Fieldstream
- Company typePrivate
- Founded2021
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Fieldstream does
Fieldstream is a Stockholm-based SaaS company founded in 2021 that provides an AI-powered marketing analytics platform purpose-built for iGaming operators, with a regional office in Valletta, Malta. The platform unifies acquisition, retention, affiliate intelligence, and marketing operations into six integrated modules — Causal MMM Dashboard, Forecast & Optimization, LTV & Cohort Intelligence, Affiliate Analysis, Geo Lift & Incrementality Testing, and AI Marketing Brain — built on a composite AI approach combining Marketing Mix Modeling, machine learning, causal inference, and a generative AI layer grounded in iGaming business logic. Models are co-developed with each client and trained on the client's own player data rather than shared benchmarks, with delivery handled via a four-step guided journey (Data Alignment, Modeling & Calibration, Strategy & Decision Frameworks, Execution & Continuous Optimization) that embeds the firm in client workflows.
Fieldstream firmographics
Firmographics- Name
- Fieldstream
- Legal name
- Fieldstream
- Website
- https://fieldstream.ai
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Fieldstream industry classification
Industry- Product category
- Marketing Analytics Software
- NAICS
- Marketing Research and Public Opinion Polling (541910), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Content Operations & Asset Pipeline Services (CMS, Cataloging, Live Content Ops) (MPAFAKAL)
Keywords
Where Fieldstream is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Fieldstream business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Analytics-as-a-Service (AiaaS): Subscription-based analytics service combining advanced data analytics capabilities with expert human oversight. Delivered as managed service with co-developed composite AI models trained on client player data.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on operation scale and requirements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Fieldstream product offering
Product offeringCore offering
Fieldstream provides an AI-powered Marketing Mix Modeling platform purpose-built for iGaming operators, combining MMM, machine learning, and causal inference within governed business constraints to model causality, predict outcomes, and optimize marketing budgets. The platform unifies acquisition, retention, affiliate intelligence, and internal marketing workflow into a single profitability-based growth system, delivered as a subscription SaaS product with an Analytics-as-a-Service managed-service layer.
Product overview
Fieldstream is an AI-powered marketing intelligence platform built specifically for iGaming operators, delivered as a unified platform with six integrated modules: Causal MMM Dashboard (iGaming-grade incrementality measurement across the full media mix), Forecast & Optimization (scenario planning and automated media plan creation with live ROI/CLV projections), LTV & Cohort Intelligence (cohort-based lifetime value analysis with weekly granularity), Affiliate Analysis (kill-and-fill and partner value assessment beyond last-click attribution), Geo Lift & Incrementality Testing (geo-based lift experiments for model calibration in regulated markets), and AI Marketing Brain (generative AI layer grounding insights in the client's own data for cross-functional decision-making). The platform unifies acquisition, retention, affiliate intelligence, and marketing operations into a single profitability-based growth system, connecting PAM, CRM, affiliate, media, BI, and warehouse data through built-in connectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Fieldstream AI Platform Unified AI marketing intelligence platform purpose-built for iGaming operators, bundling six modules (Causal MMM Dashboard, Forecast & Optimization, LTV & Cohort Intelligence, Affiliate Analysis, Geo Lift & Incrementality Testing, and AI Marketing Brain) into a single profitability-based growth system. Connects PAM, CRM, affiliate, media, BI, and warehouse data via built-in connectors and is delivered as a subscription SaaS with an Analytics-as-a-Service managed-service layer for iGaming operators, agencies, and lottery brands.
- Analytics-as-a-Service (AiaaS) Managed-service delivery layer for Fieldstream's AI marketing analytics, combining the platform with expert human oversight and co-developed composite AI models trained on each client's own player data. Targeted at iGaming operators and mid-tier agencies needing hands-on support with data alignment, modeling, and decision frameworks beyond a self-serve software subscription.
Quantifiable outcome
- Up to 30% increase in ROI for clients utilizing geotesting to validate and refine MMM models
- +2 more outcomes
Companies that use Fieldstream
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
Fieldstream technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature7 records
Fieldstream partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, minor and flagship.
- Deloitte MaltacoreDeloitte has partnered with Fieldstream AI to deliver a unified framework combining AI-powered marketing mix modeling with transformation expertise to help iGaming operators measure incremental value and improve capital allocation decisions. The partnership addresses the shift from volume-led to value-led capital allocation strategies in iGaming.
- Deloitte MaltacoreDeloitte Malta and Fieldstream collaboration aimed at supporting sustainable growth and improving capital efficiency for iGaming operators through AI-powered analytics. The combined offering integrates client data onto Fieldstream's analytics platform to deliver unified visibility, real-time optimization, and predictive planning for marketing campaigns.
- 56K DigitalminorPartner agency collaboration for joint webinar on Marketing Mix Modeling for CMOs. John Eriksson of Fieldstream hosted webinar with Fredrik Winberg of 56K Digital discussing challenges in modern digital attribution and ad effect measurement.
- TapClicksflagshipTechnology and marketing partnership giving seamless access to Fieldstream's powerful Marketing Mix Modeling platform for hundreds of TapClicks customers. Fieldstream is now part of the TapClicks marketplace. Combines TapClicks' marketing automation and operations capabilities with Fieldstream's AI-powered analytics engine to maximize Marketing ROAS.
- AdelaidecoreFieldstream formed partnership with US-based Adelaide to include attention data in its Marketing Mix Modelling algorithms. Adelaide is the leader in attention-based media quality measurement, providing the AU (Attention Unit) metric that measures probability that media drove attention to an advertisement. AU is generated by machine learning algorithm trained to proxy outcomes, considering eye-tracking and attention research data.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Fieldstream competitors and assessment
Company assessmentDirect peers
- Analytic Partners: Long-standing independent Marketing Mix Modeling and commercial analytics consultancy that sells to large advertisers across verticals. Directly comparable to Fieldstream as a specialized MMM/decision-science vendor, although it is more horizontal and far larger.
- Northbeam: SaaS marketing attribution and MMM platform for DTC and e-commerce brands. Closely comparable as a venture-backed marketing-analytics SaaS combining multi-touch attribution and MMM, though focused on retail rather than iGaming.
- Triple Whale: Marketing analytics platform for Shopify brands offering attribution, MMM and business intelligence in one dashboard. Comparable as a venture-stage SaaS consolidating marketing measurement, but verticalized to e-commerce rather than iGaming.
- Rockerbox: Marketing measurement platform combining MTA and MMM for mid-market and enterprise advertisers. Directly comparable as a SaaS MMM vendor to mid-tier and enterprise customers, with similar managed-services elements in delivery.
- Measured: Incrementality-based marketing measurement vendor using geo-experiments and causal inference, very similar in methodology to Fieldstream's Geo Lift & Incrementality Testing module. Closely comparable as a B2B SaaS using causal measurement as its wedge.
Emerging players
- Optimove: CRM and customer marketing platform with strong penetration in iGaming and other regulated verticals. Comparable because it also sells marketing optimization tooling specifically into iGaming operators, but its wedge is CRM/retention rather than MMM.
- Smartico: AI-driven CRM and gamification platform purpose-built for iGaming operators. Comparable as another iGaming-vertical SaaS selling into the same enterprise customer base, though focused on player lifecycle rather than marketing measurement.
Broad incumbents
- Google Meridian: Open-source Marketing Mix Modeling framework published by Google. Comparable as a free, well-resourced MMM option that advertisers and agencies can adopt, putting direct pricing pressure on paid MMM vendors like Fieldstream.
- Meta Robyn: Meta's open-source MMM framework targeted at advertisers measuring performance marketing. Comparable as a free, well-maintained MMM alternative from a major ad-platform incumbent that competes for the same analytics budget.
- Skai: Large marketing-analytics and activation platform combining paid media intelligence, attribution and activation across channels. Comparable as a broader marketing analytics vendor with some overlap in MMM-style measurement, though its core is media activation rather than causal MMM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fieldstream social profiles
Digital presenceFieldstream compliance and trust
Trust signalCompliance1 record
Fieldstream financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fieldstream leadership team
Management profileNumber of profiles
Profiles9 records
Fieldstream funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fieldstream M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fieldstream
What does Fieldstream do?
Fieldstream provides an AI-powered Marketing Mix Modeling platform purpose-built for iGaming operators, combining MMM, machine learning, and causal inference within governed business constraints to model causality, predict outcomes, and optimize marketing budgets. The platform unifies acquisition, retention, affiliate intelligence, and internal marketing workflow into a single profitability-based growth system, delivered as a subscription SaaS product with an Analytics-as-a-Service managed-service layer.
Is Fieldstream a public or private company?
Fieldstream is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fieldstream founded?
Fieldstream was founded in 2021. It employs 11 to 50 people.
Where is Fieldstream based?
Fieldstream is headquartered in Stockholm, Sweden, in the Europe region.
How does Fieldstream make money?
One revenue line is on record: analytics-as-a-Service (AiaaS).
Who are Fieldstream's main competitors?
Direct peers on record are Analytic Partners, Northbeam, Triple Whale, Rockerbox and Measured. Emerging players are Optimove and Smartico. Broad incumbents are Google Meridian, Meta Robyn and Skai.
Does Fieldstream have an API?
No public API is recorded for Fieldstream.
What industry is Fieldstream in?
Fieldstream's product category is Marketing Analytics Software. Its primary akta.pro industry code is MPAFAKAL, Content Operations & Asset Pipeline Services (CMS, Cataloging, Live Content Ops). Its NAICS code is 541910 and its SIC code is 7370.