What GreenerPrinter does

GreenerPrinter operates a commercial printing business headquartered and manufactured at 1003 Canal Blvd, Point Richmond, California, producing custom books, booklets, catalogs, brochures, magazines, calendars, and playing cards on 100% post-consumer recycled paper using soy and vegetable-based inks with zero VOC emissions. Manufacturing is performed almost entirely in-house using Computer-to-Plate technology, a six-color Heidelberg offset press with aqueous coater, an HP Indigo digital press for short runs, and an HP DesignJet system with water-based latex inks for large-format work. Chem-free plate processing and a fully digital color-managed workflow eliminate toxic chemicals and wasteful proofing cycles.

The company serves primarily sustainability-focused organizations and Bay Area-rooted businesses, with named enterprise customers including Blue Bottle Coffee, Clif Bar, Guayaki Yerba Mate, Ritual Coffee, Numi Organic Tea, World Centric, and Berkeley. Revenue is generated through transaction-based print orders placed on the web-to-print eCommerce platform (with real-time quotes), a custom-quote sales motion for specialized projects requiring die-cutting, embossing, or large-format work, and integrated mailing services covering list processing, indicia printing, variable data personalization, and USPS delivery. Adjacent offerings include Eco-Audits (per-job environmental impact reporting), carbon-neutral shipping via Carbonfund.org offsets, a reseller program, sample kits, and Net 30 credit accounts for business customers.

The business is differentiated through a stack of third-party sustainability credentials: founding-member B Corporation status, FSC Chain-of-Custody certification (license C103525), Bay Area Certified Green Business, MCE Light Green renewable energy program, and Green-e certified paper from primary supplier New Leaf Paper, of which GreenerPrinter is the number one consumer. Go-to-market combines direct-to-consumer eCommerce with US-wide shipping, custom-quote sales for complex projects, a reseller channel, and content marketing, with over 30% of new customers arriving via referral or word-of-mouth. The company is privately held, founder-owned, and led by Mario Assadi as President and CEO; it was originally founded as Tulip Graphics in 1987 and rebranded to GreenerPrinter in 2005 when it launched its online printing platform.

Name

GreenerPrinter

Legal name

Greenerprinter

Website

https://greenerprinter.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

GreenerPrinter is a privately held, in-house commercial printing company based in Point Richmond, California that produces custom books, booklets, catalogs, brochures, and related printed materials on 100% recycled paper with soy-based inks for sustainability-focused brands and Bay Area businesses via a web-to-print eCommerce platform.

Ownership category

akta.pro rank

Product category

Eco-Friendly Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111)

SIC

Commercial Printing (2750), Book Printing (2732)

akta.pro primary industry

Printing & Writing Paper Manufacturing (IMAMAEAA)

Keywords

• Eco-friendly printing
• Commercial printing services
• Recycled paper printing
• Sustainable book printing
• Custom print manufacturing

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Printing Services: Offset and digital printing services for books, booklets, catalogs, brochures, calendars, postcards, business cards, and more. One-time transaction-based pricing with per-order quotes.
2. Custom Quote Projects: Specialized printing projects requiring custom specifications including die-cutting, embossing, and large format items are quoted on a per-project basis.
3. Mailing Services: Integrated mailing services including list processing, postage, and delivery to post office for brochures, postcards, booklets, catalogs, and newsletters.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

GreenerPrinter is a custom commercial printing company that produces books, booklets, catalogs, brochures, calendars, postcards, business cards, playing cards, and magazines on 100% post-consumer recycled paper with soy and vegetable-based inks. Orders are accepted via a web-to-print eCommerce platform offering real-time online quotes and a custom-quote workflow for specialized jobs, with integrated mailing services and carbon-neutral shipping. Nearly all manufacturing is performed in-house at the Point Richmond, California facility using Heidelberg offset presses and HP digital presses.

Product overview

GreenerPrinter operates as a single, unified eco-friendly online printing service rather than a platform-plus-modules architecture. The product portfolio centers on custom-printed materials — primarily Saddle Stitch Booklets, Booklet Printing, Book Printing, Catalog Printing, Brochure Printing, Magazine Printing, Custom Calendars, and Playing Cards — all produced on recycled paper using soy and vegetable-based inks. Adjacent offerings include a Custom Quote service for non-standard projects, Mailing Services (bulk USPS mailing with variable data personalization), Carbon Neutral Shipping (carbon-offset via Carbonfund.org), Eco-Audits (environmental impact reports per job), Sample Kits, and a Reseller Program. The company also provides a proprietary Web-to-Print portal that enables real-time quoting, online ordering, production tracking, and shipment management. Nearly all manufacturing is done in-house using Heidelberg offset presses and HP Indigo digital presses, giving full control over sustainability and quality.

Differentiator

Problem solved

Functional benefit

Products and services

• Saddle Stitch Booklet Custom saddle-stitched booklets assembled by stitching folded sheets along the spine, suitable for documents of 60 pages or fewer, printed on recycled paper with eco-friendly inks.
• Custom Calendar High-quality, recycled custom calendars designed for tracking schedules, available in various sizes and finishes.
• Book Printing High-quality sustainable book printing with customization options including binding styles, paper types, and sizes, produced on recycled paper.
• Booklet Printing Affordable, sustainable booklet printing with customization options for design, paper, and finishing.
• Catalog Printing Eco-friendly custom catalog printing designed to showcase products with high-quality finishes and sustainable materials.
• Playing Cards Custom recycled playing cards for gaming applications, offering full customization of card faces and backs using eco-friendly materials.
• Brochure Printing Customizable, sustainable brochures available in various folding options and paper stocks, designed to support brand messaging.
• Magazine Printing Eco-friendly magazine printing that can be fully customized to editorial, design, and distribution needs.
• Custom Quote Service Custom quoting service for projects outside standard product categories, including custom sizes, paper stocks, special inks, and finishing options like die-cutting or embossing, with quotes returned within 1 business day.
• Mailing Services Integrated mailing services for brochures, postcards, booklets, catalogs, and newsletters, including bulk mailing at First Class, Standard Mail, and Non-profit rates, with address processing, indicia printing, variable data personalization, and delivery to USPS.
• Sample Kits Physical sample kits allowing prospective customers to review paper quality, print finishes, and color reproduction before placing an order.
• Reseller Program Dedicated program for resellers, agencies, and partners to order GreenerPrinter's eco-friendly printing services under partnership terms.

Quantifiable outcome

• 100% Post-Consumer Waste paper with smallest environmental footprint in North America's paper industry
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• New Leaf PapercoreOthersPrimary paper supplier providing 100% post-consumer recycled fiber paper that is FSC and Green-e certified, chlorine free, and made in the US. Greenerprinter is the number one consumer of New Leaf Paper.
• Carbonfund.orgcoreStrategic or Co-development PartnerCarbon offset partnership through which Greenerprinter offsets carbon emissions from shipping by purchasing carbon credits to achieve net-zero climate impact.
• Marin Clean Energy (MCE)coreOthersPublic not-for-profit electricity provider supplying 50-100% renewable energy (solar, wind, biomass, geothermal, hydroelectric) at competitive rates, reducing Greenerprinter's carbon emissions by at least 50%.
• Forest Stewardship Council (FSC)coreOthersChain-of-Custody certification ensuring paper products can be traced from final product back to sustainably managed forests, with FSC license code C103525.
• B Lab (B Corporation)coreOthersFounding member of B Corporation certification, meeting highest standards of verified social and environmental performance, public transparency and legal accountability.
• HeidelbergcoreTechnology or IntegrationEquipment provider for offset printing presses and Computer-to-Plate technology. Greenerprinter uses state-of-the-art 6-color Heidelberg press with aqueous coater and Heidelberg DI technology.
• HP (Hewlett-Packard)coreTechnology or IntegrationDigital printing equipment provider including HP Indigo Press for short-run orders and HP DesignJet system with water-based latex inks for large format printing.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blurb: Online book and magazine printing service with self-serve ordering for individuals, photographers, and SMBs. Directly overlaps GreenerPrinter's book printing, magazine, and catalog product lines through a comparable eCommerce-driven motion.
• PsPrint: Online commercial printing service for SMBs offering business cards, brochures, postcards, booklets, and catalogs via web-to-print. Sister brand to PrintingForLess with near-identical positioning to GreenerPrinter.
• MOO: Online custom printing platform focused on business cards, brochures, and marketing materials for SMBs and creatives. Directly comparable web-to-print model targeting design-conscious buyers, with similar premium positioning though less sustainability differentiation.
• 4over: Trade printing platform serving resellers and print buyers with offset and digital commercial printing on a quote/online model. Strong overlap with GreenerPrinter's product set and GTM, including the reseller channel.
• PrintingForLess: Online commercial printer offering custom quotes for business cards, brochures, postcards, booklets, and catalogs with a similar SMB-focused web-to-print platform. Closest direct competitor in product breadth, quote-based ordering, and US-wide shipping.
• Smartpress: Online custom commercial printing company offering premium business cards, postcards, brochures, and book printing. Similar SMB-focused digital ordering model with comparable product mix and customization depth.
• Mixam: Online print-on-demand platform specializing in short-run books, magazines, brochures, and booklets with instant online quoting. Operates a comparable eCommerce motion targeting SMB publishers and marketers.

Broad incumbents

• AlphaGraphics: Established franchise network of commercial printing and marketing service providers across hundreds of US locations. Compares as a broad incumbent offering similar offset/digital printing and direct mail, but with franchise economics rather than a single sustainable-focused operation.
• Cimpress / Vistaprint: Largest global online printing platform serving SMBs under brands including Vistaprint, with massive scale and distributed production capacity. Directly comparable in product set and target customer, but competes primarily on price and breadth rather than sustainability differentiation.
• FedEx Office: Nationwide retail and commercial printing network offering offset and digital printing, signage, and direct mail. Comparable as a broad incumbent in commercial printing with strong geographic reach, though little sustainability specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/greenerprinter
• Instagraminstagram.com/greenerprinter
• Pinterestpinterest.com/greenerprinter
• Xx.com/greenerprinter
• Facebookfacebook.com/Greenerprinter

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenerPrinter