Digidarts Marketing

Performance Marketing Servicesdigidarts.com

Digidarts Marketing is a Gurugram-based 360° performance marketing agency founded in 2014, serving 250+ brands across D2C, fintech, gaming, and B2B with proprietary AI tools and media buying across India and MEA.

Company typePrivate
Founded2014
HeadquartersGurugram, India
Headcount11–50
GTM typeB2B
OfferingServices

What Digidarts Marketing does

Digidarts Marketing Pvt. Ltd. is a private, founder-owned 360° performance marketing agency headquartered in Gurugram, India, founded in October 2014 by Siddhartha Vanvani. The company delivers managed performance marketing services across media buying, SEO, social media, affiliate marketing, and creative production, serving more than 200 clients and 250+ brands across verticals including D2C/e-commerce, BFSI/fintech, gaming, edtech, real estate, manufacturing, and quick commerce. In 2023 it handled 450M+ in managed media spend and operates regional offices in Bangalore and Mumbai with a Middle East headquarters in Dubai.

Its technology stack combines standard ad-platform integrations (Google Ads, Meta Ads, AppsFlyer, Firebase, GA4, Shopify, ONDC, Zoho CRM) with a proprietary product suite: Decisionboard.AI (cross-platform marketing intelligence with real-time variance alerts), DashIQ (productized 0-1 performance marketing solution launched in 2024), DareAISearch and SearchScore AI (LLM/AI-search optimization), D-Local/D-Global/D-View (specialized SEO modules), DARTBOARD (analytics dashboard), and Apparcher (in-house ad network).

The business model is primarily professional-services based, with managed fees tied to monthly client marketing budgets ranging from ₹5L to ₹50L+, complemented by a nascent productized/SaaS layer through DashIQ and the SearchScore newsletter. GTM is enterprise field sales augmented by event presence (MarTech Asia, IAMAI, ad:tech, UniCommerce Summits), website enquiry capture, referral networks, and a product-led growth motion for DashIQ. The firm is bootstrapped with no disclosed institutional funding and targets continued headcount expansion toward a stated goal of 100+ employees.

Digidarts Marketing firmographics

Firmographics

Name: Digidarts Marketing
Legal name: Digidarts Marketing Pvt. Ltd.
Website: https://digidarts.com
Company type: Private
Founded year: 2014
Operating status: Operating
Headcount range: 11–50 employees
Short description: Digidarts Marketing is a Gurugram-based 360° performance marketing agency founded in 2014, serving 250+ brands across D2C, fintech, gaming, and B2B with proprietary AI tools and media buying across India and MEA.
Ownership category
akta.pro rank

Digidarts Marketing industry classification

Industry

Product category: Performance Marketing Services
NAICS: Media Buying Agencies (54183), Media Buying Agencies (541830)
SIC: Services-Advertising Agencies (7311), Services-Advertising (7310)
akta.pro primary industry: Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
akta.pro secondary industries: Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA), AI Search & Generative Engine Optimization (GEO) Services (BPAFAJAO), Performance Marketing Automation & Bid Management Services (MPAAACAM), SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI), E-commerce SEO (Category/Product SEO, Merchant Feeds) (BPAFAJAE)

Keywords

Performance marketing services
Digital marketing agency
Media buying services
Search engine optimization
Affiliate marketing services

Where Digidarts Marketing is headquartered

Location

Headquarters

HQ city: Gurugram
HQ country: India
HQ region: Asia

Offices4 records

Markets served

Digidarts Marketing business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

Performance Marketing Services: Full-service performance marketing agency offering managed services across media buying, SEO, social media, affiliate marketing, and creative services. Revenue is generated through professional service fees based on monthly marketing budgets managed for clients.
DashIQ Platform: Self-service performance marketing platform enabling brands to manage their own campaigns with agency-level tools and guidance. May include subscription or usage-based components.

Pricing tiers

Model	Billing	Price
Other	Monthly	Entry-level campaigns for emerging brands
Other	Monthly	Mid-market growth campaigns
Other	Monthly	Scale-phase campaigns for established brands
Other	Monthly	Enterprise-level campaigns

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Digidarts Marketing product offering

Product offering

Core offering

Digidarts is a 360° performance marketing agency that plans, buys, and optimizes paid media campaigns across Google, Meta, programmatic, and marketplace platforms, alongside managed SEO, social media marketing, affiliate marketing, and performance creative services. The agency packages these services with proprietary AI-powered tools (Decisionboard.AI, DashIQ, DAREISEARCH, D-VIEW, D-LOCAL, D-GLOBAL, SearchScore AI) and an in-house ad network (Apparcher) to deliver measurable ROI for enterprise and mid-market brands.

Product overview

Digidarts is a 360° performance marketing agency offering a unified platform of proprietary tools and specialized service modules. The core platform consists of three main products: DARTBOARD (analytics dashboard), Decisionboard.AI (marketing intelligence platform integrating data from Ads platforms, CRM, GA4, and Shopify), and DashIQ (performance marketing acceleration service). These are complemented by specialized AI-powered search tools including DAREISEARCH (for AI/LLM platforms), D-VIEW (YouTube SEO), D-GLOBAL (international SEO), and D-LOCAL (local/near-me SEO), along with SearchScore AI for visibility tracking. The service offering spans industry-specific performance solutions (D2C, Mobile Apps, B2B, Marketplace, Omnichannel) and digital marketing services (Media Buying, SEO, Social Media Marketing, Affiliate Marketing, Creatives for Performance). Founded in October 2014 by Siddhartha Vanvani, the agency has grown to serve 250+ brands across diverse industry verticals with a proprietary in-house ad network called Apparcher.

Differentiator

Problem solved

Functional benefit

Brands

Dartboard: Performance solutions platform
Decisionboard AI
DashIQ
DareAISearch
Apparcher

Products and services

DARTBOARD Performance analytics dashboard providing comprehensive campaign tracking, reporting, and optimization insights across multiple marketing channels for Digidarts' brand clients.
Decisionboard.AI Marketing intelligence platform that integrates data from advertising platforms, client CRM systems, GA4, and Shopify to deliver real-time variance alerts and actionable campaign optimization insights for enterprise and mid-market brands.
DashIQ Performance marketing acceleration solution enabling a 0-1 digital journey for fast-scaling brands through Kickstart, Elevate, and Grow phases, covering Paid Ads Management on Google and Meta, SEO, Creatives for Performance, and Monthly Performance Reports with an ROI-driven, agile methodology.
DAREISEARCH AI-powered search optimization service helping brands rank on AI and LLM-driven platforms such as ChatGPT and Bard, supported by the SearchScore AI tracking tool and dedicated AI Search blogs.
D-VIEW YouTube SEO service for maximum visibility and engagement optimization on the video platform, providing video search ranking and audience growth.
D-GLOBAL Global SEO service expanding brand reach internationally through localized search optimization strategies for brands seeking international presence.
D-LOCAL

Quantifiable outcome

Up to 80% ROAS increase for D2C brands
+8 more outcomes

Companies that use Digidarts Marketing

Customer profile

Named customers36 records

Segments6 records

Ideal customer profiles6 records

Digidarts Marketing technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability6 records

Feature8 records

Digidarts Marketing partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core and minor.

GooglecoreTechnology or IntegrationPremier Google Ads partner providing paid search and display advertising management. Digidarts manages campaigns across Google Search, YouTube, and Shopping with expertise in UAC campaigns, Performance Max, and keyword optimization.
Meta (Facebook/Instagram)coreTechnology or IntegrationMeta advertising partner managing campaigns across Facebook and Instagram with specialization in Advantage+ Shopping, ASC campaigns, and Meta Lead Ads for B2B and B2C clients.
AppsFlyercoreTechnology or IntegrationMobile measurement partner (MMP) integrated for tracking app installs, in-app events, and campaign attribution across platforms. Used extensively for fintech, gaming, and app-based client campaigns.
MyGateminorStrategic or Co-development PartnerPartnership with MyGate for reaching high-net-worth individuals in premium gated communities for Green Portfolio PMS campaigns. Enabled direct targeting of affluent demographic through residential society platform.
BlinkitminorGTM or Marketing PartnerQuick commerce partnership for Boult Audio x Mustang earbuds launch using Meta Collab Ads. Enabled rapid fulfillment with 1.5x lower CAC and 11x ROAS through fast delivery reduction of RTO issues.
CareemcoreChannel Partner/ Reseller/ DistributorDubai-based quick commerce platform where Digidarts managed Careem Quik grocery category growth from 5% to 20% of total business through mobile-first creative storytelling and campaign optimization.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Digidarts Marketing competitors and assessment

Company assessment

Direct peers

Schbang: Mumbai-based integrated digital marketing and technology solutions agency offering performance marketing, creative, and martech services. Comparable to Digidarts in D2C and e-commerce focus, mid-market to enterprise client mix, and proprietary tooling investments.
DViO Digital: Pune-based performance and digital marketing agency with strong D2C and e-commerce focus. Closely comparable to Digidarts in service portfolio (media buying, SEO, marketplace) and target segment of growth-stage Indian brands.
Ethinos Digital Marketing: Mumbai-based digital marketing agency offering performance, content, social, and martech services to enterprise and mid-market clients. Comparable to Digidarts in full-funnel service mix and B2B-plus-B2C client portfolio.
WATConsult: Mumbai-headquartered full-service digital and performance marketing agency and WPP network affiliate. Directly comparable to Digidarts across media buying, SEO, social, and content services for D2C, FMCG, and enterprise clients in India.
Resultrix: Mumbai-headquartered digital performance marketing agency serving global and Indian brands. Comparable to Digidarts in performance-led service model, paid media emphasis, and SEO/digital transformation offerings.
Social Beat: Bengaluru-based digital marketing agency specializing in performance marketing, SEO, and content for D2C and enterprise brands. Closely comparable to Digidarts in service mix, India D2C focus, and productized analytics offerings.

Broad incumbents

Semrush: Global SEO and digital marketing software platform. Comparable to Digidarts in SEO service and tooling overlap, particularly against DAREAISEARCH/SearchScore AI as Digidarts pushes into software-led offerings.
Performics: Publicis Groupe's performance marketing network with India operations. Comparable to Digidarts in performance-driven service model but with global network scale, larger teams, and broader enterprise client base.
iProspect India: Dentsu's global performance marketing brand operating in India. Comparable to Digidarts as a performance-first agency but with broader geographic footprint, deeper enterprise relationships, and larger agency resources.

Emerging players

Bobble AI: India-based AI/communication platform with marketing and consumer engagement offerings. Comparable to Digidarts at the intersection of AI-driven marketing and consumer engagement, though primarily product/SaaS-led rather than agency-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Digidarts Marketing financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Digidarts Marketing leadership team

Management profile

Number of profiles

Profiles2 records

Digidarts Marketing subsidiaries and ownership

Company hierarchy

Subsidiaries7 records

Digidarts Marketing funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Digidarts Marketing M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digidarts Marketing

What does Digidarts Marketing do?

Is Digidarts Marketing a public or private company?

Digidarts Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Digidarts Marketing founded?

Digidarts Marketing was founded in 2014. It employs 11 to 50 people.

Where is Digidarts Marketing based?

Digidarts Marketing is headquartered in Gurugram, India, in the Asia region.

How does Digidarts Marketing make money?

Two revenue lines are on record. Performance Marketing Services are the primary driver. The others are dashIQ Platform.

Who are Digidarts Marketing's main competitors?

Direct peers on record are Schbang, DViO Digital, Ethinos Digital Marketing, WATConsult, Resultrix and Social Beat. Broad incumbents are Semrush, Performics and iProspect India. Bobble AI is listed as an emerging player.

Does Digidarts Marketing have an API?

No public API is recorded for Digidarts Marketing.

What industry is Digidarts Marketing in?

Digidarts Marketing's product category is Performance Marketing Services. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of BPAFACAA, Search Engine Marketing (SEM) / Paid Search (PPC). Its NAICS code is 54183 and its SIC code is 7311.