Brainbox
Brainbox is a Greek smart-mobility software company founded in 2008 that builds integrated bike-sharing, eCarSharing, EV charging, and smart-city platforms for municipalities and enterprises across Greece, Bulgaria, and Norway. It pioneered automated bike rental in Southeast Europe via its EasyBike system and operates Greece's first eCarSharing service.
- Company typePrivate
- Founded2008
- HeadquartersThessaloníki, Greece
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Brainbox does
Brainbox A.E. (ΒΡΑΙΝΜΠΟΞ Α.Ε.) is a privately held Greek technology company founded in 2008 and headquartered in Thessaloniki, with an additional office in Athens (Agia Paraskevi) and an R&D technology lab. The company specializes in smart mobility and micro-mobility software, building integrated platforms for bike-sharing (EasyBike), electric car-sharing (eCarSharing/vvveCarSharing), car-pooling, EV charging management, and broader smart-city subsystems including parking control, waste bin monitoring, info/payment terminals, and automated parcel lockers (City Boxes). Underlying technology relies on GPS/GPRS telematics, RFID authentication, IoT occupancy sensors, computer-vision cameras for parking, smartphone applications, and cloud-connected back-office management systems. The unified Smart City platform integrates these subsystems into a single management interface for municipal operators.
Brainbox generates revenue primarily through B2G/B2B managed services and project-based contracts — designing, installing, and operating automatic bicycle rental and car-sharing systems for municipalities, ministries, and corporate sponsors, often via government tenders and sponsorship models. Additional streams include platform licensing and transaction/subscription fees for consumer services (e.g., eCarSharing priced at €1.50 per 10 minutes for casual users and €20/month or €180/year subscriptions), white-label/OEM partnerships (notably with Nissan), and custom software development for web and mobile applications. The go-to-market motion is sales-led, targeting municipalities, government ministries, corporations, and international channel partners (e.g., a Bulgarian telematics partner, French operator Fifteen for Velib in Greece). The company serves primarily municipal and public-sector clients across Greece, with international footprint in Bulgaria and Norway, and is an Endeavor network member since 2014 and an EIT Urban Mobility partner.
The company operates with a very small team (1-10 employees) and is bootstrapped — no external funding rounds are disclosed. Its installed base includes Greece's first eCarSharing system (Vari Voula Vouliagmeni, 2020) and Greece's first automated bike-sharing system (EasyBike, 2008, one of the earliest in Europe). Strategic R&D initiatives launched in 2024 span Urban Air Mobility (drones), e-MaaS, Connected and Cooperative Automated Mobility (CCAM), RideSafeUM, and the Diagoras project, signaling ambitions to evolve from a regional micromobility operator toward a broader future-mobility platform.
Brainbox firmographics
Firmographics- Name
- Brainbox
- Legal name
- BRAINBOX ΠΛΗΡΟΦΟΡΙΚΗ A.E.
- Website
- https://brainbox.gr
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Brainbox is a Greek smart-mobility software company founded in 2008 that builds integrated bike-sharing, eCarSharing, EV charging, and smart-city platforms for municipalities and enterprises across Greece, Bulgaria, and Norway. It pioneered automated bike rental in Southeast Europe via its EasyBike system and operates Greece's first eCarSharing service.
- Ownership category
- akta.pro rank
Brainbox industry classification
Industry- Product category
- Smart Mobility Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Bikeshare (Station-Based/Docked) (TLAFAMAE)
- akta.pro secondary industry
- Bikeshare (Dockless) (TLAFAMAF)
Keywords
Where Brainbox is headquartered
LocationHeadquarters
- HQ city
- Thessaloníki
- HQ country
- Greece
- HQ region
- Europe
Offices3 records
Markets served
Brainbox business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Bike-Sharing Systems (B2G/B2B): Design, development, installation, and operation of automatic bicycle rental systems for municipalities, cities, and corporate sponsors. Revenue generated through government contracts, public tenders, and sponsorship agreements with businesses. The system is typically funded by municipalities or companies acting as sponsors.
- Car Sharing / eCar Sharing Systems: Software platform and app-based car sharing services delivered to municipalities and organizations. Revenue from platform licensing, transaction fees, and subscription fees from end users (e.g., monthly subscriber fees of 20 euros per month). Also involves electric vehicle charging station management.
- Smart City Software & Infrastructure: Unified management platforms and subsystems for cities: parking control systems, waste bin monitoring, EV charging stations, InfoTerminal/PayTerminal, and City Boxes. Sold to municipalities and government entities as integrated solutions.
- Custom Software Development: Development of custom web and mobile applications for clients across various sectors including e-learning, booking engines, augmented reality, and specialized M2M applications. Projects include valet parking services, fleet management, and VR tours.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Occasional users of the eCarSharing service (Vari Voula Vouliagmeni) |
| Subscription | Monthly | Monthly subscribers of the eCarSharing service |
| Subscription | Annual | Annual subscribers of the eCarSharing service |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Brainbox product offering
Product offeringCore offering
Brainbox develops, installs, and operates automatic bicycle rental (bike-sharing) systems, electric car-sharing platforms, and a unified Smart City management software suite for municipalities, ministries, and corporate clients. Its flagship offerings include the proprietary EasyBike bike-sharing platform and the vvveCarSharing electric car-sharing platform, complemented by parking control, waste bin monitoring, EV charging management, smart lockers (City Boxes), and the MobileFleet telematics system. The company also delivers custom web and mobile software applications, including AR/360° immersive video, e-Learning, and booking engines.
Product overview
BrainBox is a technology company specializing in smart mobility and urban management software solutions. Its portfolio consists of multiple distinct product lines: (1) Core mobility platforms — Bike Sharing (EasyBike), Car Sharing (eCarSharing/vvveCarSharing), and Car Pooling, which form the primary revenue-generating product suite; (2) Smart City platform — a unified information management system integrating parking control, waste bin fullness monitoring, EV charging management, and digital information boards, supplemented by InfoTerminal/PayTerminal hardware and City Boxes smart lockers; (3) MobileFleet vehicle management platform for real-time fleet tracking and telematics; (4) Innovation R&D projects including Urban Air Mobility/Drones, e-MaaS, CCAM, RideSafeUM, Diagoras, Augmented Reality, Smart Tags, and 360-degree video applications; and (5) Specialized applications including SMS Park, Valet Parking, e-Learning, Ferimmo booking engine, and custom software development services. The company operates from Thessaloniki and Athens, Greece, and serves international markets including Bulgaria, Norway, and France through partnerships. BrainBox was founded in 2008 and holds membership in the Endeavor network and EIT Urban Mobility.
Differentiator
Problem solved
Functional benefit
Brands
- EasyBike: Bike sharing system developed by BrainBox for automatic bicycle rental in urban areas
- eCarSharing
- MobileFleet
- BrainBox City Boxes
- BrainBox InfoTerminal & PayTerminal
Products and services
- Bike Sharing (EasyBike) Automatic bicycle rental system (EasyBike) enabling public or private bike-sharing programs where users unlock bikes via a smartphone app. Sold to municipalities, cities, and corporate sponsors; Brainbox is the largest bikesharing system developer in Greece and southeastern Europe.
- eCarSharing (vvveCarSharing) Electric car-sharing software platform and mobile application (vvveCarSharing) enabling users to locate, book, unlock, and pay for shared electric vehicles via smartphone. Supports station-based and free-floating return models; first deployed in the Municipality of Vari Voula Vouliagmeni in 2020.
- Car Pooling Digital platform and mobile application enabling employees to share commute routes with colleagues, reducing vehicle numbers on roads, lowering fuel costs, and minimizing environmental footprint. Targeted at companies and organizations.
- Unified Smart City Information Management System Single integration platform bringing together multiple smart city subsystems — parking control, waste bin management, EV charging stations, digital information boards, and accessibility software for persons with disabilities — under one management interface for municipalities.
- Parking Space Control System Integrated software system for managing and controlling urban parking spaces using sensors or cameras for real-time occupancy detection. Features include mobile app with live availability, online payment, digital roadside information signs, automated parking enforcement, and AADE tax authority interface for fine imputation.
- Waste Bin Fullness Control System Smart city subsystem for monitoring municipal waste bin fill levels using sensors and RFID tags, with a mobile app for garbage truck drivers showing bin status and optimized collection routes, plus back-office administration software.
- Electric Vehicle Charging System Public EV charging infrastructure including dual-outlet Level 2 and DC fast charging stations, integrated with RFID card access and the eVplus management platform for remote monitoring, scheduling, and billing via mobile app. Supports solar/renewable energy sourcing.
- InfoTerminal and PayTerminal Indoor/outdoor interactive terminal hardware with touchscreen displays, keyboard, credit/debit card reader, electronic card slot, and online connectivity. InfoTerminal provides interactive information and communication applications; PayTerminal enables real-time online payments via credit card.
- BrainBox City Boxes (Smart Lockers) Automated smart locker systems installed in urban environments for 24/7 parcel delivery and collection. Users receive a unique code via SMS, email, or mobile app to open specific lockers. Reduces courier delivery routes and urban traffic congestion.
- MobileFleet Vehicle Management Real-time integrated vehicle fleet tracking and management system using GPS/GPRS telematics. Monitors vehicle location, speed, stops, fuel consumption, temperature, door status, and geofencing for trucks, passenger vehicles, cranes, and earthmoving equipment. Includes multilingual interface, route planning, anti-theft protection, and ERP data integration.
- Custom Web and Mobile Software Application Development Custom software development service for bespoke web and mobile applications tailored to client-specific requirements across sectors including e-learning, booking engines, augmented reality, fleet management, and specialized M2M applications.
Quantifiable outcome
- Municipalities achieve zero-emission employee transportation at very low cost (eCarSharing at 1 euro per 10 minutes for subscribers)
- +2 more outcomes
Companies that use Brainbox
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Brainbox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature10 records
Brainbox partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Fifteen (France)coreBrainBox serves as Fifteen's exclusive partner in Greece for the Velib shared bicycle system. Fifteen, a French company, is one of Europe's largest micromobility operators managing over 50,000 bikes in systems including Velib in Paris, Marseille, Helsinki, and Moscow. BrainBox participated in presenting the Velib system to the Mayor of Thessaloniki as part of the city's climate neutrality mission.
- Nissan - Nik. I. Theocharakis S.A.coreNissan Theocharakis integrated its LEAF electric vehicles into BrainBox's eCarSharing platform, creating the NISSAN eCarSharing service. BrainBox provides the complete software platform and app while Nissan provides the electric vehicles. The service is available through nissan.ecarsharing.gr and both Google PlayStore and App Store.
- Bulgarian Telematics CompanyminorBrainBox signed an agreement with a leading Bulgarian telematics-telecommunications company to install automatic bicycle rental systems in all major cities across Bulgaria. This partnership extends BrainBox's geographic footprint beyond Greece into the Bulgarian market.
- Municipality of Vari Voula VouliagmenicoreBrainBox collaborated with the Municipality of Vari Voula Vouliagmeni to create Greece's first eCarSharing system, including 10 dual electric vehicle charging stations powered by renewable energy from PPC/DEI. The launch was presented during European Mobility Week 2020 with the Greek Minister of Environment.
- EIT Urban Mobility (European Institute of Innovation & Technology)coreBrainBox is listed as a proud member of EIT Urban Mobility, a European Union initiative coordinated by the European Institute of Innovation & Technology, supporting smart and sustainable urban mobility solutions across Europe.
- Endeavor GlobalcoreBrainBox SA has been a member of the Endeavor network since 2014. Endeavor supports high-growth entrepreneurs through mentorship and access to a global network of professionals. Endeavor also facilitated BrainBox's expansion agreement in Bulgaria by connecting the company with international opportunities.
- ACE-Hellas S.A.minorACE-Hellas S.A. hosts BrainBox's Athens offices at their premises at 43 Psaron St., Agia Paraskevi. ACE-Hellas is a technology company whose trademarks and products BrainBox uses under special license.
- Public Power Corporation (PPC / DEI)minorDEI (Greece's public electricity utility) partnered with the Municipality of Vari Voula Vouliagmeni to exclusively power the electric vehicle charging stations with solar or renewable energy. This is described as the first collaboration between PPC and a Local Government entity for electric mobility infrastructure.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Brainbox competitors and assessment
Company assessmentDirect peers
- PBSC Urban Solutions: Canadian bikeshare technology provider whose BIXI-powered systems power bike-sharing programs in cities worldwide (New York, London Santander, Montréal BIXI). Brainbox competes directly in the same niche of supplying bikeshare software/hardware platforms to municipal clients.
- nextbike: German bikeshare operator and technology provider operating in 300+ cities across Europe, with similar B2G/B2B go-to-market targeting municipalities. Strongly comparable in product offering (station-based and dockless bike-sharing software) and customer base.
- Fifteen: French company that manufactures and operates the Velib bike-sharing system (50,000+ bikes across Paris, Marseille, Helsinki, Moscow). Brainbox's exclusive Greek partner; comparable as a bikeshare technology/operator serving European municipalities.
- Smoove: French bikeshare operator and technology provider (Rennes, Lyon, Bordeaux, and others). Directly comparable to Brainbox in offering station-based and free-floating bikesharing systems to municipal and corporate clients.
- Bcycle: US-based bikeshare technology provider operating community bike-sharing systems across North America. Comparable B2G sales motion supplying integrated bike-sharing software/hardware to municipalities and sponsors.
- Donkey Republic: Danish bikeshare operator with public company status, operating dockless bike-sharing across European cities. Comparable technology platform and target customer base (municipalities seeking flexible shared mobility).
Broad incumbents
- JCDecaux: Global outdoor advertising giant whose Cyclocity subsidiary operates bikesharing systems in many cities worldwide. Larger, multi-product incumbent that competes for the same municipal shared-mobility tenders as Brainbox.
- Lime: Global micromobility operator (scooters and bikes) backed by substantial venture capital. Overlapping end-user base and operator model; potential competitive threat in Brainbox's SEE geographies as Lime expands secondary European markets.
- Lyft: US rideshare giant that operates Lyft Bikes (formerly Motivate) in major US cities. A broad incumbent whose bikeshare operations overlap with Brainbox's category but at vastly larger scale and capital base.
Emerging players
- Tier Mobility: Berlin-based European micromobility operator (scooters and e-bikes) backed by SoftBank. Partially overlapping with Brainbox in shared urban mobility, though focused on scooters rather than station-based bikeshare software.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Brainbox social profiles
Digital presenceBrainbox financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brainbox leadership team
Management profileNumber of profiles
Profiles1 record
Brainbox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brainbox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brainbox
What does Brainbox do?
Brainbox develops, installs, and operates automatic bicycle rental (bike-sharing) systems, electric car-sharing platforms, and a unified Smart City management software suite for municipalities, ministries, and corporate clients. Its flagship offerings include the proprietary EasyBike bike-sharing platform and the vvveCarSharing electric car-sharing platform, complemented by parking control, waste bin monitoring, EV charging management, smart lockers (City Boxes), and the MobileFleet telematics system. The company also delivers custom web and mobile software applications, including AR/360° immersive video, e-Learning, and booking engines.
Is Brainbox a public or private company?
Brainbox is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brainbox founded?
Brainbox was founded in 2008. It employs 1 to 10 people.
Where is Brainbox based?
Brainbox is headquartered in Thessaloníki, Greece, in the Europe region.
How does Brainbox make money?
Four revenue lines are on record. Bike-Sharing Systems (B2G/B2B) is the primary driver. The others are car Sharing / eCar Sharing Systems, smart City Software & Infrastructure and custom Software Development.
Who are Brainbox's main competitors?
Direct peers on record are PBSC Urban Solutions, nextbike, Fifteen, Smoove, Bcycle and Donkey Republic. Broad incumbents are JCDecaux, Lime and Lyft. Tier Mobility is listed as an emerging player.
Does Brainbox have an API?
No public API is recorded for Brainbox.
What industry is Brainbox in?
Brainbox's product category is Smart Mobility Software. Its primary akta.pro industry code is TLAFAMAE, Bikeshare (Station-Based/Docked), with a secondary code of TLAFAMAF, Bikeshare (Dockless). Its SIC code is 7372.