Avia Dental Plan

What Avia Dental Plan does

Avia Dental Plan, Inc. is a privately held discount dental membership company incorporated in West Virginia and headquartered in Moundsville, with operational offices in Wheeling. Founded in 1994, the company sells subscription access to a network of 40,000+ participating dentists across 29 US states, charging $9.25 to $15 per month (or $109 to $169 annually) for Individual, Individual+1, and Family tiers. Memberships also bundle vision discounts through a partnership with EyeMed (30,000+ vision providers) and prescription drug discounts through a partnership with CVS Caremark (59,000+ pharmacies), both included at no additional cost.

The underlying platform administers the discount plan: managing the provider network, publishing fee schedules that members pay directly at the point of service, and processing subscriptions without acting as insurance. The product is sold direct-to-consumer via the company website with state-specific landing pages, supplemented by phone sales and mail enrollment, plus an affiliate program paying $35 per sale and a member referral program paying $10 per referral. The company also recruits dentists into its network as a parallel acquisition channel.

Avia operates on a recurring subscription revenue model with minimal disclosed overhead, self-funded since founding with no venture capital or outside investment on record. Customers are segmented into four primary groups — individuals without employer dental coverage, families, employer/union/association groups, and seniors aged 63+ — with pricing tiers tailored to each. The business model relies on volume across a fragmented consumer base rather than enterprise contracts, and the company has emphasized guaranteed acceptance and no waiting periods as key differentiators against traditional dental insurance.

Name

Avia Dental Plan

Legal name

Avia Dental Plan, Inc.

Website

https://aviadental.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Avia Dental Plan is a privately held discount dental membership provider operating across 29 US states with 40,000+ participating dentists, serving individuals, families, groups, and seniors through subscription plans that bundle vision and prescription discounts via EyeMed and CVS Caremark partnerships.

Ownership category

akta.pro rank

Product category

Discount Dental Plans

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Dental Discount Plans (Non-Insurance) (FSAIAHAD)

akta.pro secondary industries

Dental Discount Plans (Dental Savings Plans) (HLAEAIAD), Medicare Dental & Vision (MA Embedded & Supplemental) (FSAIAHAJ)

Keywords

• Discount dental plans
• Dental membership programs
• Dental savings plans
• Vision discount plans
• Prescription discount programs

Headquarters

HQ city

Wheeling

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Supply Chain, Others

Revenue model

1. Membership Subscriptions: Monthly and annual subscription fees for discount dental plan membership. Plans include Individual ($9.25/month), Individual+1 ($13.25/month), and Family plans ($15/month for 3+ members). Annual payment options are also available with discounted rates. A $20 non-refundable processing fee applies to new enrollments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Avia Dental Plan is a discount dental membership program (not insurance) that provides members access to a network of 40,000+ participating dental providers across 29 states, offering savings of up to 50% or more on dental services. Members also receive bundled vision discounts (via EyeMed, 30,000+ providers) and prescription drug discounts (via CVS Caremark, 59,000+ pharmacies) at no additional cost. Plans are available for individuals, families, groups, and seniors, with immediate activation, guaranteed acceptance, no waiting periods, and no claim forms.

Product overview

Avia Dental Plan is a discount dental plan membership program (not insurance) that provides access to a network of 40,000+ dental providers across 29 states. The product portfolio consists of four core dental plan types (Individual, Family, Group, and Senior plans) bundled with two add-on discount programs (Vision and Prescription). All plans offer immediate activation with no waiting periods, guaranteed acceptance, and savings of up to 50% or more on dental services. The Vision and Prescription add-ons are included at no additional cost with every dental membership.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Dental Plans Discount dental plan for individuals not receiving employer-sponsored dental coverage, offering access to 40,000+ participating dentists with savings up to 50% or more on dental services. Priced at $9.25/month or $109/year with a $20 non-refundable processing fee.
• Family Dental Plans Discount dental plan for families covering three or more members, providing affordable dental care access with vision and prescription discounts included. Priced at $15/month or $169/year.
• Group Dental Plans Discount dental plan for businesses, unions, associations, and organizations offering group coverage with immediate savings, no waiting periods, and bundled vision and prescription discounts. Sold through a dedicated [email protected] channel.
• Senior Dental Plans Discount dental plan designed for seniors aged 63 and older on fixed incomes, providing reduced dental expenses, guaranteed acceptance regardless of pre-existing conditions, and bundled vision and prescription discounts.
• Avia Vision Plan Discount vision plan included with dental membership offering savings on eyeglass frames, lenses, contact lenses, eye exams, and laser vision correction procedures through EyeMed network of 30,000+ providers including Pearle Vision, LensCrafters, Sears Optical, Target Optical, and JCPenney Optical.
• Prescription Drug Discount Program Discount prescription drug program included with dental membership providing average savings of 20% and more on generic drugs through CVS Caremark network of 59,000+ participating pharmacies nationwide including major chains.

Quantifiable outcome

• Members can save 50% or more on dental expenses
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• CVS CaremarkcoreTechnology or IntegrationCVS Caremark administers the prescription drug discount program for Avia members. Provides access to over 59,000 participating pharmacies nationwide including major chains. Offers average savings of 20% or more on generic drugs.
• EyeMed Vision CarecoreTechnology or IntegrationEyeMed provides vision care network access for Avia members at over 30,000 providers including Pearle Vision, LensCrafters, Sears Optical, Target Optical, and JCPenney Optical. Offers discounts on exams, glasses, frames, lenses, and LASIK procedures.
• Website AffiliatesminorGTM or Marketing PartnerThird-party website owners who promote Avia Dental Plan on their websites and earn $35 commission for each dental plan purchase made through their referral links.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 1Dental: 1Dental sells discount dental plans direct-to-consumer with similar features (no waiting periods, large provider networks, bundled vision options) — a direct peer competing in the same price band and customer segment as Avia.
• Careington International: Careington is a direct competitor operating a similar multi-vertical discount plan business (dental, vision, prescription, telehealth) sold to individuals, families, and groups via DTC and affiliate channels — the closest apples-to-apples comp to Avia's product and GTM motion.
• Patriot Plan: Patriot Plan is a direct-to-consumer discount dental plan provider focused on individuals, families, and seniors with comparable plan structures and pricing — a like-for-like competitor in the same niche Avia targets.
• DentalPlans.com (eHealth): Owned by eHealth, DentalPlans.com is a discount dental plan marketplace and administrator offering comparison shopping across multiple plan brands — directly competing with Avia for the same un/under-insured consumer with a similar affiliate-driven acquisition model.

Broad incumbents

• Delta Dental: Delta Dental is the largest US dental insurance carrier with broad PPO/HMO networks. It overlaps with Avia in dental benefit administration but as a regulated insurer rather than a discount plan, making it a broad incumbent competitor for the same employer/senior dollars.
• Cigna Dental: Cigna Dental offers insured dental plans (PPO/HMO/DHMO) to employers and individuals — a broad incumbent providing regulated alternatives to Avia's discount product in the same end market.
• Humana Dental: Humana Dental provides insured dental and vision plans with a strong senior/Medicare focus. It competes with Avia's senior segment through regulated insurance products and represents the broader incumbent alternative.
• Aetna Dental: Aetna (CVS Health) offers insured dental plans primarily through employer-sponsored benefits. As a sister entity of CVS Caremark — Avia's pharmacy partner — it represents both a competitive incumbent and a potential channel/strategic relationship.

Emerging players

• Spirit Dental & Vision: Spirit Dental offers individual and family dental and vision insurance plans with no waiting periods, positioning closer to Avia's instant-activation value proposition while operating as a regulated insurer — a niche/emerging competitor blurring the discount/insurance line.
• Ameritas Dental: Ameritas provides insured dental and vision plans distributed through employers and individuals, with comparable bundled product structure. Smaller than Delta/Cigna but a credible niche player in segments where Avia also competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/aviadentalplan
• YouTubeyoutube.com/user/AviaDentalPlan
• Facebookfacebook.com/198899826797423
• Pinterestpinterest.com/AviaDentalPlan
• LinkedInlinkedin.com/company/avia-dental-plan-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avia Dental Plan