Savvy Decor
Savvy Decor is a founder-owned, full-service residential interior design firm founded in 1978 in Carmel, Indiana, offering furniture, wallpaper, fabric, lighting, hardware, color consultation, and remodeling services to homeowners across the Indianapolis area.
- Company typePrivate
- Founded1978
- HeadquartersCarmel, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Savvy Decor does
Savvy Decor (legally Savvy Décor) is a founder-owned, full-service residential interior design firm founded in 1978 by Linda Mordoh and headquartered at 41 S Rangeline Rd, Carmel, Indiana. The firm serves residential homeowners across the Indianapolis and Carmel area, providing comprehensive design from concept through completion for both newly constructed homes and remodeling projects. Its service surface spans furniture selection, window treatments, lighting design, color consultation, wallpaper, fabric, decorative hardware, and accessories, with a distinct decorative-hardware consultation offering branded as "Home Details of Savvy Décor."
The business is a professional-services operation rather than a technology company; its "core technology" is standard interior-design software and tools, with no proprietary features, apps, or APIs disclosed. Revenue is generated through three intertwined streams: fee-based interior design services, the resale of furniture and products (wallpaper, fabric, lighting, hardware, accessories) at discounted pricing sourced through vendor and artisan relationships, and comprehensive home-remodeling services executed with contractors and artisans. Pricing is quote-based and not publicly disclosed, with a free initial consultation used as the entry point.
Go-to-market is sales-led and consultative: direct engagement with residential clients supported by design boards and written quotes for transparency, and demand generation through content marketing (design blogs) and organic social channels (Instagram, Facebook, Pinterest, YouTube, Twitter). The firm employs roughly eight people, led by owner and head designer Linda Mordoh (Allied ASID, 46 years of experience), an office manager/decorative-hardware consultant, and several credentialed interior designers. Client budgets referenced range from the low $300,000 range to well over $2,000,000.
Savvy Decor firmographics
Firmographics- Name
- Savvy Decor
- Legal name
- Savvy Décor
- Website
- https://savvydecor.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Savvy Decor is a founder-owned, full-service residential interior design firm founded in 1978 in Carmel, Indiana, offering furniture, wallpaper, fabric, lighting, hardware, color consultation, and remodeling services to homeowners across the Indianapolis area.
- Ownership category
- akta.pro rank
Savvy Decor industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (54141), Interior Design Services (541410)
- SIC
- Retail-Furniture Stores (5712)
- akta.pro primary industry
- Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)
- akta.pro secondary industry
- Interior Layout Changes & Space Replanning (Non-Structural) (HSAPAFAJ)
Keywords
Where Savvy Decor is headquartered
LocationHeadquarters
- HQ city
- Carmel
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Savvy Decor business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Interior Design Services: Full-service interior design including furniture selection, window treatments, lighting design, color consultation, and project management from concept to completion. Services cover both newly constructed homes and remodeling projects.
- Furniture and Products: Sale of furniture, wallpaper, fabric, lighting, hardware, and decorative accessories at discounted pricing through the design firm's relationships with vendors and artisans.
- Home Remodeling Services: Comprehensive remodeling services for existing homes, working with contractors and artisans to transform spaces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free initial consultation |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Savvy Decor product offering
Product offeringCore offering
Savvy Decor is a full-service residential interior design firm that delivers end-to-end design services from conceptualization to completion for both newly constructed homes and remodeling projects. Offerings include furniture selection, window treatments, lighting design, color consultation, wallpaper and fabric selection, decorative hardware, and home accessories, with products sourced through designer relationships that allow discounted pricing to clients.
Product overview
Savvy Decor is a premier residential interior design firm founded in 1978, offering comprehensive interior design services from concept to completion. The company provides a unified service offering centered on interior design consultation, with specialized modules including new construction design, remodeling services, color consultation, and lighting design. The firm also operates Home Details of Savvy Décor as a decorative hardware consultation component. Services encompass furniture selection, wallpaper, fabric, lighting, hardware, and decorative accessories, all offered at discounted pricing through their full-service design firm serving Indianapolis and surrounding areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Interior Design Services Full-service interior design services for residential clients, covering furniture selection, window treatments, lighting design, and color consultation from conceptualization through project completion. Targeted at homeowners building new homes or undertaking remodeling projects in the Indianapolis/Carmel area.
- New Construction Design Services Interior design services tailored for newly constructed homes, providing complete design packages from initial concept through final completion. Targeted at homeowners building new custom homes.
- Remodeling Design Services Interior design services for home renovation and remodeling projects, transforming existing spaces while maintaining the client's budget and style preferences. Targeted at homeowners undertaking remodeling projects.
- Color Consultation Expert color scheme consultation to help clients make informed choices about primary wall colors and matching accents. Targeted at homeowners seeking professional guidance on color palettes for their spaces.
- Lighting Design Professional lighting planning and design service including layered lighting solutions combining ambient, task, and accent lighting. Targeted at residential clients seeking optimized lighting plans.
- Home Details of Savvy Décor (Decorative Hardware Consultation) Decorative hardware consultation service offered through the firm's Home Details of Savvy Décor division, providing hardware selection expertise for home projects. Targeted at homeowners and design clients needing hardware specification.
Quantifiable outcome
- 4 Indianapolis Monthly Dream Homes designed
- +3 more outcomes
Companies that use Savvy Decor
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Savvy Decor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Savvy Decor partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights3 records
Savvy Decor competitors and assessment
Company assessmentEmerging players
- Interior Define: Direct-to-consumer custom furniture brand with integrated interior design services. Comparable to Savvy Decor on the design-led product offering for residential clients, but with a digitally native, lower-touch delivery model and custom upholstery specialization.
Direct peers
- Decorilla: Online interior design marketplace matching clients with multiple designers and concepts. Directly comparable to Savvy Decor's full-service residential design model, but with a virtual delivery mechanism and broader geographic reach.
- Modsy: Online interior design service that uses 3D renderings of clients' actual spaces to deliver room designs. Competes directly with Savvy Decor on the residential design service model with a similar concept-to-completion value proposition.
- Havenly: Online residential interior design service connecting clients with designers for full-room and whole-home projects. Targets the same residential homeowner segment as Savvy Decor but delivers design remotely rather than through a local showroom.
Broad incumbents
- Room & Board: Modern home furnishings retailer with in-home and in-store design services. Comparable to Savvy Decor on the residential design + product offering, particularly for design-minded urban and suburban homeowners.
- Crate & Barrel: National home furnishings retailer offering complimentary interior design services in-store and online. Comparable to Savvy Decor on residential full-service design, with a broader product catalog and significant digital design platform investment.
- RH (Restoration Hardware): Luxury home furnishings retailer with in-house and affiliated interior design services and large-format galleries. Overlaps with Savvy Decor on luxury residential clientele and full-home design projects, but operates at much greater scale and with proprietary product lines.
- Ballard Designs: Catalog and online home furnishings retailer offering design services. Comparable to Savvy Decor on the residential design-plus-product business model, with strong brand recognition among traditional and transitional style customers.
- Ethan Allen: National furniture manufacturer and retailer with complimentary interior design services through its design centers. Comparable to Savvy Decor on the residential full-service design + product model, but with vertically integrated manufacturing and national store footprint.
- West Elm (Williams-Sonoma): Modern home furnishings retailer offering free in-store and online interior design services. Targets the same residential homeowner customer as Savvy Decor, with similar whole-room and whole-home design scope, but at lower price points and broader geographic reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Savvy Decor social profiles
Digital presenceSavvy Decor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Savvy Decor leadership team
Management profileNumber of profiles
Profiles7 records
Savvy Decor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Savvy Decor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Savvy Decor
What does Savvy Decor do?
Savvy Decor is a full-service residential interior design firm that delivers end-to-end design services from conceptualization to completion for both newly constructed homes and remodeling projects. Offerings include furniture selection, window treatments, lighting design, color consultation, wallpaper and fabric selection, decorative hardware, and home accessories, with products sourced through designer relationships that allow discounted pricing to clients.
Is Savvy Decor a public or private company?
Savvy Decor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Savvy Decor founded?
Savvy Decor was founded in 1978. It employs 1 to 10 people.
Where is Savvy Decor based?
Savvy Decor is headquartered in Carmel, United States, in the North America region.
How does Savvy Decor make money?
Three revenue lines are on record. Interior Design Services are the primary driver. The others are furniture and Products and home Remodeling Services.
Who are Savvy Decor's main competitors?
Interior Define is listed as an emerging player. Direct peers are Decorilla, Modsy and Havenly. Broad incumbents are Room & Board, Crate & Barrel, RH (Restoration Hardware), Ballard Designs, Ethan Allen and West Elm (Williams-Sonoma).
Does Savvy Decor have an API?
No public API is recorded for Savvy Decor.
What industry is Savvy Decor in?
Savvy Decor's product category is Interior Design Services. Its primary akta.pro industry code is HSAPAEAI, Luxury Whole-Home Renovation (High-End Finishes & Custom Build), with a secondary code of HSAPAFAJ, Interior Layout Changes & Space Replanning (Non-Structural). Its NAICS code is 54141 and its SIC code is 5712.