What Mediaform does

Mediaform is a privately held German group headquartered in Reinbek that provides auto-identification and data-capture solutions to more than 18,000 customers across the DACH region. The group's operating footprint spans six wholly-owned subsidiaries covering hardware distribution (Mediaform Informationssysteme GmbH), label and form printing (Mediaform Druckprodukte GmbH, Mediaform Etiketten GmbH, koopmann media GmbH), software and PIM (Mediaface GmbH), and plant labelling (Güse GmbH). Its core business combines resale of third-party Auto-ID hardware (barcode scanners, label printers, RFID, mobile data acquisition devices from Zebra, Honeywell, Datalogic, and Sunlux) with proprietary software for healthcare, logistics, and retail workflows.

The technology architecture centers on the MEDIassist and MEDIrescue medication-labeling platforms, which provide DIVI-compliant template management (650+ pre-built templates), server-based and web-based deployment, multi-client capability, and integration with clinical information systems (KIS/PDMS). Supporting software includes ScanTools for laboratory order capture using PDF417 and KBV interface processing, and a UEM/MDM service line targeted at NIS2-compliant device management. Hardware offerings are complemented by proprietary co-developed products (Sunlux XL-3620S) and a consumables stream (labels, ribbons, toner) with free-shipping thresholds for SMB customers.

Revenue is generated through a hybrid model: hardware and consumables sales via e-commerce (shop.mediaform.de) and direct sales, software licensing for MEDIassist and MEDIrescue, professional services and consulting, and a recurring Lifetime Support package priced at 4% of device cost over 48 months. The go-to-market combines direct sales (multiple dedicated phone lines for advice, support, and software), business customer registration for preferential pricing, and active trade-show presence at healthcare (DMEA, DIVI, AGNNW) and logistics (Logistics & Automation, EMPACK) events. The customer base is anchored in healthcare (approximately 1,000 German hospitals, 30,000+ registered doctors via laboratory channels), with secondary exposure to logistics, manufacturing, retail, and emergency medical services. The founder, Jörg Weber, retains ownership and managing-director control; the company has not raised external capital.

Name

Mediaform

Legal name

Mediaform Informationssysteme GmbH

Website

https://mediaform.de

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Mediaform is a German auto-identification group that supplies healthcare, logistics, and enterprise customers with barcode scanners, label printers, RFID hardware, and proprietary medication-labeling software (MEDIassist, MEDIrescue) under a multi-subsidiary DACH distribution platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Reinbek

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Products: Sale of barcode scanners, label printers, RFID products, MDE devices, labels, and consumables (color ribbons, inks, toners) through e-commerce shop and direct sales. Includes own-brand products like Sunlux scanners.
2. Software Licenses and Subscriptions: MEDIassist and MEDIrescue software solutions provided with server-based architecture. Legacy products like PraxiKett Designer and PKD Online being phased out with end-of-sale and end-of-service schedules.
3. Support and Maintenance Services: Lifetime Support service packages offering extended warranty beyond manufacturer periods, hotline support, device installation, troubleshooting, driver updates, and loan device services for 48 months at 4% of device price.
4. Professional Services and Consulting: Product consulting, implementation support, and technical support services. Contact centers for product advice (+49 40 727360 99), product support (+49 40 727360 61), and software support (+49 40 727360 72).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Mediaform provides Auto-ID and identification solutions in the German-speaking (DACH) market, combining proprietary software (MEDIassist, MEDIrescue, ScanTools) with hardware such as barcode scanners, label printers, RFID products, mobile data acquisition devices, and self-manufactured labels. The company also delivers UEM/MDM services, custom application development, and software training across healthcare, logistics, manufacturing, retail, and emergency services verticals.

Product overview

Mediaform offers a comprehensive portfolio of Auto-ID and identification solutions as both products and services. The core software offerings include MEDIassist for hospital medication labeling and MEDIrescue for emergency medical services medication labeling, both supporting DIVI-compliant digital closed-loop medication management. ScanTools provides laboratory order data capture. Hardware products span barcode scanners, label printers, RFID solutions, and mobile data acquisition devices, complemented by comprehensive label consumables. The company provides UEM/MDM services for healthcare, manufacturing, and retail sectors. The portfolio is delivered through an e-commerce shop (shop.mediaform.de) and includes training and support services. The overall architecture combines specialized hardware products with software solutions that often feature server-based or cloud-based deployment with central databases for enterprise multi-client environments.

Differentiator

Problem solved

Functional benefit

Brands

• MEDIassist: Software solution for medication labelling in healthcare settings, supporting DIVI-compliant processes from prescription to documentation
• MEDIrescue
• ScanTools
• MEDIrescue
• MEDIassist

Products and services

• MEDIassist Software solution for medication labeling in healthcare settings, enabling DIVI-compliant digital closed-loop medication management from prescription to label printing and administration documentation. Targeted at hospitals and clinics.
• MEDIrescue Web-based software solution for standardized medication identity labeling in emergency medical services and rescue operations, enabling quick, safe creation of color-coded medication labels per ISO 26825 at point of care. Targeted at ambulance services and emergency departments.
• ScanTools Solutions Laboratory order data capture software supporting KBV interfaces and PDF417 codes for processing German medical forms (Muster 6, 10, 10A, 10L, 39) and electronic health card data. Targeted at medical laboratories and practices.
• Sunlux XL-3620S 2D Handscanner Wired 1D/2D handheld barcode scanner co-developed with Sunlux, featuring IP54 protection, disinfectant-resistant housing, antibacterial surface, and EMC certification for medical device use. Designed for healthcare, retail, and industrial applications.
• Barcode Scanners Range of barcode scanning devices including multi-purpose handheld scanners, industrial scanners, presentation scanners, and wearable scanners supporting 1D and 2D barcode types. Distributed via online shop and direct sales.
• Label Printers Label printing solutions including mini, mobile, desktop, midrange, and industrial thermal transfer and direct thermal printers, plus color label printers. Offered via online shop with vendor models from Zebra, Honeywell, and other manufacturers.
• RFID Products RFID solutions including readers, handheld RFID scanners, presentation scanners, RFID labels, and RFID-enabled printers for warehouse, retail, logistics, and healthcare applications.
• MDE Devices Mobile data acquisition devices including tablets and handheld computers for warehouse, logistics, retail POS, production, healthcare, and public safety applications.
• Labels Comprehensive label portfolio including roll labels, sheet labels, medical labels (patient wristbands, medication labels, laboratory labels), shipping labels, and sustainable options. Manufactured in-house by Mediaform Etiketten GmbH.
• UEM/MDM Healthcare Unified Endpoint Management and Mobile Device Management solutions designed for healthcare facilities, supporting NIS2 compliance requirements for secure mobile device configuration and central management.
• UEM/MDM Retail Unified Endpoint Management solutions for retail operations, providing centralized mobile device management and data capture capabilities for retail environments.
• Custom Application Development Custom application development services for mobile and web platforms, supporting Auto-ID and identification use cases across customer industries.
• Software Training Training courses for Mediaform software products and solutions, including MEDIassist, MEDIrescue, and ScanTools. Targeted at healthcare and laboratory personnel.
• Lifetime Support Service Extended warranty and support package priced at 4% of device price for 48 months, including warranty extension beyond manufacturer periods, hotline support, device installation, troubleshooting, driver updates, and loan device services.

Quantifiable outcome

• Over 18,000 customers trust Mediaform products and services across multiple industries.
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• SunluxcoreTechnology or Integration · 1 January 2026Sunlux co-developed the XL-3620S 2D hands scanner with Mediaform specifically for clinical environments. The scanner features disinfection-resistant housing (IP54), antibacterial surface, EMC certification for medical devices, and competitive price-performance ratio. Distributed exclusively through Mediaform's sales channels.
• DatalogicminorChannel Partner/ Reseller/ DistributorMediaform resells Datalogic mobile computers and scanners through their online shop and direct sales. Datalogic products are offered with Mediaform's Lifetime Support service packages.
• HoneywellminorChannel Partner/ Reseller/ DistributorMediaform distributes Honeywell barcode scanners, mobile computers, and related products. Products available through shop.mediaform.de with full support services.
• Zebra TechnologiesminorChannel Partner/ Reseller/ DistributorMediaform offers Zebra label printers, barcode scanners, and RFID products. Zebra is prominently featured in product categories and available with Mediaform support services.
• MicrosoftcoreTechnology or IntegrationMediaform uses Microsoft Dynamics 365 Sales as their CRM system for customer relationship management, including contact data, communication processes, and sales documentation. Also uses Microsoft 3CX cloud telephone system integrated with CRM.
• DHLminorChannel Partner/ Reseller/ DistributorMediaform sells DHL-compatible shipping label printers and offers DHL shipping labels. Partnership for logistics customers requiring DHL shipping integration.
• GooglecoreTechnology or IntegrationMediaform uses Google Analytics 4, Google Ads, Google Tag Manager, Google Forms, YouTube, and Google Workspace. Services include web analytics, conversion tracking, remarketing, and forms for customer feedback.
• Trusted ShopsminorGTM or Marketing PartnerTrusted Shops Trustbadge integrated to display collected reviews and offer buyer protection products after order completion.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Honeywell: Diversified industrial conglomerate whose Productivity Solutions business sells barcode scanners, mobile computers and printers. Mediaform resells Honeywell scanners while competing with Honeywell's own DACH channel and direct enterprise programs.
• Zebra Technologies: Global leader in enterprise asset intelligence, barcode scanners, mobile computers, RFID and label printers. Mediaform resells Zebra hardware while competing with Zebra's direct healthcare and logistics sales motion in DACH.
• Brother Industries: Global manufacturer of labeling and printing solutions including industrial label printers used in healthcare, retail and logistics. Comparable to Mediaform's label printer portfolio and consumables flow, particularly into SMB and pharmacy customers.

Direct peers

• SATO Holdings: Japanese manufacturer of barcode label printers, RFID and Auto-ID solutions with European operations. Closely comparable to Mediaform in label printing and identification hardware sold to healthcare, retail and logistics customers.
• Brady Corporation: US-based identification solutions provider specializing in labels, printers, and safety/identification products including healthcare-grade offerings. Comparable to Mediaform's labels and label printer portfolio in healthcare and industrial customers.
• NiceLabel (Loftware): Label design and management software vendor for regulated industries, now part of Loftware. Comparable to Mediaform's MEDIassist label designer and ScanTools offerings for laboratory and healthcare customers.
• Loftware: Enterprise labeling software vendor (label design, integration and management) serving regulated industries including healthcare. Comparable to Mediaform's MEDIassist/MEDIrescue and ScanTools software in DIVI-compliant labeling workflows for hospitals and laboratories.
• Avery Dennison: Global manufacturer of pressure-sensitive labels, RFID inlays, and identification solutions. Comparable to Mediaform Etiketten and Mediaform Druckprodukte's label consumables business across healthcare, retail and industrial customers.
• Datalogic: Global vendor of barcode scanners, mobile computers and RFID readers with strong European and healthcare presence. Mediaform is a DACH reseller of Datalogic hardware and competes with Datalogic in adjacent Auto-ID deployments in German healthcare and logistics.

Emerging players

• SOTI: Specialist provider of mobile device management (MDM/EMM) solutions with strong healthcare vertical presence. Comparable to Mediaform's UEM/MDM Healthcare offering targeting NIS2-compliant clinical mobile device fleets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCWYy1XhM4pzNcJCoBshMZCw
• Facebookfacebook.com/Mediaform
• LinkedInde.linkedin.com/company/mediaform-informationssysteme-gmbh
• Instagraminstagram.com/_mediaform
• Xx.com/MediaformGmbH

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediaform