What Waxing The City Wylie - Texas does

Waxing The City is a franchise-based professional waxing and skincare services chain headquartered under Waxing the City Franchisor, LLC, a subsidiary of Purpose Brands, LLC, with governing law in Minnesota. Founded in 2003, the company operates independently owned and operated studios across at least nine U.S. states, including Texas, Virginia, Maryland, South Carolina, Oklahoma, California, Alabama, Minnesota, and New Jersey. The Wylie, Texas location is one of these franchise studios. The core offering is in-person hair removal services across body, facial, and Brazilian categories, performed by trained Cerologists (licensed cosmetologists and estheticians) who complete a proprietary certification program emphasizing consultation, brow mapping, and area-specific wax application techniques.

The company's technical differentiation centers on two custom-formulated proprietary waxes developed with expert chemists: Cera Neranja, a hard wax designed for sensitive and coarse-hair areas (face, bikini, underarms) using shrink-wrap cooling removal, and Cerasuave Yellow, a soft wax formulated for larger body areas (legs, arms, back, chest) for smoother results in fewer passes. Beyond waxing, the service line has expanded into brow lamination, lash lift and tint, Skin Revelation body treatments, and Bryght Skin Brightening, with retail extensions including the Kelley Baker Brows cosmetics line and proprietary WTC body care products (sugar scrubs, lip balms, pre/post-wax serums). Booking is handled through the third-party Zenoti platform with dedicated iOS and Android mobile applications.

The business model is franchise-based with multiple revenue streams. Core revenue comes from transactional waxing and specialty services, supplemented by retail product sales and the Club Orange monthly subscription loyalty program that delivers 20% off a selected wax service, 10% off retail, and 50% off new services with rollover of unused benefits. Acquisition channels include a "First Wax Free" introductory offer for new clients, a referral program (20% off for referred friends, $20 reward for the referrer), content marketing through the Beauty Buzz blog, and active organic social media across Facebook, Instagram, Pinterest, and Twitter. Customer segments span individual women and men seeking hair removal, beauty enthusiasts focused on brow aesthetics, and skincare-focused consumers targeting hyperpigmentation and post-wax care.

Name

Waxing The City Wylie - Texas

Legal name

Waxing the City Franchisor, LLC

Website

https://waxingthecity.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Waxing the City is a franchise-based professional waxing and skincare services chain operating independently owned studios across at least nine U.S. states. It serves individual women and men seeking hair removal, brow, lash, and skin brightening services performed by certified Cerologists using proprietary wax formulas.

Ownership category

akta.pro rank

Product category

Professional Waxing and Hair Removal Services

NAICS

Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112), Toilet Preparation Manufacturing (325620)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Body Waxing & Sugaring Services (Arms/Legs/Underarms/Back/Chest) (HSALAGAB)

akta.pro secondary industries

Bikini & Brazilian Hair Removal Services (HSALAGAC), Eyebrow Waxing & Sugaring Services (HSALAIAB), Waxing & Depilatory Professional Products (CRABALAH), Hair Removal (Waxing/Sugaring/Laser) (EDAOALAI)

Keywords

• Professional waxing services
• Body hair removal
• Brazilian waxing
• Eyebrow and lash services
• Franchise beauty salon

Headquarters

HQ city

Minnesota City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Waxing Services: Core revenue from professional waxing services including Brazilian, facial hair, body waxing, and specialty treatments. Service prices vary by location.
2. Specialty Treatments: Additional services including brow lamination, lash lift and tint, Bryght Skin Brightening Treatment, and Skin Revelation body treatments.
3. Retail Products: Sale of proprietary body care products (sugar scrubs, body butters, lip balms), brow products (Kelley Baker Brows line), and pre/post-wax serums.
4. Club Orange Membership: Loyalty program offering 20% off selected wax service monthly, 10% off retail, 50% off new services, birthday surprise. Unused waxes carry over to following month.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Waxing The City Wylie - Texas is a franchise studio that delivers professional body, facial, and eyebrow waxing services performed by certified Cerologists using proprietary custom-formulated wax formulas. The studio also offers specialty beauty treatments (brow lamination, lash lift and tint, skin brightening) and sells a proprietary line of retail body care and brow products, supported by the Club Orange monthly loyalty membership program.

Product overview

Waxing The City is a franchise-based waxing salon chain offering professional hair removal services. The core offering consists of body, facial, and eyebrow waxing services performed by trained Cerologists using custom-formulated waxes. The service portfolio includes Brazilian waxing (Basic, Modified, Full variants), facial hair waxing (brow, lip, chin, nose, ears, neck, sideburns), and body waxing (arms, legs, back, chest, abdomen, underarms). Specialty add-on services include Brow Lamination, Lash Lift with tint, Brow and Lash Tinting, Skin Revelation body treatment, and Bryght Skin Brightening Treatment. The company also sells proprietary retail products including Kelley Baker Brows cosmetics line (brow pencils, gels, serums), Sugar Scrubs, Lip Balms, and Pre/Post-Wax Serums. A Club Orange loyalty program provides monthly discounts to members. A mobile app enables appointment booking through the Zenoti third-party platform.

Differentiator

Problem solved

Functional benefit

Brands

• Cerologist: Trained waxing professionals (licensed cosmetologists and estheticians) who specialize in waxing services. The term combines 'cera' (Latin for wax) with 'ologist' to indicate their expertise.
• Club Orange
• Kelley Baker Brows
• Bryght
• WTC (Waxing the City)

Products and services

• Brazilian Waxing Service Professional hair removal for intimate areas available in Basic (removes hair up to one hand width from leg crease), Modified (removes from edge of labia to palm width), Full (removes from pubic region, inner/outer labia, inner backside), Inner Buttock, and Full Buttock variants. Includes male modified Brazilian waxing option for men.
• Facial Hair Waxing Service Precision hair removal for face including Brow (wax, trim, tweeze), Between the Brows, Chin, Ears, Full Face, Lip, Neck, Nose, and Sideburns. The Cerologist determines the best approach for skin comfort and uses the proprietary Cera Neranja hard wax suited for sensitive facial areas.
• Body Waxing Service Body hair removal services including Abdomen, Arms (Full/Half), Back (Full/Half), Chest, Legs (Full/Half), and Underarms. Full body areas covered from tips of fingers to top of shoulders or toes to thighs, performed using the proprietary Cerasuave Yellow soft wax for larger areas.
• Brow Lamination Service Two-step semi-permanent eyebrow treatment using chemical solution to set and shape brow hairs into desired position. Creates fuller, bolder, lifted brows that last 6-8 weeks. Includes tint at participating studios.
• Lash Lift Service Individual eyelash curling and lifting treatment that creates a fuller, more eye-opening look without lash extensions. Lasts up to 6 weeks and includes lash tint at no additional charge. Lower lash lifts available starting at $30; full lash lifts start at $90.
• Brow and Lash Tinting Service Custom-blended semi-permanent dye for eyebrows and eyelashes. Brow tint adds color and fullness lasting 2-3 weeks; Brow Prime & Tint covers gray hair lasting up to 6 weeks; Lash tint for defined lashes lasting about 4 weeks. Not available in New Jersey.
• Skin Revelation Body Treatment Professional body treatment offering hydration, soothing, and detoxifying benefits for radiant skin. Available in Calming and Detoxifying formulations for post-wax or post-shaving aftercare to restore skin smoothness and radiance.
• Bryght Skin Brightening Treatment All-natural, dermatologist-approved skin brightening service using plant-based ingredients. Targets hyperpigmentation from sun damage, melasma, stretch marks, and scarring. Works on all skin tones. Professional treatment takes approximately 15 minutes with 1-3 shades lighter results after first session.
• WTC Sugar Scrub Oil-based gentle body scrub available in four scents (Not So Vanilla, Mint to Be, Citrus-A-Peel, LOVEnder). Made with botanical-based natural ingredients; paraben-free, sulfate-free, gluten-free, vegan, and cruelty-free. Gentle enough for daily use.
• WTC Lip Balm Exfoliating and hydrating all-natural lip balm in four scents (Pure Pout, Pom Pucker, Citrus Smile, Pep Talk). Made with certified organics and gluten-free ingredients.
• WTC Pre-Wax Serum All-natural numbing and cleansing serum for skin preparation before waxing. Light green tea eucalyptus scent. Paraben-free, sulfate-free, DEA and TEA-free, petrochemical-free, phthalate-free, cruelty-free. Applied 5-10 minutes before waxing.
• WTC Post-Wax Serum Soothing and healing serum for skin after waxing. Helps prevent reactions and ingrown hairs. Applied after waxing using cotton or fingertips; can be used as needed between services.
• Kelley Baker Brows Product Line Exclusive brow makeup line including Angle Spooly Brush, Brow Defining Pencil, Camo-Light Highlighter Pencil, Clear Brow Setting Gel, Highlighter Smudge Brush, Peptide Brow and Lash Serum (clinically proven to enhance lash density by 66% in four weeks), and Tinted Brow Gel. Dermatologist tested, paraben-free, hypo-allergenic with customizable colors.
• Club Orange Loyalty Membership Monthly membership program offering 20% off a selected wax service each month, 10% off retail items, 50% off any new wax service, and a birthday surprise. Unused waxes carry over to the following month, encouraging retention and regular studio visits.
• Waxing The City Mobile App Mobile application available on iOS (App Store) and Android (Google Play) for iPhone and Android devices. Used for convenient appointment booking and management, backed by the Zenoti third-party booking platform.

Quantifiable outcome

• Hair-free for minimum 1-2 weeks following wax appointment
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Hill Management ServicesminorOthers · 12 March 2026Landlord-tenant relationship for retail space lease. Franchise owners Eboni and Sharod Silas signed a 1,800 square foot lease at Westview Promenade in Frederick, Maryland. The outdoor lifestyle center is anchored by Regal Westview Cinema and MOM's Organic Market.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• European Wax Center: Largest direct competitor: a publicly traded franchise chain specializing in professional waxing services with proprietary Comfort Wax and a national footprint of 900+ studios targeting the same female and male waxing consumer.
• Roosters Men's Grooming Center: Men's grooming franchise offering haircuts, straight-razor shaves, and waxing services. Comparable franchise unit economics and a directly overlapping male grooming service line that Waxing The City is actively expanding.

Broad incumbents

• Amazing Lash Studio: Sister brand under Purpose Brands (same parent as Waxing The City). Franchise-based beauty services studio specializing in eyelash extensions and brow services, with comparable studio economics and consumer base.
• Hand & Stone Massage and Facial Spa: National spa franchise offering massage, facials, and hair removal services including waxing. Overlaps with Waxing The City on waxing services and operates a comparable membership-based franchise model.
• Massage Heights: Sister brand under Purpose Brands. Membership-based wellness franchise offering massage and skin care services with a similar franchise expansion and recurring-revenue strategy.
• Hair Club: Sister brand under Purpose Brands/SE Brands offering hair restoration and replacement services. Shares back-office, marketing, and franchise infrastructure with Waxing The City within the same parent portfolio.
• Ulta Beauty: Largest US specialty beauty retailer, offering waxing and brow services in many of its 1,400+ stores. Competes for the same consumer beauty wallet with structural cost advantages from retail scale.
• Cost Cutters: Sister brand under Purpose Brands/SE Brands. Walk-in value-priced hair salon franchise operating under the same parent and sharing franchise development and support resources.
• Sephora: Global prestige beauty retailer with waxing and brow services in many US stores. Competes for the same beauty-services consumer and benefits from powerful retail foot traffic.

Emerging players

• Benefit Cosmetics Brow Bar: Brow and beauty services concept embedded in retail locations (and standalone BrowBars) offering waxing, brow shaping, and tinting. Direct overlap with Waxing The City's brow services and retail strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WaxingtheCity
• Facebookfacebook.com/WaxingtheCity
• Instagraminstagram.com/waxingthecity
• Pinterestpinterest.com/waxingthecity

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waxing The City Wylie - Texas