Seating Masters

What Seating Masters does

Seating Masters is a B2B e-commerce supplier of commercial-grade restaurant furniture, headquartered in Deerfield, Illinois with physical showrooms in Illinois and Indiana. Founded in 2008, the company sells chairs, bar stools, table tops, table bases, booths, and patio furniture to restaurants, bars, cafés, hotels, senior living facilities, entertainment venues, and resorts across the USA and Canada, and claims to have furnished over 100,000 restaurants cumulatively.

The company's product portfolio spans six core categories—Restaurant Chairs, Bar Stools, Tables, Table Bases, Restaurant Booths, and Patio Furniture—with additional sub-lines for industrial, bistro, and modern aesthetics. Manufacturing capabilities include custom upholstery, wood and metal finishes, and made-to-size booths and table tops, supported by commercial-grade construction (16-gauge welded steel frames, hardwood with mortise and tenon joints, weather-resistant outdoor materials). Notable digital tools include an online Restaurant Booth Planner for layout design based on floor dimensions and a Materials Design Library that enables swatch requests for fabrics, vinyls, wood finishes, and laminates. The company also offers specialty lines such as Made in USA premium chairs, Tolix-inspired bistro chairs, and live edge solid wood table tops.

The business operates on a direct-to-business e-commerce model, with seatingmasters.com as the primary sales channel supplemented by phone sales, live chat support, and in-person showroom visits. Revenue is generated through one-time wholesale product sales at unit prices ranging from $52 (table bases) to $420+ (booths), with custom orders requiring a 40% deposit and 8–10 week lead times. A minimum order of 8 units per shipment is enforced due to freight restrictions, and swatch requests require a $2,500 minimum order. The company ships nationwide via independent freight carriers and is privately held with no disclosed institutional investors or funding history.

Name

Seating Masters

Legal name

Seating Masters

Website

https://seatingmasters.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Seating Masters is a B2B e-commerce supplier of commercial-grade restaurant furniture—chairs, bar stools, tables, booths, and patio furniture—serving restaurants, bars, hotels, and hospitality establishments across the USA and Canada.

Ownership category

akta.pro rank

Product category

Commercial Restaurant Furniture

NAICS

Furniture Retailers (449110)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

akta.pro secondary industry

Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ)

Keywords

• Commercial restaurant furniture
• Hospitality seating supplies
• Restaurant bar stools
• Custom restaurant booths
• Commercial dining tables

Headquarters

HQ city

Deerfield

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Furniture Product Sales: One-time sales of commercial restaurant furniture including chairs, bar stools, tables, booths, and patio furniture. Products are sold at wholesale prices with free shipping on many items. Custom orders require 40% deposit with balance due before delivery.
2. Custom Furniture Orders: Bespoke furniture manufacturing with longer lead times (8-10 weeks for custom items) and custom upholstery, stains, finishes, and dimensions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Seating Masters sells commercial-grade restaurant furniture — chairs, bar stools, tables, table bases, booths, and patio furniture — through a B2B e-commerce storefront, phone sales, and physical showrooms. It supports custom upholstery, wood and metal finishes, and custom booth dimensions, with a Made-in-USA premium tier for select items and a minimum 8-unit order policy to accommodate freight economics.

Product overview

Seating Masters is a B2B e-commerce company offering commercial-grade restaurant furniture. The product portfolio centers on six core product lines: Restaurant Chairs (including wood, metal, upholstered, stack, industrial styles), Bar Stools (wood, metal, swivel, backless, industrial varieties), Restaurant Tables (wood tops, laminate tops, industrial tops, table sets), Table Bases (cast iron, chrome, X prong, round, designer, outdoor), Restaurant Booths (upholstered, wood, quick-ship, custom, bar height), and Patio Furniture (outdoor chairs, stools, tables, umbrellas). The company operates an industrial furniture sub-category with metal and wood combination pieces, plus specialty collections including Bistro Style (Tolix-inspired metal chairs), the Mantis and Massello industrial series, Milano Modern padded aluminum chairs, and Live Edge solid wood table tops. Services include a Materials Design Library for swatch requests and a Restaurant Booth Planner tool for layout planning. Products are available with Made in USA certification for select items and feature customization options including finishes, upholstery, and dimensions.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant Chairs Commercial-grade restaurant chairs in wood, metal, upholstered, stack, arm, bolt-down, industrial, and patio styles, sold to restaurant, bar, café, and hospitality operators across the U.S. and Canada.
• Bar Stools Commercial bar stools in wood, metal, swivel, backless, arm, retro/diner, bolt-down, industrial, upholstered, cross back, and patio styles, for bars, pubs, and restaurant bar areas.
• Restaurant Tables Restaurant tables including wood table tops, laminate table tops, industrial table tops, complete table sets, and patio tables for commercial dining spaces.
• Table Bases Commercial table bases including cast iron, chrome, X prong, round, designer, and outdoor bases, sold as standalone components to pair with restaurant table tops.
• Restaurant Booths Custom and standard restaurant booths including upholstered, wood, quick-ship, custom, bar height, and waiting bench styles, with bespoke sizing and shapes available for venue-specific layouts.
• Patio Furniture Outdoor commercial patio furniture including patio chairs, patio bar stools, patio tables, and commercial umbrellas, designed for restaurant and bar outdoor seating areas.
• Industrial Restaurant Furniture Industrial-style furniture collection combining metal frames with wood tops for restaurants and bars seeking rustic, urban, or modern industrial aesthetics.
• Bistro Style Furniture Tolix-style metal bistro chairs and bar stools in clear coat, powder coat, and distressed finish options, for cafés and bistro-themed venues.
• Materials Design Library (Swatch Service) Service that supplies physical swatch samples of fabrics, vinyls, wood finishes, and laminates to commercial buyers to support material selection, subject to a $2,500 minimum order requirement.
• Restaurant Booth Planner Online planning tool for designing booth seating layouts based on a venue's floor dimensions, used by restaurant and bar operators planning booth configurations.

Quantifiable outcome

• 100,000+ restaurants have been furnished

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• WebstaurantStore: Largest online commercial restaurant supply retailer in the US, offering restaurant furniture (chairs, bar stools, booths, tables) alongside broader foodservice equipment. Competes head-to-head with Seating Masters in commercial dining furniture via e-commerce with fast shipping and deep catalog.
• KaTom Restaurant Supply: National commercial restaurant supply company offering restaurant chairs, bar stools, tables, and booths through e-commerce and a catalog channel. Targets the same independent restaurants and hospitality buyers as Seating Masters with a broader foodservice equipment portfolio.
• Central Restaurant Products: Multi-channel commercial restaurant supplier with showrooms and a strong e-commerce catalog covering restaurant seating, tables, and booths. Directly comparable on product mix and B2B target customer.
• Restaurant Depot: Cash-and-carry wholesale foodservice distributor with 70,000+ SKUs including restaurant furniture, operating a membership warehouse model. Overlaps directly with Seating Masters on commercial restaurant seating and tables, particularly for SMB buyers.
• Tundra Restaurant Supply: Online B2B restaurant supply store with a strong furniture category (chairs, bar stools, tables, booths) and free shipping promotions. Closely mirrors Seating Masters' direct-to-restaurant e-commerce model.
• Aarco Products: US manufacturer and direct seller of commercial restaurant furniture (booths, chairs, bar stools, tables) — closely analogous to Seating Masters' in-house custom manufacturing capability and B2B focus.
• Eastside Restaurant Supply: Regional commercial restaurant supply house serving the Pacific Northwest with restaurant furniture, smallwares, and equipment. Comparable product mix and customer base, though more regional in footprint.
• Tables and Chairs.com (MFG Co): Online direct-to-business seller of commercial-grade tables and chairs for restaurants and hospitality, with custom upholstery options. Closely comparable on product scope and B2B e-commerce positioning to Seating Masters.

Broad incumbents

• Wayfair: Mass-market online home furnishings giant that has expanded aggressively into commercial-grade and 'business' furniture, including restaurant-style chairs, bar stools, and tables. Competes on catalog breadth, shipping speed, and price rather than customization or hospitality specialization.
• IKEA (IKEA for Business): Global furniture retailer with a growing commercial/B2B program. While not a specialist, IKEA competes on price and quick-ship for standard restaurant seating and tables, particularly among smaller hospitality operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/commercialseats
• Facebookfacebook.com/100067468009010
• LinkedInlinkedin.com/company/seating-masters

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seating Masters