What Reitmans Canada does

Reitmans (Canada) Limited (RCL) is a Canadian specialty fashion retailer founded in 1926 in Montreal, Quebec, and listed on the TSX Venture Exchange (RET, RET-A) since September 2020. The company operates approximately 385-390 retail stores across Canada under three distinct banners: Reitmans (women's contemporary fashion), RW&CO (work-from-anywhere fashion for men and women), and PENN. Penningtons (plus-size women's fashion, sizes 12-32). Sub-brands include the Hyba activewear line under Reitmans and a beauty assortment under RW&CO. RCL also operates a loyalty and marketing ecosystem including RCash, V.I.PENN. Rewards, RWInsider, and the PENN. Gals Club affiliate community, and is led by President and CEO Andrea Limbardi alongside Chairman Samuel Minzberg (effective March 2026).

Revenue is generated primarily through one-time retail transactions at physical stores across Canada, supplemented by direct-to-consumer online sales via Shopify-powered brand-specific websites (reitmans.com, rw-co.com, penningtons.com). Pricing follows a unit-pricing model with brand-specific free-shipping thresholds (CAD $69-$100) and ongoing promotional discounting; revenue streams are categorized as one-time transactional sales rather than subscriptions or licenses. Headquartered at 250 Sauvé Street West, Montreal, RCL reports 10,000+ employees and maintains no significant long-term debt. The disclosed technology stack is anchored by Shopify and SmartRecruiters; no proprietary AI/ML capabilities are referenced.

The most recent reported quarter (Q1 2027) showed net revenues of CAD $260.1M (+0.8% YoY) with a CAD $6.3M net loss, and trailing-twelve-month net profit margin compressed from 2.2% to 0.1%. The company is executing a five-year strategic plan that includes new store openings across all three banners, elimination of the COO role (Jackie Tardif's departure, December 2025), retirement of Executive Chairman Stephen Reitman after 50+ years (March 2026), the 100th anniversary brand refresh with a new concept flagship at Carrefour Laval, and an approved Normal Course Issuer Bid for up to 3,000,000 Class A Non-Voting Shares (effective August 5, 2026).

Name

Reitmans Canada

Legal name

Reitmans (Canada) Limited

Website

https://reitmanscanadalimited.com

Company type

Public

Founded year

1926

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Reitmans (Canada) Limited is a Montreal-based specialty fashion retailer operating approximately 385-390 stores across Canada under three banners — Reitmans, RW&CO, and PENN. Penningtons — plus Shopify-powered e-commerce sites, serving Canadian women, plus-size women (sizes 12-32), and style-savvy men with accessible contemporary fashion.

Ownership category

akta.pro rank

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Retail Store Sales: Revenue generated from physical retail store sales across nearly 400 stores in Canada operating under Reitmans, PENN. Penningtons, and RW&CO. banners.
2. E-commerce Sales: Direct online sales through brand-specific websites (reitmans.com, rw-co.com, penningtons.com) offering home delivery and in-store pickup.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Reitmans (Canada) Limited is a leading Canadian specialty fashion retailer operating nearly 400 stores across Canada under three brand banners — Reitmans (women's fashion), RW&CO (men's and women's work-from-anywhere fashion), and PENN. Penningtons (plus-size women's fashion, sizes 12-32). The company sells apparel, footwear, accessories, and related products directly to consumers through physical retail stores and brand-specific Shopify-powered e-commerce websites with home delivery and in-store pickup.

Product overview

Reitmans Canada Limited operates a multi-brand retail platform consisting of three distinct sub-brands: Reitmans (women's apparel), RW&CO (men's and women's work-from-anywhere fashion), and PENN. Penningtons (plus-size fashion for women sizes 12-32). The company also offers activewear through its Hyba Activewear line and beauty products through RW&CO. With approximately 385-390 retail stores across Canada and e-commerce operations, the company delivers style and quality at accessible price points.

Differentiator

Problem solved

Functional benefit

Brands

• Reitmans: Trendy collections that have inspired and empowered women for a century.
• RW&CO
• PENN. Penningtons
• Hyba Activewear

Products and services

• Reitmans Brand
• RW&CO Brand
• PENN. Penningtons Brand
• Hyba Activewear
• RW&CO Beauty
• PENN. Penningtons Lingerie & Intimates

Quantifiable outcome

• Q1 2027: Net revenues increased 0.8% to $260.1M; comparable sales rose 0.3%
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aritzia: Canadian specialty women's apparel retailer operating multi-banner, omnichannel (stores + e-commerce) with a similar customer overlap to Reitmans and RW&CO, albeit at a higher price point. Comparable mid-large-cap specialty retail execution template for Reitmans.
• Roots: Heritage Canadian apparel and lifestyle brand with a multi-channel store + DTC model. Comparable to RCL on home-market heritage positioning, mid-price Canadian specialty apparel and the multi-banner/omnichannel model.
• Suzy Shier: Canadian women's specialty apparel retailer serving the same value-to-mid price segment as Reitmans, with a similar storefront-heavy distribution. Most directly comparable banner-style competitor within the Canadian mid-market.
• Joe Fresh: Loblaw-owned Canadian value apparel and accessories brand with broad brick-and-mortar and online reach. Comparable to RCL on affordable everyday women's and family apparel and on Canadian mass-market positioning.
• Ricki's: Canadian women's specialty apparel chain operating under the same parent group as Suzy Shier with comparable mid-market positioning to Reitmans, including omnichannel retail and similar pricing/promo cadence.
• La Maison Simons: Family-owned Canadian specialty department retailer offering women's, men's and accessories. Comparable to RCL on multi-banner Canadian specialty positioning with a heritage brand identity and digital storefront.
• Marks (Mark's): Canadian specialty apparel retailer (Canadian Tire subsidiary) with a workwear and family apparel focus that overlaps with RW&CO. Comparable on multi-banner, multi-channel specialty retail and Canadian mid-market positioning.

Broad incumbents

• Lululemon: Canadian-headquartered specialty apparel retailer with an omni-channel model (stores + DTC) of comparable scale. Overlap with RCL is limited to activewear lines such as Hyba; useful benchmark for omnichannel specialty retail execution from a Canadian base.
• Winners (TJX Canada): Canadian off-price apparel and accessories retailer that competes for the same value-conscious Canadian shopper as RCL. Different pricing model (off-price) but overlap in customer segments and promotional shopping behavior.
• H&M (Canada operations): Global fast-fashion incumbent with significant Canadian store presence in the same shopping centres and malls as Reitmans. Primary competitive overlap is in women's and family apparel at accessible price points.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Reitmans
• YouTubeyoutube.com/@ReitmansTV
• Facebookfacebook.com/reitmans
• LinkedInlinkedin.com/company/reitmans
• Instagraminstagram.com/reitmans

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reitmans Canada