Player 2
Player 2 is a New York-based B2B gaming marketing and licensing agency that connects brands, game publishers, and nonprofits with gaming audiences through licensing deals, Roblox integrations, influencer campaigns, and strategic partnerships in the gaming, esports, and creator economy sectors.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Player 2 does
Player 2 is a New York-headquartered B2B marketing and licensing agency operating exclusively within the gaming, esports, and creator economy verticals. The firm serves brands, game publishers, and nonprofit organizations by identifying, negotiating, and executing brand integrations, in-game activations, licensing partnerships, and influencer marketing campaigns. Its service portfolio spans Roblox integrations, licensing management, strategic partnerships, influencer marketing, and strategic consulting, with documented campaigns including Sanrio x Fall Guys, Blippi's Playground on Roblox (3.7 million visits), (RED) Creator Cup 2022 ($350K+ raised), and BCRF's Paint Gaming Pink ($450K+ raised).
The business operates on a professional services model, charging agency fees for licensing deals, partnership facilitation, influencer collaborations, and Roblox integration management. Player 2's go-to-market is sales-led and direct: the firm engages enterprise clients through dedicated team members (e.g., [email protected], [email protected]) and grows via industry referrals from gaming conferences (VidCon, TwitchCon, GDC) and publisher networks. Customer segments are deliberately diversified across consumer brands (Sanrio, Moonbug, KRAFTON, Arc Vehicles, Barclays, Talkspace), nonprofit organizations (RED, BCRF, Make-A-Wish, Wounded Warrior Project, St. Jude), and gaming startups (Crowd Control, Aim Lab, Rally Cry). There is no proprietary technology platform; the firm's value proposition rests on gaming industry expertise, influencer and publisher relationships, and a track record of campaign execution that converts brand objectives into measurable in-game or creator-driven outcomes.
Player 2 is privately held with no disclosed funding rounds, parent company, or institutional investors. Leadership comprises Managing Partner John Pierce, SVP Partnerships Michelle Perez-Barruos (Madrid-based, hired November 2022 to lead European expansion), Director of Strategy Alyssa Sweetman (formerly Twitch), and supporting marketing personnel. The company maintains a thought-leadership blog covering Roblox strategy, IP licensing guides, and gaming industry trends, which functions as a top-of-funnel demand generation asset for inbound enterprise leads.
Player 2 firmographics
Firmographics- Name
- Player 2
- Legal name
- Player 2
- Website
- https://player2.gg
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Player 2 is a New York-based B2B gaming marketing and licensing agency that connects brands, game publishers, and nonprofits with gaming audiences through licensing deals, Roblox integrations, influencer campaigns, and strategic partnerships in the gaming, esports, and creator economy sectors.
- Ownership category
- akta.pro rank
Player 2 industry classification
Industry- Product category
- Gaming Marketing and Licensing Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Esports & Creator Sponsorship/Brand Partnerships (Influencer Marketing for Gaming) (MPAFAEAE)
- akta.pro secondary industry
- Esports Platforms & Competitive Gaming Networks (BPAMAKAH)
Keywords
Where Player 2 is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Player 2 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Licensing Services: Agency fees for managing licensing deals and securing in-game product placements, event sponsorships, and brand integrations for clients within gaming platforms.
- Strategic Partnerships & Business Development: Fees for facilitating high-impact partnerships and co-branded opportunities between brands, influencers, and developers.
- Influencer Marketing Services: Fees for creating authentic influencer collaborations and building engaged online communities for brands within the gaming space.
- Roblox Integration Services: Fees for facilitating and managing integrations for brands into existing Roblox experiences.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Player 2 product offering
Product offeringCore offering
Player 2 is a video game marketing and licensing agency that helps brands, publishers, and nonprofits enter and expand within the gaming ecosystem. The agency negotiates licensing deals, facilitates brand integrations into video games and platforms such as Roblox, executes influencer and creator collaborations, and runs cause-marketing campaigns within gaming, esports, and the creator economy. Core service lines include Roblox Integrations, Licensing Management, Strategic Partnerships, Influencer Marketing, and Strategic Consulting delivered on a professional-services engagement basis.
Product overview
Player 2 is a video game marketing and licensing agency that offers a suite of interconnected services including Roblox Integrations, Licensing Management, Strategic Partnerships, Influencer Marketing, and Strategic Consulting. The agency specializes in connecting brands with gaming audiences through in-game activations, esports sponsorships, and creator collaborations. Client offerings span strategic consulting and execution in communications & marketing, business development, and epic collaborations within gaming (including Web3), esports, and the creator economy.
Differentiator
Problem solved
Functional benefit
Products and services
- Roblox Integrations
- Licensing Management
- Strategic Partnerships
- Influencer Marketing
- Strategic Consulting
Quantifiable outcome
- 3.7 million visits to Blippi's Playground Roblox experience with 90% satisfaction rate
- +3 more outcomes
Companies that use Player 2
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles4 records
Player 2 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Player 2 partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, flagship and minor.
- Moonbug EntertainmentcorePlayer 2 served as expert lead in bringing Blippi's Playground to life on Roblox. The collaboration created an interactive, educational gaming experience extending the Blippi brand into the digital gaming realm, resulting in 3.7 million visits.
- Limitless StudioscoreLimitless Studios partnered with Player 2 to expand the African educational IP OmoBerry into video games. The partnership focuses on strategic licensing to bring the educational children's content to the gaming landscape, combining education, entertainment, and empowerment with interactive gaming experiences.
- StreamlabscoreStreamlabs partnered with Crowd Control to integrate interactive streaming tools into the Streamlabs App Store. Streamlabs Ultra members gain access to Crowd Control's suite of interactive streaming tools that boost viewer engagement, Twitch Bits, subscriptions, and concurrent viewership.
- Arc VehiclesflagshipArc announced Player 2 as their agency of record to bring Arc Vector luxury electric motorcycles to video games. Player 2 leads licensing efforts to connect Arc with gamers through endemic brands, events, and influencers, targeting the next generation of consumers.
- Crowd ControlcorePlayer 2 named Agency of Record for Crowd Control ahead of 2.0 launch. Player 2 leads expansion of supported games and helps position Crowd Control for brand partnership opportunities, enabling creators on any UGC platform.
- (RED)corePlayer 2 organized the (RED) Creator Cup 2022, a Minecraft charity event bringing creators together to fight AIDS and COVID. The event generated $350K+ in donations and reached 580K+ live viewers.
- SanrioflagshipPlayer 2 partnered with Sanrio to grow gaming-related licensing for Hello Kitty, Hello Kitty and Friends, Gudetama, Aggretsuko across EMEA, India, and Oceania regions, plus Mr. Men Little Miss globally. Player 2 develops in-game collaboration programs to bring Sanrio characters to young consumers.
- Make-A-WishcorePlayer 2 developed gaming-creator-focused campaigns for Make-A-Wish including Create Joy (raised $33,511) and World Wish Day (raised $192,313). Also organized #WishUponARealm VTuber event.
- Breast Cancer Research Foundation (BCRF)corePlayer 2 organizes Paint Gaming Pink, a multi-faceted evergreen campaign in gaming for BCRF. Since working with Player 2, BCRF has raised over $450,000 through gaming partnerships. Includes collaboration with VShojo, DarkZero, Panda Global, HyperX, Luminosity, and Streamlabs.
- Wounded Warrior ProjectcorePlayer 2 works with Wounded Warrior Project on Capture the Flag campaign, a competitive gaming event supporting military veterans. The campaign spans APEX Legends, Fortnite, and Fall Guys tournaments during Memorial Day weekend.
- Rally CrycorePlayer 2 represents Rally Cry and helped secure their contract to power Riot Games' North American Challengers League (NACL). Player 2 develops branded gaming leagues and conducts outreach to youth organizations for platform adoption.
- St. Jude Children's Research HospitalcorePlayer 2 supports St. Jude's Play Live Summit and creator fundraising programs, helping the nonprofit engage gaming and creator communities for donations and awareness.
- VShojominorVShojo partnered with BCRF for Paint Gaming Pink charity initiative, creating collaborative partnerships with nonprofits researching and solving problems like breast cancer.
- Panda GlobalminorPanda Global participated in Paint Gaming Pink campaign supporting BCRF breast cancer research through gaming activations.
- DarkZerominorDarkZero participated in Paint Gaming Pink campaign supporting BCRF breast cancer research.
- Luminosity GamingminorLuminosity Gaming participated in Paint Gaming Pink campaign for BCRF.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Player 2 competitors and assessment
Company assessmentBroad incumbents
- Beanstalk: Beanstalk is a global brand licensing agency managing IP extensions across consumer products and digital/gaming categories; it overlaps with Player 2's licensing management practice at a much larger scale and with a broader portfolio.
- Wpromote: Wpromote is a large digital marketing agency with an established gaming and entertainment practice covering paid media, influencer marketing, and brand activations — competing with Player 2 for brand-to-gaming client engagements at significantly greater scale.
- WildBrain CPLG: WildBrain CPLG (formerly CPLG) is one of the world's largest brand licensing agencies, representing major IP rights holders including Sanrio competitors across categories including gaming; Player 2 is a boutique alternative focused specifically on gaming licensing, mirroring CPLG's broader licensing representation model.
- Tinuiti: Tinuiti is a large performance and influencer marketing agency with streaming, gaming, and creator-economy capabilities; it competes with Player 2 for cross-channel gaming marketing budgets, particularly from non-endemic brand advertisers.
- Dentsu Gaming: Dentsu Gaming is the dedicated gaming and esports practice of global advertising holding company Dentsu, offering media, creative, and influencer services in gaming; it competes for the same brand-into-gaming RFPs as Player 2 but with significantly greater scale and media-buying capability.
Direct peers
- Whalar Group: Whalar Group is a creator agency and commerce platform representing creators across TikTok, YouTube, Twitch, and emerging platforms — overlapping with Player 2's creator economy, brand partnerships, and influencer marketing services for endemic and non-endemic brands.
- The Game Agency: The Game Agency is a boutique marketing agency focused on the gaming and entertainment industries, offering brand partnerships, influencer marketing, and esports activations — directly comparable to Player 2's gaming vertical specialization and agency-of-record model.
- AMP Agency: AMP Agency is a full-service influencer and experiential marketing agency with significant gaming, esports, and live-streaming practice, serving brand clients with creator partnerships and platform activations that closely parallel Player 2's influencer and creator marketing offerings.
- Gods of Marketing: Gods of Marketing is a gaming-specialized creative and influencer marketing agency serving brands, publishers, and platforms — operating in the same influencer/creator/livestream vertical as Player 2 with a comparable boutique scale and target client profile.
- Viral Nation: Viral Nation is a global creator and influencer marketing agency with deep gaming and esports talent roster; it competes directly with Player 2 for brand partnerships, creator campaigns, and integrated influencer programs across platforms like Twitch and YouTube.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Player 2 social profiles
Digital presencePlayer 2 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Player 2 leadership team
Management profileNumber of profiles
Profiles5 records
Player 2 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Player 2 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Player 2
What does Player 2 do?
Player 2 is a video game marketing and licensing agency that helps brands, publishers, and nonprofits enter and expand within the gaming ecosystem. The agency negotiates licensing deals, facilitates brand integrations into video games and platforms such as Roblox, executes influencer and creator collaborations, and runs cause-marketing campaigns within gaming, esports, and the creator economy. Core service lines include Roblox Integrations, Licensing Management, Strategic Partnerships, Influencer Marketing, and Strategic Consulting delivered on a professional-services engagement basis.
Is Player 2 a public or private company?
Player 2 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Player 2 founded?
Player 2 was founded in 2016. It employs 1 to 10 people.
Where is Player 2 based?
Player 2 is headquartered in New York, United States, in the North America region.
How does Player 2 make money?
Four revenue lines are on record. Licensing Services are the primary driver. The others are strategic Partnerships & Business Development, influencer Marketing Services and roblox Integration Services.
Who are Player 2's main competitors?
Broad incumbents on record are Beanstalk, Wpromote, WildBrain CPLG, Tinuiti and Dentsu Gaming. Direct peers are Whalar Group, The Game Agency, AMP Agency, Gods of Marketing and Viral Nation.
Does Player 2 have an API?
No public API is recorded for Player 2.
What industry is Player 2 in?
Player 2's product category is Gaming Marketing and Licensing Services. Its primary akta.pro industry code is MPAFAEAE, Esports & Creator Sponsorship/Brand Partnerships (Influencer Marketing for Gaming), with a secondary code of BPAMAKAH, Esports Platforms & Competitive Gaming Networks. Its NAICS code is 7114 and its SIC code is 7990.