PrimeTest Automation

What PrimeTest Automation does

PrimeTest Automation is a privately held, Fort Lauderdale-based custom manufacturing automation systems integrator founded in 2001 that designs and builds engineered automation solutions for industrial assembly, test, material handling, and packaging applications. The company integrates FANUC industrial robotics (LR Mate, SCARA, Paint Mate, cobots), National Instruments platforms (LabVIEW, CompactRIO, PXI, Vision Builder, TestStand), Allen Bradley PLCs, Keyence and NI machine vision, Hexagon coordinate measuring machines (CMM), ATI tool changers, Güdel overhead rails, Banner safety controllers, and DMG MORI CNC equipment into single-source turnkey cells and full assembly lines for enterprise manufacturers in aerospace, automotive, medical device, defense, pharmaceutical, oil and gas, and commercial production. Demonstrated outcomes include throughput increases from 80K to 400K units annually, operator headcount reductions from seven to one, cycle times under 4.5 seconds for complex multi-step assemblies, AMR payback under one year, and 8+ hours of untended runtime via flexible part delivery subsystems.

The company monetizes through project-based custom design-build-commission contracts (one-time license-like revenue) supplemented by post-installation professional services and remote support, with all pricing conducted via direct quote rather than published price lists. Go-to-market is consultative enterprise field sales targeting plant managers, engineers, and executives, complemented by channel-lead flow from FANUC and National Instruments partner programs. Content marketing (blog, white papers, PrimeTest Academy video training) and active trade-show presence (FABTECH, The Assembly Show, ATX East, The Battery Show) support top- and mid-funnel demand generation.

Customer concentration is moderated by vertical diversification across at least seven named industries, but the project-based model means a small number of active multi-million-dollar engagements likely drive most annual revenue. Operations are anchored in a single Fort Lauderdale facility (relocated June 2020) with in-house mechanical, electrical, and software engineering, an in-house machine shop, ISO 9001:2015 and UL 508A certifications, and A3 accreditation. PrimeTest is founder-owned and operated by Steve Benvenuto (President) and Dan Press (VP Engineering), with no disclosed institutional investors, M&A activity, or public-offering plans.

Name

PrimeTest Automation

Legal name

PrimeTest Automation

Website

https://primetest.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

PrimeTest Automation is a Fort Lauderdale-based custom industrial automation systems integrator, founded in 2001, that designs and builds robotic assembly lines, machine tending cells, test automation, and machine vision systems for enterprise manufacturers in aerospace, automotive, medical device, and related sectors.

Ownership category

akta.pro rank

Product category

Industrial Automation Systems

NAICS

All Other Industrial Machinery Manufacturing (333248), Machinery Manufacturing (333), Industrial Machinery Manufacturing (33324)

SIC

General Industrial Machinery & Equipment (3560), Special Industry Machinery (No Metalworking Machinery) (3550), Electrical Industrial Apparatus (3620)

akta.pro industry

PRIMARYIMAHAHAL

Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Industrial Automation & Robotics Equipment

SECONDARYIMAGABAG

Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers)

Industrials, Manufacturing & Construction/Electrical Equipment & Industrial Electronics/Industrial Automation & Control Systems (PLCs, SCADA, DCS)

SECONDARYIMAIAMAA

Factory Automation & Control Systems (PLC/SCADA/DCS)

Industrials, Manufacturing & Construction/Industrial Services & Facility Operations/Industrial IoT (IIoT) & Smart Manufacturing

SECONDARYIMAHAOAN

End-of-Line Integration & Packaging Line Systems

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Packaging Machinery (Automated & Semi-automated)

SECONDARYIMAHAHAJ

Industrial Automation Software (SCADA, HMI, MES, Historian)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Industrial Automation & Robotics Equipment

Keywords

• Custom automation systems
• Robotic machine tending
• Assembly line integration
• Machine vision inspection
• Manufacturing automation solutions

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom Automation Systems Design & Build: PrimeTest designs and builds custom manufacturing automation systems and robotics solutions on a project-by-project basis. Revenue is generated through custom engineering, fabrication, integration, and commissioning of automation systems. Projects range from single robotic cells to complete multi-station assembly lines.
2. Professional Services & Ongoing Support: Post-installation support, remote monitoring, maintenance, and technical services associated with installed automation systems.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

PrimeTest Automation designs and builds custom industrial automation systems for assembly lines and manufacturing facilities. The company integrates robotics (FANUC), machine vision, CNC machine tending, automated test systems, packaging equipment, AMR-based material handling, and robotic wash systems into turnkey solutions engineered per client specifications. Revenue is generated through custom engineering, in-house fabrication, system integration, commissioning, and post-installation professional services.

Product overview

PrimeTest Automation is a custom manufacturing automation system designer and builder offering a portfolio of integrated solutions centered around custom assembly automation. Their core offerings include Full Assembly Lines, Robotics, Test Automation, Machine Vision, CNC Machine Tending, Packaging, and Robotic Wash Systems—all designed to work together as comprehensive manufacturing solutions. The company serves industries including automotive, aerospace, medical, military, and commercial sectors across North America and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Assembly Automation Custom manufacturing automation system design and integration covering incoming inspection, sub-assembly verification, functional performance testing, and instrumentation with specialized software for clients needing improved quality metrics.
• Full Assembly Lines Complete assembly line automation solutions leveraging PrimeTest's machine designers, full fabrication capabilities, and access to the latest manufacturing technology to deliver next-level throughput and quality.
• Robotics Integration Robotic systems integration delivering versatility, speed, and accuracy using FANUC robotic advancements, including LR Mate 200iC, LR Mate 200iD, SCARA, Paint Mate, M1, CR-7iA cobots, and iRVision with ATI Tool Changers on G\u00fcdel overhead rails for flexible, smart automated machinery.
• Test Automation Automated testing solutions ranging from fully automated lines to manual stations with assisted logistics and hybrid approaches, including NI ATE Core Configuration and NI TestStand-based production test systems for automotive and industrial applications.
• Machine Vision Systems Comprehensive vision system design including proper lighting, optics, sensing, motion, and fully customized software for inspection, pattern matching, OCR, measurement, and code reading using Keyence IV3/IV-500MA, National Instruments smart cameras, and Vision Builder.
• CNC Machine Tending Robotic systems configured to communicate with CNC controllers and customer factory systems, integrating DMG MORI CNC lathes, Keyence vision, ATI Tool Changers, laser marking, CMM inspection, and SQL database communication for automated machine loading, unloading, and operation.
• Packaging Automation Packaging automation covering palletizing, part feeding, sorting, counting, heat sealing, stacking, labeling, and interfacing with tracking systems including ShipStation integration for high-volume e-commerce shipping operations.
• Custom Automated Robotic Wash System Space-saving, self-contained part washing system featuring a FANUC Paint Mate robot, available with aqueous or solvent options, offering speed and dexterity in both hazardous and non-hazardous environments with intelligent design and various standard and custom configurations.
• Autonomous Mobile Robots (AMRs) Autonomous Mobile Robot solutions for dynamic material transport replacing rigid conveyor systems, integrated with client MES for real-time tracking, dynamic navigation, obstacle avoidance, and scalable deployment with direct testing station integration.

Quantifiable outcome

• Increased production output to 3.75 units/minute with just 1 operator (vs. 2 operators producing 1 part every 2 minutes to meet 80K units), meeting projected 400K unit annual volumes
• +6 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core and minor.

• FANUC Robotics (Authorized Systems Integrator)coreTechnology or IntegrationPrimeTest Automation is a FANUC Authorized Systems Integrator (ASI), awarded the Outstanding Sales Growth Award at FANUC's 2013 ASI conference. The partnership provides access to FANUC's full robotics portfolio including LR Mate 200iC, LR Mate 200iD, SCARA, Paint Mate, M1, CR-7iA cobots, and iRVision. FANUC's 'LIFETIME' guaranteed parts and support, 24/7/365 support with 27 facilities in America and 500+ dispatch technicians, and guaranteed 100,000 working hours mean time before failure are key benefits.
• National Instruments (Alliance Partner)coreTechnology or IntegrationPrimeTest Automation has been a National Instruments Alliance Partner for more than 15 years. The partnership enables integration of NI platforms including LabVIEW, PXI, CompactRIO (cRIO), Vision Builder for Automated Inspection (VBAI), TestStand, and ATE Core Configuration into custom automation solutions for test and measurement applications.
• Association for Advancing Automation (A3)minorOthersPrimeTest Automation is A3 certified (formerly Robotic Industries Association - RIA), the primary trade association for automation, robotics, and machine vision in North America.
• Villanova University (Mechanical Engineering Advisory Council)minorStrategic or Co-development PartnerPrimeTest President Steve Benvenuto serves on Villanova University's Mechanical Engineering Advisory Council, providing industry input on curriculum direction and enhancing student education through access to industry professionals. This represents PrimeTest's commitment to workforce development and staying current on emerging technologies.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Methods Machine Tools: North American distributor and integrator for CNC machining centers and automation solutions, including robotic machine tending. Comparable on CNC machine tending and CNC integration capabilities.

Broad incumbents

• Bastian Solutions: Large US material handling and warehouse automation integrator with AMR and robotic integration capabilities. Overlaps with PrimeTest on AMR/material flow integration but with a warehouse- and distribution-centric focus.
• ATS Automation: Large publicly-traded Canadian industrial automation integrator with global delivery across multiple verticals. A broader incumbent serving the same custom factory-automation RFP pool as PrimeTest but at significantly greater scale.
• Symbotic: Public warehouse automation and AMR platform with end-to-end integration capabilities. Adjacent/emerging competitor for material-flow automation dollars, especially in larger enterprise accounts.

Direct peers

• Heartland Automation: US custom industrial automation integrator designing robotic cells, assembly systems, and material handling equipment for small and mid-sized manufacturers. Highly comparable on size tier and target buyer profile.
• Concept Systems Inc: FANUC Authorized Systems Integrator and National Instruments partner building custom robotics, machine vision, and automated test systems for manufacturers in the Pacific Northwest. Closely mirrors PrimeTest's vendor-stack and integrator model.
• JR Automation (Hitachi): Hitachi-owned custom industrial automation systems integrator designing and building automated assembly lines, robotic cells, and material handling systems for North American manufacturers. Direct competitor to PrimeTest across robotics, vision, and full-line integration.
• Reko Automation: US-based custom automation systems integrator specializing in robotic cells, machine tending, vision, and full assembly lines. Direct peer competing for similar automotive and industrial manufacturing engagements.
• QComp Technologies: Wisconsin-based FANUC Authorized Systems Integrator providing custom robotic automation, material handling, and palletizing solutions to food, consumer goods, and industrial manufacturers. Directly comparable on integrator business model and FANUC partnership.

Emerging players

• Tompkins Robotics: Emerging AMR vendor and integrator focused on warehouse and parcel sortation. Adjacent peer given PrimeTest's explicit AMR-in-factory strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/PTAutomation
• Facebookfacebook.com/PrimeTestAutomation
• LinkedInlinkedin.com/company/primetest-automation
• Instagraminstagram.com/primetestautomation
• Xx.com/PrimeTest

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PrimeTest Automation