling platform for fashion brands and manufacturers; an incumbent analogue to LCE's Style3D-powered bodywear prototyping workflow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/londoncontourexperts
• Facebookfacebook.com/LondonContourExperts

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about London Contour Experts