What Varderingsdata.se does

Värderingsdata i Kungsbacka AB is a Sweden-based property data and analytics company founded in 1987 and majority-owned by Svefa since April 2017. Operating from Kungsbacka and Stockholm, the company has built a 35-year historical dataset covering Swedish residential property transactions (houses from 1990, apartments from 2002), aggregated from 20 data sources including the official Lantmäteriet registry and contracted broker sales. Its product portfolio centers on (i) Automated Valuation Models (AVM) — the only AVM in Sweden certified by the European AVM Alliance (EAA), serving Sweden's leading mortgage lenders with FSD uncertainty measures aligned to CRR3 regulatory requirements; (ii) the Ortspris subscription platform for real estate brokers, providing market pricing, comparable sales, BRF (housing cooperative) financials, and environmental risk layers; (iii) Fastighetsinformation property data services; and (iv) the newly launched ESG Risk API delivering climate, flood, environmental, energy declaration, and police-classified vulnerability data for Swedish properties. In December 2024, the company divested its VD Pro property information service to MSCI (via subsidiary Datscha AB), refocusing on core AVM and ESG offerings. Technology infrastructure runs on Microsoft Azure with data hosted in Swedish data centers.

The company monetizes through three primary streams: recurring subscriptions for the Ortspris brokerage platform, AVM contracts with banks and mortgage lenders, and API-based usage fees for ESG Risk and Fastighetsinformation delivered directly into customer credit and risk systems. Stated annual revenue is 70 MSEK (approximately $6.5M USD) on roughly 25 employees. Värderingsdata's go-to-market is sales-led for enterprise bank and large broker accounts, complemented by a self-serve login portal for existing subscribers and API-first delivery for ESG and property information. Customer segments are two primary verticals — banks/mortgage lenders (Danske Bank, Nordea, SBAB, Sparbanken Skåne among named clients) and real estate brokerages (Bjurfors, Svensk Fastighetsförmedling, Fastighetsbyrån, Skandiamäklarna, LF Fastighetsförmedling) — with the ESG Risk product extending into insurance and property companies. Geographic scope is Sweden only. Distribution is direct via sales representatives in Stockholm and Kungsbacka, supported by a knowledge bank, LinkedIn presence, university research partnerships (KTH, Chalmers, Högskolan Väst, Linköping), and conference sponsorships including FFE Åre for three consecutive years. The company holds EAA certification as Sweden's only representative in the European AVM Alliance consortium.

Name

Varderingsdata.se

Legal name

Värderingsdata i Kungsbacka AB

Website

https://varderingsdata.se

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Värderingsdata is a Sweden-based property data and analytics company providing the only EAA-certified Automated Valuation Model in Sweden, along with the Ortspris brokerage platform and ESG Risk API, serving banks, mortgage lenders, real estate brokers, and insurance companies exclusively in the Swedish market.

Ownership category

akta.pro rank

Product category

Real Estate Data & Analytics

NAICS

Offices of Real Estate Appraisers (53132), Offices of Real Estate Appraisers (531320)

akta.pro primary industry

Automated Valuation Models (AVM) & Property Data/Analytics (FSALALAJ)

akta.pro secondary industries

Automated Valuation Models (AVM) & Desktop/Hybrid Appraisals (BPAJAKAO), Real Estate Valuation & Appraisal (BPAHANAC)

Keywords

• Automated property valuation
• Real estate analytics
• Property risk data
• Housing market intelligence
• AVM services

Headquarters

HQ city

Kungsbacka

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Web-based Property Information Services: Subscription-based access to property information platforms including Ortspris and property search services. Revenue generated through annual or monthly subscriptions for professional real estate actors including brokers, property owners, and developers.
2. AVM Services for Banks and Financial Institutions: Automated valuation model services sold to banks and mortgage lenders for risk minimization and efficiency in loan processes. Pricing likely based on transaction volume or subscription.
3. ESG Risk API: API-based access to environmental and climate risk data for properties, sold to banks, credit institutions, and property companies. Machine-readable data delivered via API integration.
4. VD Pro (divested to MSCI): Property information service previously operated by Värderingsdata, transferred to MSCI (through Datscha AB) in December 2024 as part of a business agreement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Värderingsdata operates proprietary Automated Valuation Models (AVMs) and a Swedish real estate pricing system (Ortspris) to deliver automated property valuations, market intelligence and property data for banks, mortgage lenders and real estate brokers. The company also offers an ESG Risk API providing location-based climate, environmental and safety data for Swedish properties, integrated into customer credit and risk systems.

Differentiator

Problem solved

Functional benefit

Products and services

• ESG Risk API-based service providing structured location-based environmental, climate and safety risk data for Swedish properties (flood risk, environmental contamination, energy declarations, heat exposure areas, police-classified vulnerable areas). For banks, credit institutions, property valuers, insurance companies and property companies needing ESG and climate risk data.
• Ortspris (Market Pricing System) Web-based Swedish residential property pricing system providing real-time sales data from 1990 (houses) and 2002 (apartments), interactive maps, BRF information, property analysis, environmental data layers and valuation reports. For real estate agents, brokers and property professionals.
• Automated Valuation Models (AVM) Statistical Automated Valuation Models for residential properties in Sweden, the only AVM in Sweden certified by European AVM Alliance (EAA). Includes Forecast Standard Deviation (FSD) for CRR3 compliance. For banks, mortgage lenders and financial institutions.
• Fastighetsinformation (Property Information Service)

Quantifiable outcome

• Majority of Sweden's leading mortgage lenders use Värderingsdata AVM services
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• MSCI (through Datscha AB)minorStrategic or Co-development Partner · 10 December 2024VD Pro property information service transferred to MSCI (via subsidiary Datscha AB) from December 10, 2024. Existing customers continue using the service unchanged. MSCI becomes the contractual partner and provider for VD Pro while Värderingsdata retains other services.
• European AVM Alliance (EAA)coreStrategic or Co-development PartnerVärderingsdata is Sweden's only representative in European AVM Alliance (EAA), a consortium of European AVM providers including representatives from Netherlands, England, Norway, Germany, Italy, Spain, and Austria. EAA follows EU regulatory developments and works to create European standards for statistical valuation model usage. Värderingsdata's AVM is the only one in Sweden certified by EAA.
• Föreningen Fastighetsekonomerna (FFE)minorGTM or Marketing PartnerFFE is a network within the property industry founded in 1986 by KTH students, with over 1,400 members. Värderingsdata is a proud sponsor of FFE's annual Åre conference for the third consecutive year. Partnership provides networking opportunities and industry insight for product development.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• CoreLogic (Cotality): Global property data and analytics incumbent (rebranding to Cotality) serving mortgage lenders with AVM and property risk data. Comparable as a broad, scaled competitor in mortgage-grade AVM and property analytics that MSCI/Datscha increasingly resembles in Europe.
• Svefa: Swedish property advisory firm and majority owner of Värderingsdata since 2017. Operates in valuation, analysis, and transactions, overlapping with Värderingsdata's offerings from the advisory side rather than the technology/data side.
• Hemnet: Sweden's dominant residential property listings marketplace. While not an AVM provider, Hemnet controls critical listing and transaction visibility data and serves the same Swedish broker and bank ecosystem that Värderingsdata monetizes.

Direct peers

• Calcasa: Netherlands-based AVM provider and European AVM Alliance (EAA) member. Most direct international comparable for Värderingsdata's AVM business in another EU market, with a similar model of providing automated valuations and property analytics to banks and mortgage lenders.
• Eiendomsverdi: Norway's leading AVM provider and EAA member. Closest Nordic comparable to Värderingsdata, with an analogous business model serving Scandinavian banks and mortgage lenders with automated valuations.
• Sprengnetter: Germany-based valuation technology and data provider, EAA member. Comparable as a European AVM and property valuation analytics peer operating across DACH with similar bank-facing offerings.
• Datscha AB (MSCI): Swedish commercial and residential property data platform now owned by MSCI; acquired Värderingsdata's VD Pro service in December 2024. Directly competes in Swedish property data and analytics for brokers, banks, and property companies, with overlapping customer base and product set.
• Booli (SBAB): Swedish residential property listings and market data platform owned by SBAB, one of Värderingsdata's AVM bank customers. Competes in Swedish residential property data and valuation-adjacent services aimed at consumers, brokers, and lenders.
• Hometrack (Zoopla): UK-based AVM and property analytics provider (part of Zoopla) and fellow EAA member. Directly comparable in serving major mortgage lenders with automated valuations, comparable analytics, and regulatory-grade outputs.

Emerging players

• PriceHubble: Switzerland-headquartered proptech analytics platform offering property valuations, market analytics, and ESG/climate risk insights across Europe. Adjacent competitor in automated valuation and ESG risk data for European financial institutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/varderingsdata

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Varderingsdata.se