Greenberg Quinlan Rosner

What Greenberg Quinlan Rosner does

Greenberg Quinlan Rosner (GQR) is a privately held, 100% woman-owned opinion research and strategic consulting firm founded in 1980 by Stanley Greenberg and headquartered in Washington, DC (20 M Street SE, Suite 620) with a regional office in Toronto. The firm provides quantitative and qualitative polling services (phone polling on landlines and cell phones including IVR and Text-to-Web/SMS, online panels, focus groups, in-depth interviews, ad testing) combined with advanced statistical analysis using techniques such as MaxDiff and regression. Its primary service lines are Polling & Strategy for political campaigns, Political Consulting & Government Affairs for campaigns and party committees, and Corporate Reputation & ESG for enterprises such as Microsoft and Blue Cross Blue Shield of Michigan.

GQR serves five core customer segments: Democratic candidates and campaigns (including named clients Senator Mark Kelly, Senator Maggie Hassan, Senator Gary Peters, Senator Tina Smith, Governor Katie Hobbs, and Governor Michelle Lujan Grisham); Democratic party committees (DSCC, DCCC, DNC, DGA, and state legislative caucuses); progressive advocacy organizations (EMILY's List, NEA, Human Rights Campaign, Sierra Club, Issue One, More Perfect Union, American Academy of Pediatrics); corporations seeking brand and ESG research; and international leaders and democracy organizations across 90+ countries. The firm claims a 25-1 win-loss record in US Senate races as of 2024 and credits itself with flipping 9 of 40 US House seats in 2018.

Revenue mechanics are based on project-based fees and multi-cycle retainer arrangements with no publicly disclosed pricing. The go-to-market motion is enterprise-direct engagement through the Democratic political network and referrals, supplemented by thought-leadership content marketing (National Journal columns by VP Natalie Jackson, the Pandemic PollWatch publication series, case studies, and Twitter/X presence at @GQRResearch). The firm is led by three Senior Partners (Anna Greenberg, Elizabeth Sena, and Lindsey Reynolds) with approximately 20-25 total staff. The technology stack is grounded in traditional survey methodology rather than AI/ML products, with the closest modern data-science capability centered on Senior Director of Data Operations Thomas Esty, who previously worked on the Hillary for America analytics team. No funding rounds, acquisitions, or revenue figures are disclosed.

Name

Greenberg Quinlan Rosner

Legal name

Greenberg Quinlan Rosner Research

Website

https://gqrr.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenberg Quinlan Rosner (GQR) is a woman-owned opinion research and strategic consulting firm founded in 1980, providing polling and strategic advice to Democratic political campaigns, party committees, advocacy organizations, and corporations across 90+ countries.

Ownership category

akta.pro rank

Product category

Political Polling and Strategic Consulting

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Think Tanks, Policy Research & Public Policy Institutes (BPAGAFAO)

akta.pro secondary industry

Sustainability & ESG Consulting (BPAHACAK)

Keywords

• Political polling services
• Opinion research consulting
• Campaign strategy consulting
• Voter survey research
• Corporate reputation research

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Political Campaign Consulting: Polling and strategic consulting services for political candidates, party committees, and advocacy groups. Project-based fees and retainers for campaign strategy, message development, and voter research.
2. Corporate Reputation and ESG Research: Opinion research and strategic consulting for corporations on brand reputation, ESG positioning, and stakeholder communications.
3. Issue Advocacy Research: Research services for ballot initiatives, policy campaigns, and advocacy organizations on public opinion and messaging.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Greenberg Quinlan Rosner (GQR) is an opinion research and strategic consulting firm that conducts political polling (phone, online, focus groups), ad testing, and advanced statistical analysis, and uses the resulting insights to provide campaign strategy, message development, and voter targeting services to political candidates, party committees, advocacy groups, and corporations. The firm also offers political consulting and government affairs services, as well as corporate reputation and ESG communications research for enterprise clients.

Product overview

GQR (Greenberg Quinlan Rosner) is a 100% woman-owned opinion research and strategic consulting firm offering a unified suite of polling and consulting services. The core offering consists of three integrated service lines: Polling & Strategy (providing quantitative and qualitative research methodologies including phone, online, and focus group research), Political Consulting & Government Affairs (campaign strategy and message development), and Corporate Reputation & ESG (brand and reputation management). The firm also publishes research publications such as the Pandemic PollWatch series. These services share a common foundation of rigorous opinion research methodology and data analytics to help clients campaign, win elections, and improve their public standing.

Differentiator

Problem solved

Functional benefit

Products and services

• Polling & Strategy

Quantifiable outcome

• 25-1 record in US Senate races (won 25, lost 1)
• +3 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Bully PulpitcoreStrategic or Co-development PartnerOngoing partnership for conducting the Greenberg Poll in the Dominican Republic in partnership with Diario Libre. GQR and Bully Pulpit collaborate on international polling projects providing pre-election survey research.
• Diario LibrecoreStrategic or Co-development PartnerDominican Republic media partnership for the Greenberg Poll, described as 'the gold standard Dominican political survey.' GQR provides research methodology while Diario Libre publishes and distributes findings.
• Redbud ConsultingminorStrategic or Co-development PartnerBipartisan polling partnership with Redbud Consulting for Issue One's election trust survey. Described as 'the bipartisan team of GQR and Redbud Consulting.'

Scale indicators10 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Hart Research Associates: Long-established Democratic polling and strategic research firm led by Peter Hart and Geoff Garin. Directly comparable to GQR in serving Democratic campaigns, party committees, and corporate clients with quantitative polling and message research.
• Public Policy Polling: Public polling and political survey firm providing election polling, issue research, and campaign support. Directly comparable to GQR's political opinion research offerings, particularly for public-facing polls.
• Global Strategy Group: Progressive polling, communications, and research firm with strong Democratic campaign and corporate practice. Closely comparable to GQR's combined political consulting and corporate reputation offerings.
• Selzer & Company: Highly regarded Des Moines-based polling firm known for accuracy in Iowa political polling and corporate research. Comparable to GQR in serving both political and corporate clients with rigorous survey methodology.
• Benenson Strategy Group: Democratic polling and strategy firm founded by Joel Benenson with deep presidential and corporate work. Comparable to GQR in providing high-end strategic polling and message testing to Democratic clients.
• ALG Research: Bipartisan polling and research firm serving political campaigns, ballot initiatives, and corporate clients. Comparable to GQR's full-service opinion research and strategic consulting model.

Broad incumbents

• Ipsos Public Affairs: Global market research firm with significant public affairs and political polling practice. Comparable to GQR in political polling methodology and corporate reputation research but with vastly larger scale and international footprint.
• Morning Consult: Large-scale technology-driven opinion research company with substantial political and brand-tracking operations. Comparable to GQR's political and corporate research capabilities but at much larger scale and broader coverage.

Emerging players

• TargetSmart Communications: Data and polling services provider for Democratic campaigns, advocacy organizations, and progressive causes. Comparable to GQR in serving similar Democratic-aligned clients, with stronger data infrastructure and voter file capabilities.
• Hit Strategies: Progressive polling and research firm focused on reaching younger, diverse, and multicultural voters. Comparable to GQR in Democratic-aligned polling and audience research but with a more niche demographic specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gqrresearch
• Facebookfacebook.com/greenbergquinlanrosner
• LinkedInlinkedin.com/company/greenberg-quinlan-rosner

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenberg Quinlan Rosner